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TVA12-Tips-and-FAQ

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HOW TO INCREASE YOUR CHANCES TO WIN – Q & A
KEY THINGS TO KNOW:
   1.   Steps to apply
   2.   Choosing a category
   3.   Selecting a trend
   4.   Finding a photographer
   5.   Photo of a trend
   6.   Choosing the right model
   7.   Assistant requirements
   8.   Wardrobe stylists
   9.   Clear communication and inspiration

1. STEPS TO APPLY
Application Submissions:
• Via FedEx or online at wellausa.com

What you’ll need:
• Attend one of our Trend Vision workshops at our Studio NY and L.A
• Completed entry form (online or paper)
• Signed model and photo release forms (scan and upload online, or send via mail)
• Picture of trend interpretation (up to three pictures sized 8.5x10” or bigger)
• Contact information for you, your assistant and model
• E-mail, cell #, birth date, address and which airport would you be flying out of

2. CHOOSING A CATEGORY
There are three categories in the US: Color, Young Talent, and Student. For rules and regulations, please see the
accompanying category pages.




Open to hairdressers of all ages, this category recognizes the best-in-class color work interpretation of one of the
2012 trends.




Open to hairdressers 30 years of age or younger, this category honors the best-in-class overall look interpretation
of one of the 2012 trends.


Open to US students only, this category puts students and graduates no more than 6 months out of school in the
spotlight, showcasing their creativity and shaping the industry’s future.
                                                                                                                                        
3. SELECTING A TREND
•   Stay true to yourself — select your favorite trend and make sure it fits your skill set (e.g. if you are a colorist,
    overly textured hair is generally not suited well to color)
•   Consider the judges and location the competition is held in — how will you make an emotional connection?

2012 TRENDS:




4. FINDING A PHOTOGRAPHER
•   Begin with word of mouth and networking — ask friends and colleagues
•   Try using Craigslist, Facebook or even posting “photographer wanted” flyers on college community boards
•   Review the photographer’s portfolio before hiring them — their style may not be suitable for you
•   A great photographer will understand your vision and help to capture your creativity

5. PHOTO
•   The bigger the size of the photo the better
•   Show on the photo your mastery:
•   Color category – find angles that show your color creation best
•   Young Talent and Student Category– submit both a close up of the hair style and the full body shot, so that
    judges can see both your mastery and trend interpretation

6. CHOOSING THE RIGHT MODEL
•   Modeling agencies are the best sources but are more expensive and some models can not stray from their
    existing look — ask for their beginners
•   Use your own network or try universities, gyms, nightclubs, Model Mayhem, Craigslist or Facebook
•   Models should be tall, beautiful/handsome, thin with attitude and personality that represents the trend

7. ASSISTANT REQUIREMENTS
•   It’s critical to have an assistant whose skills either compliment or support your strengths
•   Make-up skills are very important
•   Color mastery to compliment your cutting skills or cutting mastery to compliment your color skills
•   Attitude is everything — you will be working closely together for intense bursts

 
                                                                                                                                      
8. WARDROBE STYLISTS
•   A wardrobe stylist is an essential element to optimize your final trend look, representing a large portion of the
    scoring criteria
•   Share your storyboards, expectations and budget constraints
•   Judges look for a consistent theme: hair, clothing and make-up must be of the same caliber and easily
    recognizable with the selected trend


9. CLEAR COMMUNICATION AND INSPIRATION
Once all is in place, share your vision.
• Begin by creating a storyboard, including magazine cutouts, material swatches and color palettes, examples
  of model poses and a finished mannequin would also help
• Create a one-pager to share all pertinent info such as:
• Shoot date, shoot location, entry deadline and the event date if selected
• Although you are working with a team, you must provide the vision and clearly defi ne the expectations
•   Don’t forget the release forms

QUESTIONS? SEND AN EMAIL TO YOUR TVA CONTACT: RUFO.P@PG.COM
 

				
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posted:3/28/2013
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