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					                          ARMSTRONG COMMERCIAL CEILINGS


  DISTRIBUTOR ADVANCED PRODUCT KNOWLEDGE AND SELLING SKILLS SEMINAR
                         SEPTEMBER 20-22, 2006


                        Meeting Location – Armstrong Avenue West
                     4525 North Walnut Road, Las Vegas, Nevada 89031

                                        Lodging – TBD


Wednesday, September 20

                           Lunch – On Your Own
12:00 noon                 Meet in Front Lobby of Hotel
12:00 – 12:30 p.m.         Travel to Avenue West
12:30 – 1:00               Welcome, Agenda, Introductions
 1:00 – 2:00               Specialty Ceilings Overview [Steve Bresnahan, Christophe Salembier]
 2:00 – 4:00               Standard/Standard Plus A.S. [Christophe Salembier]
                               Product Information [Standard Wood/Metal, Infusions, Soundsoak]
                               Competition
                               Installation [1hour]
 4:00 – 5:00               Plant Tour
 6:30 – 8:30               Group Dinner


Thursday, September 21

 7:00 – 7:30 a.m.          Breakfast – On Your Own
 7:30 – 8:00               Travel to Avenue West
 8:00 – 9:30               Custom Wood Ceilings [Christophe Salembier]
                               Product Information
                               Competition
                               Installation [30 minutes]
 9:30 – 11:00
                           Custom Metal Ceilings [Christophe Salembier]
                               Product Information
                               Competition
                               Installation [30 minutes]
11:00 – 12:00 noon         Serpentina [Dennis Galvin]
                               Product Knowledge
                               Competition
                               Demo [15 minutes]

12:00 – 1:00 p.m.          Lunch [Avenue West]
 1:30 – 3:00               Axiom [Dennis Galvin]
                                         Revised 08/11/05
                           Product Knowledge
                           Competition
                           Installation [30 minutes]
 3:00 – 5:00           Drywall Grid [Don Cook]
                           Product Knowledge – Standard and ShortSpan
                           Competition
                           Installation [1 hour]
 6:30 – 8:30           Group Dinner


Friday, September 22

 7:00 – 7:30 a.m.      Breakfast – On Your Own
 7:30 – 8:00           Travel to Avenue West
 8:00 – 10:00          Specialty Grid [Steve Newcomer and Barry Buhay]
                           Product Knowledge – Sonata, Interlude, 360, Clean Room,
                             Silhouette
                           Competition
                           Installation [1 hour]
10:00 – 10:45          Group Photo and Showroom Tour
10:45 – 11:45          Pricing for Profit [Melissa Coleman]
11:45                  Boxed Lunch and Depart




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