In Tampa Bay - International Cemetery_ Cremation and Funeral by yaohongmeiyes


									     ex h I B I T o r pr o s p e CT us

The FuTure Is
In Tampa Bay

2013 Convention
& Exposition
april 10-13, 2013
Tampa Convention Center
Tampa, Florida
    THE FUTURE IS TODAY IN TAMPA BAY • 2013 ICCFA AnnuAl ConventIon & exposItIon

    The FuTure Is Today!
    The ICCFA Annual Convention & Exposition, April 10-13, 2013, at the Tampa Convention Center in Tampa, Florida is
    your best opportunity of the year to connect with more than 1,000 cemetery, cremation and funeral service owners and
    managers from throughout North America and the world.

    make more sales                                                                                                            Who Attends the
                                                                                                                              ICCFA Convention
    The ICCFA develops its Convention & Exposition with you in mind. We work
    hard to attract the best prospective customers and keep them in the Expo Hall.

    A remarkable 97 percent of our attendees have a say in their companies’                                                                owners
    purchases, with nearly two-thirds holding final purchasing authority. And                                                               46%
    because our attendees represent many of the most successful companies in
    this industry, more than half are from firms that own and operate multiple
    locations … so your sales extend beyond a single facility. Check out our stats                                         managers
    and see why the ICCFA Expo is the fastest-growing, highest-rated show in the
    profession.                                                                                                                                                     staff

                    Decision Makers Attending
                        ICCFA Convention                                                                         “I Make Purchasing Decisions
                                                                                                                    Based on ICCFA Exhibits”
                                       67%                                                                                                     somewhat
                       purchasing                                                                                         Very Likely
                          29%                                                                                                52%

                                                    other                                                                                                      not Likely
                                                     4%                                                                                                           4%

                       Convention Attendance                                                                    ICCFA Convention Exhibitors
                         By Company Type                                                           450

                                     Cemetery &
                                       Funeral                                                     350
                                        21%                                                        300

                        Funeral               stand-alone
                         homes                Cemeteries                                           200
                          31%                    25%


                                                                  other 17%                              2004          2006             2008            2010         2012
                                                   (includes insurance agents, mortuary school
      pet Loss providers                           students & faculty, stand-alone crematories,
             6%                                                                                                  exhibiting Companies          Booths
2                                                  industry associations and publications, etc.)
                                                                 more InFormaTIon onLIne: www.ICCFaConVenTIon.Com

BreakIng reCords agaIn                                              exhIBIT haLL sCheduLe
...and agaIn, and agaIn!
The ICCFA Expo is the only national trade show that keeps
                                                                    Tuesday, april 9
growing. While exhibit shows throughout our profession and
                                                                    8 a.m. – 6 p.m.
across all industries are struggling, the quality of the ICCFA
Expo and the word-of-mouth buzz our show attracts has kept          wednesday, april 10
our attendance high. For the past four years, we shattered          8 a.m. – 1 p.m.
previous attendance records. Here’s why you can’t afford to
miss the 2013 show:
                                                                    show management Inspection
      We hold no competing programming during Expo
      hours. That’s right. Our show is designed to                  wednesday, april 10
      make the most of your time. No standing around                1 – 4 p.m.
      waiting for sessions to break. No wondering where
      everyone is. They’re in the hall … with you!
                                                                    exhibit hall open hours
      We provide continuous free food and beverage
      service throughout the show. We create not just a             wednesday, april 10
      sales opportunity, but a social opportunity. Think of         4 – 7 p.m.
      it as the profession’s biggest networking party!
                                                                    (includes Grand Opening Reception with
      We attract business-minded owners and top                     open bar and heavy hors d’oeuvres)
      managers … in other words, buyers. Our
      convention educational sessions are geared                    Thursday, april 11
      toward helping cemetery and funeral home owners               12:30 p.m. – 5:30 p.m.
      improve their businesses, better serve families and           (includes lunch and IMSA happy hour)
      increase revenues. Our attendees arrive looking for
      new ways to grow. Be prepared to show them how                Friday, april 12
      your company can help them make it happen!                    11 a.m. – 2 p.m.
      ICCFA’s Expo is the only event that combines all              (includes lunch)
      aspects of the profession—cemetery and funeral
      service management, cremation, memorialization
      and pet loss services. Nowhere else will you find             Teardown/move-out
      such a diverse group, all looking for ways to
      expand their business and learn from each other.
                                                                    Friday, april 12
                                                                    2 – 7 p.m.
      All of our convention general sessions will be held
      in the same room as the ICCFA Expo. This format
      benefits attendees and exhibitors alike, as it allows
      for continuous, highly productive networking.
      Our exhibitor satisfaction rate is the best in the
      profession. Exhibitors who participated in our 2012
      Expo rated that show an average of 8 on a scale of
      1 to 10, and 85% indicated they “definitely” would
      return to exhibit with us in 2013.

    THE FUTURE IS TODAY IN TAMPA BAY • 2013 ICCFA AnnuAl ConventIon & exposItIon

    keynoTe speakers
    Jeffrey Gitomer                                                Bridget Brennan
    The Cost of Death vs. the Value of Life                        Why She Buys: Optimizing the Final
                         In this fully customized program,         Arrangements Experience
                         sales, marketing and management                                  Women are the engine of the global
                         legend Jeffrey Gitomer will share his                            economy, and are increasingly the
                         expertise not only as one of the most                            decision-makers for final
                         well-known sales authors and                                     arrangements and pre-
                         trainers in the world, but as a Baby                             arrangements. They hold the purse
                         Boomer with personal experience                                  strings, and when they’ve got a tight
                         making cemetery, cremation and                                   grip on them as they do now, the
    funeral service arrangements for loved ones.                                          industry must be shrewder than
                                                                   ever to win them over. This isn’t always easy. In a lively
    Too often families approach making final arrangements          presentation based on her acclaimed book, Why She
    as primarily a financial transaction. In this opening          Buys, (called “essential reading” by The Wall Street
    keynote session, Gitomer will show you how to move             Journal), as well as original research conducted
    them from a mindset of “how much should we spend on            especially for this presentation with women who have
    this casket/monument?” to “how can we celebrate and            recently made final arrangements for a loved one, Bridget
    remember this life?”                                           Brennan will educate attendees on the fundamentals of
    Next, being the “top of mind” provider in your area            gender psychology. She provides a roadmap for
    requires putting yourself out there and making an              businesses on how to evaluate the final arrangement
    impression. No one knows how to do that better than            experience from a female perspective. Topics include:
    Gitomer, and he’ll share some specific strategies for              •	 How	women	grow	up	within	a	culture	of	their	own	
    making a mark in your community. Among the topics                     gender that impacts how they perceive the world
                                                                          and everything in it
    he’ll cover:
                                                                       •	 How	women’s	brains	differ	from	men’s,	and	why	
       •	 How	to	overcome	the	“reluctance	hurdle”	(both	                  they may notice aspects of your sales process and
          your own and your community’s)                                  service experience that you might have overlooked
       •	 Generating	customer	loyalty	and	a	“string	of	                •	 Unmet	needs	throughout	the	existing	final	
          continuity” with the families you serve                         arrangement process, as seen through a female
       •	 Setting	the	standard	for	service	and	leadership	                lens
          within your market                                           •	 How	to	optimize	your	service	experience	in	a	way	
                                                                          that increases customer satisfaction and drives
    In his trademark brutally honest style, Gitomer will                  positive word-of-mouth publicity

    challenge you and your staff to take your service and
                                                                   Bridget Brennan is CEO of Female Factor Corporation,
    sales to the next level.
                                                                   a pioneering research and marketing firm that helps its
    Jeffrey Gitomer is author of numerous New York Times           clients increase its market share among women. Brennan
    best sellers and his books have appeared on best-              developed her expertise as an agency executive, creating
    seller lists more than 850 times and have sold millions        programs for clients such as Whirlpool Corporation,
    of copies worldwide. Gitomer’s client list includes            Johnson	&	Johnson,	Pizza	Hut,	Colgate-Palmolive,	
    Coca-Cola, Caterpillar, BMW, AT&T Wireless, Principal          United	Airlines	and	AT&T,	among	others.
    Financial Group, Wells Fargo Bank, MetLife, Sports
    Authority and hundreds of others.

                                                                    More inforMation online: www.iccfaconvention.coM

Jason Kotecki
Only You Can Prevent ‘Adultitus:’ Living and Working With
Less Stress and More Fun
                      Stressed? Busy? Are you suffering
                      from Adultitis, a dreaded condition
                      that leaves its victims jaded and
                      overwhelmed, with super-high
                      stress levels? Find out how you can
                      overcome this horrible epidemic.

                    Jason Kotecki believes that life
                    doesn’t have to be this way. You
may not be able to be six again, but he will help you
begin to rediscover secrets from childhood, resulting
in a more happy and fulfilling life while increasing your
chances of changing the world. Relief is within reach, no
matter how grown-up you may be.

Kotecki can set you on the road to recovery as he shares
witty observations and real-world techniques that will
both entertain and inspire you to:
   •	 Reignite	passion	and	optimism
   •	 Lead	a	richer,	more	balanced	life
   •	 Learn	easy	tips	on	how	to	melt	away	built-up	stress	
      and fatigue
   •	 Get	more	done	while	having	more	fun

Jason Kotecki, known as “The Champion of Childhood,”
is an artist, author and speaker, as well as the creator
of the internationally known comic strip, Kim & Jason.
He	is	widely	regarded	as	an	expert	in	helping	people	to	
“escape	adulthood”	and	“return	to	childhood.”	His	book,	
Escape Adulthood: 8 Secrets from Childhood for the
Stressed-Out Grown-Up, outlines simple ways for adults
of all ages to reconnect with the qualities that come
naturally to children in order to reduce stress and live
more fun and fulfilling lives.
                                                             “ This was Tukios’ first show and it was amazing.
                                                               We could not have had a better public launch.
                                                               …the attendees were very forward-thinking and
                                                               ready to embrace a new technology product.”

                                                                  — Curtis Funk, Tukios, Layton, Utah

    THE FUTURE IS TODAY IN TAMPA BAY • 2013 ICCFA AnnuAl ConventIon & exposItIon

    BooTh InFormaTIon
    Your booth rental provides your company’s representative(s) with exclusive admission
    to	the	Expo	Hall	and	all	Expo	functions,	as	well	as	all	convention	educational	sessions	
    and non-ticketed functions. In addition, it includes:

    Non-Competitive Expo Hours. ICCFA schedules no                 Listing on the ICCFA Website. Your company will be
    educational sessions during Expo hours to ensure that          included in our exhibitor listing on the ICCFA website,
    you will have every buyer’s undivided attention.               including a link to your company’s website, if you
                                                                   have one.
    Attendee Directories. Exhibitors receive directories of
    contact information for all convention attendees as part       Exhibitor’s Directory Listing. All attendees receive a
    of their booth fee. Other associations charge hundreds         directory of exhibiting companies. Be sure to submit
    of dollars for attendee lists, but we know this is an          your Booth Space Application & Contract by February 1,
    integral part of your marketing effort and can be crucial      2013, to ensure your inclusion in the directory!
    to the success of your show. Several weeks prior to the
                                                                   Registration for Exhibitor Personnel. Your company
    convention, we’ll provide an electronic file (in Excel)
                                                                   will receive two complimentary registrations per booth
    to allow you to conduct promotional mailings to those
                                                                   purchased. Registrations include admission to the Expo
    who have preregistered. Onsite, you’ll receive a physical
                                                                   Hall	and	all	Expo	functions	as	well	as	all	non-ticketed	
    directory of all attendees. And after the convention,
                                                                   convention educational sessions and functions. (Please
    you’ll receive another, updated Excel file for your post-
                                                                   note that this does not include ticketed functions noted
    convention mailings.
                                                                   as such on the Exhibitor Personnel form. You may
    Free Food and Beverage Service. The ICCFA provides free        purchase individual tickets for those functions.)
    food and beverage service throughout all Expo functions
                                                                   Draping and Signage. Your booth space will be framed
    to encourage attendees to stay in the hall and visit every
                                                                   with an 8’-high back drape and 36’’-high side rails. You’ll
    booth. Exhibitors often ask whether they are welcome
                                                                   also receive a 7’’ x 44’’ booth identification sign showing
    to this service as well. The answer: Absolutely ... please
                                                                   your company name, booth number and membership
                                                                   status in the ICCFA and the IMSA, if applicable. (Any
    Listing in ICCFA Magazine. Your company will be                alterations made to the standard 8’ height dimension,
    highlighted in a special section of the March/April onsite     where permitted, will be at the exhibitor’s own expense.)
    edition of ICCFA Magazine, including your product
                                                                   Security Guard Service. The ICCFA contracts for 24-hour
    description and your booth number. This issue receives
                                                                   security from move-in through move-out. Note that we do
    wide distribution both at the Convention and through the
                                                                   not guarantee against loss or damage.
    mail to 7,500+ ICCFA Magazine readers. Please note
    that you must submit your Booth Space Application &
    Contract and your Exhibitor’s Profile (see pages 13-15)
    before January 17, 2013, for inclusion in this listing.
                                                                         “Treatment of exhibitors compared to other
    Profiles should be sent directly to Managing Editor Susan
                                                                          shows, well there is no comparison.”
    Loving (
                                                                               – Victor Gueuara, Mortech Manufacturing

    exhIBIT haLL FLoorpLan
                                                                                             P = Premier Booth
                                                                                             FEC = Fire Extinguisher

                                                                                             T = Tabletop Area
                                                                                                    Available exclusively to non-profit
                                                                                                    Cost: $500 (includes 6-ft skirted
                                                                                                    table, chair, carpet and 1 badge)

                                                                                           *Floorplan is subject to Fire Marshal approval

Booth Prices
10’ x 10’ Conventional Booth                                     10’ x 10’ Premier Booth
ICCFA Member: ........................................ $1,500    ICCFA Member: ........................................ $1,800
Non-Member: ........................................... $1,900   Non-Member: ........................................... $2,200
    THE FUTURE IS TODAY IN TAMPA BAY • 2013 ICCFA AnnuAl ConventIon & exposItIon

    BooTh speCIFICaTIons
    Standard Booths
    Standard Booths have only one side exposed to an aisle and are
    generally arranged in a series along a straight line. They are also
    called “in-line” booths. Standard Booths are 10’ wide and 10’ deep. A
    maximum back wall height limitation of 8’ is specified. Regardless of
    the number of Standard Booths utilized (e.g. 10’ x 20’, 10’ x 30’, 10’
    x 40’, etc.), display materials should be arranged in such a manner so
    as not to obstruct sight lines of neighboring exhibitors. The maximum
    height of 8’ is allowed only in the rear half of the booth space, with a
    4’ height restriction imposed on all materials in the remaining space
    forward to the aisle. (Note: When three or more Standard Booths are
    used in combination as a single exhibit space, the 4’ height limitation
    is applied only to that portion of exhibit space which is within 10’ of
    an adjoining booth.) We will inspect each booth prior to the start of the
    show. Exhibitors who are found to be in violation of these specifications
    will be asked to correct the violation, or the ICCFA will bring the booth(s)
    into compliance at the exhibitor’s expense.

    Corner Booths
    A Corner Booth is a Standard Booth exposed to aisles on two sides. All
    other guidelines for Standard Booths apply.

    Island Booths
    An Island Booth is four or more Standard Booths exposed to aisles
    on all four sides. It may or may not have a second story, as depicted
    here. An Island Booth is typically 20’ x 20’ or larger, although it may be
    configured differently. A maximum height of 16’, including signage, will
    be permitted based on ICCFA show management receiving a written
    proposal 60 days prior to the show.

    Sufficient see-through areas must be provided to prevent blocking views
    of adjacent exhibits.

    Perimeter Booths
    A Perimeter Booth is simply a Standard Booth that backs to a wall
    of the exhibit facility rather than to another exhibit. All guidelines for
    Standard Booths apply to Perimeter Booths except that the typical
    maximum backwall height is 12’. (This height determination is further
    restricted by the ceiling height of the exhibit hall.) No solid exhibit
    construction at the sides may exceed 4’ in height, except the rear one-
    half of the booth.

                                                                              more InFormaTIon onLIne: www.ICCFaConVenTIon.Com

Peninsula Booths
A Peninsula Booth is exposed to aisles on three sides and composed
of a minimum of four booths. It may or may not have a second story as
depicted here. A Peninsula Booth is usually 20’ x 20’ or larger. When
a Peninsula Booth backs up to two Standard Booths, the backwall is
restricted to 4’ high within 5’ of each aisle, permitting adequate line
of sight for the adjoining Standard Booths. A maximum height of 16’,
including signage for center portion of the backwall, will be permitted
based on ICCFA show management receiving a written proposal 60 days
prior to the show. Peninsula Booth is exposed to aisles on three sides
and composed of a minimum of four booths. It may or may not have a
second story as depicted here. A Peninsula Booth is usually 20’ x 20’
or larger. When a Peninsula Booth backs up to two Standard Booths,
the backwall is restricted to 4’ high within 5’ of each aisle, permitting
adequate line of sight for the adjoining Standard Booths. A maximum
height of 16’, including signage for center portion of the backwall, will
be permitted based on ICCFA show management receiving a written
proposal 60 days prior to the show.

BooTh appLICaTIons & assIgnmenTs
Applications for booth space are to be made using the                Booth assignments will be made based on the number
forms on pages 13–15 and are to be accompanied by a                  of points a company (whose form is received by
non-refundable deposit. No requests for exhibit space                November 21) has accumulated, giving first preference
will be accepted by telephone. All applications received             to companies with the greatest number of points. In the
by November 21, 2012, will be assigned on a cumulative               event two or more companies with the same number of
point system. (See Rules of the Expo on page 11.)                    points request the same space, preference will be given
Notification of assignments will be mailed in January for            to the company whose application was received first in
all applications received by November 21. Applications               the ICCFA office. If booth applications are received on
received after November 21 will be assigned on a first-              the same day, preference will be given to the company
come, first-served basis as space permits after initial              exhibiting with the ICCFA the most number of years
assignments have been made. In order to complete                     since 1970. A copy of total points accrued from 1970
the assignment process on time, the ICCFA cannot                     to the present is available from the ICCFA upon written
call exhibitors if their request for space is not available.         request. The ICCFA reserves the right to assign space
Booth assignments may be changed by the ICCFA only                   to companies requesting a large number of booths in a
with prior approval of the exhibitor. If circumstances               manner that ensures maximum efficiency.
beyond the control of the ICCFA require a re-assignment,
the association will consult with the exhibitor to locate an
alternative space. The ICCFA will have final authority on              “As a first timer, I couldn’t have felt more
booth assignments.                                                      welcome. The support by the staff is tremendous
                                                                        throughout the entire process.”

                                                                            – Christopher Disotto, Monument Guard

     THE FUTURE IS TODAY IN TAMPA BAY • 2013 ICCFA AnnuAl ConventIon & exposItIon

     expo haLL speCIFICaTIons
     This Exhibitors’ Prospectus is part of the Booth Space Application & Contract for the 2013 ICCFA Annual Convention &
     Exposition. Each exhibitor agrees to meet any applicable requirements of the federal, state and municipal governments,
     police and fire departments of the city and the management of the building, and to obtain and pay for all necessary permits
     and licenses, should any be required for the display of the particular exhibit. Each exhibitor shall be responsible for collecting
     and/or paying all applicable local, state and federal taxes.

     Location.	The	Expo	Hall	is	at	the	Tampa	Convention	         Shipping Instructions. All materials must be shipped       Vehicles for Display. Exhibitors must take special
     Center, 333 S. Franklin St., Tampa, FL 33602. All           to and handled by George Fern Co. No exhibitor             measures to protect floors from damage. Any vehicles
     general sessions and food functions will be held            material will be accepted by the convention center         using hydraulic lifts, oil or gasoline must meet fire
     within	the	same	space	as	the	Expo	Hall.                     or by the ICCFA, nor will the association assume           code regulations and visqueen must be placed
                                                                 responsibility for loss of or damage to goods              underneath the vehicle to prevent soilage. Please
                                                                 consigned or shipped to it. All goods must be plainly      complete the attached Vehicle Notification Form
     Service Kits. Exhibitors service kits, listing available
                                                                 marked with the exhibitor’s name and assigned booth        and submit it with your Booth Space Application
     services, electrical equipment, booth furniture and
                                                                 number.	Under	no	circumstances	will	goods	be	              & Contract. Please contact George Fern Co. at
     decorating materials, together with forms, will be
                                                                 accepted on which there are charges due. Shipments         615.256.0357 for more information.
     emailed to exhibitors in December. The completed
                                                                 should arrive no later than two weeks prior to the
     forms should be returned to the appropriate service
                                                                 show in order to avoid late surcharges. For advance
     company by the specified date. Please be sure to                                                                       Floor/Weight Limitations. There is a 350-pounds-per-
                                                                 shipments, please send to the address that is stated
     include your email address on the application form.                                                                    square-foot weight limitation in the convention hall.
                                                                 in the George Fern Co. service kit (available in
     Carpet. The Tampa Convention Center is not
     carpeted. Carpet order forms will be available in your
                                                                 Travel and Accommodations. Our host hotel is Mariott
     service kit.
                                                                 Waterside	Hotel	&	Marina.	The	ICCFA	has	obtained	
                                                                 a discounted room rate for convention attendees and
     Ceiling Heights. The ceiling height within the hall         exhibitors. The cut-off date for making reservations is
     is 30’.                                                     March 11, 2013; however, please note that we expect
                                                                 our room block to sell out, and so we encourage you
     Official Show Colors. The official show colors will be      to make your reservations early. Please remember to
     teal and gold (the colors on the cover of this booklet).    identify yourself as an ICCFA attendee to obtain the
                                                                 discounted rate. For details, please see page 24 of            Booth assignments
                                                                 this brochure.
                                                                                                                                The ICCFA assigns booths on a cumulative point
     Decorator. ICCFA’s official decorator for the 2013
                                                                                                                                system. Please see page 11 of the prospectus for
     Annual Convention and Exposition is the George Fern
                                                                 Union Information. Exhibitors may set up their own             details. Our goal is to separate competing companies
     Co. Our contact is Maggie Lewis at 615.256.0357;
                                                                 booths with their own full-time employees. Teamsters           to the best of our ability. In the best interest of our
                                                                 Union	claims	jurisdiction	on	the	erection,	touch	              Exhibitors, there may be times when we need to ask a
                                                                 up, dismantling and repair of all exhibits when this           company to make a new booth selection to maintain
     Dismantling. All exhibits must be removed from the          work is done by persons other than your full-time              this separation.
     exhibit area by the exhibiting company at its own           employees. Decorators’ jurisdiction does not cover
     expense no later than 7 p.m. on Friday, April 12. If        the placement of your products on display, the
                                                                                                                                The ICCFA will have the final say in all booth
     an exhibitor fails to remove its exhibit on this day,       opening of cartons containing your products or
     the ICCFA may remove such exhibit to a storage              the performance, testing, maintenance or repair
     warehouse at the expense of the exhibitor, who              of your products. Teamsters has jurisdiction over
     shall pay any damages or expenses incurred by the           unloading and loading trucks, trailers and common              exposition Booth prices
     association in removing the exhibit.                        and contract carriers as well as the handling of               10’ x 10’ Conventional Booth
                                                                 empty crates and the operation of material handling            ICCFA Member: ............................................$1,500
     Loading/Unloading. You are strongly encouraged              equipment.                                                     Non-Member: ...............................................$1,900
     to utilize the services of George Fern Co. and their              Exhibitors may hand-carry material if they do not
     official freight company for shipment of material           use material handling equipment. They will not have
                                                                                                                                10’ x 10’ Premier Booth
     because they are the only ones who will have access         access to loading docks or freight door areas if they do
                                                                 this.                                                          ICCFA Member: .............................................$1,800
     to the docks. George Fern will provide more specific
                                                                                                                                Non-Member: ................................................$2,200
     information in their service kit, which will be available
     in December. Please contact Maggie Lewis at
     615.256.0357 or if you have
     questions about how to ship your display.

                                                                                                            More inforMation online: www.iccfaconvention.coM

ruLes oF The expo
Necessary regulations for the proper conduct of               the exposition hall that exhibit or any part of that        Guide, 2 points for a one-year banner ad on the ICCFA
the exhibits as set forth herein are not considered           exhibit, person or thing, and to remove the exhibit         website ( and ½ point for each three-
all-inclusive, nor are they deemed or considered              from the exposition hall. In the event that such action     month banner ad in the ICCFA Wireless e-newsletter.
to be exclusive of such other reasonable rules and            is necessary, the exhibitors shall forfeit all money paid   Advertising points accrued during the 12-month
regulations as may or might become necessary                  or due the association for rental of the booth space.       period of December 2011 through November 2012
to properly conduct this exposition. Such timely                                                                          will be credited toward the 2013 point system. The
regulations and decisions as shall be necessary in                                                                        ICCFA also recognizes our conference and convention
                                                              Cancellation of Booth Space The exhibitor shall
addition to the following shall be at the discretion                                                                      sponsors with points, at a rate of ½ point per $1,000 in
                                                              give the ICCFA written notice of intention to cancel
and judgment of the ICCFA’s Director of Operations,                                                                       sponsorship, beginning with sponsorships contributed
                                                              or withdraw from the exposition. In the event
whose decisions and rulings shall be final in all                                                                         in 2008.
                                                              that notice is received by February 1, 2013, the
cases, in addition to those explicitly enumerated                                                                               Booth assignment points will be credited only to
                                                              exhibitor will receive a refund, except for the $500
herein. By signing the space application, the exhibitor                                                                   the entity or person that earned the points and cannot
                                                              per booth deposit, which is non-refundable. In the
agrees for itself and its representatives to abide by all                                                                 be shared with or assigned to another entity or person.
                                                              event that notice is received after February 1, no
such rules and regulations as well as the decision of                                                                     A person or entity owning more than one operation or
                                                              refunds will be made and the canceling party will be
the exposition management and the ICCFA Director                                                                          organization may apply for and rent booth space under
                                                              liable for the entire rental fee in the event that the
of Operations in interpreting the same.                                                                                   its own name and permit its component organizations
                                                              Association	is	unable	to	resell	the	space(s).	Under	
                                                                                                                          or	entities	to	use	that	space.	However,	the	point	total	
                                                              no circumstances will the $500 per booth deposit be
                                                                                                                          used for assignment of space will be based solely on
Acts of God The performance of this agreement by              refunded.
                                                                                                                          the points earned by the owning or controlling person
either the ICCFA or the exhibitor is subject to acts of
                                                                                                                          or entity and will not include points earned by its
God, war, terrorism, government regulation, disaster,
                                                              Cancellation, Interruption, or Postponement of              components or members.
strikes, civil disorder, curtailment of transportation
                                                              the Exposition In the event that the exposition is                Identifiable components may apply for and rent
facilities or other emergencies making it inadvisable,
                                                              canceled, interrupted or postponed due to any               space under their names, rather than the name of the
illegal or impractical to provide the facilities or to hold
                                                              occurrence not occasioned by the conduct of the             person or entity controlling the component, and have
the Annual Convention & Exposition. It is provided
                                                              ICCFA, whether such occurrence be, but not limited          assignments made based on the component point
that this agreement may be terminated for any one or
                                                              to, an act of God, or the result of war, terrorism, riot,   total. If two entities merge or combine, the surviving
more such reasons by written notice from one party
                                                              civil commotion, strikes, sovereign conduct or by any       organization or operation will receive the higher of the
to the other without liability.
                                                              other cause, or if circumstances make it impossible         two point totals, but not the combined totals.
                                                              or impractical for the ICCFA to permit any exhibitor to
Advertising Suppliers are encouraged to promote               occupy the premises, the ICCFA shall make a good
                                                                                                                          Exhibit Hall Passes Exhibitors wishing to bring
their products and services in ICCFA Magazine, the            faith effort to adjust the rental fee for space based
                                                                                                                          visitors to the convention or into the exhibit hall may
official magazine of the ICCFA. Advertising packages          on the period of time the space was or could have
                                                                                                                          purchase exhibit hall session passes for $45 at the
and pricing can be obtained by contacting Rick                been occupied by such exhibitor, and the ICCFA is
                                                                                                                          ICCFA’s registration desk. Please note that guests
Platter at 1.800.645.7700;                released from any and all claims for damages which
                                                                                                                          using these passes may only visit the exhibit hall and
                                                              may arise in consequence thereof.
                                                                                                                          not any of the educational sessions, and may visit the
                                                                                                                          hall only for that one specific session or time period.
  After-Hours Admission to the Exhibit Hall During            Care of Building No exhibitors shall allow any article      These passes are not intended for use by exhibiting
  show days, exhibitors are required to wear                  to be brought into or any act done on the premises          personnel.
  badges and may enter the hall one hour prior                that will increase the premiums on or void the
  to the scheduled opening time of convention                 policies of insurance held on the building, or injure
  and exhibit activities and remain one hour                                                                              Exhibitor’s Profile The Booth Space Application
                                                              or deface any part of the building, or permit anything
  after the scheduled closing time. Access to the                                                                         & Contract included in this mailing requests that
                                                              to be done by its representatives or employees by
  exhibit hall at all other times must be approved                                                                        each exhibiting company provide the ICCFA with a
                                                              which the premises shall in any manner be damaged,
  by the Director of Operations of the ICCFA or a                                                                         descriptive profile detailing the product, service or
                                                              marred or defaced.
  representative.                                                                                                         history of the company for inclusion in the March/
                                                                                                                          April onsite convention issue of ICCFA Magazine. The
                                                              Children Children (minors under the age of 18) are          description should be brief and factual and must be
                                                              not allowed on the exhibit floor during setup or tear       submitted by January 17, 2013, to ICCFA Managing
Booth Guidelines If an exhibitor is using its rental          down of exhibit booths.                                     Editor Susan Loving at
space in a manner that is detrimental to the
association, convention or exposition, or infringes
                                                              Cumulative Point System Exhibitors accrue five              Exhibitor Representatives Each exhibiting
on the rental of space by other exhibitors (including
                                                              points for their first booth rented each year and one       company shall assign at least one person to
sight observation, soliciting products or services
                                                              additional point for each booth rented in excess of         be its representative in connection with the
outside of the booths assigned, excessive noise, heat,
                                                              one per year. Exhibitors accrue one point for each          installation, operation and removal of its exhibit. The
light or pollution emanating from exhibits), or if an
                                                              table on display utilized at ICCFA’s former Cemetery        representative shall be the agent of the exhibitor and
exhibitor’s display is not in keeping with the character
                                                              Operations & Maintenance Conference and the                 shall have the authority to enter into this agreement
and purpose of the show, the association, through its
                                                              Annual Convention & Exposition.                             and such service contracts as may be necessary, on
Director of Operations, reserves the right to request
                                                                   Points are awarded for advertising placed in ICCFA     behalf of the exhibitor.
corrective action. If an exhibitor is unable or refuses
                                                              Magazine as follows: 2 points for ads larger than ½               All business between the ICCFA and the exhibitor
to comply with this request, the association reserves
                                                              page, 1 point for ads ½ page or smaller; 1 point for ads    will be conducted only through the latter’s designated
the right to cancel the use for that space, or bar from
                                                              placed in the ICCFA Membership Directory & Buyers’          representative and no other person. Exhibitors desiring
     THE FUTURE IS TODAY IN TAMPA BAY • 2013 ICCFA AnnuAl ConventIon & exposItIon

     Rules of the Expo (continued)
     to change representatives must notify the association in     Hanging Signs and Other Materials Exhibitors wishing          expense no later than 7 p.m., Friday, April 12. If
     writing. Two complimentary registrations are provided        to hang signs or other materials over their booth(s)          an exhibitor fails to remove its exhibit on this day,
     with each booth and one complimentary registration           must submit a written request to the attention of             the ICCFA may remove such exhibit to a storage
     is provided with each tabletop. All exhibit personnel        ICCFA’s show manager and Maggie Lewis at George               warehouse at the risk and expense of the exhibitor,
     must register for the ICCFA Convention & Exposition.         Fern Co. for approval thirty (30) days prior to the           who shall pay any damage or expense incurred
     An Exhibitor Personnel Registration Form is enclosed.        convention.                                                   by the Association in removing the exhibit. No
     In order for the name of a representative and exhibiting                                                                   exhibit or part of an exhibit may be removed
     company to appear in the convention pre-registration                                                                       from the space allocated during the period of the
                                                                  Installation and Dismantling Exhibitors will be
     directory, the pre-registration form must be received by                                                                   exposition, except in cases of extreme necessity.
                                                                  permitted to begin assembling their exhibits at 8
     February 1, 2013.                                                                                                          Permission for such removal must be obtained
                                                                  a.m. Tuesday, April 9. In all cases, booths must be
           Exhibitors will be provided identification badges in                                                                 from the director of operations of the ICCFA or a
                                                                  substantially set up by 1 p.m. Wednesday, April 10,
     accordance with exhibitor convention registration policy.                                                                  designated representative. Any exhibit torn down
                                                                  for inspection by the ICCFA director of operations
     Badges will not be transferable and will be required                                                                       prior to official closing time without permission
                                                                  and/or the designated exposition manager to ensure
     for admittance to the exposition hall. To be permitted                                                                     from the director of operations of the ICCFA or a
                                                                  compliance with the rules and regulations set forth in
     entrance to the exposition hall, an organization or                                                                        designated representative will not accrue points for
                                                                  this prospectus.
     person(s) supplying goods and services to the cemetery,                                                                    the current year.
                                                                        In the event an exhibit has not been properly set
     funeral service, cremation and memorialization industry
                                                                  up by that time, the ICCFA reserves the right to remove
     must have contracted for booth space. Non-exhibiting
                                                                  unsightly materials or to cover them in an appropriate        Insurance Exhibitors must make provisions for
     firms and/or persons will not be permitted to conduct
                                                                  manner at the exhibitor’s expense. Exposed unfinished         the safekeeping of their goods before, during and
     promotional or sales activities in the exposition hall.
                                                                  sides or exhibit backgrounds must be draped to present        after the ICCFA exposition. Neither the ICCFA nor
     Anyone violating this policy will be escorted from the
                                                                  an attractive appearance. The exhibit will be inspected       the management of the exposition hall shall be
     exposition hall and their registration credentials may be
                                                                  during the set-up time and the decorator, with the            responsible for any injury which may occur to an
                                                                  approval of the show manager, will provide draping            exhibitor or its representatives or employees, nor for
                                                                  as deemed necessary. Any charges incurred will be             the safety of any exhibit or other property against
     Fire Regulations Exhibitors agree to adhere to all           the responsibility of the exhibitor. No set-up will be        robbery, fire, accident or any other destructive
     exposition hall fire regulations in designing, setting       permitted during exposition hours. Exhibitors who plan        cause. Insurance, if desired, shall be taken out by
     up and operating their exhibit. Gasoline or other            to hire the services of another exhibit service firm (other   the exhibitor, who hereby agrees to hold the ICCFA
     flammable materials shall not be permitted in the            than the official service contractor, George Fern Co.)        harmless and free from all damages or liabilities of
     exposition hall unless essential to either display or        must abide by the following rules:                            any kind.
     exhibit. In no case shall gasoline or other flammables
                                                                      1. They must notify ICCFA by February 1, 2013,
     be stored in the halls.
                                                                          of the name, address and telephone number             Liability The exhibitor, on its own behalf and on
                                                                          of the service firm, and the name of the              behalf of its employees and agents, assumes
     Food and Beverages The ICCFA will provide free                       supervisor in attendance.                             entire responsibility and hereby agrees to protect,
     food and beverage service at assigned food and bar               2. The service firm must notify ICCFA by February         indemnify, defend and save the ICCFA, Tampa
     stations throughout all exhibit hours. Exhibitors who                1, 2013, of the names of all exhibiting               Convention Center, the official service contractor,
     wish to provide food and/or beverages within their                   companies for which it has orders and the             and its employees and agents harmless against all
     booth may do so through the Tampa Convention                         names of all employees working on the show,           claims, losses and damages to persons or property,
     Center Catering Office. Contact Barbara Tyler at                     and furnish proof that adequate insurance is          governmental charges or fines, and attorneys’ fees
     813.274.8470; Outside                     maintained to cover possible liabilities.             arising out of or caused by exhibitors’ installation
     food and beverages are not permitted within the hall.                                                                      and removal, maintenance, occupancy or use of the
                                                                      3.		 Upon	arrival	at	the	exposition	site,	service	
                                                                                                                                exposition premises or part thereof, excluding any
                                                                           companies must check in at the exhibitor
                                                                                                                                such liability caused by the sole negligence of Tampa
     Force Majeure If any part of the Tampa Convention                     registration booth to receive permits to work
                                                                                                                                Convention Center, the official service contractor, its
     Center is destroyed or damaged by any cause that                      on the exposition floor. The unpacking,
                                                                                                                                employees and agents.
     renders the holding of this exposition impractical, the               assembly and dismantling of displays and
                                                                                                                                      In addition, the exhibitor acknowledges that the
     performance	of	this	agreement	is	excused.	However,	                   equipment may be done by employees of the
                                                                                                                                ICCFA and Tampa Convention Center do not maintain
     exhibitors shall be liable for all fees due under this                exhibiting company.
                                                                                                                                insurance covering exhibitor’s property and that it
     agreement which have accrued as of the time of
                                                                  George Fern Co. will have skilled craftsmen available         is the sole responsibility of the exhibitor to obtain
     termination.	However,	if	such	lack	of	performance	
                                                                  to perform these services if needed. Arrangements             business interruption and property damage insurance
     is due to the acts or omissions of any exhibitor, then
                                                                  for all temporary labor should be made through                covering such losses by the exhibitor. All exhibitors are
     the party responsible for such acts or omissions
                                                                  George Fern Co. Official labor order forms are                encouraged to obtain all risk coverage. This can be
     shall be liable for the full amount hereunder in
                                                                  included in the Exhibitor Service Kit.                        done by riders to existing policies, often at no extra cost.
     addition to charges for related claims and damage.
     Exhibitor hereby waives any claim for damages or
     compensation from the ICCFA or Tampa Convention              Please Note: Exhibitors bringing extra unregistered           Outside Exposition and Activities During scheduled
     Center on account of such termination.                       staff personnel to the site for the purpose of setting        convention activities the exhibitor agrees, subject to
                                                                  up their booth must furnish ICCFA with a list of              expulsion from the show and its firm from convention
                                                                  all such personnel seven weeks prior to the show              functions and activities, not to exhibit its products or
     George Fern Co. Service Center A George Fern Co.
                                                                  (February 1, 2013). Temporary badges (good only               services or to directly promote or otherwise exploit its
     representative will be available at the service desk
                                                                  for move-in and move-out) will be issued on-site.             company, products or services outside the exposition
     during move-in and move-out times, all show hours
                                                                  Unregistered	booth	personnel	not	appearing	on	the	            hall. Exhibitor also agrees not to entertain convention
     as well as one hour prior to and one hour after
                                                                  list will not be permitted entry to the exposition hall.      attendees during exposition or convention program
     the scheduled show hours, to address questions
                                                                                                                                hours in a rental function room, hospitality suite or
     regarding orders and other services.
                                                                                                                                other rented facility, or otherwise induce attendees
                                                                  Dismantling All exhibits must be removed from the
                                                                                                                                away from the show or scheduled convention events.
                                                                  exhibit area by the exhibiting company at its own

                                                                                                                                                                     Continued on page 16
                                                                                              More inforMation online: www.iccfaconvention.coM

Booth space application & Contract                                                                                       I am a:

                                                                                                                             First Time Exhibitor
ICCFA	ANNUAL	CONVENTION	&	EXPOSITION		|		April	10–13,	2013                                                                   PLPA Member

Company Information                                                                                                          JFDA Member
(Due November 21, 2012, for assignment under the cumulative point system.) Please provide information about
your	company	below.		Use	the	Exhibitor	Personnel	Registration	form	on	page	15	to	register	individuals.

Exhibiting Company Name ________________________________________________________________________________________________________________
Address ________________________________________________________________________________________________________________________________
City _______________________________________________________________ State/Prov __________________ Zip/Postal Code _______________________
Other/additional	(addresses	outside	USA) ____________________________________________________________________________________________________
Phone (        ) ______________________________________________________ Fax (                  ) _______________________________________________________
Email address _______________________________________________________ Website ___________________________________________________________
Person Completing Form ___________________________________________________________________________________ (Please fill out both sides of form.)

Booth Selection and Fees
Application is to be accompanied by $500 per booth non-refundable deposit to be eligible for assignment. All applications received by November 21, 2012, will
be assigned based on ICCFA’s point system. All other applications will be assigned on a first-come, first-served basis.

Booth Selections (see Expo floor plan on page 5)
1st choice: ______   2nd choice: ______ 3rd choice: ______ 4th choice: ______ 5th choice: ______ 6th choice: ______
Vehicles: Will your booth space include vehicles?      YES        NO     If yes, how many?__________ (See form on page 23)

Number and type of booths requested
ICCFA MEMBER                                                                          NON-MEMBER
# of conventional booths _____________ @ $1,500 each = $ ____________                 # of conventional booths _____________ @ $1,900 each = $ ____________
# of premier booths _________________ @ $1,800 each = $ ____________                  # of premier booths ________________ @ $2,200 each = $ ____________
# of table tops______________________ @ $500 each         = $ ____________ (available only to non-profits)
TOTAL COST OF EXHIBITION SPACE: $ _______________________________             TOTAL ENCLOSED (minimum of $500 per booth*) $ _____________________________

*Full payment due by February 1. Any balance remaining on total due will be charged on February 1 to credit card provided.

Payment Information
Check:      (Please make payable to ICCFA)

Credit Card:     DISCOVER          VISA         MASTERCARD             AMERICAN	EXPRESS

Credit card number _____________________________________________________________________________________________________________________
Name as it appears on credit card ___________________________________________________________ Exp. Date_____________________________________
Security ID (3-digit # on back of card or 4-digit # on front of AmEx card) __________________________________________________________________________
Card holder’s billing address/ZIP ___________________________________________________________________________________________________________
Email address (receipt will be emailed to you)_________________________________________________________________________________________________

Authorized Representative
The following individual will serve as the authorized representative of the company listed above regarding the 2013 ICCFA exposition. This person will receive all
exhibit-related mailings and emails regarding the exposition.

Name of authorized representative _________________________________________________________________________________________________________
Email address: __________________________________________________________________________________________________________________________
Address (if different from above) ___________________________________________________________________________________________________________
I have read the rules and regulations pertaining to the 2013 ICCFA exposition and agree that all representatives and exhibiting personnel from my company will
comply with them.

Signature of authorized representative_______________________________________________________________________________________________________

                                                                  Please Complete Side 2
For Official Use Only
 Date Rec’d                      Co. ID #                          Check #                          Points as of 11/12             IMSA
 Total due $                     Deposit $                        Balance due $                     Booth #s
       THE FUTURE IS TODAY IN TAMPA BAY • 2013 ICCFA AnnuAl ConventIon & exposItIon

  Booth Space Application & Contract (continued)
  Exhibit Specifications
  Height	at	highest	point	 __________________________________________________
  Dimensions (depth x width) _________________________ x __________________
  Weight (maximum) _____________________________________________________

  Competition Proximity
  The	ICCFA	will	make	every	effort	to	comply	with	your	request	to	be	close	to	or	separated	from	specific	companies.	However,	this	may	not	always	be	possible.	
  The ICCFA will have final authority on booth assignments. Please list names of specific companies, not categories.
     We wish to be close to the following companies: ___________________________________________________________________________________________

     We wish to be separated from the following companies: _____________________________________________________________________________________

      Exhibitor Bonus: Free Exposure to 7,500+ ICCFA Magazine Readers!
      The March-April issue of the ICCFA’s magazine, ICCFA Magazine, will include profiles of all exhibitors who meet the submission
      guidelines and deadlines (below). The magazine will be available onsite at the ICCFA Convention & Exposition in Tampa and will be
      mailed to ICCFA members and to thousands of independent cemetery, crematory & funeral home owners nationwide.
      Profiles	are	limited	to	60	words.	We	also	will	run	either	your	logo	or	a	photo	of	one	product.	Use	your	60	words	to	describe	your	
      company, attract people to your booth and tell readers who can’t attend the ICCFA Convention how to get more information about you.
      For example:

                 Axiom Business Systems (#114)
                 Axiom is the leading developer of fully integrated funeral home, cemetery management and cemetery mapping
                 software with accounting solutions in the Southeast Pacific. Visit our booth for your free koala bear, Australian flag
                 and demo.

                 Cherokee Casket Co. (#417)
                 Cherokee Casket Co. has manufactured infant and child caskets since 1941. The complete picture catalog can be
                 seen online at 1.800.535.8667

      Profile submission deadline: January 17, 2013 (You do not need your booth number to submit your profile!) Profile copy (maximum 60
      words—strictly enforced). The ICCFA reserves the right to edit all copy to comply with editorial guidelines and length specifications.
              •		 Profiles must be e-mailed to Please write “(Company Name) Profile” in the subject line. If you would like
                 to rerun your 2012 profile, you must send an e-mail requesting that we do so. Please say “include logo/photo” if you ran a
                 logo or photo with your 2012 profile and want to rerun it with the 2013 profile.

              •		 Profile	logo	or	photo	must	be	high	resolution	(at	least	300	dpi	at	print	size).	The	logo	or	photo	must	be	emailed	to	sloving@
         If sent separately from the copy, please write “(Company Name) Logo/Photo for profile” in the subject line.

              •		 If	you	want	us	to	use	the	logo/photo	we	ran	in	2012,	please	indicate	this	on	the	profile	copy	or	via	a	separate	e-mail.	We	will	
                  not include the art unless requested, since we do not want to risk running a logo you are no longer using.

      Note: You can check your 2012 profile and logo/photo by downloading the file at

  Submit Registration
  Please mail this form with payment to:         International Cemetery, Cremation and Funeral Association            Or scan and email to:
                                                 107 Carpenter Drive, Suite 100, Sterling, VA 20164                   Rick Platter
  Or fax both sides to:                          703.391.8416                                               

                                   Form and deposit are to be received by November 21, 2012, for booths to be assigned under the
14                        cumulative point system. Balance is to be paid in full by February 1, 2013. Questions? Please call 1.800.645.7700.
Questions? Please call 1.800.645.7700                                                                  More inforMation online: www.iccfaconvention.coM

exhibitor personnel registration Form — due February 1, 2013
Each exhibit booth package includes access for two (2) onsite representatives to attend the Expo, educational sessions, and activities within the Expo hall.
A third badge may be purchased at $195. Additional badges may be purchased for $320 each.

Please fill out this form and E-mail or fax it back to ICCFA with payment for additional representatives.
This form must be returned no later than February 1, 2013. Registrations are transferable.

Company Information
Exhibiting Company Name_________________________________________________________________________________________________________________
Address ________________________________________________________________________________________________________________________________
City________________________________________________________________ State/Prov___________________ Zip/Postal Code ________________________
Other/additional	(addresses	outside	USA) ____________________________________________________________________________________________________
Phone (         ) ______________________________________________________ Fax (                           ) _______________________________________________________
Email address _______________________________________________________ Website ___________________________________________________________
Person Completing Form____________________________________________________________________________________ (Please fill out both sides of form.)

Representative Badge Request
            Print name exactly as it is to appear on name badge                                                 E-mail Address                                  Registration Fee
 1)                                                                                                                                                                    N/A
 2)                                                                                                                                                                    N/A
 3)                                                                                                                                                                   $195
 4)                                                                                                                                                                   $320
Each exhibit booth package includes access for two (2) onsite representatives to attend the tradeshow, educational sessions, and activities within the tradeshow
hall. A third badge may be purchased at $195. Additional badges may be purchased for $320 each.
                                                                                                            Total Registration Fees:        $ ________________
Spouse/Guest Registration*: __________________________ @ $195 each ............................................................................................. = $ ________________
Ticketed Events:
Prayer Breakfast: ___________________________________ tickets @ $40 each .................................................................................... = $ ________________
Closing Dinner: _____________________________________ tickets @ $95 each .................................................................................... = $ ________________
Next Generation Event: ______________________________ tickets @ $40 each .................................................................................... = $ ________________
                                                                                                                           Total Ticketed Events:           $ ________________

Payment Information                                                                                                        TOTAL ENCLOSED:                  $ ________________
Check:       (Please make payable to ICCFA)

Credit Card:       DISCOVER              VISA           MASTERCARD             AMERICAN	EXPRESS

Credit card number ______________________________________________________________________________________________________________________
Name as it appears on credit card ___________________________________________________________ Exp. Date_____________________________________
Security ID (3-digit # on back of card or 4-digit # on front of AmEx card) __________________________________________________________________________
Card holder’s billing address/ZIP ____________________________________________________________________________________________________________
Email address (receipt will be emailed to you)_________________________________________________________________________________________________


*Registration Includes:	Daily	admission	to	the	Exhibit	Hall	and	          Submit Registration                           For Official Use Only
Convention Program Sessions and all exposition hall food functions.
                                                                          Please return by e-mail or fax to               Date Rec’d
(Spouse/Guest registration includes Closing Dinner.) Guests are
                                                                          Sheila Cephas at:
persons from outside the cemetery, funeral service and related                                                            Co. ID #
professions accompanying a registrant.
                                                                          Fax: 703.391.8416                               Booth #s
Cancellation Policy: Registrants canceling their registrations by                                                         Total due $
February 1 will receive a refund. All cancellations must be in writing        If you have any special needs
and are subject to a $50 per person processing fee. Ticketed events           due to a disability, please                 Check #
will be refunded less a $5 processing fee per event. Cancellations            check here and attach a                     Balance due $
received after February 1 will not result in refunds.                         statement of your needs.                                                                              15
       THE FUTURE IS TODAY IN TAMPA BAY • 2013 ICCFA AnnuAl ConventIon & exposItIon

  Rules of the Expo (continued)
  Payment Schedule Each application for exhibit                 or on account of negligence of exhibitors, their            Spanning Aisles No exhibit will be permitted to span
  space must be accompanied by a non-refundable                 representatives, employees or agents.                       an aisle by ceiling or floor covering.
  deposit of $500 per booth and received by November
  21, 2012, to be eligible for assignment under the
                                                                Security Service The ICCFA will provide security on a       Subletting Space No exhibitor shall assign, subject or
  cumulative point system (see Assignment of Exhibit
                                                                24-hour basis beginning at 8 a.m. on Tuesday, April         apportion the whole or any part of the space allotted
  Space, page 11). Full payment for exhibit space is
                                                                9, and concluding at 7 p.m. on Friday, April 12, but        to it, nor exhibit therein, nor permit any other person
  due February 1, 2013. If the balance on the booth
                                                                neither the association nor Tampa Convention Center         or party to exhibit therein, any goods other than those
  payment is not received by February 1, 2013, the
                                                                will guarantee the exhibitors against loss or assume        manufactured or handled by the exhibitor in the
  ICCFA reserves the right to charge it against credit
                                                                responsibility for fire, theft or other damage of any       regular course of its business.
  card on file. Failure to pay the rental fee in full by this
  date will result in an automatic cancellation of this
  agreement.	Under	no	circumstances	will	an	exhibitor	                                                                      Unoccupied Space The ICCFA reserves the right
  be allowed to set up an exhibit unless full payment of        Smoking Policy The ICCFA has designated the                 to rent to any other exhibitor previously rented but
  the rental booth(s) space has been received.                  exhibit hall a non-smoking area. Smoking will not           unoccupied space after 1 p.m. on the opening date
                                                                be permitted any time during move-in, move-out or           of the exposition. Moreover, this clause shall not
                                                                during dates of the convention.                             relieve the exhibitor who contracted for the booth
  Photography/Videography No photography or
                                                                                                                            space of the financial obligations to pay the full
  videography will be permitted in the exhibit hall
                                                                                                                            amount, or any portion thereof, of said rental fee, in
  except by pre-approved members of the trade press             Soliciting by Non-Exhibitors Soliciting in any manner
                                                                                                                            the event that the ICCFA is unable to rent the space
  and the official show photographer, who will be               within the exposition hall by any supplier, individual,
                                                                                                                            at the same rental rate as agreed to by the entity
  identified	as	such	by	their	badges.	Unauthorized	             group, company or firm, within or outside the
                                                                                                                            originally assigned the space.
  cameras, as well as electronic devices such as cell           industry, is strictly forbidden unless said person,
  phones that are being used to take photographs, will          group or firm has contracted for rental of booth space
  be removed from the hall.                                     with the ICCFA. Any person, group or firm that has          Use & Care of the Exhibitor’s Space Exhibitors
                                                                not contracted for booth space but is found soliciting      agree that all products to be displayed are suitable
                                                                in the exposition hall or elsewhere in the convention       to the cemetery, funeral service, cremation and
  Protection of Employees and Property Exhibitors
                                                                hotel will be required to forfeit their convention          memorialization industry. Booth space will be used
  agree to release and to protect and hold harmless
                                                                badge(s) to the association and will be barred from         only for display purposes and soliciting in the aisles
  the ICCFA and its officers, directors and employees
                                                                the exposition hall, from all meeting and function          will not be permitted. Each exhibitor shall care
  from any and all claims for damages, suits, etc.;
                                                                rooms and other areas being used by the association,        for, keep in good order and surrender the space
  for injuries to themselves, their representatives or
                                                                and from all official activities of the convention. Those   occupied by it in the same condition as it was at the
  employees; and for damage to property in their
                                                                forfeiting convention badges will not be entitled to        commencement of the occupation, ordinary wear
  custody, owned or controlled by them, which claims
                                                                refunds of any registration fees or other monies paid       expected. Daily maintenance is the responsibility
  for damages, suits, etc., may be incident to, arise
                                                                to the association.                                         of the exhibitor and not included in the cost of
  from, grow out of or be connected with their use or
                                                                      To be permitted to conduct promotional or sales       booth space. Vacuuming service may be ordered
  occupation of space.
                                                                activities in the exposition hall, an organization or       through George Fern Co. Contact Maggie Lewis at
                                                                person(s) supplying goods and services to the cemetery,     615.256.0357;
  Protection of the Public Exhibitors must protect              funeral service, cremation and memorialization industry
  machinery and exhibits to ensure that no injury               must have contracted for booth space. Non-exhibiting
  will result to the public, visitors, guests, employees        firms and/or persons will not be permitted to conduct
  or any other person or property. Exhibitors agree             promotional or sales activities in the exposition hall.
  to protect and hold harmless the ICCFA and its                Anyone violating this policy will be escorted from the
  officers, directors and employees for any and all             Hall	and	their	registration	credentials	revoked.
  claims which may result on account of injury, loss or
  damage sustained upon the space occupied by the
  exhibitors respectively, or on account of machinery
  and property under the control of such exhibitors

                                                                                                                            “Staggering the exhibit hours with the
                                                                                                                             speakers and sessions makes all the
                                                                                                                             difference. Plus the draw of the food.
                                                                                                                             We appreciate that expo hours are
                                                                                                                             marketed and organized as a vital
                                                                                                                             part of the convention not just as
                                                                                                                             ‘filler time.’”

                                                                                                                                     – Linda Darby-Sempsrott, Trigard

                 *SupplierS ONlY*          We encourage all iCCFA supplier members to apply to win a 2012 Kip Award!

                 Category: innovative personalized product
                  2012 entry Form • Deadline for receipt of entries at ICCFA office: NOvember 30, 2012

•WHO?: SupplierS only!
•WHAT?: Product that memorializes in a personal and meaningful way. The product may be physical or virtual and may
include, but is not limited to, memorials, monuments, urns, art, printed material and Web-based tributes.

• Please type or write legibly.             • Entrants must be ICCFA members in good standing (i.e., current on dues).
• Please read all instructions, including the KIP FAQ sheet, BEFORE preparing your entry.
• FORMS MUST BE SIGNED (item #4) and entry fee of $35 must be enclosed.
• PLEASE NOTE: Any entries that are similar to past KIP winners will be rejected, reason being that your entry is not
very innovative if a similar product has already won a KIP Award. Visit
awards to learn about past winners.

        Name: ______________________________________________________________________________________________
        Job title: ____________________________________________________________________________________________
        Company name: ______________________________________________________________________________________
        Address: _____________________________________________________________________________________________
        City: ____________________________________________ State: _____________ Zip: ____________________________
        Telephone: _______________________________________ Fax: _______________________________________________
        E-mail: ______________________________________________________________________________________________
        Company’s Website address: _____________________________________________________________________________
2.      COVER LETTER: Tell the judges about your product in 500 words or less. Remember, the judges are not funeral
        directors, cremationists or cemeterians (or ICCFA staff); they are marketing and communications professionals who may or
        may not have made funeral arrangements in the past.
3.      BACK-UP MATERIAL: For example, photos or examples of the product, a brochure or testimonials from customers.
        In other words, things that will help our judges understand what your product looks like, what it does for families, how
        families/funeral directors/cemeterians have reacted to it (or what your market research shows the reaction will be) and the
        quality of the product. Judges have limited time to review each entry, so material that is well organized and not unduly
	       lengthy	will	be	favored.	Some	entrants	send	a	product	sample.	In	the	case	of	small	products	this	is	fine;	please	don’t	send	
	       us	any	full-sized	caskets!	If	you	or	a	fulfillment	center	ships	a	product	sample	separately,	please	include	in	the	package	the	
        name of the company on the entry! All entries must be submitted on standard 8 1/2 x 11” sheets (product samples are
        exempt from this requirement), with sheets placed in a 3-ring loose-leaf binder or report holder. Photos should be in photo-
        holder pages or taped (on the back) to pages without damaging them.
	       •		Entrants	acknowledge	the	ICCFA	has	the	right	to	publish	and	make	promotional	use	of	and	to	produce	educational	materials	
           using their entries.
	       •		Past	winning	entries	(including	honorable	mentions)	may	not	be	resubmitted.
4.      SIGNATURE: _______________________________________________________________________

5.      SUPPLEMENTAL INFORMATION: Please include the following information in your submission folder:
        •		Product	pricing		        	       	         	         	       •		Advertising	for	this	product
	       •		Quantity	sold	thus	far	 	        	         	         	       •		Testimonials
	       •		To	whom/what	audience	is	this	aimed?	 	              	       •		Where	is	this	product	sold?
	       •		Item	specifications	[material	made	of?	size	(length	x	width	x	height)?]

6.      $35 ENTRY FEE      o CHECK (payable to ICCFA)          o VISA o MC o AmEx o Discover
iCCFA use Only             Card number __________________________________________ Exp. Date ____________________
Date Rec’d _____________ Name as it appears on card ____________________________________________________________
Ind ID# ________________
Co ID# ________________ Security ID code (3-digit # on back of card or 4-digit # on front of AmEx) _______________________
Type Pmt ____ Total $ ____ Address of cardholder (if different from above) ____________________________________________
                           Signature __________________________________________________________________________
        ICCFA KIP Awards, ATTN: Kelly Spann, 107 Carpenter Dr., Ste 100, Sterling, VA 20164
2012 CALL FOR ENTRIES There is a separate entry form for each category. Please read these FAQs and then select the correct
form for your entry/entries. You may enter as many times as you like, but each entry MUST be on a separate form! Need more forms?
You may photocopy them, download another at or call the ICCFA at 1.800.645.7700 and we’ll fax or mail you one.

What exactly are the KIP Awards? The ICCFA’s Keeping It Personal Awards recognize innovation and excellence in
personalization in the cemetery, cremation and funeral profession. The KIP Awards contest was created in 2001 by the association’s
Personalization Subcommittee, chaired by Stephen Bittner, CCE, CCCE. Committee members are David Brownworth, Slivy
Edmonds Cotton, Linda Darby-Sempsrott, Lynn Illig and Andrea Vittum. Staff liaisons are Kelly Spann, 1.800.645.7700 ext. 1220,, and Susan Loving,

Who does the judging? ICCFA staff recruits a panel of independent marketing and communications professionals. One or two may
have made arrangements for a family member at some point, while the others are simply intrigued by the idea of judging a contest
involving cemetery and funeral products!

Who may enter? Any ICCFA member in good standing may enter. The Innovative Personalized Product Award is for suppliers
only. We receive a number of joint entries. Example: A cemetery and monument supplier worked together to craft an exceptionally
personalized memorial; a marketing/PR firm and funeral home put together a seminar or event. In such cases, at least one of the
entrants must be an ICCFA member in good standing.

What does it cost? The fee is $35 per entry.

What are the categories? Most Personalized Service/Memorial, Best Practice/Personal Touch, Innovative Personalized Product
(supplier category), Most Personalized Pet Service/Memorial and Events. Please check the individual entry forms for help figuring out
in which category your entry fits. It’s also a good idea to go to and check out past winners.

How do I enter? There are separate entry forms for each category. Download a form at or call 1.800.645.7700 and
ask to have a KIP entry form faxed, e-mailed or mailed to you. Read the FAQs and the entire entry form carefully. Make sure you’re
entering the correct category and that you fill out the form completely. Entries MUST be submitted on standard 8 1/2 x 11” sheets,
secured in a report holder or loose-leaf 3-ring binder. If you have any questions, please call or e-mail staff liaison Kelly Spann at
1.800.645.7700 ext. 1220 or

How many times may I enter? You may enter as many times as you like (for separate products/services, of course). You MUST fill
out a separate form for each entry.

We offer 326 different personalized urns; should we submit 326 entries? NO! The staff liaison (who must check all entries and
set everything up for the judges to look over) may submit his resignation if you do that! If you have any questions, please contact the
staff liaison (Kelly Spann) before sending in your entry.

What do the winners get? Winners will be recognized at the ICCFA 2013 Convention & Exposition in Tampa, Florida,, in ICCFA
Magazine and on the ICCFA website. The ICCFA will send out press releases about the winners to the trade press and will provide all
winners with press releases they can send to their local media. The company whose entry is selected as grand prize winner will receive
one free registration to the 2013 ICCFA Annual Convention & Exposition.

Questions? Call 1.800.645.7700 or e-mail Kelly Spann,, or Susan Loving,

WINNING TIPS: Please take care in putting your entry together. Judges do not have time to read/sift through reams of material for
every entry; a succinct, well-crafted entry is best. Simply explain how your product personalizes, how it gives families a different or
better way to personalize. If you include a large catalogue to show that you have many options available, that is fine; simply mention
that in your cover letter. Submit similar/related items together as one entry offering personalization options. If you have any questions
about putting your entry together or whether you should be submitting one or several entries, please call staff liaison Kelly Spann
before sending in your entry.

Questions? Contact Kelly Spann at                                         The KIP Awards are sponsored by the ICCFA’s Personalization, 1.800.645.7700                                          Subcommittee. Founded in 1887, the ICCFA is the only
ext. 1220, or Susan Loving at                                             international trade association representing all segments of the                                                        cemetery, cremation and memorialization industry.

                      See past award winners at
                                                                         More inforMation online: www.iccfaconvention.coM

NEW For 2013!
new produCT showCase waLL
Spotlight your new product! A new product wall will be setup by registration to                     For specifications, contact:
advertise new innovations, products or technologies. Submissions require ICCFA                      Michael Nercesian
approval and updated models will not be considered. Cost: $2,000                          

                                                                        “First class, very pleased…everything went
                                                                         very smooth and we were very happy.”

                                                                              – Ken Thamann, FYDA Freightliner Cincinnati Inc.

 CORPORATE PARTNERSHIP                                                                                   THE FUTURE IS
  • Welcome Reception                            • Coffee Breaks
  • Closing Reception                            • Lanyards
  • Closing Dinner                               • PLPA Reception
  • Closing Dinner Entertainment                 • Registration Booth
  • Thursday Lunch with the Exhibitors
  • Friday Lunch with the Exhibitors
  • State Association Lunch
                                                 • Room Keys
                                                 • Aisle Signs
                                                 • Beverage Lounges
                                                                                                         IN TAMPA BAY
  • Keynote Speakers                             • Bag Inserts
    • Jeffrey Gitomer                            • General Session Staging and Audio/Visual Support
    • Bridget Brennan                            • New Product Wall
    • Jason Kotecki

  • In the January convention preview issue of ICCFA Magazine (mailed to 11,000+!)
  • In the March/April onsite convention issue of ICCFA Magazine
  • In the convention on-site program
  • Via signage
  • On staging screens
  • Via announcements from the podium
                                                                 in front of convention attendees
     even after the Expo closes
  • Accrue points toward your future booth assignments
                                                                                          ...and more!
                                                                                                         2013 Convention
                                                                                                         & Exposition
                   LISTED ON THE NEXT PAGE                                                               April 10-13, 2013
                                                                                                         Tampa Convention Center and the
DEADLINE TO BE INCLUDED IN THE MAILED                                                                    Marriott Waterside Hotel & Marina
PROGRAM BOOKLET: NOVEMBER 21, 2012                                                                       Tampa, FL

Michael Nercesian    Darin Drabing           Jim Price, CCFE, CCrE
Meetings Coordinator Program Chair           Program Chair
1.800.645.7700       800.204.3131            813.225.4657

                                     Visit for complete convention details
                                     International Cemetery, Cremation & Funeral Association
                                     107 Carpenter Drive, Suite 100 :: Sterling, VA 20164 :: 1.800.645.7700 ::
 • Keynote Speakers
    • Jeffrey Gitomer—“The Cost of Death Vs. the Value of Life.” Become “top-of-mind” in your community and learn how to present the
    value of life as opposed to the cost of death from this sales, marketing and business leadership legend. Jeffrey Gitomer will sell and
    sign books at your exhibit booth following his presentation. [$30,000-40,000]

    will make two-thirds of all end-of-life arrangements. Bridget Brennan will sell and sign books at your exhibit booth following his
    presentation. [$25,000-30,000]
    • Jason Kotecki—“Only YOU Can Prevent ‘Adultitus’: Living and Working With Less Stress and More Fun.” Do you suffer from
    Adultitis, a dreaded condition that leaves victims jaded and overwhelmed with super-high stress levels? This stress management
    expert can help you overcome this horrible epidemic. Jason Kotecki will sell and sign books at your exhibit booth following his
    presentation. [$7,500-10,000]
 • Closing Dinner—Our Annual Convention’s culminating event with this big blowout bash. [$10,000-15,000] Contribute $15,000 and
   your company’s logo will be printed on the napkins used during the reception.
 • Aisle signs—See your company’s name on signs that hang over each aisle of the exposition. [$10,000-15,000] Limited number available!
 • Lanyards—Contribute $10,000–15,000 and see your company logo on the lanyards. Limited number available!
 • Thursday Lunch with the Exhibitors—Have your company recognized by all attendees during free food & beverage service during this

 • Registration booth—A company who contributes $10,000 will have its logo on the booth’s kick plates. Limited to two sponsors!
 • Friday Lunch with the Exhibitors—Another excellent opportunity for extended exposure during a packed three-hour Expo session.
 • Welcome Reception                                                                     Convention & Exposition. [$5,000-10,000]
 • Closing Reception                                                                week in Tampa. Contribute $12,000 and your
   company’s logo will be printed on the napkins used during the reception. [$5,000-12,000]
 • Closing Dinner Entertainment—[$5,000-7,500]
 • Coffee Breaks—One of the best sponsorship values, gain repeated exposure at one of the several coffee breaks throughout the
   week. Your company’s logo will also be printed on the coffee cups used during the breaks. [$5,500-7,500]
 • Hotel Keycards—Every ICCFA Marriott guest will recieve a branded keycard during the week of the convention. [$6,500] Limited
   to one sponsor!
 • PLPA Reception—This event welcomes attendees of the PLPA Annual Conference held in conjunction with the ICCFA Annual
   Convention with a reception on opening night just for them. [$3,000-6,000]
 • State Association Luncheon— Gain exposure from elected leaders staff and “rising stars” from state and regional associations
 • Beverage lounge—There will be several beverage lounges around the expo hall for attendees to sit down, eat, have a conversation and
   relax. Sponsors are allowed to place printed materials in the provided media rack in their lounge. [$3,000-5,000 per lounge] Limited
   number available!
 • New Product Wall—Advertise innovations released in 2013 on a new product wall placed by registration. Limted to new innovations,
   products or technologies. Submissions require ICCFA approval. Updated models will not be considered. [$2,000]
 • Bag inserts—You may insert advertisements into the registrant tote bags for $1,500 per page. Limited number available!
 • General Session Staging and Audio/Visual—The ICCFA Convention is known for its high-quality audio/visual production. [$1,000 & up]
 • Giveaway bags—Sponsors who contribute more than $10,000 will have their logo printed on the giveaway tote bags. [high resolution
   logos must be e-mailed to by January 9, 2013].

Sponsorships at the lower end of the price ranges may be partnered with another company to co-sponsor an event. You
can lock in your company as the exclusive sponsor of a particular event by paying the maximum amount for that event.
                                ANNUAL CONVENTION & EXPO
                              SPONSORSHIP COMMITMENT FORM
Name ______________________________________________________________________________________________

Title _______________________________________________________________________________________________

Company ___________________________________________________________________________________________

Address ____________________________________________________________________________________________

City __________________________________________ State/Prov ___________ Zip/Postal Code__________________

Phone (          ) ______________________________________                        Fax (           ) ___________________________________

E-mail address ______________________________________________________________________________________

Web address ________________________________________________________________________________________

We would like to contribute $_________________________ to sponsor the ICCFA Annual Convention & Expo.

In particular, we are interested in sponsorsing (if applicable, include an event or speaker name here that you would specifically like to sponsor):

Signature ___________________________________________________________________________________________

q CHECK (Please make payable to ICCFA)


Name on credit card __________________________________________________________________________________

Credit card # ________________________________________________________________________________________

Exp. Date ________________________________________                           SECURITY ID#: 3-digit number on back of card or
                                                                             4-digit number on front of American Express card
Security ID# _____________________________________

Signature ___________________________________________________________________________________________

Card’s Billing Address (required) ________________________________________________________________________
                                       Please complete this form and return it to:
                                       107 Carpenter Drive, Suite 100 • Sterling, VA 20164 • 1.800.645.7700 • Fax: 703.391.8416 •
                                ICCFA Convention and Exposition                                              Return form to:

                                April 10–13, 2013                                                            Rick Platter
                                Tampa Convention Center, Tampa Bay, FL                                       107 Carpenter Drive, Suite 100
                                                                                                             Sterling, Virginia 20164
                                                                                                             Fax: 703.391.8416
VEHICLE NOTIFICATION FORM                                                                                    Email:
If your company plans to display a motor vehicle in your booth, please complete and
                                                                                                             Deadline: February 17, 2013
return this form to Rick Platter with ICCFA by February 17, 2013.

Motorized equipment and vehicles may be displayed during events provided Licensee has TCC & TFM approval and
the following conditions are met:
   •	 Fuel	tanks	must	have	less	than	¼	tank	of	gas	or	contain	less	than	10	gallons	of	fuel,	whichever	is	less.	Vehicles	or	
      equipment fueled by LP gas must comply with NFPA #58 and may not be used during show hours
   •	 Fuel	caps	must	be	taped	shut	or	have	a	locking	cap
   •	 Hot	lead	battery	cables	must	be	disconnected,	taped,	and	secured
   •	 TFM	must	approve	the	number	and	location	of	vehicles
   •	 Fueling	and	de-fueling	cannot	take	place	on	premises
   •	 Vehicle	keys	must	remain	within	the	building	at	all	times
   •	 Vehicles	cannot	be	jump-started	on	premises
   •	 Fire	Watch	is	required	for	3	or	more	vehicles
   •	 Persons	under	the	age	of	16	will	not	be	allowed	to	operate	a	motorized	vehicle	on	TCC	property
   •	 Vehicles	cannot	be	parked	in	fire	lanes	or	block	exits
   •	 Vehicles	of	any	type	which	have	been	approved	for	use	in	carpeted	areas	must	have	non-marking	tires	and	carpet	must	
      be covered with heavy-duty polyethylene sheeting
   •	 TCC	personnel	must	be	present	to	supervise	display	vehicle	ingress	and	egress	to/from	the	facility

Fire Watch $35.31/hour (incentive rate), $52.97 (standard rate). 3 hour minimum.

A representative from Fern Expo will contact you regarding your vehicle.

Exhibiting Company Information
Exhibiting Company Name:__________________________________________________________________________

Exhibit Contact: ___________________________________________ Exhibit Mobile #:________________________

Exhibit Contact Phone: _____________________________________ Fax: __________________________________

Exhibit Contact Email: ______________________________________________________________________________

Booth Number: ___________________________________________________________________________________

Vehicle Information
Make/Model of Vehicle: _____________________________________________________________________________

Vehicle Dimensions: _______________________________________________________________________________
   •	 Failure	to	notify	ICCFA	of	vehicle	display	will	result	in	vehicle	not	being	allowed	onto	the	exhibit	floor.
I understand and agree to adhere to guidelines listed on this form and will be responsible for all associated permit fees.

Signature: ________________________________________________________________________________________

Date: ____________________________________________________________________________________________

107 Carpenter Dr., Suite 100, Sterling, VA 20164

                                                                                                                     expo Contact Information:
     exhibitor deadlines                                                                                             International Cemetery, Cremation
                                                                                                                     & Funeral Association
     November 2012
                                                                                                                     Rick Platter
     November 21          Deadline for reserving advertising space in January 2013 Convention Program                107 Carpenter Drive, Suite 100
                          Issue of ICCFA Magazine.
                                                                                                                     Sterling, VA 20164
                          Points earned from December 2011 to November 2012 applied toward 2013                      800.645.7700
                          booth assignments.
                                                                                                                     Fax: 703.391.8416
                          Booth Space Application and Contract due to ICCFA (pages 13–15) for assignment
                          under cumulative point system, along with non-refundable deposit of $500.
                          Deadline for contacting the ICCFA to become an Annual Convention sponsor (pages 20–22).    George Fern Co. (Decorator)
                                                                                                                     Maggie Lewis
     December 2012                                                                                                   125 Fernco Drive
                          Registered exhibitors will receive Service Kits via e-mail from George Fern Company.       Nashville, TN 37207
     January 2013                                                                                                    Fax: 615.256.0490
     January 17           Exhibitor Profiles due to ICCFA for inclusion in March/April 2013 Onsite Convention
                          Issue of ICCFA Magazine. Submit logo or photo with your profile.

     February 2013
     February 1           Full payment for booth space due to ICCFA. No refunds for booth cancellations
                          received after this date. Cancellations received in writing by February 1 will receive a
                                                                                                                     hotel reservations
                          refund less the $500 non-refundable deposit.                                               The ICCFA has secured a discounted rate of just $199 at the
                          Booth Space Application & Contract due to ICCFA (pages 13–15) to appear in                 Mariott	Waterside	Hotel	&	Marina.	To	reserve	your	room	at	
                          Exhibitor’s Directory.                                                                     our reduced rate, call 1-800-228-9290 and use the code
                          Exhibitor Personnel Registration Form due to ICCFA (page 15).                              “ICCFA 2013 Annual.” The cutoff for hotel reservations is
                                                                                                                     March 11, 2013; however, we expect our block to sell out, so
     February 11          Deadline for reserving advertising space in March/April 2013 Onsite Convention
                          Issue of ICCFA Magazine.                                                                   be sure to make your room reservations early.

     March 2013
                                                                                                                     ICCFA Magazine provides excellent opportunities
     March 11           	 Deadline	for	hotel	reservations	at	Mariott	Waterside	Hotel	and	Marina.
                                                                                                                     to reinforce your company’s marketing strategy.
                                                                                                                     Read by 7,500+ industry decision makers, ICCFA
     April 2013                                                                                                      Magazine’s recognized highest-quality editorial
                                                                                                                     content ensures strong reader interest—including
     April 10             By 1:00 p.m.—All exhibiting companies are to physically claim booth space.
                                                                                                                     everyone who will attend the expo.
                          By 1:00 p.m.—Booths set up according to IAEM/EDPA regulations and ready for
                          ICCFA inspection.
                                                                                                                     For complete pricing information and to place an
     April 11             9:00 - 10:00 a.m.—IMSA Business Meeting.
                                                                                                                     insertion order, contact ICCFA Supplier Relations
     April 12             2:00 p.m.—Begin tear-down and move-out.                                                    Manager Rick Platter at 1.800.645.7700 or
                                                                                                            The deadline to reserve space
     May 2013
                                                                                                                     for the 2013 Convention Program Issue (January
     May 29               Deadline for reserving advertising space in July 2013 Post-Convention Coverage
                                                                                                                     2013)—which will have a bonus circulation of
                          Issue of ICCFA Magazine.
                                                                                                                     14,000+ issues—is November 21.

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