THE CATHOLIC JOURNALIST CATHOLIC PRESS ASSOCIATION OF THE UNITED STATES AND CANADA l VOLUME 60 l NUMBER 10 l OCTOBER 2008
Web launch: t-minus November
By Bob Zyskowski,
Updating the processes
of the Catholic Press Asso-
TIPS TO IMPROVE ciation headquarters is Home CPA CAN Catholic Media Convention About Us How to Join
RENEWAL RATES an ongoing priority, with
25 ways to tweak the No. 1 priority being needs. solutions, participated in • E-blast and online announcements.
your renewal series the upgrading of the infra- All of the above, plus online demonstrations of a newsletter. Online surveys and evalu-
and strategies to structure of membership much more that concerns number of them, and with ations can be created at
boost your renewal databases and communica- back-office operations, are the help of CPA staffer Practical benefits any time with automated
rates. tions, specifically with our coming with the CPA’s Sonya Stephens, recom- The members-only sec- tabulations providing sta-
website, www.catholic- new Association Manage- mended YourMembership. tion will have search fields tistical data and a low-level
More on page 4
press.org. ment Solution (AMS). com to CPA’s leadership. for the full membership, analysis.
Soon you will be able Training began in Sep- Hurley said it offers the as well as advance search Online elections and
to enter the CPA journal- tember for the Chicago- features and technology fields for lists by region, by secured voting functional-
ism awards competition based CPA staff, and once that best fit CPA’s require- Catholic Advertising Net- ity is available, a process
electronically on the new the system is up-and-run- ments, the company has work (CAN) clients, and by approved in June by a vote
website. ning the days of having been in business for 10 professional industry title. of the membership.
The target launch date three and four member years, and is the AMS The new AMS provides
is mid-November. databases – none of which solution for some 400 “...the CPA website for online newsletters to the
And you’ll be able to reg- are integrated – will be organizations around the full membership as well as
ister for the CPA conven- gone. world. will have a whole to the regions, CAN clients,
tion online. “YourMembership.com new look and many registrants to the annual
The ability to contact Long-awaited goal is a membership-driven, Catholic Media Convention,
FREELANCE other CPA members’ in Within the past 12 interactive, networking
more capabilities to or other groups. CPA award
WRITING your region, for example, months the headquarters tool,” Hurley said, and meet member needs.” entries and PDF images of
or members who have the staff has been dedicated to “has all the functionality the submissions can be reg-
same job title – and often finding an AMS solution for management and many Each category will have istered online.
ally have to work
the same problems and that is the right fit for an more benefits.” its own section of the site “Sonya and I were
at improving their
concerns as you – via a 800-member organization Functions members will for blogging, ListServ, impressed with the infra-
password-protected, mem- like the Catholic Press appreciate once the new and online registration for structure, its functionality,
bers-only section of the Association. website is launched: events (national/regional). the resource offerings and
selves. Learn 7
CPA website is available. It was priority one this • Members-only section The new website will training,” Hurley noted.
simple ways to mar-
And the CPA website summer for Assistant • E-commerce have the capacity to link Clients who use Your-
ket yourself and keep
will have a whole new Executive Director, Karen • Online registration to any site (Vatican, CNS, Membership.com gave
yourself out there!
look and many more capa- Hurley, who researched • Online membership MSNBC) and provide live, strong recommendations of
More on page 5 bilities to meet member the various software directory real-time newsfeeds and the Internet-based solution
The road to excellence
Q & A with award-winning managing editor, J.D. Long-García.
This year the Catholic Press Association honored J.D. Long-García of The Catholic Sun with the “Individual Excellence Award” in the
REWARD & category of Writer/Editor. As part of an ongoing Q & A series, The Catholic Journalist asked him to share some thoughts about his work.
RECOGNITION By J.D. Long-García, Q – Are there one or two factors you consider paper, that makes me think we’re doing OK. It’s
The benefits of recog- Managing Editor, The key to your success? tough, though. If we’re really reporting on the life
nizing and reward- Catholic Sun. of the Church, it should be challenging our readers.
ing good employees. People show up in the paper all the time that make
People are your Q – Your work for A – Well, prayer for one. I won this award in me realize I’m not doing as much as I should. Not
biggest asset; learn The Catholic Sun has large part for reporting I did on the U.S.-Mexico everyone likes to be challenged.
why a little goes a been recognized by the border. Each time I drove down, I was sure to
CPA for its excellence. pray. Even if it was just a Hail Mary, I asked
Is there a personal phi- that God guide me in my reporting. I have to Q – What was the most growth-provoking experi-
More on page 2 losophy that drives you confess that I don’t do that often enough, though, ence of your career?
to that level of achieve- on the shorter, local stories. But I never forget,
Catholic Charities ment? on the three-hour drive down to the border, to A – That’s a tough one. Last year I reported on
ask for the Blessed Mother’s intercession. the Minutemen. My prayer as I drove south from
A – My grandfather used to say that if a job is Phoenix was to have an open heart. I had all these
Page 4 worth doing, it’s worth doing well. I don’t think Q – The Individual Excellence Award from stereotypes in my head, and I know the Minutemen
he made that up or anything, but I certainly the CPA attests to your success. Are there other aren’t so hot on our bishops’ position on the immi-
do believe it. He used to clean the dishes after ways you measure success? How are you doing gration issue.
Thanksgiving dinner when he was in his 80s. when you judge yourself with those measures? Anyway, I get down there and I’m in the desert
Page 7 And those dishes sure were clean. I try to bring with these guys, a lot of ex-military guys. That
that same attitude to my work here — from the night it’s so dark, you can barely see your hand
long feature story to the 250-word coverage of a A – To some degree, I measure success by read- in front of your face. This large group of migrants
Regional Updates er feedback. When I run into people who like the comes by, and the Minutemen light them up with
continued on page 7
Page 2 The Catholic Journalist October 2008
Tell me what you think
By Bob Zyskowski that magazines and news- Catholic Press Month
letters could take advan- poster last year. Should
tage of, too. we continue this? If we
“Love your product again.”
I’m thinking there would are more proactive in the
be a charge to compensate parish level, such as with
That was one piece of
the reviewers for their the video, would it be more
advice Doug Hall offered as
time – I suppose based on enticing for you to get
a way to help businesses
how much work they put posters?
into it. It might be a way 3. Would it be most
Hall, the author of the
for our retired members to beneficial to editors if a
“Jumpstart Your Business
make a little pocket money Catholic Press Month spe-
Brain” book series made two
doing something that cial section was produced
they’re good at and that ahead of time that each
• We need to be so passion-
Bob Zyskowski helps us. What would you paper can just grab from
ate about what we produce
be willing to pay for some- the CPA? There would be
that we keep exploring ways
thing like this? It’d have to no time expended by the
to improve it, and, the Providence Bulletin Email your thoughts to email@example.com
be cheaper than we’d have papers and they would
• We are so passionate are great examples of how to pay an outside consul- just allow for an extra 4-8
about what we do that we a CPA team of experts can shown in parishes. Edi- Again, your thoughts are
tant, and this would be a pages at the beginning of
captivate people when we help take a holistic view of tors should be encouraged welcome.
consultant who actually the month for this. This
explain why it benefits a diocese’s communication to offer his/her time to
knows us and understands may create more interest
them. effort and offer suggestions speak to parishes that Bob Zyskowski, president of
the Catholic Press and the among papers in promot-
Those two points come that make a difference. want to learn more about the Catholic Press Associa-
limitations we work under. ing Catholic Press month.
together by conveniently to That’s a large scale the Catholic press and tion, is associate publisher
I’d love to see more CPA If we like this idea, we
help with some ideas for the effort, though, and the journalism in general. An of The Catholic Spirit, news-
members “love their prod- can work on what it will
Catholic Press Association. audience is limited. annual reminder letter paper of the Archdiocese of
ucts again,” so let me know contain.
Tell me what you think of What if we took a should be sent to pastors St. Paul and Minneapolis.
your thoughts. And how 4. Have the first Sunday
the ideas, please. small-ball approach: about how important it Contact him at zyskowskir@
about this title for the pro- of each February declared
We could invite a CPA gram? “Review2Renew.” Catholic Press Sunday, is to display the diocesan archspm.org.
Time for a review? member expert to do a paper prominently in the
where the video can be
critical review of, say, our What can you use? narthex.
The first idea has to do publication’s photography
with quality. We do some or feature writing? If you Our External Commu-
terrific work in our min-
istry of the word, but we
wonder if you’re doing as
well as you might with
nications Committee has Here’s another idea for Catholic Press Month
some thoughts about doing
can always do better. What advertising sales or mar- Would it be of more help the same image and same substitute their own copy if
something different to hark
would you think about invit- keting, you could request to you if the CPA provided size, with only your logo they wished. The end result
Catholic Press Month. Let
ing someone to critique your a review of those areas of several striking images for stripped in, and only at could be used for posters,
me hear your thinking so
publication or a portion of your operation. you to choose from, then the bottom of the poster. bulletin covers, house ads,
the group led by Bill How-
your operations? I’ve talked with a couple let you design your own Too, some members direct mail pieces, brand-
ard can get to work:
The CPA has for decades recently retired CPA Catholic Press Month mar- haven’t the dollars to pay ing items, etc. The images
1. If the CPA created
now offered our Consulta- members and some active keting effort? for posters at all. could be altered size-wise to
video and audio PSAs that
tion Service – a truly valu- veterans, and they’d love Feedback about our But if the CPA could put whatever size you need for
can be played at parishes
able program that continues to be involved in helping poster contest has shown together a package with whatever use you have.
at the beginning of Febru-
to improve how the Good improve CPA publications. that members are critical a number of options for Sound plausible? Let us
ary and on the local Catho-
News gets out. Recent And, while the CPA of the choice of artwork images and copy, mem- know at zyskowskir@arch-
lic radio station, could you
makeovers of The Witness in Consultation Service is for any number of reasons. bers could use the whole spm.org.
the Archdiocese of Dubuque great for diocesan publica- One issue with the posters package or select only the
2. We had only 15 mem-
and the newly named Rhode tions, this critical review was that they all had to be pieces they want – even
ber publications use the
Island Catholic replacing idea would be something
Reward and recognition: a little means a lot
By Karen A. Hurley, CPA enriching his or her work employee’s favorite pas- for yourself. Offer the THE CATHOLIC JOURNALIST
experience. time ranks high on the spotlight and coach when Timothy M. Walter
Nourish your employ- appreciation scale. Taking necessary. Executive Director
People are your biggest ee’s professional interests an afternoon to visit the Put it in writing so the firstname.lastname@example.org
asset. Recognizing and by offering a one-year art museum or providing a sentiments can be read Karen A. Hurley
rewarding good employees subscription to his or movie theater gift card to over again. There is noth- Assistant Executive Director
exhibits a synergy between her favorite business see the latest blockbuster ing like a handwritten email@example.com
values that nurture, chal- magazine and have it is a low-cost reward and note on your personal sta- Editorial
lenge and empower people sent to their home. It shows that you care about tionary that says simply firstname.lastname@example.org
to support the organization satisfies their need the employee as an indi- how valued and appreci- Subscriptions
and its mission. Saying for information and vidual. ated they are. US: $12; Canada: US $15
“thank you” in the work- may provide articles Private time with you Lastly, everyone is seek- Foreign: US $20
place conveys sentiments on best practices which whether it is a scheduled ing to balance work and
Foreign Air: US $30
such as “I appreciate you will benefit on-the-job per- lunch, a cappuccino, or family life. Too many The Catholic Journalist (USPS# 014-088,
ISSN# 0008-8129) is published monthly
and you matter.” Messages formance. a drink after work is a times deadlines cause by the Catholic Press Association of the
of this kind are always know you appreciate them An inspiring introduction reward. Give them an employees to work late or United States and Canada, 205 West
Monroe Street, Suite 470, Chicago, IL
important to send to valued with these little reward is priceless. Ask your star opportunity to select the on weekends and family 60606. Nonprofit Periodical postage paid
employees especially when suggestions. employee for the name of site and use the time to times are lost. Reward at Chicago, IL 60606 and additional mail-
it is easier than ever for The honor of represent- someone in the organiza- simply get to know them the star employee with a
employees to surf career ing the company at a tion or industry that he or better. Tell them how few hours off to attend a Postmaster:
Send Changes to:
web sites on a regular basis. conference or event is a she would love to meet and critical they are to you school program or send
Studies have shown that dignified reward. It is learn more about. Help to and the team. Let them pizza delivery to the home Catholic Press Association
205 West Monroe, Ste. 470
raises and bonuses are not the opportunity for the make the connection and ask questions and answer where the whole family Chicago, IL 60606
the most important measure employee to attend an off- provide the introduction so honestly. can enjoy it together. It’s p) 312-380-6789
of appreciation for employ- property function. It gives they can spend time talk- Hand an employee a the little things that mean f) 312.361.0256
ees, it’s recognition for a job them the chance to grow ing together. chance to shine by giving a lot.
well done that matters most. professionally and network Provide a perk just for them the lead on a proj-
Let your star employee with their peers therefore fun. Tickets to see the ect you’ve been hoarding
October 2008 The Catholic Journalist Page 3
Executive Director’s report
Dear Members: information please contact us and we’ll that your association has giving me the opportunity to
• Online registration for help you get it organized. to offer. At the same time serve you. Thank you to all
As you can imagine this conventions Of course your board of I have a question for you, who have called and written
is an exciting time for • Online voting directors and the conven- “Why are you a member of with your vote of confidence.
me and I am very proud • Online surveys and tion planning committee is the Catholic Press Associa- It is one thing to move
to represent the Catholic evaluations already working hard on tion?” The question is pre- forward yet so much bet-
Press Association as your • Regional member blogs making the 2009 conven- sented for two reasons: ter knowing how many fine
Executive Director. After • E-mail programs and tion in Anaheim a great people are coming along.
having the pleasure to work area of interest alerts success. We will be doing a 1. The association is only Then finally a thank you
with both Tom Conway and • A new CPA & CAN site visit in early Novem- as strong as our members to the staff at the Milwau-
Owen McGovern, I am fully home page ber to include viewing the are dedicated kee, Madison and Superior
aware of the big shoes that • Fantastic reporting facilities as well as several 2. I need to hear from Catholic Herald newspapers
need to be filled. tools discussions on program you. in Wisconsin and to all
So, we’re off and running. • The ability to generate planning. One of our goals those I’ve worked with dur-
The first task from the CPA advertising revenue is to get you the program Participation is the ing the past 19 years. From
Board of Directors is the Tim Walter early enough to show the lifeblood of an association you a great deal has been
development of a new asso- The next task at hand is value of sending a staff and feedback is the check learned and for you I intend
tion. Our goal is to launch
ciation management system. centered on our national member from each depart- and balance. Tell me or to continue to work. Thank
in time for a demonstra-
I want to thank Karen Hur- convention and the Mid- ment of your organization the board of directors or you for your kindness, your
tion to the board of direc-
ley and the staff in the CPA west Regional in Rockford. to the convention. the office staff what you strength and your friend-
tors during the November
office as well as those on the If you haven’t received In the midst of the appreciate and where you ship. To you I will be ever
meeting in Anaheim and
advisory team for getting information on the Oct above noted activity, work need assistance. All of us grateful.
to have it paid for through
this program moving. This 22 & 23 Rockford meet- continues from the staff want to hear from you.
new system will greatly ing please call the CPA on the Catholic Journal- Before closing I want to Sincerely,
improve our ability to office and Karen, Sonya or ist and the Catholic Press use this last paragraph to
A quick overview of the
gather information, commu- Michelle will send you the Directory. say thank you. Thank you Tim Walter
improvements we’ll experi-
nicate with each other and information. Also, if you It is my intention to use to the Board of Directors of Executive Director,
present a vibrant image of are considering hosting this space each month to the Catholic Press Associa- Catholic Press Association
• Centralized data-base
the Catholic Press Associa- your own regional meeting keep you informed with all tion and its members for
management of member
After 50 years, a gentleman steps down in Brooklyn
By Ed Wilkinson eve of his retirement, DeRosa spoke about some of his years at the Chancery and those who continued to deal
memories. There were three papal visits for which he with him on a daily basis.
When the Chancery doors served on planning committees, which demanded more Role at The Tablet
opened after the holiday than simply responding to the media. Those at The Tablet will miss his wisdom and advice.
weekend, things just weren’t He recalled the tremendous downpour of rain and even- Often his counsel was sought about the appropriateness
the same. For the first time in tual sunshine when Pope John Paul II visited Shea of a story or a remark. Daily he would be consulted about
38 years, Frank DeRosa didn’t Stadium in 1979, the whipping winds of John Paul II’s what was and what was not happening in the Church.
report to work. Mass at Aqueduct Racetrack, and the overwhelming suc- He paid great detail to his press releases and would fol-
DeRosa, the spokesman for cess of Pope Benedict’s recent trip to New York, when low up if there appeared to be a comma out of place. That
the Diocese, had retired after the Brooklyn Diocese handled the arrival and departure goes back to his days of teaching writing at St. Peter’s
a remarkable 50-year career ceremonies at Kennedy Airport. College, Jersey City, his alma mater.
working for the Church in He also recalled the dark days of 2002 when the Born in Brooklyn, he rooted for the Brooklyn Dodgers
Brooklyn and Queens. He Church became embroiled in the clergy sex scandal that and told with great glee the story of waiting on line as
worked for The Tablet as a touched the diocesan Church. But rather than dwell on a kid in the wee hours of the morning to gain entry to a
writer and reporter for the the bad deeds of a few priests, DeRosa explained that World Series game at Ebbets Field.
first 12 years. For the past there were many more members of the clergy doing He also was well-known among state and national
10 years, he also served as miraculous deeds with little or no publicity. church media people. Though his name alone could open
Associate Publisher of the diocesan newspaper. Whenever a parish, a school, or other diocesan institu- the doors of bishops and cardinals across the country, he
He served three bishops – Bishops Francis J. Mugavero, tion was put under the microscope of publicity, the first never was one to look for personal recognition. But rec-
Thomas V. Daily and Nicholas DiMarzio. When the news call from pastors and principals to the Chancery always ognition came in 1992 when he was named a Gentleman
media wanted information about something that was going was to DeRosa for advice on how to handle the reporters. of His Holiness by Pope John Paul II, one of the highest
on in the local Church, it was Frank DeRosa who took His advice was always to honestly answer the inquiries church honors afforded to a layman. Like everyone else,
the questions and delivered the answers. In doing so, he lest a little white lie get out of hand at a future time. the Holy Father recognized that Frank DeRosa was a true
earned the respect of the City’s electronic and print media The stories about the misdeeds of clergy pained him gentleman.
because its members always knew that DeRosa spoke the most. The reason being that he knew the goodness DeRosa and his wife Liliane plan to do some traveling,
straight to them. behind the vast majority of the priests. He feared that visiting with their five children and their spouses and 17
they all would be painted with the same smear. grandchildren.
Three Papal Visits At his dinner were a little more than 50 people who While he’ll be sorely missed around these offices, it’s
At a dinner in his honor at the bishop’s residence on the represented the people who worked with him over the nice to know that he will be spending more time with his
wonderful family, his greatest legacy.
Joe Feuerherd appointed new NCR publisher in Kansas City
By Dennis Coday er for seven years. publishing oversight of said Feuerherd, whose du- tion’s commitment to justice,
“The board is pleased Celebration, a compre- ties begin Oct. 1. respect for human rights,
Joe Feuerherd, who has to have attracted to the hensive worship resource He and his wife, Rebecca, and the life of the church in
filled a variety of roles at publisher position an that appears monthly, as will relocate from Mary- the world. He is the eighth
National Catholic Reporter experienced journalist well as the growing array land to Kansas City, Mo., publisher of NCR to contin-
during the past 24 years, who is well versed in the of electronic options for where NCR is headquar- ue the legacy of the founders
ranging from intern to publishing options avail- gathering and delivering tered. The couple has three — an orientation toward
Washington correspondent, able today via the Inter- the news. grown children, Zachary, reporting the news, toward
has been appointed NCR net,” said Waide in making “I’m thrilled that the Bridget and Benjamin. enterprise and relevance,
publisher and editor in the announcement. “We NCR board has selected Of her successor, Larivee toward dialogue with practi-
Joe Feuerherd are also impressed with me as the next publisher said she was “exceptionally cally everybody. We are a
The appointment was an- August as general superior Joe’s strong commitment and editor in chief and pleased with Joe’s experi- religious paper with worldly
nounced Sept. 15 by Patrick of her religious order, the throughout his adult life to both humbled and ener- ence and commitment to interests. We are committed
Waide Jr., chairman of the Sisters of St. Anne. Lari- peace and justice issues, as gized by the opportunity to independent journalism at to the church and secure
NCR board of directors. vee has been publisher for well as to the documents lead a publication that is the service of the church enough in our commitment
Feuerherd succeeds Sr. Rita four years. Prior to that, and spirit of Vatican II.” vital to American Catholics and confident in his ability to keep wondering what the
Larivee, who was elected in she was associate publish- The position includes who love their church,” to continue the organiza- church is and will become.”
Page 4 The Catholic Journalist October 2008
25 ways to improve your renewal rates
By Betsy Morris 17. Solicit renewals on all incoming subscriber calls.
Borrow the cataloger’s tactic: “Today we’re offering a spe-
cial telephone discount to current subscribers only. If you
Tips for Tweaking Your Renewal Series renew your subscription now by charging it to your credit
card, you’ll save $XX . . .”
1. Appeal to emotions. Your new subscriber promotion 18. Solicit renewals at your Web site. Offer a premium,
package probably uses a powerful emotional appeal to discount or extra issues for early renewal.
induce prospects to subscribe. Don’t revert to an intellec- 19. Deliver more than you promised – through bonus
tual or logical approach in your renewal series. reports, salary surveys, industry studies and statistics,
2. Focus on benefits. Use specific examples of how the etc. Essential: Reinforce the value of the newsletter within
newsletter helps subscribers save time, boost profits, the editorial copy throughout the year via editor’s notes
avoid overpaying taxes, look and feel younger, win law- and special publisher memos.
suits, avoid embarrassment, gain confidence, increase 20. Provide exceptional customer service – it’s the key to
prestige/wealth, prevent hassles, etc. Describe features developing loyal, long-term subscribers.
(guest columns, checklists, event calendars, etc.) in terms 21. If you offer new subscribers a significantly better
of how the reader can use them to benefit. For best renewal rates. Note: Such a memo needs to be updated deal than renewals, existing subscribers may complain
results, appeal to reader wants, not what you perceive as regularly. A “coming in future issues” section in the when they receive a promotion offering a lower price.
their needs. newsletter may also snag some fence-sitters. Be sure you Be up front and tell them it’s a special promotion. This
3. Start your renewal series by assuming the reader will can deliver what you promise. tactic also works when you’re doing price testing. Cau-
renew. Stress the benefits of renewing now rather than 12. Don’t remind subscribers of your full, 12-month tion: A heavy discount on new subscriber promotions can
later. If you offer a premium for early renewal, make it money-back guarantee in the renewal series. If you be counterproductive; subscribers may decide to let their
abundantly clear that this is the best deal to be offered, mention guarantee in post-expiration efforts, word your subscription lapse and subscribe later at the lower price,
it’s valid only for a short time, and it will not be repeated. original guarantee to protect yourself. Use language such adversely affecting conversion and renewal rates.
Stick to your promise: don’t sweeten the deal later in as “cancel for a full refund at any time during the initial 22. Before refreshing your renewal series, take the time
the series – you will “train” your subscribers to postpone term of your subscription” or “at any time in the coming to call 20 or 30 subscribers for their comments about the
renewing in succeeding years to see if a better offer comes year.” newsletter. Such calls are invaluable – subscribers will
along. 13. Refresh the appearance and copy of your renewal tell you what they like about the newsletter. You may
4. Increase the level of urgency with each successive series periodically – even if you have high renewal rates. be surprised – their comments may be entirely different
effort. Vary the appearance and message of letters and Subscribers begin to recognize your renewal efforts in from what you think they like. Use their exact words and
envelopes. Use different paper sizes and colors. Have the second or third year and ignore them. Your renewal phrases – their lingo – in the renewal series. Important:
letters signed by various members of your editorial/pub- series is just as important as the original promotion, for The copywriter should not delegate this task. Only by
lishing team: publisher, editor, editorial director, circula- here’s where most publishers realize their efforts. actually talking with subscribers will you get a good sense
tion manager, etc., with the copy reflecting each signer’s 14. Resist the temptation to substitute catchy graphic of what they consider the newsletter’s top benefits.
sphere of responsibility. design for solid, benefit-oriented copy. The design of your 23. At least quarterly, have editors review your current
5. Have one effort signed by an editorial advisory board renewal series should enhance and support the copy, but promotional materials, to make sure they’re delivering
member. It will seem like an outside endorsement. not overpower it. what the promotion promises. We sometimes tinker with
6. Use a positive approach for all renewal efforts up to editorial content and promotional copy without communi-
the month of expiration. If the subscriber hasn’t renewed cating the changes to editorial or marketing counterparts.
by then, it’s time for a new tack. Warn of the dire conse- Strategies to Boost Renewal Rates When conversion rates nosedive, we discover the promo-
quences that will ensue if they don’t renew immediately. tion no longer reflects the editorial product.
7. Include testimonials in at least two of your renewal 15. Easy, quick and cheap early-bird premium ideas:
24. At least annually, reevaluate the editorial position-
letters. Try to obtain testimonials that justify the sub- (1) a list or directory of all sources, cases, recommenda-
ing of the newsletter. Is it still relevant to reader inter-
scription cost, e.g., “The article in your recent issue about tions, etc., mentioned in your newsletter over the past
ests? Are readers turning to other sources, such as online
collection letters ‘paid’ for my subscription!” year; (2) special single-topic reports compiled from prior
services, for the same or similar information? How can
8. Put a P.S. on renewal letters encouraging the sub- editorial material (even if subscribers previously received
you counter threats like these?
scriber to call a toll-free number to renew immediately, or this material in their newsletter, you can emphasize the
25. Time advance renewal and expire campaigns to coin-
save by renewing for two years. Use handwritten teasers value of having this essential information in one handy
cide with subscriber cash
and marginal notes. reference).
flow/budget considerations. This may yield a higher
9. Fax a renewal notice to subscribers at expire. 16. Test elements that help to raise renewal rates or
response than an advance renewal timed to cover your
10. Insert a fax-back renewal form with the expiration bring renewals in sooner, such as: number of efforts,
own cash-flow fluctuations. Suspend regular renewal
issue. renewal-at-birth, early renewal incentives (premiums,
notices during the month in which advance renewal notic-
11. Include “coming in future issues” copy in one effort. discounts, extra issues), telemarketing-at-expire. One
es are mailed.
If your editorial product and administrative structure per- method of testing: Divide subscribers into two groups,
mit, a memo from the editor listing special features and last names starting with A-M and N-Z. Track renewal For more information:
topics to be covered in future issues can favorably impact response by effort for each group over the course of one http://www.sipaonline.com/Resources/marketing/Renewals.htm
Catholic Charities New Orleans launches new website
In the midst of the 2008 landfall CCNO was on the proof.org that highlights nect with people who have
hurricane season Gulf Coast ground offering a variety though videos, photo- helped us all over the
residents can’t help but of services reaching those graphs and testimonials country and show them the
wonder which hurricane who needed it the most. the progress being made difference they have made
will be next. For decades, In addition to supporting and the lives changed in in people’s lives here,” says
they’ve been haunted with the victims of the latest the wake of Hurricane Wadge about the new site.
unforgettable storms such storms, Catholic Charities Katrina and the most CCNO would like people all
as Camille, Betsy, Andrew New Orleans continues to recent Gulf hurricanes. over the country to act as
and Katrina. These names support victims of Hurri- Noticing the national advocates for New Orleans
become curses, symbols for cane Katrina years later. sense of frustration and spread the message
disaster forever etched in Gordon Wadge, CCNO’s regarding the appearance about the progress that
the minds of the residents Co-President and Chief of a slow recovery in the is being made in the city
of Louisiana and the Gulf Executive Officer said, region, CCNO sprang into and the region. The site
South and more recently “We are an early respond- action and formed this urges people to forward the
the nation. With the er, there directly after a www.seetheproof.org new site, to show people message on to family and
recent landfall of Hurricane disaster strikes. We are all over the nation proof friends as well.
now offers more than number of people helped
Gustav, the nation’s focus also a forever responder that life changing work is For the residents of areas
45 programs including by CCNO is enough to
shifted once again to the because we will always be being done in the region. affected by these storms,
rebuilding homes, feeding demonstrate the depth
Gulf South and specifically here to serve this region Instead of generalizing people never know which
the needy and supporting and breadth its work, the
New Orleans and while the when there is a need.” the recovery efforts, www. storm is going to be the next
the elderly and a variety voices of the people served
city was spared the brunt of Founded in 1727, seetheproof.org focuses big one. Kyle? Nana? Omar?
of others all working to offer the most compelling
the storm, surrounding par- Catholic Charities New on personal stories of how No one can tell for sure, but
restore hope to the people picture of CCNO’s min-
ishes and counties were not Orleans, a member of the nation’s donations are what is certain is that Cath-
in the area, and more istries. Because of this,
so fortunate. But Catholic Catholic Charities USA, positively making a differ- olic Charities New Orleans
recently, the nation. Catholic Charities New
Charities New Orleans has evolved throughout ence in thousands of lives will be there when it’s over.
Now while it is tempting Orleans is launching a
(CCNO) is here to help, the years as the region’s in New Orleans. For more information please
to hope that relying on the new website, www.seethe-
Within hours of making needs have evolved and “We want to re-con- visit, www.seetheproof.org.
October 2008 The Catholic Journalist Page 5
Promoting your freelance writing
By María de Lourdes Ruiz Scaperlanda, ment scares you, consider doing a joint
CPA Freelancers Committee Chair blog with a group of writers who have
similar writing interests, or even a writ-
Writers are the bread and butter of any pub- ers’ group from your town or region. Be
lication, and the Catholic press is no exception. specific about your reason for living, on
the blog, that is. Be regular in your posts.
You want to publish as a writer. There are
Give fresh content. Be creative with
countless Catholic publications needing good your writing—you are selling yourself to
writers. It is a simple and straightforward possible employers with every word you
connection, right? Unfortunately, this is not a publish!
simple math equation.
No matter who you are or how good you are, if Again, here are just a FEW samples of
blogs by members of our Catholic writers’
you are a freelancer, you have to simultaneously community:
work at improving your writing and promoting
yourself as a writer—something that may not http://www.notstrictlyspiritual.blogspot.
come naturally to you. It does not to me! com/
The reality is that there are vast resources Mary DeTurris Poust Check out two examples:
and possibilities available to editors and pub- http://susanjoan.wordpress.com/
lishers. And there is a broad variety in talent Susan Stabile http://susanjoan.wordpress.com/category/podcast/
Susan Stabile’s podcasts
among those who define themselves as writers. http://lemmondrops.blogspot.com/
So—in addition to being a great writer—what Emilie Lemmons http://lisacathilicmom.blogspot.com/2007/10/catholicmo-
can a professional writer do to promote her ments-podcast-episode-16.html
http://www.roxanesalonen.blogspot.com/ podcasts at Catholicmom.com with Lisa Hendey
unique work in the Catholic press and beyond? Roxane Salonen
Ironically, perhaps the most important thing Any project that you do a good job on has the potential
that you can do as a freelancer is simply to keep http://www.donnamarieembracingmotherhood.blogspot.com/
for repeat business—and promotes your work with com-
Donna-Marie Cooper O’Boyle
yourself out there! How you choose to “market peting editors or publishers. Ultimately promotion is no
yourself” ultimately comes down to personal substitute for quality. Be reliable. Do your best writing,
3. Play with others. every time. Keep your deadlines. Communicate with your
taste, time, money and how much effort you editor. Be a professional in your writing and expect to be
Network with other writers in your town or region
want to invest. Obviously, you can’t do every- and meet once a month for lunch or coffee. Reading and treated as one.
thing, and certainly you can’t do everything at critiquing each other’s work is a great way to improve
once. But here are a few fundamental marketing your writing skills. One such group in the twin cities, María is the chair of the CPA’s Freelance Writers Com-
ideas to get you started: for example, calls itself The Minnklings — a Minneso- mittee. She is a freelance writer and author living in Nor-
tan take-off on C.S. Lewis’ and J.R.R. Tolkien’s writers’ man, Oklahoma. Her books include, “The Seeker’s Guide to
group, The Inklings! A network of professional writers Mary” (Loyola, 2002), “The Complete Idiot’s Guide to Mary
1. Create a personal website. can also be a natural source of business. Two of my of Nazareth” (Alpha/Penguin, 2006), and “The Journey: A
One of the first things prospective employers do is books were referrals from other writers who put me in Guide for the Modern Pilgrim” (Loyola, 2004).
search online for information on a future employee—and contact with a particular book editor when they turned See: www.mymaria.net.
publishing is no exception. You need a place where edi- down the project.
tors and potential publishers can view your resume, so
to speak. There are lots of services you can hire to design 4. Use your email signature.
your space. Or with a little initiative, you can creatively
design your own webpage using a straightforward web- Yes, with every email you write. This is a simple,
page program. Your website can be simple, listing your effective source of personal information. In addition
experience and published work. Or more elaborate—with to listing your website and/or blog, you can also point
samples of your articles, current or old columns, photos, people to your latest book or article, favorite quote—or
and links to your blog or other writing circles. Your web- anything personal you want them to know about you.
site is a practical yet creative way to tell future employers
why you are the person they need to hire for the project 5. Attend conferences.
they have in mind! Don’t be shy. List your experience. Tell
Go to writers’ workshops and conferences. In particu-
about your awards. If you want to get ideas regarding con-
lar, attend the Catholic Media Convention! For the past
tent (or design!) for your website, google the name of some
ten years those of us who freelance and publish in the
of your favorite authors or writers.
Catholic press have gathered in person as part of the
CPA’s national convention. At our roundtable discussions
Here are a few examples from the Catholic press: we discuss issues related to publishing in the Catholic
press, talk about possible markets, and even meet with
http://mitchandkathyfinley.com/ editors interested in working with freelancers. There is
Mitch and Kathy Finley
no substitute for face-to-face contact!
Carrie Swearingen 6. Join a writers’ group.
http://www.johnrosengren.net/ Freelance writing on a day to day basis can be a
John Rosengren lonely business. You do not regularly walk into a build-
ing with a built-in community of adults, or catch co-
http://www.mysticalspring.com/wordpress/index.php workers in the kitchen for a coffee break. But thanks
Sue Stanton to technology, in today’s small global village you do
not have to be isolated. As an off-shoot of our Catholic
Media Convention gatherings, and to enable us to stay
connected throughout the year—we also have an 8-
year-old listserve that serves as a discussion group over
2. Start a blog. email through yahoo. If you freelance and are interested
No, not instead of a website, but in addition to one. in joining our online community, just drop me a line:
There are many examples of writers who have blogs—and Mscaperlanda@cox.net.
I am not one of them, yet. There are also a plethora of ser-
vices offering to help you set up a blog. A good way to col- 7. Start a podcast.
lect information on what options are out there is simply to
A search at the iTunes store for “Catholic podcasts”
pay attention to the name of the service listed when you
will overwhelm you with the number of Catholic publica-
visit a blog that you like, and whether the blog service is
tions, media outlets, and groups offering free podcast
free. The most important thing to remember about a blog
downloads. But writers have also joined the circle as a
is that it has to offer fresh content. No one will come back
way to promote their speaking, books, and of course, to
to read a blog that is not interesting and an indispensable
publish online on topics of expertise or special interest.
element is freshness and regularity. If the time commit-
Page 6 The Catholic Journalist October 2008
Regional Updates East Regional
2008 Regional Director of As I write this, The A native of Davenport and
the Year by the Society of Observer in Rockford is mother of three, she now
Professional Journalists excitedly preparing to host lives in Coralville with her Report
at its annual national con- the Midwest Regional. We husband, Steve, and young-
South Region received from CPA col-
leagues in 2005. We give
vention last week in Atlan- are very excited to offer a est son, Calvin.
ta. Augherton is director Edtior Barbara Arland-
Report thanks to everyone who of Region 2, which encom-
very professional all-day
ad track and some a great Fye also reports that The
helped us over the last passes SPJ chapters in Catholic Messenger also is
veteran newspaper man
three years. Washington, D.C., Mary- in the process of develop-
and educator from Penn
Jessica Rinaudo, pub- land, Virginia, Delaware ing a new Web site. The
State to help our editorial
lication editor in Shreve- and North Carolina. In designer is Townnews.com.
people recharge and tackle
port, said. “Over the past her role on SPJ’s national “We are excited about the
media convergence issues.
few months the number of board of directors she is prospect of launching a
One of the unique
articles we have received a liaison to local chapters new Web site with adver-
aspects of the regional
for publication has steadily and is responsible for plan- tising capabilities,” she
meeting is that we were
increased. This, combined ning spring conferences. said.
able to piggy-back with the
with the need for a page She is also on the national The Catholic Post in
Northern Illinois News-
dedicated to Hispanic Min- board of Sigma Delta Chi, Peoria, Ill., is preparing to
paper Association Annual
istries and a page dedi- the foundation arm of SPJ, leave its home of the last
meeting. We not only
cated to Vocations, made which oversees $11 million 60 years for offices on the
shared speakers and some
us reconsider the current in education grants. third floor of a new dioce-
expenses but we offered
size of our magazine. As a san pastoral center under
attendance options for
result, the Catholic Con- construction. In publication
nection magazine will “It’s an honor to members of both associa- Compiled by Mark
tions because the speak- for 75 years next April, the Zimmermann, Eastern
Compiled by Malea Hargett, increase from 16 pages to be involved with ers were giving different newspaper of the Diocese region representative, CPA
Southern Region 20 pages beginning with
representative our January 2009 issue.
the great people programs at each meeting. of Peoria has operated Board of Directors.
Sharon Boehlefeld of The out of a three-story brick
This is very exciting for and essential work residence two blocks from Catholic News Service
Observer currently serves
Cindy Lewis joined the our diocese, and we look of the Society of the cathedral just north of just wrapped up coverage of
as president of the North-
Arkansas Catholic staff forward to publishing downtown since 1948. The World Youth Day and Pope
Professional ern Illinois Newspaper
as the circulation manager. more information next move is scheduled for mid- Benedict’s trip to France
Association and I, Penny
The staff is now working year.” Journalists.” October. for the 150th anniversary
Wiegert, serve on the
with a former Gannett pub- Karen Gilman of Beau- “It’s a pretty sentimen- of the apparitions of Our
board of directors.
lisher, Ed Major, to develop mont checked in following tal time here,” said Tom Lady of Lourdes. It already
The Observer also helped
a marketing plan for the Hurricane Ike to report “It’s an honor to be Dermody, editor, who has has two major projects
the Diocese of Rockford
weekly diocesan newspaper. “We’re making our way, involved with the great been on staff for nearly underway: coverage of the
conclude its Centen-
On the third anniver- trying to get going on people and essential work 30 years. “Decisions on 2008 national elections in
nial Year. The Centen-
sary of Hurricane Katrina recovery. Personally, I had of SPJ,” said Augherton. what to box up and what the U.S. and federal election
nial ended with a Mass at
– Aug. 29, 2008 – Hurricane minor damage. A former “This award helps recog- to discard aren’t always in Canada, and coverage of
Rockford’s Cathedral with
Gustav was bearing down staff member had 5 feet nize all the work of people easy. This building has 60 the Synod on the Bible in
Bishop Thomas G. Doran
on southeast Louisiana. of water in her house and in Region 2, especially the years of Catholic press his- October. CNS has estab-
and Cardinal Francis
The Clarion Herald staff lost everything so almost D.C. chapter, who helped tory and many memories,” lished two Web sites for the
George celebrating. The
implemented its new emer- anything that happened to make last year’s conven- including of former editors public to view many of the
Observer covered the Tues-
gency preparedness plan. me is minor. We’re going tion a great success.” and St. Francis de Sales stories at www.catholicnews.
day events, took all the
Each staff member evacu- to be OK. Just might take The 2007 SPJ Conven- Award winners Albina com. CNS is also providing
photos back to the office
ated with his or her com- a while longer to recover tion was held in Washing- Aspell and the late Msgr. free to all client publishers,
and compiled them in a
puter. Before evacuating for -- two hurricanes in just ton, D.C., and Augherton Robert G. Peters, who Spanish translations for its
four-page, four-color wrap-
Katrina in 2005, we stored under three years is not organized the historic guided the newspaper for background stories on issues
per immediately sent to
all of our computers on the fun. One of our churches panel on Watergate, which 47 years. for the November elections
the printer so it would be
lunchroom table. When the that was torn down after reunited Bob Woodward, At the same time, based on the U.S. bishops’
published in that Friday’s
city flooded, we had to make Rita in 2005 was one Carl Bernstein and Ben Dermody said it has document, “Faithful Citizen-
paper which also included
a caravan run two weeks month away from dedica- Bradlee. As an award-win- been exciting to watch ship.”
a 64-page Centennial mini-
later to retrieve them from tion. It has water damage. ning writer, Augherton the new structure take CNS this summer was
tab insert. The entire staff
our fourth-floor office, which But we have faith and life has had freelance articles shape across the street and host to four interns and is
is very grateful these types
had no elevators and had and we will be good.” and photographs published the staff looks forward to hosting a fifth this spring.
of celebrations are 100
several windows blown out. Cindy Brewer, editor by several media outlets, the many advantages it One was Salesain Father
years apart even though
If Gustav had flooded New of The Catholic Light- including the Catholic offers. The pastoral center Anthony Lobo, a doctoral
it generates additional
Orleans, our plan was to house in Victoria, Texas, News Service and St. will unite under one roof student in communication at
gather in Baton Rouge and said, “I will going to the Anthony Messenger. A life- many diocesan ministries the Salesian University in
set up our main computer Holy Land Christian long resident of the Wash- now scattered in several Rome. A native of Mumbai,
server in the Catholic Life Ecumenical Foundation’s ington, D.C., area, she has “We are excited locations. India, he is a missionary
Center, which would have (HCEF) 10th anniversary traveled extensively on in Mozambique. When he
International Conference about the prospect The Diocese of
finishes his doctorate in
provided remote access to international assignments Kalamazoo, Michigan,
any staffer who was out of in Washington, D.C., Oct. in Europe, the developing of launching a has just launched Noah’s communications next year,
24 and 25, 2008. he plans to return to his
HCEF has been helping
world, Asia and the Middle new website with Appeal--a diocesan-wide
provincialate in Maputo,
East. She has been manag- appeal to support 22 Cath-
“As it turned out, Christians for the past ing editor since 1991.
advertising olic Schools. Editor of The where he anticipates being
10 years to remain in capabilities.” Good News for the Diocese assigned to teach in the
Gustav affected the Holy Land by provid-
ing financial, moral, and
Midwest of Kalamazoo, Vicki Cessna seminary and head up vari-
Baton Rouge far said the diocese is seeking ous communication apos-
more than it did
spiritual support. This Regional Report The Catholic 4,000 donors to give gifts of tolates of his order and the
will be the fifth conference $300 which will be directly local church.
Messenger in Daven-
New Orleans...We I’ve attended in the past
port, Iowa is pleased to infused into schools this After almost 30 years as
five years. Last year I was Spring when successful. editor of Maryknoll maga-
were blessed to have honored to receive the
announce the appoint-
zine, Frank Maurovich has
ment of Kathy Weiss as Cessna says the have
been spared. ” president’s award for my
advertising and marketing created an extensive announced he will retire on
volunteer efforts. campaign including a Jan. 2, 2009. “It has been
manager. Her first day of
As it turned out, Gus- I am excited to attend direct mail brochure, a a privilege to tell the story
work was Sept. 17. This
tav affected Baton Rouge this year as H.B. Patriarch video (on the website), ded- of men and women who
is the first time the paper
far more than it did New Emeritus Michel Sabbah, icated page on the website bring the love of Christ to
has had a full-time adver-
Orleans, shutting down vir- retired patriarch of Jeru- and Bishop James Murray the poor,” says Maurov-
tually all power in the state salem, will be the keynote is hosting four receptions ich, reflecting on his three
in recent history.
capital. The Clarion Herald speaker. To learn more or around the diocese. Cessna decades of reporting on the
Kathy is a writer and
was able to return to its to come join me, please go said “Our schools are in ministries of Maryknoll
offices on Thursday, Sept. 7, to www.hcef.org. HCEF crisis as we have closed missioners throughout the
as well as a former staff
and published a combined seeks to replace despair four in the last six years.” world.
member of The Catholic
Sept. 6 and Sept. 13 edition. with hope, fear with secu- She also reported that The Catholic News Service
Messenger. She served as
We were blessed to have rity and humiliation with her diocese is still waiting reported recently that a new
a diocesan reporter dur-
been spared. The evacuation human dignity. for word of a new bishop. editor has been named for
ing the 1980s and later as
brought to mind the incred- Catholic Herald Compiled by Penny the diocesan newspaper in
advertising manager before
ible spiritual, emotional Managing Editor Ann M. Wiegert, Midwestern moving out of the diocese.
and financial support we Augherton was named Regional representative. continued on Page 7
October 2008 The Catholic Journalist Page 7
Hiding in plain sight
By Ed Henninger your system already, just waiting for you.
LOOK FOR THE CLASSICS: Stay with those fonts
You want to do a redesign. It’s time to give your paper a that you know work well. Don’t go for Bernhard, for exam-
new look and you’ve finally gotten the go-ahead from your ple, when Berkeley will do much better.
publisher to give it a shot. LOOK FOR NUMBERS: A typeface family with six or
But he’s made it clear that you have to do it on a shoe- eight fonts will be more versatile than one with only four
string. No pie-in-the-sky stuff—and make it happen at fonts from which to choose.
little or no additional expense. LOOK FOR COMPATIBILITY: You want the type-
You have your doubts. “How,” you may ask, “am I gonna faces you choose to work well with each other. See if their
do a redesign with these same typefaces? Sheeesh! New letterforms complement each other.
Century Schoolbook. Times. Helvetica. We’ve been using LOOK FOR SIMPLICITY: Consider what I call the
those for years and they’re just tired! We just gotta get A look through your font files may show that you already own
“Rule of Three”—only three typeface families in the entire
some new faces!” quite a few that will work well in a redesign.
redesign. One for text (always a serif), one for display
Well, yes…and no. Have you checked your typeface files headlines (often a serif), one for accessory uses (often a
lately? Yes, those typeface files that are hiding somewhere sans serif).
on your server—those typefaces that may work very well you didn’t know you had them because you didn’t try to
use them. Choosing new typefaces for your redesign can be an
in your redesign. They may have been there all this time, exciting process. But there’s often no need at all to rush to
hiding in plain sight. When I’m working with a client on a limited budget
(and whose isn’t?), one of my first steps is to take a look buy type. Very often, the typefaces you need are already
You never knew you had them because, well, you’ve available to you.
always used New Century Schoolbook. Times. Helvetica. at their entire font library. For me, it’s like a treasure
hunt. All ya gotta do is look in the right place.
Rarely, if ever, have you felt the need to use other type
faces. Akzidenz Grotesk. Basilia. Berkeley. Bodoni. Caslon
224. Formata. Frutiger. Goudy. Lucida Bright. Myriad For more information:
It’s a design Catch-22: You haven’t tried to use other www.henningerconsulting.com, email@example.com
type faces because you didn’t know you had them—and Pro. Photina. Utopia. You may have these typefaces in
Q&A with J.D. Long-García
continued from page 1 Q – Is your job fun? Exhausting? Fulfilling? How would month. That’s my favorite part. I hate to take a day off
you describe it? when an issue is coming out because I love to hold the fin-
million-watt flashlights, and they just sit down. They don’t ished product in my hand.
run. They just sit and wait for the U.S. Border Patrol
A – I don’t really think of my job as a job. (Don’t tell
to show up. I talk to a couple of them after they’ve been
my boss, though.) But I wake up every workday morning Q – Who really deserves the credit for your success?
detained. One asks me for a hamburger. Another one asks
and I’m happy come in. This is just what I do, and in a
if I will ask the Border Patrol to let them go. I’m heart
broken, you know.
very real sense, it’s becoming who I am. I feel as though A – Well, God. But I receive God’s grace through dif-
I’ve discovered the gifts God has given me and I’ve found ferent people: My editor, Rob DeFrancesco; my bishop,
Anyway, the next morning — after I spent the night in the
a place to give the gifts back. So it’s fun and exhausting Thomas J. Olmsted; the staff, past and present, who I
backseat of my car — one of the Minutemen comes over to
and fulfilling. But it’s also a vocation. learn from. My wife supports me in my work, even though
me. His name is Charlie Mozzer.
“Hey JD, don’t forget to put on your sunscreen.” it means sharing me with the diocese more than she’d
I didn’t have any. I was going out with another group to Q – What’s the best part of your job? like. And, in a way that’s beyond my ability to describe,
watch for migrants, and so Mozzer lets me use his sun- the immigrants I interview — their courage to share their
screen. stories with our readers. So yeah, it’s all grace, you know.
So, anyway, I feel like I grew a lot over those two days. A – I’ve heard teachers say that their jobs are difficult When you stop to see how God works through ordinary
People just don’t seem to stay in those boxes we put them because they don’t get to see the finished product. I get human beings… well, it knocks you over.
in. to see the finished product of our staff’s efforts twice a
continued from page 6 Province and the official show, heard nightly on cials, charity executives, the Jesuits in the
delegate of the National Sirius satellite radio. He and foundation presidents. Province learn ways EDITOR IN CHIEF
Tour for North America, joined host Father Dave In other news from the to become involved,
Albany, N.Y., where award- Bret Thomas, chief execu- Dwyer to discuss Septem- NCDC, the group’s annual and register for Maryknoll Fathers and Brothers, a
non-profit Missionary society in
winning journalist, teacher tive officer of Bayard, Inc., ber’s worthwhile film and conference this year will province communica- Northern Westchester is searching for
and author Christopher D. and Kathleen Stauffer, television offerings.” include a presentation by tions, for programs an individual with 10-15 years
Ringwald has become editor publisher of Catholic The National Catholic Imacculee Ilibagiza, Rwan- and events. experience in newspapers, news
service or magazine writing.
of The Evangelist. Digest, led the 70-pilgrim Development Confer- dan Holocaust survivor In New York,
The Evangelist also group from the USA. ence (NCDC), the largest and author of “Left to Tell: reporter Mary Gor- The successful candidate will be
responsible for the production of two
welcomed Dina Roman as Bayard, Inc., is an enter- association of religious Discovering God Amidst ry’s blogs and slide- monthly magazines and online content
its new business manager, prise of the Augustinians philanthropies in the Unit- the Rwandan Holocaust.” shows on The Long with a focus on The Society's charism,
Maryknoll entities, & coverage of the
replacing Barbara Oliver, of the Assumption, based ed States, is celebrating She will speak at the Island Catholic’s U.S. Catholic Church. Proven success in
who has joined Assumption/ in Paris, France. Catho- its 40th anniversary. Since NCDC conference on Sept. Web site, along with developing new readership is required
St. Paul Parish in Mechan- lic Digest is the flagship 1968, NCDC has led the 29 at the Disney’s Con- her print reports and while maintaining loyalty & promoting
mission to current readers.
icville, N.Y., as a pastoral of Bayard, Inc.’s, North Catholic development com- temporary Resort in Lake photos from World
associate. The newspaper American periodicals. munity towards excellence Buenva Vista, Fla. Youth Day, gener- REQUIREMENTS: The Editor in Chief
must be familiar with mission work
also announced the retire- The Fairfield County in the ministry of ethical The webpage for the annu- ated lots of interest. overseas: proficient in writing, editing, &
ment of artist Mary Lou Catholic in the hope of fundraising, through edu- al conference is: The Long Island design; skilled in adapting content for
Samaha, who worked at The getting a broader expo- cation, resources, advo- www.ncdc.org/conference. Catholic is working online/new media; highly organized &
adept in managing cross functional
Evangelist for 23 years. sure to advertisers has cacy, and networking. Col- The New England toward more syn- collaboration & coordination of content;
The Augustinians of registered with Catholic lectively, NCDC members Province of Jesuits ergy like that in its managing workflow for peak efficiency
across 2+ magazines & online units a
the Assumption, Catho- Solutions. Since my regis- raise billions of dollars for launches new website at: planned redesign of must. Related supervisory experience
lic Digest, and Regina tering about two months charity each year. www.sjnen.org. In design- both its print edition & Degree in Journalism with credits
Tours hosted the first ago the paper has realized Sister Georgette Lehm- ing the new online pres- and Web site. Gorry in English, theology & religious studies
required. Spanish language translation
annual international Tour about $20,000 in revenue uth, OSF, President and ence, the New England is also writing an & a well rounded Catholic Church
to Lourdes August 11-17 from the relationship. The CEO of the National Cath- Province sought to capture ongoing series cel- background are preferable.
to commemorate the 150th newspaper serves the Dio- olic Development Confer- the essence of Ignatian ebrating the Pauline We offer an excellent working
Anniversary of Our Lady’s cese of Bridgeport, Conn. ence, has been named for spirituality and to build a year. Tagged “In environment and comprehensive
appearance there to Ber- In late August, John the third consecutive year NetCommunity for friends the footsteps of St. benefit package.
nadette Soubirous. For 135 McCarthy – media cor- to the NonProfit Times and benefactors who want Paul, Long Islanders Forward resume, writing samples
years, Assumptionist priests respondent for Catholic “Power and Influence Top to stay connected with and embrace the mis- and salary requirements to:
and brothers in France have Digest magazine and a 50” list. The 11th annual support the Jesuit mission. sionary spirit,” the HR Dept, Maryknoll Fathers & Brothers
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an Augustinian of the U.S. Channel’s Busted Halo includes government offi- the many ministries of
Page The Catholic Journalist October 2008
CNS photo/Patricia Zapor
One of the many Cubans who voiced strong opinions about the U.S. presidential election. The poster behind
him with the Cuban flag reads: “Mr. Bush, this flag still waves victoriously”
By Patricia Zapor El Cobre and several other cities. In January of 2007 when I was al nod of acknowledgement from istration.
and Chaz Muth Pretty much every Cuban I met studying Spanish in Guatemala, the listener — were rooted in con- Certainly I understand the sig-
The Obama-McCain race was wanted to talk about the U.S. elec- the woman I stayed with was so cern for how the election might af- nificant role the U.S. plays on the
on everyone’s mind: the taxi driv- tion. captivated by Sen. Hillary Clin- fect life for Cubans. There was no world stage, but the intensity of
ers, the guys loading a truck with I’d previously encountered this ton’s presidential aspirations that shortage of strong opinions about interest from people as far away as
hurricane relief supplies, the ar- kind of interest in U.S. politics I wouldn’t have been surprised if whether either of the candidates India, Australia and South Africa,
chitects and engineers riding out throughout Latin America. she’d started a “Guatemalans for might try to improve relations with really drove the point home.
a storm in the same town, the Eu- Several months before the 2004 Hillary” effort. Cuba or might loosen or abandon “I’m afraid that the last eight
ropean tourists in Rome and scads election, a long drive near Cuer- But Cubans following the U.S. the 46-year-old trade embargo. A years under the Bush Administra-
of foreign journalists from six of navaca, Mexico, was the setting election that closely? This is a change at the White House was tion has hurt the reputation of your
the planet’s seven continents. for a fascinating political discus- country where most people are uniformly seen as the best hope country throughout the world,”
“Who do you think will win?” sion with a couple of university prohibited from using the Inter- in generations for opening doors said a German public relations
“Who do you want to win?” researchers and the taxi driver. net, where television broadcasts to Cuba. coordinator for a philanthropic
“What will the new president do They couldn’t fathom why polls are tightly controlled by the state After a few of these conversa- organization, attending the same
for us?” showed a strong likelihood that and where news organizations are tions, I realized that unless my taxi seminar in Rome. “Your next
After being inundated by the President George W. Bush would closely monitored for anything ride was over, I would need a po- president has his work cut out for
presidential race for the last 16 be reelected after what they per- that doesn’t meet the govern- lite way to end the discussion. him in repairing that reputation,
months, it was a little startling to ceived as the obvious conclusion ment’s often-elusive concept of For all the openness with which and most people I’ve discussed
have so many people want to get that he’d botched the Iraq war. what people should know. my new Cuban friends were dis- this with back home in Germany
into detailed conversations about Living in a country where the I expected a bit of curiosity pensing advice about U.S. politics, don’t see that happening if John
the ins and outs of the campaign church was pointedly — and pain- about the election, though I as- I quickly hit on a way to bring a McCain wins the election.”
and the implications of a McCain fully — kicked out of the political sumed most people’s knowledge conversation to a close. An elderly Irish man visiting
victory versus of the details “And once we change our gov- Rome to see the great Catholic
an Obama win. would be lim- ernment, when will we be seeing churches in the city said Barack
Most people in ited. a change in your government?” I’d Obama’s limited experience deal-
the United States
are a bit reluc- The election in [the But time and
again, I found
myself on the
ask with a smile.
Even the most outspoken of
these Cuban experts in global pol-
ing with foreign leaders gave him
some concern. but he also wor-
ried that McCain’s economic poli-
tant to open up a
sion with a ca-
U.S.] is dominating receiving end
of a usually
itics would get a big smile of his
own and pause.
cies would negatively impact the
Of course, we
were in Cuba
the news around the lengthy
dis- “We’ll talk about that another
Ruth Gledhill Franks, a religion
correspondent for The Times in
London, was forced to take some
and Italy respec-
tively at the time,
world. Our readers McCain
or Muth in Italy
I was attending a journalism
time away from our seminar when
her editors called for her to dig
can’t get enough of it.”
where both of us affect the Unit- seminar in Rome Sept. 8-14 and into the religious past of the Re-
encountered in- ed States as a then spent a few days working publican vice presidential nomi-
tense interest in world power. in the CNS Rome Bureau. Dur- nee, Alaska Gov. Sarah Palin.
the U.S. election. Cubans with ing the week, I was astonished by “The election in your country is
There was no shortage of opinions process, they were intrigued by obvious African heritage seemed the passionate interest in the U.S. dominating the news around the
about what voters in this country the role of religion in U.S. poli- especially thrilled with the idea presidential race by the people world,” Franks told the American
ought to do and why. tics. Why did people in the United that the United States might elect I encountered from six different journalists attending the same
States talk so much about John a black man whose father was a continents. seminar. “Our readers can’t get
Zapor in Cuba Kerry’s and George Bush’s reli- Kenyan. When people would discover enough of it.”
I was in Cuba Sept. 5-12, visit- gion, they wanted to know. What Of course, most of these solilo- my nationality, the first questions (Patricia Zapor is Spanish edi-
ing with people in Havana, San- difference does it make? Why do quies — I learned that a Cuban they raised — without fail — were tor and Chaz Muth is a general as-
tiago de Cuba, the second largest evangelicals have so much power holding forth on U.S. politics rare- about the upcoming election and signment reporter. Both regularly
city, the Marian sanctuary town of in U.S. politics? ly expects more than an occasion- their views of the outgoing admin- cover politics for CNS.)
Issue 321 www.catholicnews.com