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       Category Changes for
            2012 - 2013



The American Advertising Federation
         ADDY® Awards
                            ADDY
                           THE AMERICAN ADVERTISING AWARDS
                                                                               ®




SALES PROMOTION                                       SALES PROMOTION
Product or Service Sales Presentation                 Product or Service Sales Presentation
1A          Catalog                                   1A          Catalog
1B          Sales Kit or Product Information Sheets   1B          Sales Kit or Product Info Sheets
1C          Printed Newsletter                                    (See definition for clarification)
1D          Menu                                      1C          Printed Newsletter
1E          Campaign                                  1D          Menu
Packaging                                             1E          Campaign
2A          Single Unit                               Packaging
2B          CD or DVD                                 2A          Single Unit
2C          Campaign                                  2B          CD, DVD or VHS
Point-of-Purchase (POP)                               2C          Campaign
3A          Counter Top or Attached                   Point-of-Purchase (POP)
3B          Free-Standing                             3A          Counter Top or Attached
3C          Trade Show Exhibit                        3B          Free-Standing
Campaign                                              3C          Trade Show Exhibit
4           Campaign (for categories 1A-3C)           3D          Campaign (2 – 4 of categories 1A-3C)
Audio/Visual                                          Audio/Visual
5           Audio/Visual Sales Presentation           4           Audio/Visual Sales Presentation
                                   ADDY
                                   THE AMERICAN ADVERTISING AWARDS
                                                                                                ®




COLLATERAL MATERIAL                                          COLLATERAL MATERIAL
Stationery Package                                           Stationery Package
6A              Flat Printed                                 5A              Flat Printed
6B              Multiple Process                             5B              Multiple Process
Annual Report                                                Annual Report
7A              Less than four-color                         6A              Less than four-color
7B              Four-color                                   6B              Four-color
Brochure                                                     Brochure
8A              Less than four-color                         7A              Less than four-color
8B              Four-color                                   7B              Four-color
8C              Campaign                                     7C              Campaign
Publication Design (Magazine or Book)                        Publication Design (Magazine or Book)
9A              Cover                                        8A              Cover
9B              Editorial Spread or Feature (One editorial   8B              Editorial Spread or Feature (One editorial
spread or feature per entry)                                 spread or feature per entry)
9C              Series (Covers or spreads or features)       8C              Series (Covers or spreads or features)
9D              Magazine Design (Entire Magazine)            8D              Magazine Design (Entire Magazine)
9E              Book Design (Entire Book)                    8E              Book Design (Entire Book)
Poster                                                       Poster
10A             Single                                       9A              Single
10B             Campaign                                     9B              Campaign
Special Event Material                                       Special Event Material
11A             Card                                         10A             Card
11B             Invitation                                   10B             Invitation
11C             Announcement                                 10C             Announcement
11D             Campaign                                     10D             Campaign
                             ADDY
                             THE AMERICAN ADVERTISING AWARDS
                                                                              ®




DIRECT MARKETING                                      DIRECT MARKETING
Proof of mailing must accompany the entry. Self-      Proof of mailing must accompany the entry. Self-
mailer, indicia, envelope, etc. must be included as   mailer, indicia, envelope, etc. must be included as
proof of usage.                                       proof of usage.
Single (Either B-to-B or Consumer)                    Single (Either B2B or Consumer)
12A            Flat                                   11A            Flat
12B            3-D                                    11B            3-D
Campaign                                              Campaign
13A          Flat                                     12A          Flat
13B          3-D/Mixed                                12B          3-D/Mixed
Specialty Advertising                                 Specialty Advertising
14A          Apparel                                  13A          Apparel
14B          Other Merchandise                        13B          Other Merchandise
                             ADDY
                             THE AMERICAN ADVERTISING AWARDS
                                                                              ®




OUT-OF-HOME                                               OUT-OF-HOME
Outdoor Board                                             Outdoor Board
15A        Flat                                           14A        Flat
15B        Extension/Dimensional                          14B        Extension/Dimensional
15C        Digital or Animated                            14C        Digital or Animated
15D        Super-Sized                                    14D        Super-Sized
15E        Vehicle Graphic Advertising                    15         Vehicle Graphic Advertising
Mass Transit/Public Transit/Airlines                      Mass Transit/Public Transit/Airlines
16A        Interior (Inside a mass transit vehicle)       16A        Interior (Inside a mass transit vehicle)
16B        Exterior (Outside/on a mass transit vehicle)   16B        Exterior (Outside/on a mass transit vehicle)
Site                                                      Site
17A        Interior Animated (with motion)                17A        Interior Animated (with motion)
17B        Interior Still or Static                       17B        Interior Still or Static
17C        Exterior Animated (with motion)                17C        Exterior Animated (with motion)
17D        Exterior Still or Static                       17D        Exterior Still or Static
Campaign                                                  Campaign
18         Out-of-Home Campaign                           18         Out-of-Home Campaign
Out-of-Home Self-Promotion                                Out-of-Home Self-Promotion
19A        Single                                         19A        Single
19B        Campaign                                       19B        Campaign
                              ADDY
                             THE AMERICAN ADVERTISING AWARDS
                                                                    ®




NON-TRADITIONAL                                    NON-TRADITIONAL
ADVERTISING                                        ADVERTISING
(See definition for clarification and submission   (See definition for clarification and submission
requirements)                                      requirements)
20A           Single                               20A           Single
20B           Campaign                             20B           Campaign
CONSUMER OR TRADE                                  CONSUMER OR TRADE
PUBLICATION                                        PUBLICATION
Fractional Page                                    Fractional Page
21A          Less than four-color                  21A          Less than four-color
21B          Four-color                            21B          Four-color
Full Page                                          Full Page
22A          Less than four-color                  22A          Less than four-color
22B          Four-color                            22B          Four-color
Spread, Multiple Page or Insert                    Spread, Multiple Page or Insert
23A          Less than four-color                  23A          Less than four-color
23B          Four-color                            23B          Four-color
Campaign                                           Campaign
24A          Less than four-color                  24A          Less than four-color
24B          Four-color                            24B          Four-color
Magazine Self-Promotion                            Magazine Self-Promotion
25A          Single                                25A          Single
25B          Campaign                              25B          Campaign
                            ADDY
                           THE AMERICAN ADVERTISING AWARDS
                                                                       ®




NEWSPAPER                                        NEWSPAPER
Fractional Page                                  Fractional Page
26A         Black and White                      26A         Black and White
26B         Color (any color other than black)   26B         Color (any color other than black)
Full Page                                        Full Page
27A         Black and White                      27A         Black and White
27B         Color (any color other than black)   27B         Color (any color other than black)
Spread or Multiple Page                          Spread or Multiple Page
28A         Black and White                      28A         Black and White
28B         Color (any color other than black)   28B         Color (any color other than black)
Newspaper Specialty Advertising                  Newspaper Specialty Advertising
29A         Single Insert (of any type)          29A         Single Insert (of any type)
29B         Poly Bag/Wrapper                     29B         Poly Bag/Wrapper
Campaign                                         Campaign
30A         Black and White                      30A         Black and White
30B         Color (any color other than black)   30B         Color (any color other than black)
Newspaper Self-Promotion                         Newspaper Self-Promotion
31A         Single                               31A         Single
31B         Insert                               31B         Insert
31C         Campaign                             31C         Campaign
                         ADDY
                         THE AMERICAN ADVERTISING AWARDS
                                                                 ®




INTERACTIVE MEDIA
Websites, B-to-B Flash                   Online Advertising
32A Products                             36A Banners/Pop-Ups/Screensavers
32B Outlets                              36B Email/Ecards
32C Services                             36C Micro or Mini Site
                                         36D Online Games
Websites, B-to-B HTML/Other              36E Online Newsletter
33A Products
                                         36F Online Annual Report
33B Outlets
33C Services
                                         Mobile Marketing
                                         36G Mobile Websites
Websites, Consumer Flash                 36H Mobile Apps
34A Products
                                         36I Podcasts
34B Outlets
                                         36J Internet Commercials (Run on the Internet)
34C Services
                                         36K Webisodes
Websites, Consumer HTML/Other            37 Web/Online Campaign (for categories 32-36)
35A Products                             Interactive Multi media (CD/DVD)
35B Outlets
                                         38A B-to-B
35C Services
                                         38B Consumer
                                         38C Interactive Multimedia Campaign
                        ADDY
                       THE AMERICAN ADVERTISING AWARDS
                                                             ®




                                       Apps
DIGITAL ADVERTISING                    37A        Tablet
Websites, B-to-B                       37B        Web-based (Browser)
32A       Products                     37C        Mobile (Phone)
32B       Outlets                      Advertising and Promotion
32C       Services                     38A        Banners, Rich Media
Websites, Consumer                     38B        Banners, Standard
33A       Products                     38C        Email
33B       Outlets                      38D        Games
33C       Services                     38E        Annual Report
Mobile Websites                        38F        Podcasts
34A       Products                     Video
34B       Outlets                      39A        Webisodes
34C       Services                     39B        Internet Commercials
Micro Sites                            39C        Branded Content, 60 seconds or less
35A       Products                     39D        Branded Content, more than 60
35B       Outlets                      seconds
35C       Services                     Multimedia DVD
Social Media                           40A        B-to-B
36A       Single Platform, B-to-B      40B        Consumer
36B       Single Platform, Consumer    40C        Campaign
36C       Campaign                     Campaign
                                       41         Campaign (for categories 32A-40C)
                         ADDY
                         THE AMERICAN ADVERTISING AWARDS
                                                               ®




RADIO                                      RADIO
Local (one metro)                          Local (one metro)
42A        :30                             39A       :30
42B        :60 or more                     39B       :60 or more
                                           40        Campaign
42C        Campaign
                                           Regional/National
Regional/National
                                           41A       :30
43A        :30                             41B       :60 or more
43B        :60 or more                     42        Campaign
43C        Campaign                        Radio Self-Promotion
Radio Self-Promotion                       43A       Single
44A        Single                          43B       Campaign
44B        Campaign
                           ADDY
                           THE AMERICAN ADVERTISING AWARDS
                                                                        ®




TELEVISION (TV)                                 TELEVISION (TV)
Local (one DMA)                                 Local (one DMA)
45A          :15 or less                        44A          :15 or less
45B          :30                                44B          :30
45C          :60 or more                        44C          :60 or more
                                                45           Campaign
45D          Campaign
                                                TV Self-Promotion, Local (one DMA)
TV Self-Promotion, Local (one DMA)
                                                46A          Single
46A          Single                             46B          Campaign
46B          Campaign                           Regional/National TV, Single Spots
Regional/National TV, Single Spots              (See extended definitions for each category)
(See extended definitions for each category)    47A          Products
47A          Products                           47B          Outlets
47B          Outlets                            47C          Services
47C          Services                           Regional/National TV Campaign
Regional/National TV Campaign                   (See extended definitions for each category)
(See extended definitions for each category)    48A          Products
                                                48B          Outlets
48A          Products
                                                48C          Services
48B          Outlets
                                                Cinema Advertising
48C          Services                           50A          Movie Trailers
Infomercials                                    50B          In-theatre Commercials or Slides
49           Infomercials
Cinema Advertising
50A          Movie Trailers
50B          In-theatre Commercials or Slides
                          ADDY
                          THE AMERICAN ADVERTISING AWARDS
                                                                     ®




INTEGRATED CAMPAIGNS                        MIXED MEDIA
(Cross Platform) Campaign                   (Cross Platform) Campaign
51        B-to-B, Local                     (These categories also include integrated binding
52        B-to-B, Regional/National         campaigns)
53        Consumer, Local                   51             B-to-B, Local
54        Consumer, Regional/National       52             B-to-B, Regional/National
                                            53             Consumer, Local
                                            54             Consumer, Regional/National
                                      ADDY
                                      THE AMERICAN ADVERTISING AWARDS
                                                                                               ®




ADVERTISING FOR THE ARTS &                                       ADVERTISING FOR THE ARTS &
SCIENCES                                                         SCIENCES
Collateral                                                       Collateral
55A               Stationery Package                             55A          Stationery Package
55B               Annual Report                                  55B          Annual Report
55C               Brochure/Sales Kit                             55C          Brochure/Sales Kit
55D               POP or POS Materials (Other than Posters)      55D          POP or POS Materials (Other than Posters)
55E               Poster                                         55E          Poster
55F               Newsletter                                     55F          Newsletter
55G               Cards, Invitations or Announcements (Special   55G          Cards, Invitations or Announcements (Special Event
Event Material)                                                  Material)
Print                                                            Print
56A               Magazine                                       56A          Magazine
56B               Newspaper                                      56B          Newspaper
Broadcast/Electronic/Digital                                     Broadcast/Electronic/Digital
57A               TV                                             57A          TV
57B               Radio                                          57B          Radio
57C               Audio/Visual                                   57C          Audio/Visual
57D               Digital Advertising                            57D          Interactive
58                Out-of-Home                                    58           Out-of-Home
59                Non-traditional                                59           Non-traditional
60                Direct Marketing, Specialty Items              60           Direct Marketing, Specialty Items
Campaign                                                         Campaign
61A               Single Medium Campaign (for categories 55-     61A          Single Medium Campaign (for categories 55-60)
60)                                                              61B          Mixed/Multiple Media Campaign
61B               Integrated Campaign (for categories 55-60)                  (for categories 55-60)
                                      ADDY
                                      THE AMERICAN ADVERTISING AWARDS
                                                                                                 ®




PUBLIC SERVICE                                                   PUBLIC SERVICE
Collateral                                                       Collateral
62A               Stationery Package                             62A               Stationery Package
62B               Annual Report                                  62B               Annual Report
62C               Brochure/Sales Kit                             62C               Brochure/Sales Kit
62D               POP or POS Materials (Other than Posters)      62D               POP or POS Materials (Other than Posters)
62E               Poster                                         62E               Poster
62F               Newsletter                                     62F               Newsletter
62G               Cards, Invitations or Announcements (Special   62G               Cards, Invitations or Announcements (Special
Event Material)                                                  Event Material)
Print                                                            Print
63A               Magazine                                       63A               Magazine
63B               Newspaper                                      63B               Newspaper
Broadcast/Electronic/Digital                                     Broadcast/Electronic/Digital
64A               TV                                             64A               TV
64B               Radio                                          64B               Radio
64C               Audio/Visual                                   64C               Audio/Visual
64D               Digital Advertising                            64D               Interactive
65                Out-of-Home                                    65                Out-of-Home
66                Non-traditional                                66                Non-traditional
67                Direct Marketing, Specialty Items              67                Direct Marketing, Specialty Items
Campaign                                                         Campaign
68A               Single Medium Campaign (for categories 62-     68A               Single Medium Campaign
67)                                                                                (for categories 62-67)
68B               Integrated Campaign (for categories 62-67)     68B               Mixed/Multiple Media Campaign
                                                                                   (for categories 62-67)
                                    ADDY
                                    THE AMERICAN ADVERTISING AWARDS
                                                                                              ®




ADVERTISING INDUSTRY                                            ADVERTISING INDUSTRY
SELF-PROMOTION                                                  SELF-PROMOTION
Creative Services and Industry Suppliers (agency, design        Creative Services and Industry Suppliers (agency, design
studio, freelancer, graphic designer, interactive developer,    studio, freelancer, graphic designer, interactive developer,
paper companies, printers, advertising specialty companies,     paper companies, printers, advertising specialty companies,
color separation houses, photographers, video/film and audio    color separation houses, photographers, video/film and audio
production houses, etc.)                                        production houses, etc.)
69A              Collateral (brochures, posters, etc.)          69A              Collateral (brochures, posters, etc.)
69B              Stationery Package                             69B              Stationery Package
69C              Print                                          69C              Print
69D              Newsletter, Printed                            69D              Newsletter, Printed
69E              Newsletter, Online                             69E              Newsletter, Online
69F              Broadcast (Demo Reels go in this category)     69F              Broadcast (Demo Reels go in this category)
69G              Digital Advertising                            69G              Interactive
69H              Out-of-Home                                    69H              Out-of-Home
69I              Non-traditional                                69I              Non-traditional
69J              Direct Marketing/Specialty Items               69J              Direct Marketing/Specialty Items
69K              Cards, Invitations or Announcements (Special   69K              Cards, Invitations or Announcements (Special
Event Material)                                                 Event Material)
70               Ad Club or Marketing Club                      70               Ad Club or Marketing Club
Campaign                                                        Campaign
71A             Single Medium Campaign                          71A             Single Medium Campaign
                (for categories 69-70)                                          (for categories 69-70)
71B             Integrated Campaign                             71B             Mixed/Multiple Media Campaign
                (for categories 69-70)                                          (for categories 69-70)
                             ADDY
                             THE AMERICAN ADVERTISING AWARDS
                                                               ®




ELEMENTS OF ADVERTISING
Copywriting
72           Copywriting
Visual
73A          Logo
73B          Illustration, Single
73C          Illustration, Campaign
73D          Photography, Black & White
73E          Photography, Color
73F          Photography, Digitally Enhanced
73G          Photography, Campaign
73H          Animation or Special Effects
73I          Cinematography
Sound
74A          Music Only
74B          Music with Lyrics
74C          Sound Design
Digital Creative Technology
75A          Interface & Navigation
75B          Responsive Design
75C          GPS & Location Technology
ADDY
THE AMERICAN ADVERTISING AWARDS
                                  ®
ADDY
THE AMERICAN ADVERTISING AWARDS
                                  ®

				
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