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press kit - Tea Collection

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									                                                                             press kit
                                                                                          2013




•   GLO B A L LY INSPIR E D CHIL DR EN’S CLOTH ES FO R LIT TLE CITIZENS O F TH E WO RLD   •
                                       THE TE A STORY




Hello world.
We’re Tea. We go there.
Across the street
and across the globe.
Somewhere new
each season.
Tea Collection brings worldwide cultures
and modern design to children’s fashion.
Twice each year we pack our bags, travel
the globe, explore and discover, and then
bring it all home in original designs that
express the spirit of our adventures abroad.
                                                     THE TE A STORY




We started Tea in 2002 in San Francisco with three            Discover our current destination: South Africa. We
pima cotton sweaters and a vision of bringing a               went there. It’s the inspiration behind our clothes this
fusion of worldwide cultures and modern design to             season—and we go somewhere new each season.
childern’s clothing.
                                                              Join us. Shop for Tea on our flagship website,
We design distinctive fashion collections inspired            teacollection.com. You can also experience our
by the beauty we discover in our travels around the           collections in specialty and department stores,
world. From the art of traditional Korean patchwork           including Nordstrom, Bloomingdales, Saks Fifth
to the graphic boldness of Brazilian street graffiti,         Avenue, and more than 300 high-end children’s
we interpret our discoveries into original, modern            boutiques in the U.S., Canada and Australia.
and consummately wearable children’s clothing for
ages 0-12. We launched our women’s collection in              Why the name Tea?
the fall of 2010 in that same spirit: chic, flattering,       Tea (the drink) is shared in nearly every culture
globally inspired styles to live and love in.                 around the world. Tea (our company) is about opening
                                                              eyes, sharing discoveries and encouraging adventure.
                                                           PEOPLE




                                  Meet Emily & Leigh
                                  The two moms who bonded over a love of travel
                                      and then founded the brand called Tea.




Emily Meyer                                                         Leigh Rawdon
Chief Creative Officer & Co-founder                                 CEO & Co-Founder
Responsible for all things that we touch, feel and see              Responsible for people and money, and for making
                                                                    the world go ‘round
GREW UP: Boerne, Texas, with enormous oak trees
around the property (chickens & sheep, too)                         GREW UP: Memphis, Tennessee
SCHOOL: Parsons School of Design, New York                          SCHOOL: B.A. in English from Davidson College and
SOUL SEARCHING TIME: A year in Paris, studying                      MBA from Harvard
French and art history                                              TRAVEL: Yes, as often as possible
BEFORE TEA: Designed for Ralph Lauren, Perry Ellis,                 INSPIRATION: Adam, 6. Loves chess and baseball.
Gymboree and Esprit                                                 Matthew, 3. Constant source of entertainment.
TRAVEL: Abroad. Sometimes Hawaii.                                   WHERE TO NEXT: Off to Barcelona with my boys,
INSPIRATION: Clement, 4. Cracks himself up.                         inspired by the Tea Catalonia collection
Georgia, 2. Cracks everyone else up. Hilton, for a                  TEACH KIDS ABOUT THE WORLD: Convince them to
lifetime.                                                           eat sushi (chopsticks can be a challenge)
SATURDAY AFTERNOON: Riding bikes (with family) to                   TEACH OTHER KIDS ABOUT BUSINESS: I mentor
the park for a picnic; trip to the beach for surf & sand            Stanford MBA students on their startup ideas. No
SUNDAY AFTERNOON: Alameda flea market or                            chopsticks involved.
Asian Art Museum                                                    SATURDAY NIGHT: Kitchen island, friends and family,
CAN’T LIVE WITHOUT: Visits from NaNa, the globe-                    good food and wine, kids making a huge mess
hopping grandma                                                     SUNDAY: Cleaning up the big mess then taking the
                                                                    kids to the village for ice cream
DESTINATION: SOUTH AFRICA




                                MIXING PRINTS
                                 & PATTERNS




                            African Indigos Collection
                                Available in December 2012
                                                DESTINATION: SOUTH AFRICA




                                      African Indigos Collection
                                             Available in December 2012


 Our first delivery celebrates the indigo arts in South Africa. Up north in Limpopo, we loved the
   all-over micro patterns we found on indigo ishishweshwe fabrics—and we really loved how
   Tsonga women embellished store-bought fabrics with their own beading and embroidery.
We returned home inspired to create our own adventures in pattern and print. As for the color,
indigo makes a terrific “palate cleanser” that removes the taste of winter and brings on spring.




             JOBERG WRAP NECK DRESS
             A signature Tea silhouette in
             a print so light and buoyant,
             it almost flutters. And the
             sleeves literally do. (By the
             way, if you’re a local in
             Johannesburg, you can call
             it “Joburg.”)




                                                              LA DUMA SOCCER POLO
                                                              South Africa is crazy
                                                              for soccer. When a goal
                                                              is scored at a soccer
                                                              match, fans scream “La
                                                              duma!” which means “It
                                                              thunders!” in Zulu.
                                                              STRIPE HAPPY HOODIE
                                                              Layer under the La Duma
                                                              Soccer Polo to carry this
                                                              spring look throughout the
                                                              spring season.
DESTINATION: SOUTH AFRICA




                  On the Savanna Collection
                            Available in late January 2013
                                        DESTINATION: SOUTH AFRICA




                                 On the Savanna Collection
                                    Available in late January 2013


Our second delivery is a modern take on African safari themes. Think bold stripes, woodcut florals
   and animal motifs. We also found vintage African travel posters, flower-painted pottery and,
 out on the savanna, sunsets that showed us more colors than we’d seen in any other sky. These
early spring styles are designed to be layered now, and then worn alone when the weather warms.




         ARDMORE FLORAL                                              ELEPHANT SUNRISE TEE
         TWIRL DRESS                                                 The raw-edge detail along
         Inspired by the                                                the neckline lends this
         handpainted ceramics                                          shirt a subtle wildness,
         we saw at the Ardmore                                        but the metallic sun isn’t
         Ceramic Art Studio in                                                    subtle at all.
         KwaZulu-Natal. In                                                       SHARP SHARP
         two color ways:                                                       BEACH SHORTS
         white and yellow.                                              In South Africa, “sharp
                                                                           sharp” (pronounced
                                                                        “shahp shahp”) means
                                                                             “it’s all good.” The
                                                                                    pigment dye
                                                                             on these shorts is
                                                                          gently faded from the
                                                                        beginning for a lived-in
                                                                     look that gets even better
                                                                       with wear and washing.
DESTINATION: SOUTH AFRICA




                   Cape Town Surf Collection
                            Available in late February 2013
                                          DESTINATION: SOUTH AFRICA




                                   Cape Town Surf Collection
                                      Available in late February 2013


 Our third delivery, Cape Town Surf, celebrates coastal cultures at the base of Africa,
where you can surf the Indian Ocean at dawn and then hit the Atlantic in the afternoon.
    Key elements: colorblocking inspired by brightly painted beach huts, surf florals
   inspired by wildflowers blooming on the Western Cape, and bold ocean graphics.




                                                                            GREAT WHITE TEE
                                                                        South Africa attracts as
   BO-KAAP TWIST                                                        many sharks as it does
   STRAP DRESS                                                           surfers. Coincidence?
   The full skirt earns this                                                     SAFARI PRINT
   dress an eight on the                                                      CARGO SHORTS
   twirl scale, while the                                                 With their exotic print
   twisted shoulder straps                                                   and sturdy canvas
   give it a nine for girliness.                                           construction, these
                                                                           shorts are ready for
                                                                          months of adventure.
DESTINATION: SOUTH AFRICA




                        Sea Gypsies Collection
                            Available in late March 2013
                              DESTINATION: SOUTH AFRICA




                         Sea Gypsies Collection
                           Available in late March 2013


   In our fourth delivery, called Sea Gypsies, traditional nautical themes meet
 a mixture of African and Indian cultures in easy summer dressing. Think bright
      stripes, shipwrecked pirates, India-inspired florals and African batiks.




                                                                        KOMMETJIE
                                                                         WAVE POLO
                                                          On this shirt, named after
                                                           a popular surfing beach
SEA URCHIN WRAP                                           near Cape Town, the surf
NECK DRESS                                                              is always up.
In cotton poplin so                                                        BAFANA
flowy, it’s almost                                                  PLAID SHORTS
like air-conditioning.                                            “Bafana,” in Zulu,
                                                                  means “go boys!”
                                                                       Good name
                                                                        for durable
                                                                     canvas shorts.
       DESTINATION: SOUTH AFRICA




Spring Holiday Collection
   Available in late February 2013
 DESTINATION: SOUTH AFRICA



  Introducing the new
Swim Collection
Available in January 2013
   DESTINATION: SOUTH AFRICA




Women’s Collection
 Available in December 2012
            PRESS HIGHLIGHTS




    Celebrities + Tea




1       2                      3




                               1. Alyson Hannigan’s daughter
                                  Satyana holds dresses from our
                                  Spring 2012 Bali collection.
                               2. Jessica Alba’s daughter, Honor
                                  Marie Warren, was seen
                                  wearing the Dulce Sarape
                                  Poncho from our Fall 2011
                                  Modern Mexico Collection.
                               3. Halle Berry’s daughter Nahla
                                  was spotted wearing the Fiesta
                                  Flores top from our Fall 2011
                                  Modern Mexico Collection.
                               4. Katherine Heigl’s daughter
                                  Adalaide is seen in the Pikku
                                  Kani Stripe Baby Top and Baby
                                  Pants from our Fall 2012 Nordic
                                  Design Collection.
                               5. Aubrey Anderson-Emmons in a
                                  custom-made Tea dress for her
                                  Emmy’s red carpet appearance.

4       5
                                            PRESS HIGHLIGHTS




                                            Tea + TV




1                                                 2




3                                                                    4




5


1. Elsie Kate Fisher, voice of Agnes on the movie “Despicable Me,” wore our 10th
    Anniversary Hanji Floral Dress on the Today show in July 2012.
2. Our Sea Flower Dress from Spring 2012 Bali Collection was featured on Conan O’Brien in June 2012.
3. ABC’s Fall 2012 series, The Neighbors, featured the Blomma Owl Tee from our Fall 2012 Nordic
    Design Collection.
4. Maggie Elizabeth Jones, star of Fox’s new Fall 2012 series Ben and Kate, wore our Ubud Ikat Dress
    from our Spring 2012 Bali collection.
5. Martha Stewart and her senior wardrobe stylist love our Chinese Jacket sets, as featured on Martha’s
    Baby Shower Show in February 2012.
                     PRESS HIGHLIGHTS




                 As seen in...




                                            Tea led off Milk
                                            Decoration’s Sept
                                            2012 issue with
                                            items from our
                                            girls and boys
                                            Nordic Design Fall
                                            2012 collection.




   Tea led off Parenting Magazine’s Sept
2012 issue with items from our girls and
 boys Nordic Design Fall 2012 Collection
         and Bali Spring 2012 Collection.
                           PRESS HIGHLIGHTS




                      As seen in...




Parents Magazine’s Sept 2012 issue (above) recently featured two of our
Fall 2012 Nordic Design pieces (Adorable Dots T-shirt dress and Carclops
Tee) and the Mikki Floral Bubble Dress and Charming Cardi from our
Fall 2012 Nordic Design Collection in their Nov 2012 issue (below).
                          PRESS HIGHLIGHTS




                      As seen in...




Earnshaw Magazine Sept 2012 issue featured a polo from our Summer
2013 South Africa Style Collection and the August 2012 issue promoted
our layette Share Love Gift Boxed Set.
                                          PRESS HIGHLIGHTS




                                        As seen in...




        Kid’s Wear Magazine recently
 featured two of our Spring 2012 Bali
pieces: Sedap Malam Knot dress and
                   Leapfrog Baby tee.




                                           Babiekins Magazine recently featured
                                           two of our spring 2012 Bali pieces:
                                           Sedap Malam Knot dress and French
                                           Terry Cargo pants.
                           PRESS HIGHLIGHTS




                         As seen in...




     Tea’s Lotus Print
Bodysuit was featured
in Baby Talk’s October
           2012 issue




                                   American Baby’s August 2012 issue highlights
                                   our Kupu Kupu Bodysuit from the Spring 2012
                                   Bali Collection and the Lotus Print Jacket and
                                   Pant Set in their Feb 2012 issue.
                        RECOGNITIONS




                     Awards

   Best Girls                      Best All-Around
   Collection                      Children’s Wear
   2012 Earnshaw’s
                                   for Stylish Tots
 Magazine Earnie Award                    2012 Cribsie
        Winner                           Awards Winner




  First Place:                          Finalist for
   Everyday                            “Clothing and
   Clothing                            Fashion Lines
                                         for Girls”
    2012 SheKnows
Parenting Awards Winner               2011 Red Tricycle
                                   Totally Awesome Awards




                                  Fastest Growing
  Finalist in                        Companies
“Baby Clothes”                    in the Bay Area,
   Category                          #97 of 100
    2011 About.com
                                       2012 San Francisco
 Readers Choice Awards
                                         Business Times




   America’s                              Visa
     5000                              Technology
Fastest Growing                          Award
  Companies                         2010 San Francisco
  2006-2012, Inc. 500              Small Business Network
                 CONTACTS




For samples and press
      contacts
        Our press sample sizes are:
 6-12 mos, 12-18 mos, 3yrs, 5yrs, and 8yrs
    For more information please contact:
                Nicole Daley
              (415) 408-8664
            nicole@daleypr.com




        For more Tea

                    SHOP:
              teacollection.com
   or find one of our 300+ retailers here:
           stores.teacollection.com

                   BLOG:
           blog.teacollection.com



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