MSN Living Skin
Last Updated - January 09, 2012
Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy
Ad Type / Ad Size Initial Size Max Initial Download File Size Max Weight Progressive Download (Video/ Streaming Only) Alt Text Limit
Other 304W X 800H 50k 2.2mb 15 char
The User Experience
The MSN Living Skin runs on the homepage, department and article pages. The skin will be served out of a 1x1.
The ad product media plan also includes road-blocking the associated 300x250 impression media ad units to provide
100% share of voice on the included pages.
Please contact certified rich media vendor for complete list of requirements.
All Flash elements must be the same Flash specs:
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o Flash 9 minimum
o AS2 or AS3
o 24 FPS or less
Must provide user with opportunity to close any float and/or expanded panel with “Close X” button contained
somewhere within flash stage area
Replay button for any video/float/expanding unit is suggested, but not required
If click to open, must be click to close. If rollover to open, must be roll off to close.
Frequency capped at one per user per day
Side Rails Skin Element:
Dimensions: 1600 x 1080 total image size, with left and right side sponsored segments at 304 x 1080 each,
and center section white at 992 x 1725
File Weight: 100k max
Can animate for up to 7 seconds upon page load (non-UI), can be video or interactive flash
Down-level experience required. Please provide static JPG image.
Skin can be clickable
Audio must be user-initiated and never automatic.
Audio controls must be present.
If audio is used, creative must include an On/Off switch for users.
Audio insertion into Flash file may begin no earlier than the second frame.
Video is streamed, not progressively
Video Controls must be present: Play/Pause, Volume Control or Mute/Unmute buttons are required
Time Scrubber & Replay button are suggested but not required
Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the
file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage
devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)
Microsoft Internet Explorer versions 6.0 through 9.0 are supported.
Firefox is a supported browser on a case-by-case basis (dependent upon test results and execution design).
Limited support may be provided for Safari based on test results.
In cases in which a browser is not supported (i.e. Firefox or Mac browsers), users will receive the backup image.
Down level .gif Impression Serve Rate:
Expected Back-up .gif Impression serve rate varies from 8-12%.
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Certified Rich Media Vendors
o For any questions regarding this ad unit, please contact Unicast at firstname.lastname@example.org.
o Ad impressions
3rd Party Partner
o 3rd party partners will typically provide impressions and click-through data, as well as enhanced metrics.
Please consult your rich media partner of choice for more detail.
Microsoft permits advertisers to collect user-provided personal identifying information (for example, through web
forms embedded in ads).
Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for
advertising on Microsoft sites.
Advertisers wishing to collect personal information within advertisements (according to specifications above) must
follow these guidelines:
o Clearly identify organization
o Identify purpose for collecting information
Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines
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