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Creative Spec MSN Living Skin - Microsoft Advertising


									                                                                                                                     MSN Living Skin
                                                                                                            Last Updated - January 09, 2012

Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy

Ad Specifications
Ad Type / Ad Size Initial Size Max Initial Download File Size Max Weight Progressive Download (Video/ Streaming Only) Alt Text Limit
Other             304W X 800H 50k                             2.2mb                                                   15 char

The User Experience
The MSN Living Skin runs on the homepage, department and article pages. The skin will be served out of a 1x1.
The ad product media plan also includes road-blocking the associated 300x250 impression media ad units to provide
100% share of voice on the included pages.

Product Demo

Skin Experience

Ad Specifications
All Elements

Please contact certified rich media vendor for complete list of requirements.

        All Flash elements must be the same Flash specs:

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               o Flash 9 minimum
               o AS2 or AS3
               o 24 FPS or less
        Must provide user with opportunity to close any float and/or expanded panel with “Close X” button contained
         somewhere within flash stage area
        Replay button for any video/float/expanding unit is suggested, but not required
        If click to open, must be click to close. If rollover to open, must be roll off to close.
        Frequency capped at one per user per day

Side Rails Skin Element:

        Dimensions: 1600 x 1080 total image size, with left and right side sponsored segments at 304 x 1080 each,
         and center section white at 992 x 1725
        File Weight: 100k max
        Can animate for up to 7 seconds upon page load (non-UI), can be video or interactive flash
        Down-level experience required. Please provide static JPG image.
        Skin can be clickable


        Audio must be user-initiated and never automatic.
        Audio controls must be present.
        If audio is used, creative must include an On/Off switch for users.
        Audio insertion into Flash file may begin no earlier than the second frame.


        Video is streamed, not progressively
        Video Controls must be present: Play/Pause, Volume Control or Mute/Unmute buttons are required
        Time Scrubber & Replay button are suggested but not required

CPU Usage:

Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the
file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage
devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)

Browser Support:

        Microsoft Internet Explorer versions 6.0 through 9.0 are supported.
        Firefox is a supported browser on a case-by-case basis (dependent upon test results and execution design).
        Limited support may be provided for Safari based on test results.
        In cases in which a browser is not supported (i.e. Firefox or Mac browsers), users will receive the backup image.

Down level .gif Impression Serve Rate:

        Expected Back-up .gif Impression serve rate varies from 8-12%.

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Certified Rich Media Vendors

      Unicast
           o For any questions regarding this ad unit, please contact Unicast at

Data Reported

           o Ad impressions
      3rd Party Partner
           o 3rd party partners will typically provide impressions and click-through data, as well as enhanced metrics.
               Please consult your rich media partner of choice for more detail.

Data Collection

      Microsoft permits advertisers to collect user-provided personal identifying information (for example, through web
       forms embedded in ads).

      Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for
       advertising on Microsoft sites.
      Advertisers wishing to collect personal information within advertisements (according to specifications above) must
       follow these guidelines:
            o Clearly identify organization
            o Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
            o Identify purpose for collecting information

Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines

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