Features & Benefits of Translation Management System by LanguageTechnologies

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According to a recent study conducted by TransPerfect, language translation has an important role to play in e-commerce. While the positive impacts of e-commerce due to globalization and internet boom are obvious, for instance having access to the global consumers, there are certain issues that are undeniably required to be addressed before the market can benefit from their full potential.

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									                       Features & Benefits of Translation Management System

According to a recent study conducted by TransPerfect, language translation has an important role to play in e-
commerce. While the positive impacts of e-commerce due to globalization and internet boom are obvious, for
instance having access to the global consumers, there are certain issues that are undeniably required to be
addressed before the market can benefit from their full potential.

One of the concerns is the widespread language barrier that makes it complicated for certain e-commerce retailers
to market their products and foray into foreign territories. The reason why some companies are able to address
their diverse global consumers better is because of using translation process management. Many companies use a
standard or generic translation management system that merely translates the content sentence-by-sentence
making the translated web content erroneous and incomprehensible. In a recent survey conducted by Forrester it
has been identified that approximately 68 percent of online browsers revealed that they come across website
translations that are incorrect or are confusing as the translation lacks cultural implications.

This makes it imperative for companies to invest in advanced translation systems. The incorrect translations and
misinterpreted words and phrases omitting cultural implications can confuse the online browser and eventually
reduce the online web traffic and negatively impact the revenue. In order to aid this, leading service providers in
automated translation solutions today have introduced advanced translation management system (TMS) that can
be used for huge and complicated localization process. This includes an application suite that has been set up to
simplify the overall translation process. It comprises of:

        Translation
        Vendor selection
        Work distribution
        Project administration
        Production
        Publishing
        Final delivery
        Archiving

This apart, high-end translation management system also offers a centralized translation memory base that further
enables enterprises to reuse previous translations, minimizes the project management expenses and results in
desktop publishing and engineering. This means that the time-to-market implementation can take place within
weeks, attaining a quick return on investment. Furthermore the TMS along with its centralized translation
memory, dictionaries and terminologies result in translation consistency and are a “must-have” for any
organization. Rigid integration with authoring and content management systems helps in further automation of
the translation management process, thereby facilitating an effortless movement of content through various
systems. Apart from this end users have complete control and visibility across the overall localization networks
that make the translation of bulk content manageable.

Read more on - Global Communication, Global Information Management, Instant Translation

								
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