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According to a recent study conducted by TransPerfect, language translation has an important role to play in e-commerce. While the positive impacts of e-commerce due to globalization and internet boom are obvious, for instance having access to the global consumers, there are certain issues that are undeniably required to be addressed before the market can benefit from their full potential.
Features & Benefits of Translation Management System According to a recent study conducted by TransPerfect, language translation has an important role to play in e- commerce. While the positive impacts of e-commerce due to globalization and internet boom are obvious, for instance having access to the global consumers, there are certain issues that are undeniably required to be addressed before the market can benefit from their full potential. One of the concerns is the widespread language barrier that makes it complicated for certain e-commerce retailers to market their products and foray into foreign territories. The reason why some companies are able to address their diverse global consumers better is because of using translation process management. Many companies use a standard or generic translation management system that merely translates the content sentence-by-sentence making the translated web content erroneous and incomprehensible. In a recent survey conducted by Forrester it has been identified that approximately 68 percent of online browsers revealed that they come across website translations that are incorrect or are confusing as the translation lacks cultural implications. This makes it imperative for companies to invest in advanced translation systems. The incorrect translations and misinterpreted words and phrases omitting cultural implications can confuse the online browser and eventually reduce the online web traffic and negatively impact the revenue. In order to aid this, leading service providers in automated translation solutions today have introduced advanced translation management system (TMS) that can be used for huge and complicated localization process. This includes an application suite that has been set up to simplify the overall translation process. It comprises of: Translation Vendor selection Work distribution Project administration Production Publishing Final delivery Archiving This apart, high-end translation management system also offers a centralized translation memory base that further enables enterprises to reuse previous translations, minimizes the project management expenses and results in desktop publishing and engineering. This means that the time-to-market implementation can take place within weeks, attaining a quick return on investment. Furthermore the TMS along with its centralized translation memory, dictionaries and terminologies result in translation consistency and are a “must-have” for any organization. Rigid integration with authoring and content management systems helps in further automation of the translation management process, thereby facilitating an effortless movement of content through various systems. Apart from this end users have complete control and visibility across the overall localization networks that make the translation of bulk content manageable. Read more on - Global Communication, Global Information Management, Instant Translation
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