Social Media Reporting: Your Roadmap To Social Networking by mlmbuilder


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									Social Media Reporting
Social Media Reporting: Your Roadmap To Social Networking! –by Pedro de Lemos

Over the past couple of posts, we´ve been working on helping you understand
your target audience and find your unique positioning when it comes to social
media. These are crucial first steps to becoming a social media success and
once you have those items a bit clearer in your mind, you´re ready to start
experimenting with how you´ll participate in social media.

The nice thing about working online and in social media is that you can
reshape your plan as you go along. So don´t worry about having your target
market and unique positioning engraved in stone. It´s not necessary as you
will find that even if you have it figured out now, your audience and their needs
change over time. And if you´re smart, you´ll evolve with your audience.

So with all that in mind, let´s look at our big 5 networks to see how you can fit

Social Media Reporting - The Big 5

This is a pretty visual social network with a lot of possibilities for sharing.
Images and video do well, and while you can share text, you might find that if
you add an image to your text, you´ll get more views and responses to your
status update.

Facebook also offers the ability to poll your audience which can be a lot of fun
for participants and enlightening for you. You can also share your company
history through the Milestones feature, keeping in mind what would interest
your audience most.

Facebook offers pretty in-depth analytics and gives you plenty of clues on
which content does well and which type of content doesnít. Use these
analytics to figure out how to hone your presence.

Twitter is a more text-based social network that requires you to be succinct in
your sharing, as you only have 140 characters to make your point. You can
post images and link to videos, but users will generally need to click through to
view them.
One of the biggest opportunities with Twitter is to use their @ replies and RT
(Retweet feature). Place an @ before a username, allows you to communicate
directly with users on Twitter and can pave the way to new connections. RT
allows you to share someone else´s useful update with your audience, which
is another way to foster goodwill among like minded users.


Google+ is another visual network with a lot of images and, in particular,
videos being shared.

While using Google+, definitely take advantage of their Circles feature, which
allows you to categorize your contacts in any number of ways. This allows you
to keep friends and family separate from business contacts. It also allows you
to categorize your business contacts as well. For example, you can make
circles for your customers, affiliates, mastermind groups and more.

One of the most unique opportunities at Google+ is Hangouts, which offer a
group video and/or audio chat. It´s perfect for brainstorming groups, planning
and getting to know your audience betterÖso take advantage.

As you probably know, Pinterest is the most visual network of all because it is
simply a collection of images. Videos can also be shared, but aren´t in as
much abundance.
Images that you share on Pinterest should be categorized appropriately and
include a description that adds to the user experience. Choose images that are
visually striking that make people feel like the item in the picture is in the same
room as them.


Your approach to LinkedIn should be that of an information sharer and
connector. Connect people who should know each other and offer help
through groups and answering questions. For LinkedIn, the key isn´t in the
number of connections you make, but the quality of those connections so put
your focus there.
As you can see, each network is a little bit different. A lot of people attempt to
use social media integration tools that simply broadcast their updates across
all networks, but this is a short sighted approach. While I do encourage the
use of social media integration tools, it´s important to use them wisely and
we´ll talk about that in a later post. Take the time to deliver the right
information to the right audience on the right social network and you´ll have
much better results.
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Your Friend & Partner
Pedro de Lemos
Online Marketing for MLM
Skype: pml2000
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