BARRIE BUSINESS REPORT
Minister Caplan Guest Speaker at
Mayor’s 2nd Annual Business
Nearly 200 business leaders gathered on
Friday, October 15 at the Holiday Inn at the
request of Mayor Rob Hamilton. They were
invited as a gesture of appreciation for doing
business in Barrie. It was also a great oppor-
tunity to thank Business Ambassadors for all
of their hard work and commitment in helping
the Mayor and members of council entice
business to Barrie.
“I’ve often said, who better to attract business
to Barrie, than the people who are already
doing business here, “ said Mayor Hamilton.
The Mayor credits his group of dedicated
ambassadors for spearheading many initia-
tives this past year and for providing him, council Mayor Rob Hamilton presents Minister David Caplan with a print of Barrie at this
and staff with the information they need to be
more successful when negotiating and meeting with
companies. “We’ve definitely become more in tune with
the real-life needs of the business
community and I’ve been told that it’s easier to do business
After BMO – What’s next for Barrie? with City Hall now too.” That’s good news for a council
whose priority is to attract higher paying jobs to Barrie and
The announcement by BMO Financial Group that it is to increase the industrial tax base.
ready to call the City of Barrie home, with a state-of-the-
art data centre to be built in the city’s south end, is great This year, Ontario’s Minister of Public Infrastructure
news. The significance of that statement is still being Renewal, David Caplan, was on hand to address the
felt and will continue to benefit the City of Barrie for group. In his speech, Minister Caplan spoke about
months and years to come. Barrie’s recent designation by his government, as a priority
urban growth centre. He also touched upon the
The arrival of BMO to Barrie signals a dramatic shift in anticipated arrival of the GO Transit commuter train, the
the belief that Barrie will always be a “bedroom need to solve transportation issues, downtown
Community”. It also fits well with Barrie’s demographic revitalization, and boosting industry…. all things which also
of a young and dynamic community with aspirations of appear on council’s list of top ten priorities.
growing its knowledge based economy and supporting
entrepreneurial growth and the development of new “It’s reassuring to know that we are working towards
technologies. common goals. It reaffirms that the City of Barrie is on the
right track in terms of positioning ourselves for a
Barrie’s population growth has been one of the fastest prosperous and well-managed future,” said Mayor
in the country and the Provincial Government’s recent Hamilton.
identification of Barrie as a priority urban growth centre,
reaffirms Barrie’s position as Central Ontario’s leading
city. WHAT’S INSIDE…
BMO’s announcement has put Barrie on the radar Page 2— Barrie Means Business...
screen of countless other companies. Attracting higher Page 3— Province Supports Downtown Revitalization
paying jobs to the City of Barrie continues to be a top
priority for this term of council. Page 4— Canplas Opens New South End Facility
DECEMBER 2004 EDITION
BUSINESS—”OUT & ABOUT”
The Word is Getting Out
It was a picture perfect day, when Mayor
Hamilton, members of council, business
ambassadors, truck owners and drivers and the
media gathered to celebrate the latest initiative
to promote Barrie as a great place for business.
Transport trucks and buses are now sporting
decals designed to promote the city of Barrie far
and wide. Designed and supplied by the
Economic Development Office, these bright
decals carry a simple message – Barrie Means
Business Ambassadors in the city of Barrie who
use trucks for their operations were happy to
jump aboard and support the latest promotional
initiative. Many of these trucks travel not only
across Ontario, but some travel across Canada Mayor Hamilton (center) is joined by Business Ambassadors Barry Peacock (far
left) Peter Moore and Alfred Hambsch (right) displaying the truck/bus decal.
and into the United States. “That’s a lot of
people who will see and hear our message,” said an enthusiastic Mayor Hamilton.
The event staged to roll-out the decals took place on Tuesday, November 9 at the Barrie Molson Centre, in the north
parking lot. Eleven transport truck and two Greyhound buses lined up to proudly display the Barrie Means Business
decals. Following the Mayor’s signal to “get this show on the road!”, these vehicles rumbled convoy-style with horns
blaring and engines roaring out of the parking lot, to the delight of the crowd who gathered to take part in the event.
Five hundred decals were produced and the business community has been eager to participate. There are still a
limited supply of decals available, so if you’d like to dress up one or more of your company’s vehicles and help
promote Barrie, please call the Economic Development Office, 739-4220, ext. 4523.
The media were out in full-force to witness and record the goings-on and, as always, City of Barrie staff, Mayor
Hamilton and members of council were appreciative of their support.
Barrie ‘s Billboard Means Business!
That’s right. Mayor Hamilton is out
there, larger than life, meeting
everyone traveling highway 400
north at Wellington—on a new
billboard campaign to encourage
business to choose Barrie as their
“Barrie Means Business” continues
to promote and attract business
development growth in Barrie. If you
need assistance with your existing
business, expansion or if you know
of a new business opportunity,
please call Mayor Hamilton at
705-792-7900 or staff in the Economic Development Office at 705-728-9850
DECEMBER 2004 EDITION
MARKETING & DEVELOPMENT
The Province’s Greenbelt Plan
There’s a New Publication in Town
What does the Greenbelt Plan recently announced by the
And it’s a good one! Central Ontario Magazines
Province of Ontario mean for Barrie? In a nutshell, the new
publisher Marci Dineen is proud to introduce two
greenbelt plan will mean more people will be heading here
new magazines for Barrie and the surrounding
anxious and wanting to call Barrie home.
The greenbelt plan outlined by the provincial government, which
The first, Simcoe Business Magazine provides a
will limit development in an area that sweeps from Niagara Falls
diverse regional report on the business
to Rice Lake near Peterborough, was applauded by
community, will keep you informed and up-to-date
environmentalists. Developers and planners, however, were
and offers a business-to-business forum for
quick to add their warning that the plan will mean higher house
readers. Simcoe Business Magazine reflects
prices in the Greater Toronto Area (GTA).
Simcoe County’s incredible growth and the
changing times for business readers and
As a result, Barrie could see an influx of people from the GTA
advertisers. With a circulation of 12,000, Simcoe
wanting to live in a smaller community, with better housing prices.
Business Magazine is an excellent option for
Barrie is well-positioned to accept growth in terms of existing
infrastructure such as water and sewer services, and recreation
The second publication, Simcoe Life Magazine
boasts a circulation of 33,500. Simcoe Life
The greenbelt plan means that some of the top ten priorities
Magazine attracts a more sophisticated reader
outlined by council at the start of their term of office have even
and highlights dining, shopping, homes, choice
greater importance, such as the extension of GO train service to
wines, plus a comprehensive overview of event
Barrie and a “new deal for cities” so that there is a reliable,
happening in Simcoe County.
sustainable source of funding for essential municipal services.
For more information about either of these
publications or to inquire about advertising rates, Downtown Revitalization Gets
please call Marci Dineen at (705) 725-7181, Provincial Support
It was good news for City of Barrie Council, planners, developers,
the Downtown Barrie BIA and people who own and operate
businesses in the downtown area, when Ontario’s Minister of
Public Infrastructure Renewal, David Caplan, recently praised the
plan for downtown revitalization, titled “The Next Wave”.
The development and implementation of a strategy to revitalize the
city’s downtown is one of this council’s top ten priorities and a lot of
work has been done to date in order to make the vision a reality.
The key elements of downtown revitalization include: increased
parkland and green space, increased access to the waterfront
areas for residents and visitors, increased parking, preservation of
the unique heritage features of many of the facades, increased
residential opportunities, and better traffic flow and traffic
A key element of the Downtown Revitalization plan is financial
incentives to encourage development in the downtown such as
incremental tax financing, the reduction of municipal development
charges, a reduction in building permit fees, and a waiver,
reduction or credit of demolition fees and a potential rebate of
tipping fees, to name just a few. For more information please call
Jim Taylor at 739-4220, ext. 4485
DECEMBER 2004 EDITION
Canplas Consolidates in Barrie
Canplas recently celebrated the opening
of its newest head office and distribution
centre located at the corner of Veterans
Drive and Caplan Avenue in Barrie’s south
end. This 13 acre industrial site is now
home for Canplas’ new 225,000 sq.ft.
warehouse operations in the City of Bar-
Canplas is a warehouse manufacturer of
plastic pipe fittings, industrial lights, cen-
tral vac components and ventilation prod-
ucts and over the years has grown to be-
come a leader in its field. Canplas also
Mayor Rob Hamilton joins Canplas President Jeffrey Bayley during a ribbon
employs over 280 people. cutting ceremony at their newest central distribution facility.
Manufacturer Springs into Barrie! Photo courtesy of Simcoe Business Magazine
Mayor Hamilton and the City of Barrie welcomes one of
their newest additions to Barrie’s manufacturing sector. Congratulations to HydraLogic Systems
MFV Enterprises Inc., a Canadian owned manufacturer of
box springs, have purchased 4.12 acres of city-owned
industrial land located on the north side of Caplan Avenue
The City of Barrie would like to congratulate HydraLogic
in the Mapleview West Industrial Park.
Systems Inc., a Barrie firm specializing in automated
water mist equipment, who recently signed an
The construction of this new 40,000 sq.ft. industrial
agreement worth $8.8 million to sell a customized
building is expected to provide additional employment in
version of its product to a company in Dallas. That’s
the City of Barrie, as MFV are planning to relocate their
great news for HydraLogic Systems and we thank you
entire operations to Barrie from the Greater Toronto Area.
for once again putting the City of Barrie on the map!
Currently employing approximately 11 persons, MFV ex-
pect their total employment to grow to 30 staff within the
first year of operation in Barrie. These jobs created will New Warehouse Distribution is
include a wide variety of occupations including managerial,
sales, assembly and even transportation positions.
You can expect to see construction at the site by Spring Hydro One Networks have recently established a new
2005. warehouse distribution centre at 420 Welham Road in
Barrie’s south end. This centralized distribution centre is
responsible for providing materials to support the
electricity distribution services for Ontario.
FOR FURTHER BUSINESS DEVELOPMENT With the assistance of The Aerarium Group, an
INFORMATION CONTACT: industrial developer in Barrie, Hydro One have chosen
Economic Development Department this 75,000 sq.ft. facility as home for this new warehouse
70 Collier Street, 9th Floor distribution centre.
Barrie, ON CANADA L4M 4T5
Telephone: (705) 728-9850 Hydro One Networks Inc. is scheduled to be in operation
firstname.lastname@example.org early in 2005 and will employ 40 staff at this location.
Call the Mayor’s Office at (705) 792-7900
DECEMBER 2004 EDITION