PDC's Five-Year Business Plan Summary

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					PORTLAND DEVELOPMENT COMMISSION                        PDC’s Five-Year Business Plan Summary
              Summar y
                 adopted F I V E - Y E A R
                            BUSINESS PLAN
                fiscal years 2001/02-2005/06
                                                       W           elcome to the Portland Development Commission’s 2001-02 to
                                                                   2005-06 Business Plan Summary. PDC’s Five-Year Business Plan
                                                                   serves to bring focus and consensus to our housing, jobs and
                                                          revitalization activities and assures we have the programs and projects
                                                          in place to meet 2040 goals. As one of the city’s key agencies charged with
                                                          implementation of these goals, we remain committed to continuing and
                                                          building upon the partnerships that will lead us toward the continued
                                                          livability of our city and region.
                                                          Over the next five years we plan to assist in the rehabilitation or development
                                                          of more than 6,100 housing units, assist in the retention and recruitment of
                                                          more than 8,700 jobs and continue our work on major redevelopment projects
                                                          such as the CascadeStation Development in connection with Airport Max, a
                                                          new mixed-use development in Portland’s west end, a new park in the River
                                                          District, and a new town center mixed-use project in Lents.
                                                          We are particularly excited about the opportunity to bring added focus and
                                                          resources to our most recently approved urban renewal districts along the
                                                          Interstate Corridor and in Gateway. As always, we will continue our work
                                                          in neighborhoods through our small business loan programs as well as our
                                                          single- and multi-family housing programs.




 H O U S I N G • J O B S • R E V I TA L I Z AT I O N
   Five-Year Business Plan Development and Implementation Process
The development of the Plan involves three essential steps:                                                    CONTINUITY On-going commitment by virtue of its             ❸   DETERMINE CUSTOMER SERVICE
                                                                                                               inclusion in this year’s budget, the existing five-year         DELIVERY/IMPLEMENTATION STRATEGY
                                                                                                               plan, or some other evidence of long-term agency and
                                                                                                                                                                           PDC focuses its services in target areas to meet
❶ GOAL ASSESSMENT                                       ❷   CONSULT BUSINESS AND COMMUNITY                     city commitment is important in justifying a given
                                                                                                                                                                           specific objectives requested by community and
                                                            PARTNERS                                           project. We recognize that we are a long-term planning
We begin our five year planning process with a                                                                                                                             business partners. Target areas include: Airport Way,
                                                                                                               organization responsible for projects that often take
review of existing documents such as the Central        PDC updates its Five-Year Business Plan annually.                                                                  Central Eastside; Downtown; Gateway Regional Center;
                                                                                                               many years from concept to completion and that a
City Plan, Prosperous Portland (the city’s economic     To align with the city’s budgeting process, we                                                                     Inner Northeast; Interstate Corridor; Lents Town
                                                                                                               consistent multi-year
development policy), other community and neigh-         conduct widespread, extensive outreach with our                                                                                                         Center; Lloyd
                                                                                                               approach is usually
borhood plans such as the Albina Community Plan         community partners and other interested citizens                                                                                                        District; River
                                                                                                               necessary to meet
and existing urban renewal plans.                       every other year. In the interim years we conduct                                                                                                       District; and South
                                                                                                               city objectives.
One of the major documents upon which we base           a less extensive outreach, working directly with our                                                                                                    Waterfront/North
                                                                                                               ADVOCACY PDC                                                                                     Macadam. Target
decisions is the Metro Region 2040 Plan – the long-     community partner organizations. Through this          must be involved in
                                                        outreach our goal is to ensure our projects and                                                                                                         areas require inte-
range outline for what the region will look like from                                                          projects that are in
                                                        programs are aligned with community needs and                                                                                                           gration and delivery
now until the year 2040 – and how we will address                                                              alignment with the
                                                        priorities.                                                                                                                                             of two or more
population growth while maintaining livability.                                                                goals and aspirations                                                                            services which are
This growth concept calls for a more compact                                                                   of our key partners,                                                                             planned to make a
urban form, with housing, commercial and retail                                                                customers, and fun-                                                                              visible and measura-
developments located along transportation corri-                                                               ders. Support by                                                                                 ble difference within
dors and in areas of new development.                                                                          community partners                                                                               the area.
                                                                                                               is critical; City                                                                                An interdisciplinary
As one of the key implementation agencies for
                                                                                                               Council advocacy                                                                                 team provides the
the city’s 2040 goals, PDC has developed three
                                                                                                               can often make the                                          particular services required to meet the current needs
major objectives to address specific features of
                                                                                                               difference between success and failure, and the             of the area. In establishing target area designations, we
each of the plans mentioned above:                                                                             support of partnering city bureaus can provide sig-         often consider areas designated by other service
HOUSING – Maintain and expand a full range                                                                     nificant leverage.                                          providers such as the Bureau of Housing and
of housing opportunities. Our objective is to                                                                  Other considerations in our project selection process       Community Development and local nonprofit organiza-
help the city meet its target of creating or                                                                   include:                                                    tions configured to deliver services to specific commu-
rehabilitating more than 55,000 housing units                                                                                                                              nities.
                                                                                                               BALANCE AMONG HOUSING, JOBS AND
by 2014.
                                                                                                               REVITALIZATION A core belief embedded in the                   We will continue to refine these service delivery
JOBS – Stimulate job retention and creation and         In these meetings we ask participants to review our    Commission’s mission statement is that Portland              concepts and methods to ensure our organizational
maintain and increase the economic base.                previous Five-Year Business Plan and provide feed-     cannot achieve its vision of a healthy city without
                                                        back for coming years. These groups are also called    an integrated approach. Each target area plan                 and staffing structure meets goals and objectives
Our objective is to help the city meet its goals of                                                                                                                                      efficiently and effectively.
                                                        upon to review the draft and to make public            reflects the need to provide a blend of projects that
capturing 157,000 new jobs by the year 2014.
                                                        comment on specific projects and programs. Projects    achieves an optimum balance for the target area in
REVITALIZATION – Revitalization activities              are then selected on the basis of three top priority   question.
support our jobs and housing agendas by creating        categories:
                                                                                                               RETURN ON INVESTMENT Our ability to
infrastructure needed to keep Portland’s economic       POLICY SUPPORT Selected projects must fit              invest urban renewal and other funds in projects
environment thriving. For example, by applying a        into the policy framework that guides PDC’s            that provide a financial return has been critical in sus-
common formula for square feet per employee to          activities. These include projects that are found in   taining our housing and development efforts. From
the jobs goal, we would possibly need to build or       adopted neighborhood, community or other plans;        1994 to 1997, the Commission was unable to collect
reconfigure more than 31 million square feet of         projects included in urban renewal plans, and          tax increment. Loan repayments, land sale revenues,
office space. Revitalization activities contribute to   projects that contribute to specific 2040 Framework    and parking garage cash flow helped PDC bridge this
the quality of life for which Portland is known.        Plan goals and objectives. Because of the emphasis     funding shortfall. All other things being equal, we
                                                        on PDC’s role as a key implementer of the city’s       favor investments over direct outlay where possible.
                                                        responsibilities under 2040, we evaluate projects
                                                        with respect to a fit with 2040 goals.                 LEVERAGE OF OTHER FUNDS Wherever we
                                                                                                               can blend our funds with other public or private
                                                                                                               resources, we have the opportunity to expand the
                                                                                                               scope of our efforts. Leverage is also a key
                                                                                                               consideration in decision-making.
                                                                                                                        LLOYD DISTRICT Staff has worked with the
        PDC’s Five-Year Business Plan Highlights                                                                        community to update the Lloyd District Area               About PDC
                                                                                                                        Development Strategy and develop a Master Plan for
                                                                                                                        the Rose Quarter. Projects identified include the             n 1958 Portland voters created the Portland

                                                                                                                                                                                  I
PDC’s Five-Year Business Plan guides the agency’s            The development of a Downtown Retail Strategy will
activities, concentrating our resources on ten target        coordinate efforts with the Midtown Blocks to enhance      Broadway/Weidler corridor streetscape, support for a          Development Commission (PDC) as a city
areas as well as citywide business development and           the downtown as a retail destination. Job creation         convention center hotel, development of properties            agency to deliver projects and programs which
housing programs. Highlights from the plan include:          efforts include creative services industry development,    to support convention and visitor venues and
                                                                                                                                                                                  achieve the city’s housing, jobs and revitalization
                                                             opportunity-site redevelopment and business finance        signage, art and other means to enhance the identity
AIRPORT WAY In cooperation with Tri-Met, the Port                                                                                                                                 priorities.
                                                             programs to upgrade B & C buildings. Housing preserva-     of the Lloyd District. Economic activities will
of Portland and private developer Bechtel, PDC will
                                                             tion and development of new rental and ownership           include business recruitment and job development          Specifically, PDC is the agency that helps provide
celebrate the opening of light rail to the airport through
                                                             housing will also be a focus.                              and support of private sector development of the          sustained livability for our city and region. Our
the Portland International Center in September 2001.
                                                                                                                        area. Housing activities will include the promotion
Our continued work in the area will include the devel-                                                                                                                            mission is to bring together community resources
                                                             GATEWAY The Gateway Regional Center is Portland's          of new affordable units in the district. The
opment of CascadeStation - a mix of retail, office, hotel,   newest urban renewal area. It occupies one of the most                                                               to achieve Portland’s vision of a vital economy
                                                                                                                        Storefront Improvement Program continues to assist
and entertainment facilities where we hope to create         strategic locations in the Portland metropolitan area,                                                               with healthy neighborhoods and quality jobs for all
                                                                                                                        small businesses in the commercial corridors.
more than 10,000 jobs over the next 20 years. We will        with convenient access to a variety of major transporta-                                                             citizens.
also continue to offer our Quality Jobs Program and will     tion facilities. The designation of Gateway as an urban    SOUTH WATERFRONT/NORTH MACADAM
focus on East Airport Way industrial development                                                                        In RiverPlace, work will include continued commer-        In carrying out city policy, PDC has developed and
                                                             renewal area ensures that Gateway’s growth enhances
opportunities.                                                                                                          cial, retail, residential, and hotel development with     managed projects and programs which have played
                                                             the livability of both current and future residents and
                                                             employees. Priorities for the area include upgrades to     associated public improvements. In North Macadam,         a major role in keeping Portland one of America’s
CENTRAL EASTSIDE Phases 1 and 2 of the Eastbank
                                                             the transportation and open space networks as well as      predevelopment activities will continue to focus on       most livable cities. During the past 43 years, PDC
Esplanade, stretching from the Steel Bridge to the
                                                             housing, employment and public institutions such as        street and infrastructure planning and development to     has taken forward 20 urban renewal plans, has
Hawthorne Bridge along the Willamette’s east bank,
                                                             an education center.                                       set the stage for future private development, finaliza-   worked extensively in Portland’s neighborhoods to
have been completed and the new amenity is already
                                                                                                                        tion of the regulatory environment, greenway park
very popular with citizens and tourists. Design of Phase                                                                                                                          deliver a broad range of housing and neighborhood
                                                             INNER NORTHEAST Small business sustainability              master planning and working on the OHSU Central
III of the project, the Crescent, will continue during the   and commercial site redevelopment will continue to                                                                   improvement programs and has carried out a com-
                                                                                                                        Campus project. In addition, the Commission has
plan period. In addition, immediate efforts will be made     be a focus here, supported by street improvements on                                                                 prehensive range of economic development pro-
                                                                                                                        created a Strategic Opportunity Fund to incent new
to redevelop portions of the Holman Building at Clay         Martin Luther King, Jr. Blvd. and NE Alberta Street.                                                                 grams aimed at creating jobs for city residents. It
                                                                                                                        development activities that meet the district’s housing
Street and Water Avenue, and to install a public boat        Home ownership and affordable housing preservation                                                                   is the linkages among these efforts, the integration
                                                                                                                        and employment goals.
dock for use by light watercraft to activate the area.       will be promoted along with housing rehabilitation and                                                               of services that set PDC apart and assures true
Streetscape improvements have been completed in the          development programs throughout the target area and        RIVER DISTRICT Many projects in the area will
                                                                                                                                                                                  efficiencies are achieved.
north half of the district including all of East Burnside    surrounding neighborhoods. Our popular Storefront          move forward including Phase III of the Yards at
Street and will continue to the south end of the district    Improvement Program will continue as well, helping to      Union Station; the construction of new housing in         PDC is uniquely positioned to provide a fully inte-
at Powell Boulevard. PDC is working with existing and        improve the overall look and feel of the business          the Old Town/Chinatown area; the design and               grated and clearly defined mix of services to better
new businesses to help with development and redevel-         district.                                                  construction of the first two new park blocks in the      serve the community and meet City goals. A five-
opment of properties and with expansion and retention                                                                   district, the construction of a new office building
                                                                                                                                                                                  member, volunteer citizen board of Commissioners
of those businesses. Other area activities include the       INTERSTATE CORRIDOR The Interstate Corridor                and parking garage called One Waterfront Place, the
continuation and expansion of the Storefront                 Urban Renewal Area was formed in August 2000. While                                                                  appointed by the Mayor and approved by City
                                                                                                                        Brewery Blocks redevelopment, development of a
Improvement Program and rehabilitation and redevel-          the construction of the new light rail line to the Expo    new neighborhood grocery store and senior housing         Council governs the Commission. PDC’s current
opment activities along the commercial corridors,            Center is the initial focus of activity in the district,   project, development of a Creative Services Center        commissioners are: Chairman Marty Brantley; Carl
increasing the employment density in the industrial          many other projects aimed at benefiting the inner          focusing on the Creative Services target industry,        Talton, Portland General Electric; Doug Blomgren,
areas and continued preservation of existing housing.        North/Northeast community are in the formative stages.     continued waterfront property acquisition and             Preston Gates Ellis; Noell Webb, Webb &
                                                             These include investments in housing, economic devel-      mixed income housing development.                         Associates; and John Russell, Russell Development.
DOWNTOWN PDC in cooperation with a private                   opment, parks and open spaces, community facilities
developer, the YWCA and other public partners will           and other revitalization efforts.                          PDC’s Five-Year Plan also includes our citywide           PDC business is conducted at monthly public
continue work on a three-block mixed-use redevelop-                                                                     business development and housing programs.                meetings and all of our project and program activi-
ment near the Portland Art Museum that will include          LENTS TOWN CENTER Key projects will include                These programs include business retention and             ties are guided by this Five-Year Business Plan.
housing, office and retail space, a remodeled YWCA           new commercial mixed-use development in the                recruitment, business loan programs, city policy and
                                                                                                                                                                                  Developed in conjunction with our public and
and a new Safeway store. PDC is also assisting with          business district, neighborhood park improvements,         strategy development to tap the growth of regional
streetscape improvements along the new streetcar line,       habitat restoration, traffic and pedestrian safety                                                                   private community partners, the plan concentrates
                                                                                                                        industry clusters, single family home ownership and
and is actively designing and planning for Park Block 5.     projects, employment and worker training oppor-            home rehabilitation programs and financing                      our resources on target and program areas
The Midtown Park Blocks and the West End are the             tunities, neighborhood street improvements and             for affordable multi-family development.                        throughout Portland’s business districts and
subject of continued strategic planning in cooperation        new affordable home buying opportunities.                                                                                 neighborhoods.
with property owners and other city bureaus.
Interstate Corridor
• Interstate Light Rail
                                                  Portland Development Commission Target Areas                                                                                                                                                                                                 Inner Northeast
                                                                                                                                                                                                                                                                                               • MLK Blvd. Streetscape
• New and Rehabilitated Affordable                                                                                                                                                                                                                                                               Improvements
   Housing                                                                                                                                                                                                                                                                                     • MLK Commercial Development
• Transit Supportive Development at                                                                                              Co
                                                                                                                                      lum
                                                                                                                                                                                                                                        I-205                                                    (various sites)
   Light Rail Stations                                                                                                                      bia   River
                                                                                                                                                                                                                                                                                               • Alberta Street Plan Streetscape
• Local Wealth Creation through




                                                                                               H
                                                                                                                                                                                                                                                                                                 Improvements




                                                                                                w
                                                                                                y
   Jobs, Training and Redevelopment                                                                                                               Marine Dr.




                                                                                                    99
                                                                                                                                                                                                                                                                                               • Storefront Improvements




                                                                                                     E
   Projects                                                                                                                                                                                                                                                                                    • Commercial Loan Program
River District                                        Lom                                                                                                                                                                                                                                      Airport Way
• Union Station Housing                                  bar                                                                                                                                             Air



                                                                                  .
                                                            dS                                                                                                                                                 po                                                                              •   Airport Light Rail
• Jamison Square and North Park                                       t.                                                                                                                                              rt
                                                                                                                                                                                                                                                                                               •   CascadeStation Development



                                                                                                                                                                                                                                                  .
   Block Development                    W                                                                                                                                                                                                                                                      •   Quality Jobs Program
• 9th and Lovejoy Redevelopment              il                                                                                                                    Colum
                                                                                                                                                                        bia Bl                                                                                                                 •   East Airport Way Industrial
                                                                                                                                                                              vd.

                                              la
• Creative Services Center




                                                                                                                                                       42nd Ave.
                                                                                                                                                                                                                                                                                                   Development
                                       W

                                                  m
• Waterfront Acquisition and                                                                                                     Killingsworth

                                                   e
                                        Y.
                                                       te


                                                      t




                                                                                                         M. L. King, Jr. Blvd.
   Redevelopment                                            R
                                                                iv                                                                                                                                                                                     Sandy
                                                                                                                                                                                                                                                                  Airpo
                                                                                                                                                                                                                                                                       rt                      Lloyd District




                                                                                                                                                                                                                           102nd Ave.
• Mixed-Income Housing                                               er                                                                                                                                                                                        Blvd.                           • Lloyd District Area Development
                                                       Yeo



                                                                                   .
   Development                                             n    Ave                                                                                                                                                                                                                              Strategy
• Brewery Blocks Development                                        .                                                                                                                                                                                                                          • Rose Quarter Master Plan
                                                                                                                                                                              .                                                                        I-84


                                                                                . .
• One Waterfront Place                                                                                                                                                       d
                                                                                                                                                                         Blv                                                                                                                   • Housing Development



                                                                                                                                                                                                                                        .
                                                                               Fr                                                                                   dy                                                                                                                           (various sites)
Downtown                                                                         on                                                                            San



                                                                                .. .
                                                                                    t   Av                                                                                                                                                                                                     • Convention Center Area
• New Park Block Development                                                              e.                                          I-84                                                                                                                                                       Commercial Redevelopment
• Housing Preservation/
                                                                                                                                                                                                                                                                                               • Convention Center Expansion
  Development                                                                                                                               Burnside Rd.
• Central City Streetcar Streetscape
                                                                                 I-405                                                                                                                                                                                                         Gateway




                                                                                                                                                                                                                                                                     162nd Ave.
                                                                                                                                                                                                                                          122nd Ave.
                                                                                                                                                                                             82nd Ave.
                                                                                                                                                                                                          92nd Ave.




                                                                                                                                                                                                                                                                                  185th Ave.
• Job Creation Program                                                                                                                                                                                                                                                                         • Regional Center Redevelopment
                                                                                                                                                                                                                                                                                               • Station Area Redevelopment
Central Eastside                                                                                                                                                                                                                                                                               • Jobs and Housing Strategies
• Grand/MLK/Burnside Public                                                                                                           Division St.
                                        26
  Improvement Project
                                                                                                                                                                           Powell
                                                                                                                                                                                                                                                                                               Lents Town Center
• Eastbank Esplanade Phase III                                                                                                                                                                                                                                                                 • Home Ownership/Rehabilitation




                                                                                                                                                                                                                      .
• Lower Burnside Redevelopment                                                                                                                                                    Fo                                                                                                             Programs
  Planning                                                                               I-5                                          Holgate St.                                    ster                                                                                                      • Business District Streetscape
• Industrial Redevelopment and          dale Hwy.                                                                                                                                           Rd
                                                                                                                                                                                               .                                                                                                 Redevelopment Projects
                                                                                                                                                   39th Ave.
  Commercial Corridor                                                                                                                                                                                                                                                                          • Neighborhood Street
  Revitalization                                                                                                                                                                                                                                                                                 Improvements
• Storefront Improvements                                                                                                                                                                                                                                                                      • Economic Development and Jobs
                                                                                  .                                                                                                                                                                                                              Strategy
South Waterfront/                                                            Blv
                                                                                 d
                                                                                                                                                                                                                                                                                               • Business and Jobs Development
North Macadam                                                           rb
                                                                          ur                                                                                                                                          I-205                                                                    • Parks Improvements
• S Waterfront Park                                                  Ba                                                                                                                                                                                                                        • Residential Street Paving
• S Waterfront Parcel Development                                                                                                                                                                                                                                                              • Neighborhood Traffic Safety
• Public Parking Development
• N Macadam Predevelopment
  Activities
• Greenway Planning
                                         In addition to target area activities and projects, PDC will continue to work in neighborhoods and business districts
• N Macadam Street Improvements
                                         citywide. Programs include small business lending, job development and single and multi-family housing programs.
  and Infrastructure
• Property Acquisition