Allied Academies International Conference page 1
CHANGE MANAGEMENT-WALKER AND WALKER
Bonita Barger, Tennessee Technological University
Change Management-Walker and Walker (W & W) is designed to be used in a Human
Resource Management and/or Organizational Behavior class at the Senior undergraduate level or
entry MBA level, and has a difficulty level of 4/5.
The purpose of the case is three-fold:
1. to increase student awareness of the issues involved in managing organizational change,
2. to raise issues relating to organizational design, culture, and interpersonal alliances in managing
3. to provide comprehensive teaching notes and citations for educators to enhance discussion.
This case provides a realistic scenario encountered by senior management in managing
organizational change from the old to the new economy. Walker and Walker is a Southern family
owned manufacturing firm struggling to expand into a global marketplace. The tensions involved
in organizational change are played out in multiple arenas. The student is challenged to analyze
these arenas. The instructor is provided with extensive supporting literature to facilitate
Suggested Case Structure and Questions
The case presents extensive background for both the student and educator to understand the
organizational issues and facilitate discussion. References, charts, and graphs enhance the teaching
notes. These provide "ready notes" and access for educators to stimulate organizational analysis
along the lines of organizational structure, human capital, alliances, and culture. Question format
adapted from Bolman, L. G., & Deal, T. E. (1991).
Proceedings of the International Academy for Case Studies, Volume 10, Number 2 Las Vegas, 2003
page 2 Allied Academies International Conference
Configuration. What is the organizational structure/configuration?
Human Capital. Organizations compete through their people. How did W and W manage Human Capital in
the past? How were they preparing to transform Human Capital Management for the future?
Alliances. Identify relevant relationships/ coalitions/networks at work here? Identify who might resist
Culture. What is the organizational culture of W and W? Confronted with fear, change and ambiguity,
individuals create symbols to provide security and the "known". What symbols, events, rituals
emerged here? Discuss the advantages and risks associated with these?
Bolman, L. G. & Deal, T. E. (1991). Reframing organizations: Artistry, choice, and leadership.
San Francisco, CA: Jossey-Bass Publishers.
Las Vegas, 2003 Proceedings of the International Academy for Case Studies, Volume 10, Number 2