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Research and Development Prospect of China's Automotive Coatings Industry, 2013-2017.pptx


Research and Development Prospect of China's Automotive Coatings Industry, 2013-2017.pptx

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									Research and Development Prospect of China's
  Automotive Coatings Industry, 2013-2017

                           Bharat Book Bureau
According to the statistics of China Association of
Automobile Manufacturers, in 2011, China’s automobile
production volume and sales volume was 18.4189 million
units and 18.5051 million units respectively, increased by
0.84% and 2.45%, and the demand volume of automotive
coatings reached 590,000 tons. In 2012, the annual automobile
production volume was 19.2718 million units with the year-
on-year growth of 4.6%, the sales volume was 19.3064 million
units, year-on-year growth of 4.3%, and the demand volume of
automotive coatings reached 620,000 tons.
At present, foreign-funded enterprises account for more than a
half of the total market share; by virtue of the absolute
advantages in aspects of capital, technology and scale, the
foreign-funded enterprises occupy most of market in medium
and large-scale cities. In the original coatings filed, the foreign-
funded brands occupy 80%-85% of the total market share. The
world-renowned automotive coatings manufacturers, such as
PPG, DuPont, Kansai and Dai Nippon and BASF are optimistic
to China’s automotive coatings market and have entered China’s
market in succession.
With the introduction of the New Small Family (NSF),
MLB, MSB and the MQB platforms, Volkswagen has
launched a series of chassis solutions which, teamed with
a series of matched powertrain designs, the various group
companies can use to produce more than 80% of their
total global model mix. While the capital investment
behind such a move is considerable, the advantages in
terms of production efficiency, finished vehicle quality
and overall cost reduction can be expected to improve
margins and substantially increase the already prodigious
cash liquidity controlled by the Volkswagen Group.
In 2009, China’s total coatings output ranked first in the world, and China
has become a large country as for coatings production and consumption.
However, China’s automotive coatings still lag behind as far as quality and
variety. On the whole, the existing problems of China’s automotive
coatings industry are inadequate innovative technologies, backward
production control technology and low level of equipments. The domestic
famous automotive coatings enterprises only occupy a small market share,
and the homogeneous competitions are serious, which narrowed the profit
margins of China’s automotive coatings enterprises; for a long period, the
average profit margin in this industry was lower than 10%. In the
developed countries, domestic automotive coatings usually account for
more than 20% of the total coatings output, but this proportion in China
was is only about 8%. Therefore, the future development space for China’s
automotive coatings industry is relatively large.
“Research and Development Prospect of China’s
Automotive Coatings Industry, 2013-2017” which
conducts in-depth research and analysis on the
market status of China’s automotive coatings
industry, mainly analyzes market scale, competitions,
import and export, business performance of key
enterprises, as well as development prospects. This
report can provide references for enterprises to make
investment decisions.
                 Table of Contents
1. Overview of China’s Automotive Coatings Industry
1.1 Industry Definition and Characteristics
1.2 Product Classification
1.3 Industry Characteristics

2. Development Environment of China’s Automotive Coatings Industry
2.1 Economic Environment
2.1.1 Development Status
2.1.2 GDP
2.1.3 Investment in the Fixed Assets
2.1.4 Total Export-Import Volume and the Growth Rate
2.2 Policy Environment and Relevant Standards
2.2.1 Policy Environment
2.2.2 Relevant Standards
3. Status Quo of Domestic and Foreign Automotive Coatings Markets
3.1 Global Automotive Coatings Market
3.2 China’s Automotive Coatings Market
3.3 Market Scale in China

4. Technological Development of China’s Automotive Coatings Industry
4.1 Status Quo
4.2 Technological Gap between China and Foreign Countries
4.3 Strategy for the Technological Improvement

5. Import and Export of China’s Automotive Coatings Products
5.1 Characteristics
5.2 Quantity and Unit Price
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