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Global Power Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry

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					Global Power Survey 2013-2014 - Market Trends,
Marketing Spend and Sales Strategies in the Global
                Power Industry

                  Bharat Book Bureau
                Summary
“Global Power Survey 2013–2014: Market Trends, Marketing
 Spend and Sales Strategies in the Global Power Industry” is a
 new report by ICD Research that analyzes how power industry
 companies’ media spend, marketing and sales strategies and
 practices, and business planning are set to change in 2013–
 2014. Additionally, this report presents comparative analysis
 between four years of survey results (wherever applicable).
 This report provides the current size of the marketing and
 advertising budgets of global power industry suppliers and
 how spending by global power industry suppliers will change,
 providing an insight into global marketing behavior. In
 addition, the report identifies future growth of global power
 industry buyers and suppliers and M&A activity. This report
 not only grants access to the opinions and strategies of
 business decision makers and competitors, but also examines
 their actions surrounding business priorities. The report also
 provides access to information categorized by region,
 company type, and size.
                Continue…
Why was the report written?
This report is the result of an extensive survey drawn
from ICD Research’s exclusive panel of leading global
power industry executives. The report provides data
and analysis on global power industry suppliers’ media
spend, marketing and sales strategies, and practices
and business planning within the global power
industry. This report includes key topics such as media
channel spending outlooks, media budgets, marketing
agency selection criteria, business challenges, and
sales tactics of leading suppliers within the global
power industry. The report also identifies global power
industry buyers’ and suppliers’ future growth, M&A,
and investment expectations.
                Continue…
What is the current market landscape and what is
changing?
Executives from the global power industry
anticipate an increase in levels of consolidation,
with 55% of respondents projecting an increase in
merger and acquisition (M&A) activities in 2013.

What are the key drivers behind recent market
changes?
The challenges faced by the power companies such
as competition, the requirement of expansion of
capacity and services offerings, and weak market
conditions, have prompted companies to
consolidate positions and look for M&A to stabilize
operations.
                  Continue…
What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from
ICD Research’s exclusive panel of leading power industry
companies. It provides the reader with a definitive analysis
of the industry outlook and explores how opportunities and
demand are set to change in 2013–2014; additionally, this
report presents comparative analysis between four years of
survey results (wherever applicable). Furthermore, the
report reveals the current size of power industry suppliers’
marketing and advertising budgets and how expenditure by
industry suppliers will change, providing insight into global
marketing behavior. This report identifies the key
marketing aims of organizations and the sales strategies
companies will adopt in order to adapt to market conditions
in 2013. Additionally, it aims to identify key amendments to
marketing agencies that aid business generation,
respondents’ criteria for marketing agency selection, and
attitudes towards marketing and sales.
                Continue…
Key Features and Benefits

Project industry trends and revenue growth expectations
in 2013, and understand business confidence to make
informed business decisions.
Drive revenues by understanding future product
investment areas and key growth regions.
Uncover the key challenges and opportunities, and
identify the key actions required to maintain and win
buyer business.
Formulate effective sales and marketing strategies by
identifying how buyer budgets are changing and the
direction of spending in the future. Better promote your
business by aligning your capabilities and business
practices with your customer’s changing needs.
Secure stronger customer relationships by understanding
the behavior and changing strategies of industry buyers.
                  Continue…
Key Market Issues

India, Brazil, the Middle East, and China are the most
important emerging markets to offer growth in 2013.
‘Market uncertainty’, ‘rising competition’, ‘regulatory changes’,
and ‘responding to pricing pressure’ remain the leading
business concerns for the global power industry in 2013.
The average size of the global annual marketing budget for
supplier companies in the power industry in 2012 was US$3.4
million, but this rose to US$3.7 million in 2013.
‘Online content sites’ was highlighted as a key investment area
by 35% of supplier respondents, while 32% of respondents
projected a strong investment growth in ‘social media and
networking sites’ and ‘conferences and events’.
Overall, ‘competitor and market intelligence research’,
‘customer intelligence and analytics’, and ‘client acquisition
solutions’ were identified as the marketing and sales solutions
that most respondents expected to be invested in during 2013.
                   Continue…
Key Highlights

An analysis of revenue growth expectations by senior level
respondents reveals that 50% are ‘more optimistic’ about their
company’s revenue growth in 2013.
A significant percentage of fossil fuel power generator respondents
highlighted that capital expenditure towards ‘sustainable or green
initiatives’, ‘employee training’, and ‘facility expansion’ would
increase in 2013.
The top three priorities for global power industry buyer
respondents in 2013 are ‘improving operational efficiency’, ‘expand
in current market’, and ‘focus on sustainability’.
A total of 31% of respondents from fossil fuel generator companies,
68% of respondents from alternative power generator companies,
and 51% of respondents from power industry supplier companies
anticipate an increase of their current workforce in 2013.
Survey results show that respondents from the global power
industry identified Singapore, Taiwan, Hong Kong, the US, and
Australia to offer the highest growth potential among developed
countries in 2013–2014.
           Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Global Power Industry: Profile of Survey Respondents
1.4.1 Global power industry: profile of buyer respondents
1.4.2 Global power industry: profile of supplier respondents
2 Executive Summary
3 Global Power Industry Dynamics
3.1 Revenue Growth Projections in the Global Power
Industry
3.1.1 Revenue growth projections by company type
3.1.2 Revenue growth projections by region
3.1.3 Revenue growth projections by company turnover
3.1.4 Revenue growth projections by senior level
respondents
For More Information You Can Visit-
http://www.bharatbook.com/market-research-reports/energy-market-
research-report/global-power-survey-2013-2014-market-trends-
marketing-spend-and-sales-strategies-in-the-global-power-industry.html

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