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District 5 - University of South Florida

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					Commuter Choice Summit -2004


 Florida Department of Transportation
              District 5
         Public Transit Office
         Transit Agencies in FDOT-
                           District 5
• LYNX – provides full-service transit programs to
  Orange, Osceola and Seminole counties with
  additional coordination with Lake County
• SCAT – provides full-service transit programs to
  Brevard County
• VOTRAN – provides full-service transit programs
  to Volusia County and additional coordination
  with Flagler County
                         Goals for 2004

• Implementation of toll free number for
  Rideshare Program (866-610-RIDE)
• Develop concepts for new Districtwide
  Rideshare Sign
• Develop marketing plan for toll free number
• Continue hosting regional CAP meetings
           Accomplishments for 2004
• Regional Meetings with District 5 CAP agencies
• Guest speakers – Jennifer Ryan from South
  Florida Commuter Services visited in July 2004 to
  share marketing concepts
• Successful implementation of toll free number for
  the Rideshare program
• Met with marketing representatives from Traffic
  Pulse and Metro Networks for toll free number
  campaign
              Opportunities for 2005

• Implementation of the marketing plan for
  the toll free number
• Finalize concept for the Districtwide
  Rideshare sign
• Continue the success of regional CAP
  meetings.
           LYNX – Goals for 2004-05
• Increase the level of CAP participation via private and
  public sector employers in Seminole, Orange and
  Osceola Counties (1.5 million residents).
• Increase the level of CAP participation via employed
  commuters in Seminole, Orange and Osceola
  Counties.
• Increase awareness, implementation and usage of
  employer supported Guaranteed Ride Home programs
  in the LYNX service area.
• Identify and capture information on barriers and
  deterrent to CAP.
• Actively participate in region-wide partnerships to
  promote the success of the CAP.
   LYNX – Performance Measures
• Hold workshops for employers and participants in
  the CAP.
• Promote CAP Award Champions and annual
  luncheon for employers.
• Media coverage and ongoing marketing programs:
  vendor fairs, bilingual brochures, community and
  civic events.
• Utilize mail-back surveys for program participants
• Radio and television promotion
           SCAT - Goals for 2004-05
• The level of participation by private and public
  sector employers in the CAP should be increased.
• The level of participation by private and public
  sector employees in the CAP should be increased.
• A Guaranteed Ride Home (GRH) should be
  developed by each local program to enhance
  participation in the CAP.
• The CAP should monitor the deterrents for
  participation in the program and encourage
  innovations for improvements to the program.
• Region-wide partnerships to gain new ideas for
  the success of the CAP.
   SCAT – Performance Measures
• Use quantifiable data to measure performance –
  by tracking marketing piece distribution, number
  of promotional presentations to the community,
  new and/or additional carpool and vanpool
  participants.
• Utilize mail-back surveys for program
  performance and measurement.
• Focus on bilingual and/or minority-based media
  and marketing brochures.
      VOTRAN - Goals for 2004-05
• Increase the level of participation by private and
  public sector employers in the CAP.
• Increase the level of participation by private and
  public sector employees in the CAP.
• A Guaranteed Ride Home (GRH) should be
  developed by each local program to enhance
  participation in the CAP.
• Monitor the deterrents for participation in the
  program and encourage innovations for
  improvements to the program.
• Participate in region-wide partnerships to gain new
  ideas for the success of the CAP.
VOTRAN – Performance Measures
• Set specific goals for outreach and track success:
  make 120 telephone/direct mail contacts to
  employers, attend 4 community events each year,
  and give a minimum of 10 presentations to
  employers annually.
• Conduct participant surveys for performance
  measurement.
• Promote the GRH program to employers.
• Report distribution of CAP literature.
                     Contact Information

• Ms. Diane Poitras, FDOT-District 5
  407.482.7860 or diane.poitras@dot.state.fl.us
• Ms. Brenda Rhodes, LYNX
  407.841.2279 or brhodes@golynx.com
• Ms. Judy Lewellen, SCAT
  321.952.4563, ext. 300 or judy@ridescat.com
• Mr. Tim Clemons, VOTRAN
  386.756.7496, ext. 149 or tclemons@co.volusia.fl.us

				
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