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divert so as not to be dependent on any single industry, but the 80's saw a general reversal of the thinking. Diversification now is in the retreat. Concentric Diversification Adding new, but related, products or services is widely called concentric diversification. 2. Horizontal Diversification Adding new, unrelated products or services for present customers is called horizontal diversification. 3. Conglomerate Diversification Adding new, unrelated products or services is called collomerate diversification. d. Defensive Strategies In addition to integrative, intensive, and diversification strategies, organizations also pursue joint venture, retrenchment, divestiture or liquidation. Joint Venture Joint venture is a popular strategy that occurs when two or more companies form temporary partnership or consortium for the purpose of capitalizing on some opportunities. This strategy can be considered defensive only because the is not undertaking the project alone.
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