divert so as not to be dependent on any single industry, but the 80's saw a
general reversal of the thinking. Diversification now is in the retreat.
Adding new, but related, products or services is widely called
2. Horizontal Diversification
Adding new, unrelated products or services for present customers
is called horizontal diversification.
3. Conglomerate Diversification
Adding new, unrelated products or services is called collomerate
d. Defensive Strategies
In addition to integrative, intensive, and diversification strategies,
organizations also pursue joint venture, retrenchment, divestiture or
Joint venture is a popular strategy that occurs when two or more
companies form temporary partnership or consortium for the
purpose of capitalizing on some opportunities. This strategy can be
considered defensive only because the is not undertaking the