12 Henderson Home News | The Week of November 18-24. 2004
Planet IDX working Internet and real estate together
By JOSHUA PRIMACK agents thriving through the Rob Emerick developed Planet there, the brokers usually rec- real estate agents build a busi- the Internet marketing world,
changes. Hundreds of local IDX four years ago with a goal orrmiend Planet IDX to real es- ness plan that incorporated In- including the available search
While the Southern Nevada real estate agents have been of revamping the way the real tate agents. ternet marketing, a Web site engines.
real estate market has been a mciking use of Planet IDX, for- estate industry utilized its Emerick said he spoke with and other products. fJo this day, I'm still lever-
hotbed of activity, the volcanic merly Vegas IDX, to bring their World Wide Web activity. many Realtors who "spent He started by breaking down aging quite a bit of contacts
eruption of more than a year Web sites into the 21st Centu- Planet IDX is not a Web site countless thousands of dollars what real estate agents need and knowledge I've built up
ago has caused prices to in- ry. company, Emerick said. on Web sites and received a by discussing the issue with over time," he said. "At that
crease at exponential rates. "It actually is essentially the Rather, it is an Internet busi- poor quality product." agents and brokers. He said he time, people that worked at
In some cases, homeowners only marketing dollars we ness development company He found Web sites that has identified three parts to the search engines were a little
received more than twice their spend because they dominate focused on the real estate in- "were ill-conceived, ill-de- the equation — sending people more Uberal with what they
original purchase price when the search engines," Konnel dustry by developing Internet signed, poorly implemented to the Web site, converting vis- disclosed."
selling over the past year. Peterson, an agent with marketing strategies. The and horribly marketed." itors into leads, and convert- Using his knowledge of
Now, the volcano has quiet- Re/Max Associates and a Plan- company enters contracts with "They were on verge of being ing leads into escrows. search engines, Emerick creat-
ed as the market readjusts to el IDX customer, said. "It just the local board of Realtors and fed up with technology," Emer- By looking at the problem ed Real Estate Markup Lan-
the recent activity, however, works for marketing." only hjrokers that agree to ick said. "Realtors and busi- from business, marketing and guage (REML) to help acceler-
there are still some real estate Seven Hills area resident work with Planet IDX. From ness professionals have very technology aspects, Emerick ate the real estate industry
competitive markets, and the formed his business plan and mto the Internet age. REML
agents found themselves get- set out to create the tools by now powers nearly 2,000 real
ting abused by technical com- which he would implement the estate Web sites worldwide
panies. plan. and is growing.
HENDERSON "1 genuinely wanted to help Setting out business, mar- REML allows for rapid and
the whole industry in Southern
Seeing both the opportunity
to make money and to help an
industry move forward, Emer-
keting and technological
strategies is nothing new for
Emerick, who grew up in
Southern Nevada, attending a
variety of schools including
efficient development of a
Web site for a Realtor or bro-
ker that interfaces directly
with the local Multiple Listings.
The Henderson Community ick went to work on creating The Meadows. Planet IDX's software allows
interactive Internet software After graduating from The real estate agents' Web sites to
Foundation would like to thank the that would "reshape" the in-
Meadows School in 1993, he
went to University of Nevada,
make available listings on MLS
without losmg that lead to an-
following for their support during our "The real estate industry, a
backbone of the American
Las Vegas to study marketing
and business. He was recruited
other agent through Planet
IDX's lead profiler feature. Po-
inaugural Charity Golf Tournament. economy, was literally in the
stone ages technically," he
by iworldlottery.com, a world-
wide Internet lottery dot-com
tential homebuyers who visit
Planet IDX customers' Web
••m^msmm^' said. "Other industries have business, and left the universi- sites can freely browse the site
(computer) programming ty life for the business world. and eventually it asks for buy-
Anthem Country Club tools speciahzed to those in- But those early days weren't er contact information.
Anthem Country Club Golf Association Volunteers dustries, like biotechnology your usual days at the office. "Imagine a broker being able
and aerospace. Real estate had "At the time, the Internet to advertise thousands of
Chavez & Koch, Business Consultants & CPA's nothing. was very much like the Wild properties," Emerick said.
Henderson Home News "We wanted to raise the bar West," Emerick said. "This ven- Other features include virtu-
Mission Industries cmd offer something to Real- ture was the Wild West of the al floor time where a real es-
Boyd Gaming (Eldorado Casino & Jokers Wild)
tors that they actually need Wild West. The entu-e business tate agent could be on-call on-
and delivers results." model was based on hosting Une. Planet IDX has smce
Marco's Pizza Henderson
What he developed was Ve- one huge bilUon dollau-plus moved into four other markets
gas IDX. lottery event." — Phoenix, San Diego, Miami,
Well Fargo Home Mortgage
By incorporating Informa- There, he served as the Fla., and Denver.
Anthem County Club - Pro Shop Johnny Mac's Bar & Grill tion Data Exchange (IDX), bridge between the technical For more information on
Anthem County Club - Reflections Spa Kennedy's Restaurant which was developed by the and marketing departments as Planet IDX, visit its Web site at
Astro Sytems/Two Dogs Krispy Cr6me Donuts National Association of Real- vice president of both. While planetidx.com.
BankWest of Nevada Lamar Outdoor Advertising tors for easy access to real es- with the lottery company, he
Barley's Casino Las Vegas Discount Golf & Tennis Joshua Primack, a Henderson
tate listings in a given area, said he was able to forge rela- Home News staff writer, can be
Black Mountain Con^munity Bank Lucille's Smokehouse BBW Emerick went to work helping tionships with key players in reached at 990-2683.
Bonanza Food & Beverage Lymen Rust, MD
Boulder Creek Golf Club National Waterworks Inc.
Bron Tape of Nevada, Inc. Orgill Singer
Business Financial Group
Butch Harmon School of Golf
Cabo Rico Cantina & Grill
Paula & Richard Clemens
Group closes $557 million land purchase
Focus Property Group and land located adjacent to the bid for the BLM land.
Cashman Equipment Paidential Americana Group
its consortium of seven home- Anthem community for which The group simultaneously
Claim Jumper Pulte Homes
builders has completed the it bid at the Bureau of Land closed a $535 million acquisi-
Colliers International RBC Dain Rauscher
purchase of the 1,940 acres of Management (ELM) auction tion and development financ-
Custom Electric Carts RBC Mortgage Company
June 2. ing facility from a consortium
DeMincci Jewelers Red Rock Country Club
Elephant Bar Restaurant Rice Construction
Las Vegas The consortium placed of banks and institutional
Ellen Fahr & Associates Rick Lewis & Company HANDYMAN more than $445 million in es- lenders.
INC. crow for payment to the BLM Focus estunates that the
Equity Title of Nevada Sounds of Life Hearing Centers
which, when added to the builders will be ready to open
Euphoria Salons Stacie Wataguchi - Party Gals GiiaiaiitBed Low^ost
$ 111 million paid on the date their first model homes in the
Fidelity National Title Success Financial Home Repairs 8 Remodeling of the auction, represents the
Findlay Volkswagen Sundance Helicopters new community in the fourth
G&M Mattress Timet total price of $557 milHon it quarter of 2006.
Governor Bob and Sandy Miller Tinderbox
Greater Las Vegas Association of Realtors Troon Golf
Greenspun Media Group Tuscany Grill
Henderson Chamber of Commerce
Henderson Convention Center and Visitors Bureau
Ventanos Italian Comer
Viaggio's PUE Wriltni BstiinatM Hotel earns top AAA rating
Henderson District Public Library
Imagine Marketing of Nevada, Inc
Village Tea Shop
WIndemere Prestige Properties - Barb Patterson
Crailt Cuds WtlcoHM For the second consecutive year, the Ritz Carlton at Lake Las
It's a Grind Coffee House Windemere Prestige Properties - Ghana Anderson UCnSEB • BONDD • MSDIO Vegas received the AAA's prestigious Five Diamond award.
John D. Beatty & Company IGLn 4T4H. Wf*m. mUT The hotel was one of three properties in Southern Nevada to
Windemere Prestige Properties - Jane Armstrong
Wi Ihew Dp. OB Ti—.
(mr Urii| aipMt cnllMMa) 19563 earn the award, including the Bellagio and The Four Seasons Ho-
AAA inspectors judge lodgings on their exteriors, public ar-
eas, guest rooms, amenities and restrooms.
AAA Nevada spokesman Michael Geeser said a property must
endure a lengthy process that includes multiple evaluations of
jCKBttSUR| its premises as well as a final decision made by an expert panel.
Two of Bellagio's restaurants also received the award, Le
Cirque and Picasso. All the Southern Nevada properties have
made the list before.
AAA began conducting inspections of properties and restau-
With 5 Locations to rants in 1937. It evaluates 55,000 properties each year.
Better Serve \ou
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