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									12                                                                                                                                                       Henderson Home News | The Week of November 18-24. 2004


Planet IDX working Internet and real estate together
 By JOSHUA PRIMACK                     agents thriving through the           Rob Emerick developed Planet          there, the brokers usually rec-     real estate agents build a busi-     the Internet marketing world,
                                       changes. Hundreds of local            IDX four years ago with a goal        orrmiend Planet IDX to real es-     ness plan that incorporated In-      including the available search
  While the Southern Nevada            real estate agents have been          of revamping the way the real         tate agents.                        ternet marketing, a Web site         engines.
real estate market has been a          mciking use of Planet IDX, for-       estate industry utilized its             Emerick said he spoke with       and other products.                    fJo this day, I'm still lever-
hotbed of activity, the volcanic       merly Vegas IDX, to bring their       World Wide Web activity.              many Realtors who "spent               He started by breaking down       aging quite a bit of contacts
eruption of more than a year           Web sites into the 21st Centu-          Planet IDX is not a Web site        countless thousands of dollars      what real estate agents need         and knowledge I've built up
ago has caused prices to in-           ry.                                   company,       Emerick     said.      on Web sites and received a         by discussing the issue with         over time," he said. "At that
crease at exponential rates.             "It actually is essentially the     Rather, it is an Internet busi-       poor quality product."              agents and brokers. He said he       time, people that worked at
  In some cases, homeowners            only marketing dollars we             ness development company                 He found Web sites that          has identified three parts to        the search engines were a little
received more than twice their         spend because they dominate           focused on the real estate in-        "were ill-conceived, ill-de-        the equation — sending people        more Uberal with what they
original purchase price when           the search engines," Konnel           dustry by developing Internet        signed, poorly implemented           to the Web site, converting vis-     disclosed."
selling over the past year.            Peterson, an agent with               marketing strategies. The            and horribly marketed."              itors into leads, and convert-          Using his knowledge of
  Now, the volcano has quiet-          Re/Max Associates and a Plan-         company enters contracts with           "They were on verge of being      ing leads into escrows.              search engines, Emerick creat-
ed as the market readjusts to          el IDX customer, said. "It just       the local board of Realtors and      fed up with technology," Emer-          By looking at the problem         ed Real Estate Markup Lan-
the recent activity, however,          works for marketing."                 only hjrokers that agree to          ick said. "Realtors and busi-        from business, marketing and         guage (REML) to help acceler-
there are still some real estate         Seven Hills area resident           work with Planet IDX. From           ness professionals have very         technology aspects, Emerick          ate the real estate industry
                                                                                                                  competitive markets, and the         formed his business plan and         mto the Internet age. REML
                                                                                                                 agents found themselves get-          set out to create the tools by       now powers nearly 2,000 real
                                                                                                                  ting abused by technical com-        which he would implement the         estate Web sites worldwide
                                                                                                                 panies.                               plan.                                and is growing.
                                                          HENDERSON                                                  "1 genuinely wanted to help         Setting out business, mar-           REML allows for rapid and

                               QF\                        COMMUNITY
                                                                                                                 the whole industry in Southern
                                                                                                                     Seeing both the opportunity
                                                                                                                 to make money and to help an
                                                                                                                 industry move forward, Emer-
                                                                                                                                                      keting      and    technological
                                                                                                                                                       strategies is nothing new for
                                                                                                                                                      Emerick, who grew up in
                                                                                                                                                      Southern Nevada, attending a
                                                                                                                                                      variety of schools including
                                                                                                                                                                                            efficient development of a
                                                                                                                                                                                            Web site for a Realtor or bro-
                                                                                                                                                                                            ker that interfaces directly
                                                                                                                                                                                            with the local Multiple Listings.
                                                                                                                                                                                            System (MLS).
        The Henderson Community                                                                                  ick went to work on creating         The Meadows.                            Planet IDX's software allows
                                                                                                                 interactive Internet software           After graduating from The         real estate agents' Web sites to
    Foundation would like to thank the                                                                           that would "reshape" the in-
                                                                                                                                                      Meadows School in 1993, he
                                                                                                                                                      went to University of Nevada,
                                                                                                                                                                                           make available listings on MLS
                                                                                                                                                                                           without losmg that lead to an-
  following for their support during our                                                                             "The real estate industry, a
                                                                                                                 backbone of the American
                                                                                                                                                      Las Vegas to study marketing
                                                                                                                                                      and business. He was recruited
                                                                                                                                                                                           other agent through Planet
                                                                                                                                                                                           IDX's lead profiler feature. Po-
   inaugural Charity Golf Tournament.                                                                            economy, was literally in the
                                                                                                                 stone ages technically," he
                                                                                                                                                      by, a world-
                                                                                                                                                      wide Internet lottery dot-com
                                                                                                                                                                                           tential homebuyers who visit
                                                                                                                                                                                           Planet IDX customers' Web
••m^msmm^'                                                                                                       said. "Other industries have         business, and left the universi-     sites can freely browse the site
                                                                                                                 (computer)        programming        ty life for the business world.      and eventually it asks for buy-
                     Anthem Country Club                                                                        tools speciahzed to those in-            But those early days weren't      er contact information.
         Anthem Country Club Golf Association Volunteers                                                        dustries, like biotechnology          your usual days at the office.          "Imagine a broker being able
                                                                                                                and aerospace. Real estate had           "At the time, the Internet        to advertise thousands of
          Chavez & Koch, Business Consultants & CPA's                                                           nothing.                             was very much like the Wild           properties," Emerick said.
                                      Henderson Home News                                                           "We wanted to raise the bar      West," Emerick said. "This ven-          Other features include virtu-
                                        Mission Industries                                                      cmd offer something to Real-          ture was the Wild West of the        al floor time where a real es-
                         Boyd Gaming (Eldorado Casino & Jokers Wild)
                                                                                                                tors that they actually need         Wild West. The entu-e business        tate agent could be on-call on-
                                                                                                                and delivers results."               model was based on hosting            Une. Planet IDX has smce
                                       Marco's Pizza Henderson
                                                                                                                    What he developed was Ve-        one huge bilUon dollau-plus           moved into four other markets
                                          O'Callaghan Printing
                                                                                                                gas IDX.                             lottery event."                       — Phoenix, San Diego, Miami,
                                      Well Fargo Home Mortgage
                                                                                                                    By incorporating Informa-            There, he served as the           Fla., and Denver.
                   Anthem County Club - Pro Shop          Johnny Mac's Bar & Grill                              tion Data Exchange (IDX),            bridge between the technical             For more information on
            Anthem County Club - Reflections Spa          Kennedy's Restaurant                                  which was developed by the           and marketing departments as          Planet IDX, visit its Web site at
                            Astro Sytems/Two Dogs         Krispy Cr6me Donuts                                   National Association of Real-        vice president of both. While
                                BankWest of Nevada        Lamar Outdoor Advertising                             tors for easy access to real es-     with the lottery company, he
                                       Barley's Casino    Las Vegas Discount Golf & Tennis                                                                                                 Joshua Primack, a Henderson
                                                                                                                tate listings in a given area,       said he was able to forge rela-       Home News staff writer, can be
                  Black Mountain Con^munity Bank          Lucille's Smokehouse BBW                              Emerick went to work helping         tionships with key players in         reached at 990-2683.
                        Bonanza Food & Beverage           Lymen Rust, MD
                            Boulder Creek Golf Club       National Waterworks Inc.
                         Bron Tape of Nevada, Inc.        Orgill Singer
                          Business Financial Group
                      Butch Harmon School of Golf
                          Cabo Rico Cantina & Grill
                                                          Paula & Richard Clemens
                                                          Poolscapes, LLC
                                                                                                                Group closes $557 million land purchase
                                                                                                                   Focus Property Group and          land located adjacent to the          bid for the BLM land.
                                Cashman Equipment         Paidential Americana Group
                                                                                                                its consortium of seven home-        Anthem community for which              The group simultaneously
                                        Claim Jumper      Pulte Homes
                                                                                                                builders has completed the           it bid at the Bureau of Land          closed a $535 million acquisi-
                                 Colliers International   RBC Dain Rauscher
                                                                                                                purchase of the 1,940 acres of       Management (ELM) auction              tion and development financ-
                               Custom Electric Carts      RBC Mortgage Company
                                                                                                                                                     June 2.                               ing facility from a consortium
                                  DeMincci Jewelers       Red Rock Country Club
                           Elephant Bar Restaurant        Rice Construction
                                                                                                                       Las Vegas                        The consortium placed              of banks and institutional
                             Ellen Fahr & Associates      Rick Lewis & Company                                   HANDYMAN                            more than $445 million in es-         lenders.
                                                                                                                               INC.                  crow for payment to the BLM             Focus estunates that the
                               Equity Title of Nevada     Sounds of Life Hearing Centers
                                                                                                                                                     which, when added to the              builders will be ready to open
                                      Euphoria Salons     Stacie Wataguchi - Party Gals                            GiiaiaiitBed Low^ost
                                                                                                                                                     $ 111 million paid on the date        their first model homes in the
                                Fidelity National Title   Success Financial                                     Home Repairs 8 Remodeling            of the auction, represents the
                                 Findlay Volkswagen       Sundance Helicopters                                                                                                             new community in the fourth
                                        G&M Mattress      Timet                                                                                      total price of $557 milHon it         quarter of 2006.
                    Governor Bob and Sandy Miller         Tinderbox
         Greater Las Vegas Association of Realtors        Troon Golf
                           Greenspun Media Group          Tuscany Grill
                Henderson Chamber of Commerce
  Henderson Convention Center and Visitors Bureau
                                                          Ventanos Italian Comer
                                                          Viaggio's                                               PUE Wriltni BstiinatM              Hotel earns top AAA rating
                  Henderson District Public Library
                 Imagine Marketing of Nevada, Inc
                                                          Village Tea Shop
                                                          WIndemere Prestige Properties - Barb Patterson
                                                                                                                    Crailt Cuds WtlcoHM                 For the second consecutive year, the Ritz Carlton at Lake Las
                          It's a Grind Coffee House       Windemere Prestige Properties - Ghana Anderson        UCnSEB • BONDD • MSDIO               Vegas received the AAA's prestigious Five Diamond award.
                        John D. Beatty & Company                                                                     IGLn 4T4H. Wf*m. mUT               The hotel was one of three properties in Southern Nevada to
                                                          Windemere Prestige Properties - Jane Armstrong
                                                                                                                    Wi Ihew Dp.    OB Ti—.
                                                                                                                    (mr Urii| aipMt cnllMMa) 19563   earn the award, including the Bellagio and The Four Seasons Ho-
                                                                                                                                                        AAA inspectors judge lodgings on their exteriors, public ar-
                                                                                                                                                     eas, guest rooms, amenities and restrooms.
                                                                                                                                                        AAA Nevada spokesman Michael Geeser said a property must
                                                                                                                                                     endure a lengthy process that includes multiple evaluations of
                                                                                                                              jCKBttSUR|             its premises as well as a final decision made by an expert panel.
                                                                                                                                                        Two of Bellagio's restaurants also received the award, Le
                                                                                                                                                     Cirque and Picasso. All the Southern Nevada properties have
                                                                                                                                                     made the list before.
                                                                                                                                                        AAA began conducting inspections of properties and restau-
                                                                                                                     With 5 Locations to             rants in 1937. It evaluates 55,000 properties each year.
                                                                                                                      Better Serve \ou

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