IN SEPTEMBER UPFRONT
A new roo is unfurled, below. Be awed by The Phantom Of The Opera in Melbourne, page 24.
Ruck and maul in the heart of London, page 24. Australia’s aerial history on show, page 26.
Upfront What’s new here,
there and up in the air
20 aircraft to be delivered
from August 2008
450 seats mean more
space and comfort
1000 options for inflight
32 Premium Economy
14 luxurious First suites
inside every plane
4 self-service bars for
180 degrees – the recline
of the fully flat Skybed
Socceroos kick off Hans Hulsbosch
The Qantas Socceroos are back in
action on September 11 when they Qantas makes a great leap forward
take on world No.2, Argentina. The A new plane needs a new logo and so an enduring symbol of
match will take place in Melbourne at the Australian skies takes a bounding step into the 21st century.
the MCG. The 7.30pm game will be
HANS HULSBOSCH PHOTOGRAPHY: YIANNI ASPRADAKIS
broadcast live on Fox Sports. Good Qantas unveiled its new version of the retains Qantas’ long association with the
luck to the side from Qantas. iconic kangaroo logo in July. The newest qualities of Australia – natural, free-spirited
roo is better suited to the shape of the and confident.
soon-to-arrive Qantas Airbus A380 and Hulsbosch was part of the 1984 team
SOCCER PHOTOGRAPHY: GETTY IMAGES;
Boeing 787. that created the celebrated kangaroo that
Inspired by a one-penny coin, the Qantas today identifies Qantas throughout the
kangaroo first appeared in 1944, painted world. He was also responsible for the
beneath the cockpit of the airline’s first design and inclusion of Qantas’ inspirational
Liberator aircraft. It has been revised four tag-line, “The Spirit of Australia”. In 2006,
times since – in 1947, 1968, 1984 and 2007. he was invited by the airline to begin work
Hans Hulsbosch, creative and managing on the flying kangaroo’s redesign.
director of Hulsbosch Communications, The Dutch-trained graphic designer
was behind the sleeker, more contoured says his greatest satisfaction has been his
logo of 2007. He says the new logo involvement in the logo’s evolution.