qantas_makes_a_great_leap_forward

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					                                                        IN SEPTEMBER UPFRONT
                                                        A new roo is unfurled, below. Be awed by The Phantom Of The Opera in Melbourne, page 24.
                                                        Ruck and maul in the heart of London, page 24. Australia’s aerial history on show, page 26.




                                                Upfront                                           What’s new here,
                                                                                                  there and up in the air


                                                   Qantas A380
                                                   by numbers

                                                20     aircraft to be delivered
                                                       from August 2008



                                                450         seats mean more
                                                            space and comfort



                                                1000             options for inflight
                                                                 entertainment



                                                32     Premium Economy
                                                       seats onboard



                                                14     luxurious First suites
                                                       inside every plane



                                                4  self-service bars for
                                                   Economy passengers



                                                180         degrees – the recline
                                                            of the fully flat Skybed




                                                Socceroos kick off                         Hans Hulsbosch

                                                The Qantas Socceroos are back in
                                                action on September 11 when they         Qantas makes a great leap forward
                                                take on world No.2, Argentina. The       A new plane needs a new logo and so an enduring symbol of
                                                match will take place in Melbourne at    the Australian skies takes a bounding step into the 21st century.
                                                the MCG. The 7.30pm game will be
HANS HULSBOSCH PHOTOGRAPHY: YIANNI ASPRADAKIS




                                                broadcast live on Fox Sports. Good       Qantas unveiled its new version of the         retains Qantas’ long association with the
                                                luck to the side from Qantas.            iconic kangaroo logo in July. The newest       qualities of Australia – natural, free-spirited
                                                                                         roo is better suited to the shape of the       and confident.
                                                                                         soon-to-arrive Qantas Airbus A380 and             Hulsbosch was part of the 1984 team
SOCCER PHOTOGRAPHY: GETTY IMAGES;




                                                                                         Boeing 787.                                    that created the celebrated kangaroo that
                                                                                            Inspired by a one-penny coin, the Qantas    today identifies Qantas throughout the
                                                                                         kangaroo first appeared in 1944, painted       world. He was also responsible for the
                                                                                         beneath the cockpit of the airline’s first     design and inclusion of Qantas’ inspirational
                                                                                         Liberator aircraft. It has been revised four   tag-line, “The Spirit of Australia”. In 2006,
                                                                                         times since – in 1947, 1968, 1984 and 2007.    he was invited by the airline to begin work
                                                                                            Hans Hulsbosch, creative and managing       on the flying kangaroo’s redesign.
                                                                                         director of Hulsbosch Communications,             The Dutch-trained graphic designer
                                                                                         was behind the sleeker, more contoured         says his greatest satisfaction has been his
                                                                                         logo of 2007. He says the new logo             involvement in the logo’s evolution.

				
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posted:3/21/2013
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