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midem 2013 Conference Programme

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					                 Midem 2013 Conferences at a Glance
Visionary Monday
Disruptive Creativity : Illuminate your Business in a Competitive Marketplace
Monday 28 January 2013, Debussy Auditorium (Level 1)
                                                                                                        This stamp indicates all
Sponsored by                             and                                                           Visionary Monday events



Featured speakers




 Rémi Babinet, Chairman &       John Hayes, Chief Marketing    Mark Hoppus, Musician &         TJ Kang, SVP Service
  Global Creative Director,      Officer, American Express    Record Producer, Blink-182       Planning, Samsung
 BETC, Managing Director,                  (USA)                        (USA)                   Electronics (USA/
      Havas (France)                                                                               South Korea)




 Lang Lang, Classical Pianist   Paul Mascarenas, CTO, Ford    Jyrki Rosenberg, VP & Global     Robert Scoble, Startup
          (China)                         (USA)                  Head of Entertainment,      Liaison Officer, Rackspace
                                                                     Nokia (Finland)               Hosting (USA)
Debates: Lively discussions will take place during Visionary Monday around the following topics:
    Artists Leveraging Tech & Brands
    How the Music Industry Manages Innovation

Insights: Insights sessions are presentations on:
     Creativity Means Business by Rémi Babinet, BETC & Havas (France)
     Coding & Music by Peter Gregson, Composer, Cellist (UK)
     Music in the Age of Context by Robert Scoble, Rackspace Hosting (USA)
     A Roadmap to Navigate Music Marketing by Marcus Taylor, Venture Harbour (UK)

Highlights: Discover at Visionary Monday who will be the winners of:
    Midemlab, the startup competition, for the 3 following categories: Music discovery, recommendation
       and creation; Marketing and social engagement; Direct-to-consumer sales and content monetisation.
    Midem Marketing Competition, a contest rewarding the most creative and innovative use of music or
       partnership with artists in a marketing campaign and the best music placement in an ad/commercial.

Exclusive reports
Visionary Monday attendees will benefit from exclusive reports:
      Get your Artist Campaigns on the Right Track: Consumption Trends across Social Networks and
         BitTorrent, by Musicmetric.
      Companies and Consumers – Navigating Through Influencers and Triggers, by Nielsen Music.

Breakfast from 10:30 to 11:00
Networking break from 16:00 to 16:30


                                                                                                                      1
Innovation Factory (Lerins Hall)
This zone is dedicated to the latest interactions between technology and music. It also
hosts Midemlab, the startup competition, and Midem Hack Day. Accelerate your business
and take the digital shift by discovering the future of music today!

                                                                                             Innovation Factory
Direct2Fan Camp (Riviera Hall)
The place to be for artists and music entrepreneurs, highlighting the most crucial aspects
of the new music business. Add to your schedule: Artists Speak to Artists and D2F from A
to Z.


Brand Central (Riviera Hall)
Learn everything about the music and brands ecosystem and don’t miss Midem
Marketing Competition and Music Pitch Sessions.

Sponsored by



Classical Discussion Lounge (Riviera Hall)                                                   Direct2Fan Camp

Where professionals from the classical and jazz music world meet and share their views
with Midem audience.


Midem Music Summits (Conference Room, Level 01)
Midem Music Summits highlight key aspects of the global music scene, including segments
dedicated to lawyers on Sunday 27 January and to publishers and authors’ societies on
Tuesday 29 January. 2013’s partners are: CISAC, IAEL and ICMP.


Midem Academy (Level 01)
Midem Academy provides you with concrete and practical skills to boost your career and
keep your knowledge fresh and current. This 14-hour training programme features three
modules: Music Industry 101, Entrepreneurship and Marketing.

                                                                                             Midem Academy
Networking Village (Level 01)
A series of one-to-one speed meetings with managers, publishers, labels, lawyers,
collecting societies, advertising experts, and potential business partners from countries
such as Canada, South Korea and Malaysia. This is your chance to connect with industry
professionals from all over the world.




                                                                                                        2
                               Saturday 26 January 2013

10:30 > 11:30            Your Startup & the Press: Pitching to the Media

Innovation Factory       Speaker:
Lérins Hall              Martin Bryant, Managing Editor, The Next Web (UK)

                         Getting media coverage from blogs and press for your startup or app is really important
                         and can help you attract users and investors, but pitching your product to the media
                         isn’t an easy task! How do you reach out to technology bloggers and journalists? How
                         do you stand out from the crowd? In this workshop, you will learn how to best work
                         with and utilise the media industry.


10:30 > 10:40            Your Guide to the Day

Direct2Fan Camp          Speaker:
Riviera Hall             Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA)

                         Step in the Direct2Fan Camp to get an overview of the daily schedule of events, from an
                         artist manager viewpoint.


10:30 > 11:10            Parallel Lines Between Art & Advertising: Using Music to Convey a
                         Message

Brand Central            Speakers:
Riviera Hall             Pol Hoenderboom, Creative & Copywriter, Tribal DDB Amsterdam (Netherlands)
                         Bart Mol, Creative & Art Director, Tribal DDB Amsterdam (Netherlands)

                         A solid relationship between an artist and a brand can be a powerful union. Tribal DDB
                         Amsterdam’s Creative Directors will explain their take on the parallel lines connecting
                         advertising and the process involved when creating art. Together they explore the
                         importance of music when crafting global interactive campaigns.


10:30 > 11:30            Music Industry 101 – What is the New Record Business?
                         In Association with IMPALA/WIN

Midem Academy            Speaker:
Hall 01                  Dick Huey, Founder, Toolshed (USA)

                         Learn all you need to know about the changing role of labels, distributors, promoters,
                         marketers or performing rights organisations. From release strategy to brand
                         development, this session will provide attendees with an overview of the challenges and
                         opportunities that artists and companies are facing.




Saturday 26 January 2013
Programme subject to change                                                                                    3
10:40 > 11:10            D2F from A to Z – Recording & Funding

Direct2Fan Camp          Speaker:
Riviera Hall             Kevin Wortis, Partner & Director of Label Services, Girlie Action Media &
                         Marketing (USA)

                         Every morning at the Direct2Fan Camp, learn from professionals and experts how to
                         bring your music from the studio to the global stage. Today, discover with Amanda
                         Palmer’s manager how to enhance your recording and funding process using a
                         successful direct-to-fan strategy.


11:00 > 12:00            New Initiatives for Live Music in 2013

Classical                Speaker:
Discussion Lounge        Nicholas Kenyon, Managing Director, Barbican Centre (UK)
Riviera Hall
                         Moderator:
                         James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK)

                         The concert format has stayed pretty static for nearly 200 years. Is it time for a change?
                         Discover how best to manage the balancing act between attracting new audiences and
                         retaining the traditional concert-goers.


11:10 > 11:30            Music as Currency in a Branded World

Brand Central            Speaker:
Riviera Hall             Phil Quartararo, Managing Director, Guvera (USA)

                         An overarching conversation about how, as the record industry continues to shrink,
                         music consumption is at an all time high, largely by increasing the size of the consumer
                         pie. As the music industry and music consumers continue their search for the optimal
                         relationship, the newest stakeholder at the table, brands, consistently delivers the
                         better, sexier and easier path to music consumption by using it as the glue, and the
                         currency, that unites more music than ever with more consumers than ever.


11:30 > 12:30            Artists Speak to Artists – Meet with Julia Nunes

Direct2Fan Camp
Riviera Hall
                                             Julia Nunes, Singer & Songwriter (USA)



                         Unsigned singer/songwriter Julia Nunes has had 50M YouTube plays and raised $77,000
                         on Kickstarter. Don’t miss this chance to ask her your burning questions about viral
                         video, crowdfunding... and the ukulele.




Saturday 26 January 2013
Programme subject to change                                                                                       4
11:30 > 12:30            Music & Brands Case Study – Moxie France, Brisa Roché & Swarovski:
                         Kingdom of Jewels

Brand Central            Speakers:
Riviera Hall             Hervé Delpech, SVP Branding & Marketing Communications, Swarovski (Austria)
                         Brisa Roché, Artist/Singer (USA)
                         Gaël Solignac-Erlong, Deputy Managing Director, Moxie (France)

                         Moderator:
                         Thomas Jamet, President of Brand Content, UDECAM, CEO, Moxie (France)

                         How branded entertainment could empower the coolness of a brand across
                         communication channels? What kind of new opportunities can embrace talents to work
                         with brands on creative content? What are the best success stories between brand &
                         the music industry over the last few years? Learn from Moxie, Swarosvki and Brisa
                         Roché about ‘Kingdom of Jewels’, an innovative digital campaign for the launch of the
                         new Swarovski collection.


11:30 > 12:30            Marketing – International Distribution with Online Marketing Tools

Midem Academy            Speaker:
Hall 01                  Oliver Sittl, Senior A&R and Region Manager, Believe Digital (Germany)

                         Digital distribution relies deeply on the strategic use of online marketing tools. We will
                         review the latest trends in social media monitoring, music streaming and the monetary
                         assessment of YouTube as a growing source of income for musicians. Learn how
                         important services like Facebook player, with integrated graphic representations of
                         global real-time sales and online conversion, can add leverage to your promotion
                         budget and strengthen your international marketing strategy.


11:30 > 12:30            Meet the Managers
                         In Association with International Music Manager’s Forum (IMMF)

Networking Village       Participants:
Hall 01                  Jake Beaumont-Nesbitt, CEO, International Royalties Rescue, Executive Director, IMMF
                         (UK)
                         Nathan Brenner, Chairman, MMF (Australia)
                         Eivend Brydoy, Manager, VOX Artists (Norway)
                         Keith Harris, Director of Performer Affairs, PPL (UK)
                         Brian Hetherman, President, Cerberus Artist Management, Chairman, IMMF (Canada)
                         Virpi Immonen, Manager & Managing Director, Fullsteam Management (Finland)
                         Jasper Kroll, President, Clockwise Mgmt (Denmark)
                         Volker May, Head of Booking & Events, FZW Event GmbH, Vice-Chair Europe, IMMF
                         (Germany)
                         Daria Wabnitz, Manager/Artist, IMMF (Germany)
                         Stuart Worthington, Manager, MMF Training (UK)

                         Boost your network! Meet with managers in a series of five-minute speed meetings.
                         Don’t miss out: places are limited and available on a first-come, first-served basis.




Saturday 26 January 2013
Programme subject to change                                                                                       5
12:00 > 13:00            Midem Hack Day – 3rd Edition

Innovation Factory       Speakers:
Lérins Hall              Martyn Davies, Technology Advocate, Hacks & Bants (UK)
                         Dave Haynes, VP Business Development, SoundCloud (UK)

                         Following its two previous editions, Midem Hack Day will be a non-stop marathon for
                         30 international hackers, who will create and build music applications by using existing
                         APIs. During this one-hour session, pitch your ideas to the hackers, whether you are an
                         artist, label, manager or simply a new technology lover.


14:00 > 15:00            Meet the Countries: Brazil
                         In Association with BM&A

Networking Village       Boost your network! Meet with the Brazilian players in a series of five-minute speed
Hall 01                  meetings. Don’t miss out: places are limited and available on a first-come, first-served
                         basis.


14:00 > 17:00            Partner’s Conference – Rethink Music Innovation Summit
                         Presented by Berklee College of Music & Midem
                         By invitation only
Auditorium I
                         This private roundtable discussion will stimulate conversation amongst senior music and
                         technology executives about new business models in the music business and specific
                         action-items that need to occur in order to begin and sustain growth in a currently
                         fractured industry. The goal is to continue to the forward-thinking forum begun at the
                         Rethink Music conference in Boston in a smaller setting, fostering a dialogue for change.




Saturday 26 January 2013
Programme subject to change                                                                                      6
14:30 > 16:30            Midemlab – The Hottest Startups in Music Discovery, Recommendation
                         & Creation

Innovation Factory       Finalists:
Lérins Hall              The Party Player (France) - Guillaume Kaba, Technical Director
                         T'écoutes Quoi ? (France) - Maxime Guedj, Co-Founder & CEO
                         Musigram (USA) - Armine Saidi, VP, Business Development
                         Songful by instruMagic (Israel) - Eyal Eldar, Co-Founder & CEO
                         MyTourManager (France) - Laure Decailly, CEO
                         Featurings (Switzerland) - Florian Ducommun, CEO
                         MyMusic (Canada) - Rob Lane, Co-Founder & CEO
                         YaSound (France) - Sébastien Métrot, CTO
                         Soundrop (Norway) - Inge Andre Sandvik, CEO
                         Tomahawk (USA) - Syd Lawrence, Developer

                         Jury Members:
                         Joerg Binnenbruecker, Managing Director, DuMont Venture (Germany)
                         Paul Brindley, CEO, Music Ally (UK)
                         Axel Dauchez, CEO, Deezer (France)
                         Larry Marcus, Managing Director, Walden Venture Capital (USA)
                         Patrick Walker, Senior Director EMEA, YouTube Music (UK)
                         Nicole Yershon, Director, Innovative Solutions, Ogilvy Group (UK)

                         After receiving personalised coaching sessions from Microsoft BizSpark, finalists hit the
                         stage to pitch their business models to jury members. Scout your future business
                         partners during their five-minute pitches and meet them in person afterwards. The
                         winner will be revealed at Visionary Monday.


14:30 > 15:45            Crowdfunding Success Workshop

Direct2Fan Camp          Speakers:
Riviera Hall             Alexandre Boucherot, Founder, Ulule (France)
                         Ian Hogarth, CEO, Songkick (UK)
                         Danae Ringelmann, Founder & COO, Indiegogo (USA)
                         Benji Rogers, Founder & CEO, PledgeMusic (UK)

                         Moderator:
                         Timon Birkhofer, Producer, CAPITAL C (Germany)

                         Collaborative cooperation is gaining momentum and increased attention. Financing an
                         album, tour or video with help from your community can nurture creativity and expand
                         a fanbase. What are the key ingredients for a successful campaign? Meet some of the
                         best international platforms and get inspired by the most innovative projects of 2012.
                         This workshop will be completed by a training session on “Funding for Artists &
                         Businesses” on Sunday 27 January.

                         Followed by Meet the Speakers.




Saturday 26 January 2013
Programme subject to change                                                                                      7
14:30 > 15:30            Music & Brands Case Study – Universal Music & Paco Rabanne Black XS

Brand Central            Speakers:
Riviera Hall             Etienne Ameil, Brand Manager Paco Rabanne, Puig (France)
                         Guénaël Geay, International Marketing Director, Polydor (France)
                         Emmanuel De Sola, Head of Special Projects, Universal Music (France)

                         Moderator:
                         Aymeric Pichevin, Co-Founder & CEO, House of Music and Entertainment (France)

                         Universal Music and Paco Rabanne have entered in a long-term international
                         partnership, to create innovative brand entertainment. From the creation of exclusive
                         brand content videos to unique live experiences, learn everything about this partnership
                         and how it is beneficial for the brand, the artists and the label.


14:30 > 15:30            Music Industry 101 – International Publishing for Non-Publishers

Midem Academy            Speaker:
Hall 01                  Emmanuel Legrand, Independent Journalist & Consultant (UK)

                         Music publishing plays a crucial role in today's livelihoods of songwriters. Not only is it a
                         significant stream of revenues, but it is also the way for artists to exercise a greater
                         control over the use of their music. This session will look at the various aspects of music
                         publishing from a non-legal perspective, and provide some tips and advices to up-and-
                         coming artists.


14:30 > 15:30            The New Music Seminar Presents: Building the 100 billion dollars music
                         business
Conference Room
Hall 01                  Players:
                         Jerry Johnson, General Manager, Xbox Music (USA)
                         Chris Maxcy, VP Business Development, Global Director Music Partnerships, YouTube
                         (USA)
                         Ken Parks, Chief Content Officer & Managing Director, Spotify (USA)
                         Mark Piibe, EVP of Global Business Development & Digital Strategy, Sony Music (USA)
                         Daren Tsui, CEO, Samsung Mspot (USA)

                         Conductor:
                         Tom Silverman, Executive Director, New Music Seminar, CEO, Tommy Boy (USA)

                         The music business is only 23 billion dollars at retail and shrinking. How can we grow
                         the business to 100 billion dollars? Music sales alone cannot ever achieve it but these
                         players will discuss alternative strategies that can propel the music industry to $100
                         billion and beyond.




Saturday 26 January 2013
Programme subject to change                                                                                          8
15:00 > 16:00            Artists & Repertoire: Creating a Coherent & Characterful Roster

Classical                Speaker:
Discussion Lounge        Alain Lanceron, President, Virgin Classics (France)
Riviera Hall
                         Moderator:
                         James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK)

                         Building a label is not easy. You need a strong ‘family’ of artists, a powerful identity, and
                         a vivid way to express what the label is all about. Virgin Classics has all three
                         characteristics, and joins us to reveal how best to maximise a label’s message and bring
                         artists together.


15:30 > 16:30            Entrepreneurship – The Anti-360 Deal: Viable Business Alternatives for
                         Musicians

Midem Academy            Speaker:
Hall 01                  Martin F. Frascogna, Attorney, Frascogna Entertainment Law (USA)

                         With a majority of traditional record labels adopting 360-deals (aka multiple rights
                         deals) as standard practice, new non-traditional labels have emerged in today’s
                         economy shifting the record industry paradigm. Giving back as opposed to taking from
                         the artists has created an entrepreneurial business model known as the anti-360
                         formula. Learn about this new model via practical examples, case studies and a
                         comparison between the U.S. market and global alternatives.


15:30 > 16:30            Meet the Publishers
                         In Association with ICMP, The Global Voice of Music Publishing

Networking Village       Participants:
Hall 01                  Julien Banes, Owner, Upton Park Publishing (France)
                         Ber Deuss, Managing Director, Albersen Verhuur/Deuss Music (Netherlands)
                         Ole Dreyer, Owner, DanMus Publishing (Denmark)
                         Jodie Ferneyhough, President, CCS Rights Management (Canada)
                         Achille Forler, Managing Director, Universal Music Publishing (India)
                         Catherine Gerrard, Head of Publishing, Hal Leonard Australia/AMPD, Chairman, AMPAL
                         (Australia)
                         Selim Kaynak, Managing Partner, Pelikan Muzik Publishing (Turkey)
                         Anna Laskowska, Managing Director, SM Publishing (Poland)
                         Mary Megan Peer, Managing Director & VP, Business Development, peermusic
                         (Argentina)
                         John Telfer, Owner, Basement Brazil (Brazil)

                         Boost your network! Meet with publishers in a series of five-minute speed meetings.
                         Don’t miss out: places are limited and available on a first-come, first-served basis.




Saturday 26 January 2013
Programme subject to change                                                                                          9
15:30 > 16:30            Press Conference – How to Tap into Emerging Markets by Yala Music,
                         the Leading Music Service in the Middle East & North Africa (MENA)

Blue Lounge              About 3 years ago, there was still no legal music service in the MENA region and piracy
Hall 01                  was rampant. With a comprehensive catalogue of Arabic music, a Freemium Model
                         based on unlimited access to music and partnerships with telcos and well known
                         brands, Yala Music has built a smart legal alternative ecosystem. Patrick Chassany, Yala
                         Music's founder, explains how the company managed to build and monetise the first
                         legal digital music service in MENA.


15:45 > 17:45            Midem Marketing Competition – Showcasing the Best Music Marketing
                         Campaigns

Brand Central            Finalists:
Riviera Hall             “Breaking the Law of Silence” - Pascal Grégoire, Co-Founder & Creative Director,
                         La Chose (France)
                         “Green Day live in New York City presented by Nokia Music and AT&T” - Marcie Allen,
                         President, MAC Presents (USA)
                         “Make the City Sound Better - The Sound Taxi” - Peter Michael Willer, Creative
                         Director, AIAIAI (Denmark)
                         “Move To The Beat” - Andrew Akuffo, Account Director, Cake (UK)
                         “MTV Gif Me More Party” - Thomas Granger, General Manager, Buzzman (France)
                          “The Dewarists” - Vijay Nair, Founder and CEO, Only Much Louder (India)
                         “The Sound of Creation” - Bart Mol, Creative Director, DDB & Tribal Amsterdam
                         (Netherlands)
                          “Vodafone/Yonderboi – Soundmapping” - Zoltan Istvánffy, Creative Director, Team
                         Red (Hungary)

                         Jury Members:
                         Bettina Dorn, Director Brand Partnership Central Europe, Warner Music
                         Group (Germany)
                         Thomas Jamet, President of Brand Content at UDECAM and CEO, Moxie (France)
                         Anthony Robinson, President, Marketing Partnerships, International, Live Nation
                         Entertainment (UK)
                         Zoe Stainsby, Global Entertainment Music Marketing Manager, The Coca-Cola Company
                         (USA/UK)
                         Erik Verheijen, Broadcast Director, Wieden+Kennedy Amsterdam (Netherlands)

                         Presenter:
                         Cliff Fluet, Partner, Media & Entertainment, Lewis Silkin (UK)

                         The first category of this international competition rewards the most creative and
                         innovative use of music or partnership with artists in a marketing campaign. See the
                         finalists give their five-minute presentation in front of the jury. The winner will be
                         revealed at Visionary Monday.




Saturday 26 January 2013
Programme subject to change                                                                                    10
15:50 > 16:10            How to Use Moozar – Sponsored Session

Direct2Fan Camp          Speaker:
Riviera Hall             Carol Briet, Co-Founder & PR, Moozar (France)

                         Direct2Artist reward – moozar.com provides ‘reward’ links that allow artists to be
                         directly rewarded wherever their songs are played: YouTube, SoundCloud, Facebook.
                         Your 'reward' links allow your fans (and those who enjoy your songs) to show financially
                         their thanks and joys with a click. Share and reward to support.


16:00 > 17:00            Partner’s Conference – General Overview: 10 Things you Don’t Know
                         about the Japanese Market

Japan Stand              Speakers:
R 04.19                  Haji Taniguchi, Chairman, Music Publishers Association of Japan (Japan)
                         Jonny Thompson, General Manager, Nichion International (Japan)


16:10 > 17:00            Next Gen Managers: Multi-Tasking, Social Media & Sourcing New
                         Revenue Streams
                         In Association with International Music Manager’s Forum (IMMF)

Direct2Fan Camp          Speakers:
Riviera Hall             Henning Dietz, Founder & CEO, Neu Management (UK)
                         Emily Gonneau, Founder & President, Unicum Management, Publishing & Consulting
                         (France)
                         Thomas Olljum, Manager, Made in Baltics (Estonia)
                         Andries van Wieren, Artist Manager & General Management, 3S Music Management
                         (Netherlands)

                         Moderator:
                         Keith Harris, Director of Performer Affairs, PPL (UK)

                         Direct-to-fan is empowering artist managers and expanding their role in the music
                         industry. Some run their own labels while others get involved in emerging technologies
                         or contribute to alternative funding schemes. Get to know the ropes of an artist
                         manager or self-managed artist in today’s music ecosystem, and the key elements of
                         artist management and income streams.

                         Followed by Meet the Speakers.




Saturday 26 January 2013
Programme subject to change                                                                                    11
16:15 > 17:15            When Traditional Retailing Still Works!

Classical                Speakers:
Discussion Lounge        Chris O’Reilly, Managing Director, Presto Classical (UK)
Riviera Hall             Antony Smith, Business Director, Nimbus Disc & Print Services (UK)

                         Moderator:
                         Andrew McGregor, Presenter, BBC Radio 3 (UK)

                         As more and more people shop online for music, what does the future hold for
                         traditional record stores? One of the UK’s most dynamic and imaginative retailers
                         shares his company’s philosophy and belief in high-class customer service. The session
                         will also look at one of the UK's thriving retail stores and focus on short-run CDs.


16:30 > 17:30            Marketing – Fan-to-Fan Marketing for Artists & Brands

Midem Academy            Speaker:
Hall 01                  Rynda Laurel, Founder & CEO, 1968media (USA)

                         Today's marketing strategies must go beyond the direct-to-fan model for maximum
                         impact. Artists and brands can expand reach by working with and inspiring fans to share
                         and communicate their vision. Various methods can be used to maximise engagement
                         within a fanbase while also expanding the reach to new fans. Discover how innovative
                         ideas, cross marketing among platforms, working with startups, and building strong
                         communities can help you set up a successful fan-to-fan marketing strategy.


17:00 > 18:00            Artists Speak to Artists – Meet with Schiller
                         In Association with GEMA and CISAC, the International Confederation of
                         Societies of Authors and Composers

Direct2Fan Camp
Riviera Hall                                 Christopher von Deylen, aka Schiller, Composer & Producer
                                             (Germany)



                         Christopher von Deylen, aka Schiller, is Germany’s most successful electronica artist,
                         running his own production/publishing company and concert agency. Schiller’s career
                         began in 1998 with the worldwide club hit “Das Glokenspiel”. He has received several
                         awards and has collaborated with artists like Lang Lang and Mike Oldfield. Don’t miss
                         this chance to ask him all your questions about building a thriving business as an artist.




Saturday 26 January 2013
Programme subject to change                                                                                      12
17:00 > 18:00            Meet the Countries: Korea
                         In Association with KOCCA

Networking Village       Participants:
Level 01                 Brian Cha, Producer, DSP Media (South Korea)
                         Seung Yong Choi, Chief Manager, Jungle Entertainment (South Korea)
                         Na Ox Jun, Managing Director, Sky Music Corp (South Korea)
                         Hyung-kyun Kim, CEO, KMG Entertainment (South Korea)
                         Dayoung Jenna Lee, Managing Director, MGMC Korea Limited (South Korea)
                         Grace Lee, Copyrights Manager, Hi-Five (South Korea)
                         Nam Kyung Lee, Manager, Korea Entertainment Producer’s Association (South Korea)
                         Ha Seong-Ae, Director, Pison Contents Company (South Korea)
                         Boram Son, Assistant Manager, Modoocom Ltd (South Korea)
                         Sanghyun Sung, Director, FNC Entertainment (South Korea)

                         Boost your network! Meet with the Korean players in a series of five-minute speed
                         meetings. Don’t miss out: places are limited and available on a first-come, first-served
                         basis.


17:00 > 18:30            Partner’s Conference – Tune in to YouTube

Conference Room          Speakers:
Hall 01                  Christopher LaRosa, Product Manager, YouTube (USA)
                         Vivien Lewit, Director, Content Partnerships, YouTube (USA)
                         Chris Maxcy, VP Business Development, Global Director Music Partnerships, YouTube
                         (USA)
                         Patrick Walker, Senior Director EMEA, YouTube Music (UK)

                         Drawing in more than 4 billion video views every day, YouTube is the world’s largest
                         video platform. From Justin Bieber to PSY, the next generation of entertainment is being
                         born and discovered on YouTube. In this presentation, you'll hear from the YouTube's
                         music team and major partners from around the world, discover new product features,
                         and learn about new channels, live music events and artists’ success stories.




Saturday 26 January 2013
Programme subject to change                                                                                    13
                                 Sunday 27 January 2013

10:00 > 12:00            What you Need to Know in 2013: The Legal Update for Entertainment &
                         Technology
                         In Association with the International Association of Entertainment Lawyers (IAEL)

Conference Room          Chairman:
Hall 01                  Alexander Ross, Partner, Wiggin (UK)

                         Speakers:
                         Susan Abramovitch, Partner, Gowlings LLP (Canada)
                         Casey Chisick, Partner, Cassels Brock & Blackwell LLP (Canada)
                         Maximilien Jazani, Partner, Manswell (France)
                         Eberhard Kromer, Partner, SKW Schwarz (Germany)
                         Peter Marx, Partner, Marx Van Ranst Vermeersch & Partners (Belgium)
                         Joep Meddens, Partner, Hocker (Netherlands)
                         Dick Molenaar, Partner, All Arts Tax Advisors (Netherlands)
                         Deborah Newman, Founder, MusicStrat (USA)
                         Gordon Williams, Partner, Lee & Thompson LLP (UK)

                         Once again legal experts report on those developments which have had a major impact
                         on the industry this year, along with what we can expect in the next twelve months. The
                         session will be split into two: one part reviewing media law issues, the other focusing on
                         technology.


10:00 > 11:00            Meet the Classical Music Players

Networking Village       Participants:
Hall 01                  Mickaël Arcos, Software Engineer, Abeille Musique (France)
                         Jonathan Gruber, Director, Ulysses Arts (UK)
                         John Kieser, General Manager, San Francisco Symphony (USA)
                         Steve Long, Managing Director, Signum Records (UK)
                         Chris O’Reilly, Managing Director, Presto Classical (UK)
                         Antony Smith, Business Director, Nimbus Disc & Print Services (UK)

                         Boost your network! Meet with classical music experts in a series of five-minute speed
                         meetings. Don’t miss out: places are limited and available on a first-come, first-served
                         basis.


10:00 > 11:00            Press Conference – UPFI Press Conference

Blue Lounge              Speakers:
Hall 01                  Stephan Bourdoiseau, President, UPFI (France)
                         Jérôme Roger, General Director, UPFI (France)

                         A welcome breakfast will be served from 09:30 in the Press Club (Hall 01).




Sunday 27 January 2013
Programme subject to change                                                                                      14
10:30 > 12:30            Midemlab – The Hottest Startups in Marketing & Social Engagement

Innovation Factory       Finalists:
Lérins Hall              Audience.fm (France) - Jules Terrien, Co-Founder & CEO
                         mBaSo (UK) - Juliana Meyer, Founder & Director
                         Beatrobo (Japan) - Hiroshi Asaeda, CEO
                         Sponsr (USA) - Paul Geller, Co-Founder & CEO
                         Kollector (Belgium) - Jacques Krischer, CEO
                         FanDistro (USA) - Michael Penfield, Founder & CEO
                         Emues (Sweden) - Markus Wiklander, CEO
                         Jamplify (USA) - Andy Pickens, CEO
                         Spins.FM (USA) - David Baker, President
                         Vyclone (USA) – David King Lassman, Co-Founder & CEO

                         Jury Members:
                         Martin Duval, CEO, bluenove (France)
                         Luciana Lixandru, Associate, Accel Partners (UK)
                         Robert Scoble, Startup Liaison Officer, Rackspace Hosting (USA)
                         Olivia Solon, Associate Editor, Wired (UK)
                         Peter Vesterbacka, CMO, Rovio (Finland)
                         Olivier Vigneaux, General Manager, BETC Digital (France)

                         After receiving personalised coaching sessions from Microsoft BizSpark, finalists hit the
                         stage to pitch their business models to jury members. Scout your future business
                         partners during their five-minute pitches and meet them in person afterwards. The
                         winner will be revealed at Visionary Monday.


10:30 > 10:40            Your Guide to the Day

Direct2Fan Camp          Speaker:
Riviera Hall             Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA)

                         Step in the Direct2Fan Camp to get an overview of the daily schedule of events, from an
                         artist manager viewpoint.


10:30 > 11:10            The Business of Audio Branding
                         In Association with Berlin School of Creative Leadership

Brand Central            Speaker:
Riviera Hall             Steve Keller, CEO, iV / iV2 (USA/Germany)

                         Audio branding is a discipline that harnesses the power of sound to engage consumers
                         and drive emotional connections. This presentation offers practical insights and helpful
                         tips to apply to your strategic/creative processes. Emphasis is placed on understanding
                         audio branding as a process, how technology is opening new doors to creative uses of
                         sound, and exploring keys to successful audio branding initiatives.




Sunday 27 January 2013
Programme subject to change                                                                                     15
10:30 > 11:30            Music Industry 101 – What the Digital Music Market Needs from You

Midem Academy            Speaker:
Hall 01                  Mark Mulligan, Analyst & Consultant, MIDiA Consulting (UK)

                         This session will identify the core areas of the digital music marketplace that present the
                         greatest opportunity and how best to meet that opportunity. It will additionally explain
                         how changing relationships can create new opportunities for start-ups, labels and
                         artists. Discover new models of interaction for labels, artists, start-ups and investors,
                         and get recommendations on how to better align hopes and expectations between all
                         parties.


10:40 > 11:10            D2F from A to Z – Distribution

Direct2Fan Camp          Speaker:
Riviera Hall             Ariel Hyatt, CEO, Cyber PR (USA)

                         Every morning at the Direct2Fan Camp, learn from professionals and experts how to
                         bring your music from the studio to the global stage. Today, discover how to enhance
                         your distribution process using a successful direct-to-fan strategy.


11:00 > 12:00            The Image Makers & Creating a High-Impact Campaign

Classical                Speakers:
Discussion Lounge        Didier Martin, Director Classical & Jazz, Naïve (France)
Riviera Hall             Niall O’Rourke, Director, Creative & Production, Decca Classics (UK)

                         Moderator:
                         James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK)

                         How important is the appearance of a recording, and how does packaging affect sales?
                         Learn from a company that prides itself on its distinctive image. Using Cecilia Bartoli’s
                         last Decca album, ‘Mission’, as an example, explore how to create a marketing strategy
                         that sells records, and how the artist must be part of the mix.




Sunday 27 January 2013
Programme subject to change                                                                                       16
11:00 > 12:30            Music for Everyone

Auditorium K             11:00 – 11:30

                                            Speaker:
                                            Michel Barnier, European Commissioner for Internal Market &
                                            Services, European Commission (Belgium)



                         11:30 – 12:30
                         Speakers:
                         Axel Dauchez, CEO, Deezer (France)
                         Andrew Jenkins, Executive VP, Asia Pacific Region & Industry Affairs, Universal
                         Publishing International (UK)
                         Michel Lambot, Deputy CEO, [PIAS] Music Group (Belgium)
                         Helienne Lindvall, Songwriter & Columnist, The Guardian (Sweden)
                         Paul McGuinness, Manager of U2 and P.J. Harvey & Founder, Principle Management Ltd
                         (Ireland)
                         Katri Sipilä, CEO, Teosto (Finland)

                         Moderator:
                         Emmanuel Legrand, Independent Journalist & Consultant (UK)

                         The digital economy is a great opportunity for all those who create, produce, and listen
                         to music. But it also raises important challenges in terms of cross-border access,
                         revenue for artists, incentives for investors, legal certainty for content distributors and
                         free riding. Copyright can help solve these issues. This is what the European Commission
                         wants to achieve, with recent initiatives such as the proposal for European rules on
                         collective management or the initiative "Licensing Europe", to be introduced by
                         Commissioner Barnier and discussed in the panel.


11:10 > 11:30            How to Plug your Music into the Japanese Market – Sponsored Session

Direct2Fan Camp          Speaker:
Riviera Hall             Takao Tsutsumi, Managing Director, Victor Music Arts (Japan)

                         Take an early look inside the two MPAJ hosted seminars and discover some of the
                         unique characteristics of the Japanese market. Find out how the synch market in Japan
                         works and learn about the local success that can be achieved through co-writes and
                         song pitching.




Sunday 27 January 2013
Programme subject to change                                                                                       17
11:30 > 12:30            Artists Speak to Artists – Meet with DJ Spooky

Direct2Fan Camp
Riviera Hall                                Paul D. Miller, aka DJ Spooky, Composer, Multimedia Artist
                                            & Writer (USA)



                         Paul D. Miller is a NYC-based writer, artist and musician. He has collaborated with a vast
                         array of artists including Pierre Boulez and Yoko Ono, and his iPhone application has had
                         more than 10 million downloads. Don’t miss this chance to ask him your burning
                         questions about direct-to-fan strategies and social media.


11:30 > 12:30            Music Festival “MINI UNITED”: When Music & an Iconic Brand Meet to
                         Deliver an Outstanding Customer Experience

Brand Central            Speakers:
Riviera Hall             Jules de Martino, The Ting Tings (UK)
                         Sven Schäferkord, Managing Director, OCEAN artist & brand GMBH (Germany)
                         Ralf Schepull, Head of Brand Communication, MINI (Germany)
                         David Shapiro, Managing Director, LA FIEVRE (France)
                         Katie White, The Ting Tings (UK)

                         Moderator:
                         Daniel Glass, CEO, Glassnote Entertainment Group (USA)

                         2012 is the year when the MINI brand, supported by OCEAN and LA FIEVRE – two new
                         brand entertainment agencies within Sony Music Entertainment group – has fully
                         redesigned its worldwide unique momentum of meeting its fans. By creating a two-
                         night festival in the South of France in mid-May, MINI has given a new dimension and
                         definition of brand entertainment: from social media & PR to live experience, MINI has
                         taken the best in music and reinforced its leadership as an iconic brand.


11:30 > 12:30            Marketing – Pinterest, Instagram, Tumblr... The Rise of Visual
                         Commerce

Midem Academy            Speaker:
Hall 01                  Scott Perry, Founder, Sperry Media, President, New Music Tipsheet (USA)

                         Traffic to social visual platforms has exploded in recent months, and the rise in tablets
                         and camera-enabled smartphones will continue to push this trend further. How do you
                         adapt to new forms of wordless communication? How do you use these platforms to
                         engage audiences worldwide? How do you turn followers into consumers? We examine
                         trends and best practices in this emerging landscape.




Sunday 27 January 2013
Programme subject to change                                                                                      18
11:30 > 12:30            Meet the Countries: Malaysia

Networking Village       Participants:
Hall 01                  Marina Abu Bakar, Assistant Secretary, Music Department, Ministry of Information,
                         Communications & Culture (Malaysia)
                         Jeremy Chong, Label Manager, KRU Music (Malaysia)
                         Freddie Fernandez, President, Karyawan (Malaysia)
                         Norman Abdul Halim, Chairman, Recording Industry Association of Malaysia (Malaysia)
                         Azlina Hamzah, Director, Amanda Imani Productions Sdn Bhd (Malaysia)
                         Mohd Khirin B.Omar, Production Director, Luncai Emas Sdn Bhd (Malaysia)
                         Cheah Mun Kit, Managing Director, Interglobal Music Sdn Bhd (Malaysia)
                         Agilan Lechaman, Founder & Managing Director, AGI Music (Malaysia)
                         Chow Yeik Loen, Director, Acclaim Music Sdn Bhd (Malaysia)
                         Johan Nawawi, CEO & Director, Johan Nawawi Sdn Bhd (Malaysia)
                         Ramani Ramalingam, Deputy CEO, Recording Industry Association of Malaysia
                         (Malaysia)
                         Maryam Samirah, Artist Manager, The Movemint (Malaysia)
                         Shahrum Shah, CEO, Rock Unite Inc Sdn Bhd (Malaysia)
                         Edwin Tan Siew Hwee, General Manager, Suria Records Sdn Bhd (Malaysia)
                         Ahmad Zahirudin bin Ahmad Fauzi, Creative & Media Designer, Loonaq Records
                         (Malaysia)

                         Boost your network! Meet with the Malaysian players in a series of five-minute speed
                         meetings. Don’t miss out: places are limited and available on a first-come, first-served
                         basis.


12:00 > 13:00            Masterclass – Negotiating a Branding Deal
                         In Association with the International Association of Entertainment Lawyers (IAEL)

Conference Room          Speakers:
Hall 01                  Enric Enrich, Lawyer, Enrich Advocats (Spain)
                         Bernard Resnick, Attorney at Law, Bernard M. Resnick, Esq., P.C. (USA)
                         Massimo Travostino, Lawyer, Studio Legale Pecoraro-Travostino (Italy)

                         Experienced entertainment lawyers from the IAEL lead a mock negotiation of a branding
                         and endorsement agreement. The session will analyse the main legal and commercial
                         issues in these deals, but also provide a glimpse "behind the scenes" as the lawyers
                         reveal the tactics and strategies used to negotiate the best outcome for their clients.




Sunday 27 January 2013
Programme subject to change                                                                                    19
12:00 > 13:00            Partner’s Conference – Co-write & Song Pitching in Japan

Auditorium I             Speakers:
                         her0ism, Songwriter, Pop Axis (Japan)
                         Erik Lidbom, Songwriter, Hitfire Publishing (Japan)
                         Kenichi Seki, A&R Producer, Nichion International (Japan)
                         June Shinozaki, Senior Vice President, International Repertoire, Sony Music Publishing
                         (Japan)

                         Moderator:
                         Jonny Thompson, General Manager, Nichion International (Japan)

                         Following the session on Brand Central, get an in-depth knowledge of how the synch
                         market in Japan works and learn about the local success that can be achieved through
                         co-writes and song pitching.


12:30 > 13:10            Legendary Music Collaborations

Brand Central            Speaker:
Riviera Hall             Erik Verheijen, Broadcast Director, Wieden+Kennedy Amsterdam (Netherlands)

                         This session will discuss how licensed music can help tell a brand's story. In the
                         Heineken 'Legends' global campaign, co-created with Wieden+Kennedy Amsterdam, the
                         use of up-and-coming artists such as The Asteroids Galaxy Tour and Gin Wigmore
                         provided the energy needed to drive the story and emotionally engage consumers with
                         the brand.


12:30 > 13:30            Press Conference – U.S. Department of Commerce Export Project with
                         A2IM

Blue Lounge              Speakers:
Hall 01                  Rich Bengloff, President, A2IM (USA)
                         Andrea DaSilva, MDCP Project Leader & Senior Media & Entertainment Analyst, U.S.
                         Department of Commerce’s Office of Service Industries, International Trade
                         Administration (USA)
                         Nicole Y. Lamb-Hale, Assistant Secretary for Manufacturing & Services, U.S. Department
                         of Commerce’s, International Trade Administration (USA)

                         This will be the kick-off event to launch the first ever U.S. government export program
                         awarded to A2IM in support of small businesses and the indie music industry. Discover
                         the U.S. government efforts in support of the U.S. creative content industry and the
                         expected goals of the Market Development Cooperator Program (MDCP) award with
                         A2IM.




Sunday 27 January 2013
Programme subject to change                                                                                   20
13:00 > 14:00            Partner’s Conference – Synchronisation & Licensing in Japan

Auditorium I             Speakers:
                         Taka Chiyo, International Division, Music Services Department, License Group,
                         Fujipacific Music (Japan)
                         Kay Ichikawa, Producer, Business Division 2, Dentsu Music & Entertainment (Japan)
                         Eriko Nitta, Creative Manager, International Repertoire / Sync & License, Sony Music
                         Publishing (Japan)
                         Koji Seo, Manager, Business Development, Avex Music Publishing (Japan)


14:30 > 16:30            Midemlab – The Hottest Startups in Direct-to-Consumer Sales & Content
                         Monetisation

Innovation Factory       Finalists:
Lérins Hall              Eazieer (France) - Alexandre Boghossian, Co-Founder & Head of Marketing
                         WeDemand / Queremos! (Brazil) - Bruno Natal, Co-Founder
                         Decksi by Creative D (Canada) - Richard Kanee, CEO
                         evergig (France) - Arthur Dagard, Co-Founder
                         Pulselocker (USA) - Ryan Walsh, CTO & Lead Strategist
                         Mixgar (Hungary) - Gerzson Huszar, Co-Founder & CEO
                         rightclearing (Switzerland) - Philippe Perreaux, CEO
                         Piano Galaxy by JoyTunes (Israel) – Yigal Kaminka, Music Director
                         Murfie (USA) - Matt Younkle, Co-Founder & CEO
                         Stageit (USA) - Evan Lowenstein, Founder & CEO

                         Jury Members:
                         Gilles Babinet, Digital Champion, European Commission, Entrepreneur & Chairman,
                         Eyeka/Mxp4/CaptainDash (France)
                         Colette Ballou, Founder & President, Ballou PR (UK/France)
                         Steve Boom, VP, Digital Music, Amazon.com (USA)
                         Urs Cete, Managing Director, Bertelsmann Digital Media Investments (USA)
                         Roxanne Varza, Startup Lover, Emerging Business Lead, Microsoft (France)
                         Renaud Visage, CTO, Eventbrite (USA)

                         After receiving personalised coaching sessions from Microsoft BizSpark, finalists hit the
                         stage to pitch their business models to jury members. Scout your future business
                         partners during their five-minute pitches and meet them in person afterwards. The
                         winner will be revealed at Visionary Monday.




Sunday 27 January 2013
Programme subject to change                                                                                     21
14:30 > 15:45            Digital Deconstruction Workshop

Direct2Fan Camp          Speakers:
Riviera Hall             Nate Auerbach, Music Evangelist, Tumblr (USA)
                         Lucy Blair, Digital Marketing Manager, Ministry of Sound (UK)
                         Michael Fiebach, Founder & CEO, Fame House – famehouse.net (USA)

                         Moderator:
                         Karim Fanous, Head of Research, Music Ally (UK)

                         Your digital properties should be designed to activate direct-to-fan. Are they? Get your
                         website and social media strategy reviewed and improved by marketing experts. Bring
                         your URLs to this interactive session and learn how to boost your online presence
                         immediately – leading to better fan response, and better sales.

                         Followed by Meet the Speakers.


14:30 > 15:30            Ogilvy Music Pitch Session

Brand Central            Speaker:
Riviera Hall             Tara Austin, Global Planner, Ogilvy & Mather (UK)

                         Ogilvy and Dove are looking for authentic, masculine music for upcoming campaigns. If
                         L'Oréal for Men are Duran Duran, then Dove Men+ Care are The Black Keys – honest,
                         masculine and hardworking music with real heart and a few rough edges. The best
                         songs submitted could have a chance to be featured in a Dove Men+ Care ad campaign.

                         Submissions were powered by Sonicbids.




Sunday 27 January 2013
Programme subject to change                                                                                    22
14:30 > 17:30            I Love my Lawyer! How Creative Counsel Support Growth & Innovation
                         in the Entertainment Industry
                         In Association with the International Association of Entertainment Lawyers (IAEL)

Conference Room          Introduction:
Hall 01                  Jeff Liebenson, President of the IAEL, Liebenson Law (US)

                         Chairwomen:
                         Cecily Mak, Head of Legal, Flipboard Inc. (USA)
                         Anne-Marie Pecoraro, Partner, Aklea (France)

                         Speakers:
                         Kenneth J. Abdo, Partner, Lommen Abdo P.A. (USA)
                         Allen Bargfrede, Programme Director, Berklee College of Music – Valencia (USA)
                         Danuta Szymura Berglas, Corporate Legal Counsel, Franco Dragore Entertainment
                         Group (Switzerland)
                         Stéphane Couchoux, Head of Venture Philanthropy & Corporate Foundations, FiDAL
                         Law Firm (France)
                         Heidy Vaquerano, Senior Attorney, LaPolt Law, P.C. (USA)

                         You want solutions not problems. Learn how lawyers are helping their clients grow,
                         innovate and broaden their reach in new markets. Our panel of experts explain how the
                         challenges of today's digital entertainment business are being turned into opportunities
                         around the world. The session launches publication of the 2013 IAEL Book.

                         Including coffee and networking break at 16:00.
                         Followed by the IAEL cocktail in front of the Conference Room, Hall 01.


14:30 > 15:30            Entrepreneurship – Building Artist Careers in Today’s Music Business

Midem Academy            Speaker:
Hall 01                  Steve Rennie, Manager of Incubus, Host & Founder, Renman Music and Business (USA)

                         For years the music business has been controlled by record companies and media
                         outlets who decided if, when, and where artists could present their music and tell their
                         story. That’s all changing now. Explore how artists and music professionals can get their
                         head in the right place to succeed in today's music business, especially when it comes to
                         touring and live performance, while remaining creative in the process.


15:00 > 16:00            The 3rd Dimension: Looking at Music

Classical                Speakers:
Discussion Lounge        Hervé Boissière, Founder & Managing Director, Medici (France)
Riviera Hall             Robert Zimmermann, Managing Director, Berlin Phil Media GmbH (Germany)

                         Moderator:
                         James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK)

                         The visual is an increasingly important element in musical consumption. We bring
                         together two executives who work in the visual dimension and explore the how and
                         why of streaming video.




Sunday 27 January 2013
Programme subject to change                                                                                     23
15:00 > 16:00            Press Conference – Performers Remuneration: Figures
                         Presented by Adami

Auditorium I             Speakers:
                         Bruno Boutleux, CEO, Adami (France)
                         Alain Charriras, Administrative Council Member, Adami (France)
                         Michel Joubert, Administrative Council Member, Adami (France)
                         Sonia Nigoghossian, Administrative Council Member, Adami (France)
                         Benjamin Sausay, Chief Strategy Officer, Adami (France)


15:30 > 16:30            Entrepreneurship – Funding for Artists & Businesses
                         In Association with Sciences Po

Midem Academy            Speaker:
Hall 01                  Victor Lugger, Deputy CEO, My Major Company (France)

                         The transition to a digital economy has led to a huge change in how the music industry
                         finances itself. Finding alternative sources of financing and rethinking the value chain is
                         now central for all players to thrive in a rapidly changing marketplace. Crowdfunding
                         has emerged as a sustainable way for artists, entrepreneurs and music professionals to
                         develop their projects and build audiences. Get ahead of the curve and discover how
                         collaborative finance can transform your business and redefine the creative process.


15:30 > 16:30            Meet the License Providers
                         In Association with CISAC, the International Confederation of Societies of
                         Authors and Composers

Networking Village       Participants:
Hall 01                  Claude Amardeil, Head of Legal & Contractual Matters, SACEM (France)
                         Rumyana Bekyarova, Chief Operations Officer & Digital Rights Licensing, Musicautor
                         (Bulgaria)
                         Caroline Champarnaud, Head of Phonographic & Digital Rights Department, SACEM
                         (France)
                         Richard Conlon, Senior Vice President Corporate Strategy, Communications & New
                         Media, BMI (USA)
                         Veronika Heid, Head of Licensing Online, GEMA (Germany)
                         Jani Jalonen, Head of Key Account Management & Online licensing, Teosto (Finland)
                         Ben McEwen, Director of Licensing, Broadcast & Online, PRS for Music (UK)
                         Cees van Rij, Director Media Licensing, SABAM (Belgium)
                         Kaare Struve, Head of Media & Broadcast Licensing, KODA (Denmark)
                         Alexander Wolf, Managing Director, CELAS (Germany)

                         Everything you need to know about licensing before launching your digital service. Meet
                         with licensing managers from authors’ societies around the world in a series of ten-
                         minute speed meetings. Don’t miss out: places are limited and available on a first-come,
                         first-served basis.




Sunday 27 January 2013
Programme subject to change                                                                                       24
15:45 > 17:45            Midem Marketing Competition – Showcasing the Best Music in
                         Commercials

Brand Central            Finalists:
Riviera Hall             “Blackberry Night Bikes” - Daniel Jackson, Managing Director of CORD Worldwide,
                         Cutting Edge Music (UK)
                         “C3 Face” - Lionel Dray, Music Supervisor, The:Hours (France)
                         “La Guirlande” - Vincent Nayrolles, Head of Music & Sound, The Shop / Young &
                         Rubicam (France)
                         “Matinique Moments” - Jeppe Kaltoft, CEO & Executive Music Supervisor, Upright
                         Music (Denmark)
                         “NBA Baller Beats” - Charles FitzGerald, Head of Artist Partnerships, [Pias] Recordings
                         (UK)
                         “Origami” - Christophe Caurret, Music Creative Director, BETC Music (France)
                         “Renault Twizy: Plug into the Positive Energy” - Thomas Jamet, President of Brand
                         Content at UDECAM and CEO, Moxie (France)
                         “Sprint/HTC EVO 4G LTE Launch” - Gabe McDonough, VP & Music Director, Leo Burnett
                         (USA)
                         “Unlock the 007 in you” - Hugo Takacs, International Account Director, Publicis Conseil
                         (France)
                         “Youtube Space Lab” - Pete Martin, Creative Partner, Aurotone (UK)

                         Jury Members:
                         JT Griffith, Music Supervisor, Nike (USA)
                         Patrick Joest, SVP Licensing and Marketing International, BMG (Germany)
                         Alex Lavery, Creative Director & Co-Founder, Pitch & Sync (UK)
                         Jeannette Perez, VP, Music for Brands & Advertising/Licensing, Sony Music
                         Entertainment (USA)

                         Presenter:
                         Richard Kirstein, Founding Partner, Resilient Music (UK)

                         The second category of this international competition rewards the best music
                         placement in an ad. See the finalists give their five-minute presentation in front of the
                         jury. The winner will be revealed at Visionary Monday.


15:50 > 16:10            Using Mobile Apps in Successful Direct-to-Fan Campaigns

Direct2Fan Camp          Speakers:
Riviera Hall             Michael Fiebach, Founder & CEO, Fame House – famehouse.net (USA)
                         Andrew Mains, COO, Mobile Roadie (USA)

                         Discover how marketers for such artists as Amanda Palmer, DJ Shadow and Pretty Lights
                         use mobile apps and marketing to supercharge direct-to-fan campaigns. This strategic
                         and data driven discussion will help you understand better the dos and don’ts of a
                         successful marketing campaign.




Sunday 27 January 2013
Programme subject to change                                                                                     25
16:10 > 17:00            Next Gen Retailers: The Real World Strikes Back!
                         In Association with IMPALA/WIN

Direct2Fan Camp          Speakers:
Riviera Hall             Kim Bayley, Director General, Entertainment Retailers Association (UK)
                         Martin Goldschmidt, Managing Director, Cooking Vinyl Group, Co-Founder, Essential
                         Music and Marketing (UK)
                         Michael Kurtz, President, The Department of Record Stores, Co-Founder, Record Store
                         Day (USA)
                         Kees van Weijen, Managing Partner, Rough Trade Distribution B.V. (Netherlands)

                         Moderator:
                         Dick Huey, Founder, Toolshed (USA)

                         In the last decade, we have witnessed the decline of brick-and-mortar music stores. The
                         convergence of online and offline retailers is now perceived as an opportunity for
                         growth, fostered by local communities of fans, innovative marketing strategies and a
                         passion for vinyl. Discover new approaches for physical retail distribution.

                         Followed by Meet the Speakers.


16:15 > 17:15            Does Sound Quality Matter in the Age of the MP3?

Classical                Speakers:
Discussion Lounge        Philip Hobbs, Chief Classical Producer, Linn Records (UK)
Riviera Hall             Steve Long, Managing Director, Signum Records (UK)

                         Moderator:
                         Andrew McGregor, Presenter, BBC Radio 3 (UK)

                         In an age where a growing number of people listen to MP3 files, what is the incentive
                         for pursuing maximum sound fidelity, and will mainstream listeners embrace those
                         advances?




Sunday 27 January 2013
Programme subject to change                                                                                   26
16:30 > 17:30            APIs, SDKs & NDAs: How to Play Effectively in a Very Competitive
                         Sandbox

Innovation Factory       Speakers:
Lérins Hall              Darryl Ballantyne, Founder & CEO, LyricFind (Canada)
                         Vincent Borel, Co-Founder, Business & Marketing, Webdoc (Switzerland)
                         Jason Peterson, CEO, ContentBridge (USA)
                         Marc Ruxin, Co-Founder & CEO, TastemakerX (USA)
                         J Sider, Founder & CEO, BandPage (USA)

                         Moderator:
                         Ted Cohen, Managing Partner, TAG Strategic (USA)

                         Can co-opetition really work? How is it achievable? The best path to fast-track
                         growth has been through a strong connection to a market success story. This hook-up
                         has been simplified through the use of APIs (Application Programming Interface),
                         economical bits of code that enable disparate programs to share and distribute
                         information. Have a look at how to 'plug in' to Spotify, Foursquare, Twitter and others:
                         where it works, where it breaks down and how to pivot when the sands shift.

                         Followed by Meet the Speakers.


16:30 > 17:30            Marketing – Driving the Uptake of Technology & Brands in Emerging
                         Markets

Midem Academy            Speaker:
Hall 01                  Catherine Lückhoff, Chief Business Development Officer, Bozza.mobi (South Africa)

                         Mobile penetration is driving new content ecosystems, especially for music and video in
                         emerging markets. What distribution mechanisms exist for local artists? Why should the
                         music industry care about local content and what are the brand opportunities?




Sunday 27 January 2013
Programme subject to change                                                                                    27
17:00 > 18:00            Artists Speak to Artists – Meet with Kellee Maize, Drunken Tiger & T

Direct2Fan Camp
Riviera Hall                                 Kellee Maize, Rapper & Songwriter, Founder, CEO & Creative
                                             Director, Näkturnal (USA)




                                             Drunken Tiger, Hip Hop Artist/Rapper (South Korea)




                                             T Yoon Mirae, Hip Hop/R&B Artist (South Korea)



                         Moderator:
                         Emily Gonneau, Founder & President, Unicum Management, Publishing & Consulting
                         (France)

                         Unsigned singer and songwriter Kellee Maize is the most downloaded female rapper on
                         Amazon and P2P networks, thanks to her Creative Commons license. Drunken Tiger is a
                         critically acclaimed Korean hip hop artist whose career debuted in 1999. His wife T is an
                         influential rapper in South Korea where she is known as the Queen of Soul. Don’t miss
                         this chance to ask them all your questions about their amazing career in hip hop music.


17:00 > 18:00            Meet the Countries: The UK Meets France
                         In Association with AIM & French Bureau Export

Networking Village       Boost your network! A unique opportunity for the French and UK players to meet
Level 01                 together and boost their business. Don’t miss out: places are limited and available on a
                         first-come, first-served basis.


17:30 > 17:50            How to Zazoo IT – Sponsored Session

Innovation Factory       Speaker:
Lérins Hall              Gil Blumenfeld, Founder & Co-CEO, Zazoo (Israel)

                         Check out the new exciting Zazoo music app, uniquely designed for both music fans and
                         artists. Music fans: get inside your favorite music videos for an interactive live
                         experience. Artists: find out how your customised Zazoo 'app' helps you reach the
                         broadest audience possible and never lose track of your fans.




Sunday 27 January 2013
Programme subject to change                                                                                     28
17:45 > 19:00            Press Conference – Press Event Sacem

Midem Academy            Speakers:
Hall 01                  Laurent Petitgirard, President of the Board of Directors, Sacem (France)
                         Jean-Noël Tronc, CEO, Sacem (France)

                         Estimate of collection results for 2012.


17:50 > 18:30            How French & Taiwan Superstars Are Paving the Way to Asia’s Largest
                         Market – Sponsored Session

Innovation Factory       Speakers:
Lérins Hall              Mark Berry, President, Attack Media Group (Canada)
                         Jean-Michel Jarre, Artist (France)
                         Iggy Strange-Dahl, Founder, The Kennel (Sweden)
                         Jolin Tsai, Artist (Taiwan)
                         Ed Yen, Chief Creative Officer, a-Peer Culture & Technology (Taiwan)
                         Bill Zang, VP, Shanghai Synergy Culture & Entertainment Group (China)

                         Moderator:
                         Eric de Fontenay, Founder, MusicDish China (USA)

                         The conference will feature industry experts and major artists Jean-Michel Jarre and
                         Jolin Tsai, presenting case studies of innovative technologies that enhance artists and
                         production companies' abilities to create and sell their work and products in the
                         Chinese and international market. The conference will highlight key business issues and
                         strategies – the "What", "Where" and "How" – of creating success in China's music
                         business.




Sunday 27 January 2013
Programme subject to change                                                                                   29
                               Monday 28 January 2013

09:30 > 11:00            Press Conference – CNV & Bureau Export: French Music Industry –
                         Export Results & Analysis

Blue Lounge              Speakers:
Hall 01                  Sophie Mercier, Director, Bureau Export (France)
                         Jacques Renard, Director, CNV (France)

                         Presentation by the CNV and the Bureau Export of the common survey results on
                         exports of French Recording & Live Music Industry.

                         Welcome breakfast from 09:30 in the Press Club.


10:00 > 11:00            Meet the Lawyers
                         In Association with the International Association of Entertainment Lawyers (IAEL)

Networking Village       Participants:
Hall 01                  Kerstin Backer, Lawyer, Lausen Rechtsanwaelte (Germany)
                         Ed Baden-Powell, Partner, Michael Simkins LLP (UK)
                         Ralf Kitzberger, Lawyer, Grub Frank Bahmann Schickhardt Englert (Germany)
                         Jens Krogh Petersen, Partner, Lett Law Firm (Denmark)
                         Eberhard Kromer, Executive Partner, SKW Schwarz (Germany)
                         Martin Lémery, Lawyer, Cabinet Gilles Vercken (France)
                         Fábio Pereira, Attorney, Veirano Advogados (Brazil)
                         Olivier Sasserath, Lawyer, Marx Van Ranst Vermeersch & Partners (Belgium)
                         Götz M. Schneider-Rothhaar, Specialist Lawyer IP and Media Law, Fuhrmann Wallenfels
                         Frankfurt Am Main Rechtsanwälte (Germany)
                         Wim Schreurs, Attorney, Ubilex (Belgium)

                         Specialist lawyers will be available for five-minute one-to-one consultations to provide
                         guidance on relevant topics ranging from copyright to contract. No need to book, just
                         turn-up! First come, first served.


10:00 > 11:00            Press Conference – Record Store Day / Disquaire Day 2013

Auditorium D             Speakers:
                         Daniel Glass, CEO, Glassnote Entertainment Group (USA)
                         David Godevais, Organiser, Disquaire Day, Director, CALIF (France)
                         Spencer Hickman, Organiser, Record Store Day (UK)
                         Michael Kurtz, President, The Department of Record Stores, Co-Founder, Record Store
                         Day (USA)

                         Today Record Store Day is the largest open source event in the world with over 1,600
                         indie record stores participating, thousands of artist events, and over 2 million people
                         celebrating. In France it is called « Le Disquaire Day ».




Monday 28 January 2013
Programme subject to change                                                                                    30
10:00 > 11:30            Partner’s Conference – The Future of Collective Rights Management:
                         How to Ensure Fair Competition to the Benefits of European Authors?
                         Presented by GEMA

Auditorium I             The German Music Authors' Society GEMA is holding a panel debate on the current
                         proposal from an EU Directive on Collective Rights Management, which will be of crucial
                         importance for the future of authors' societies and their members. Politicians, authors
                         and collecting societies will discuss how the future European legal framework should be
                         designed to allow for creativity to pay off in the digital age.


10:20 > 11:00            How to Get a VC Excited about Partnering with You

Innovation Factory       Speaker:
Lérins Hall              Larry Marcus, Managing Director, Walden Venture Capital (USA)

                         This session will present the investment approach and industry insights for the benefits
                         of entrepreneurs and operating executives, from a VC and specialist in digital
                         media/music point of view. Topics include: building the relationship, deal terms,
                         structure and dynamics, use of funds, pitfalls and key success factors an investor is
                         looking for, based on his experience backing companies in music, mobile, and
                         infrastructure including: Pandora, SoundHound, BandPage, Boombotix, Aarki, Glam and
                         more.


10:30 > 11:00            Breakfast

Visionary Monday         The perfect opportunity to meet with Visionary Monday attendees and to discuss the
Foyer Debussy            exciting programme of the day.
Auditorium
Level 1                  Sponsored by




10:30 > 10:40            Your Guide to the Day

Direct2Fan Camp          Speaker:
Riviera Hall             Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA)

                         Step in the Direct2Fan Camp to get an overview of the daily schedule of events, from an
                         artist manager viewpoint.


10:30 > 11:10            Brands, Bands & Content: How Access Became the New King

Brand Central            Speaker:
Riviera Hall             Anthony Robinson, President, Marketing Partnerships, International, Live Nation
                         Entertainment (UK)

                         For over a decade, acquiring content was the quest and benchmark of all successful
                         music partnerships, regardless of audience reach, buzz or benefit to artists. Over the last
                         five years, Live Nation has worked with numerous brand partners across the world to
                         prove how access has become a key consumer motivator, providing artists with new
                         marketing partners to directly benefit their live music careers.



Monday 28 January 2013
Programme subject to change                                                                                       31
10:40 > 11:10            D2F from A to Z – Publishing

Direct2Fan Camp          Speakers:
Riviera Hall             Justin Kalifowitz, President, Downtown Music Publishing (USA)
                         Mary Megan Peer, Managing Director & VP, Business Development, peermusic
                         (Argentina)

                         Moderator:
                         Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA)

                         Every morning at the Direct2Fan Camp, learn from professionals and experts how to
                         bring your music from the studio to the global stage. Today, discover how publishers are
                         incorporating direct-to-fan in their strategy.


11:00 > 11:05            Visionary Monday Opening Remarks

Visionary Monday         Presenter:
Debussy                  Ian C. Rogers, CEO, Topspin Media (USA)
Auditorium
Level 1                  The theme for Visionary Monday 2013 is: “Disruptive Creativity: Illuminate your
                         Business in a Competitive Marketplace”.
                         We are witnessing the rise of a generation of creative minds who are reinventing
                         entertainment in a new and exciting way. Whether from musicians, coders, marketers,
                         entrepreneurs or consumers, a disruptive mindset will bring a more collaborative
                         approach, and new opportunities, to your upcoming ventures.
                         Get ahead of the curve: learn how to thrive in this transforming music ecosystem,
                         straight from the pioneers of change.


11:00 > 12:00            Midem Hack Day – All the Hacks Unveiled!

Innovation Factory       Presenter:
Lérins Hall              Martyn Davies, Technology Advocate, Hacks & Bants (UK)

                         After 48 hours of hacking, Midem Hack Day’s 30 hackers will present live demos of the
                         apps they have built.


11:00 > 12:00            Revitalising the Back-Catalogue in the Digital Age

Classical                Speakers:
Discussion Lounge        Jonathan Gruber, Director, Ulysses Arts (UK)
Riviera Hall             Jerald Miller, Founder, Nu Jazz Entertainment (USA)

                         Moderator:
                         Andrew McGregor, Presenter, BBC Radio 3 (UK)

                         Many companies are sitting on treasure-troves in the form of rich back-catalogues. How
                         best to exploit their potential? This session will present different approaches to back-
                         catalogue management.




Monday 28 January 2013
Programme subject to change                                                                                    32
11:00 > 12:30            Press Conference – SNEP Annual Press Conference

Midem Academy            Speakers:
Hall 01                  Bertrand Burgalat, Founder, Disques Tricatel (France)
                         Thierry Chassagne, President, Warner Music France (France)
                         David El Sayegh, CEO, SNEP (France)
                         Eric Hauville, President, Pschent Music (France)
                         Denis Ladegaillerie, CEO, Believe Digital (France)
                         Stéphane Le Tavernier, President, Sony Music Entertainment (France)
                         Olivier Montfort, Chairman, EMI (France)
                         Pascal Nègre, President, Universal Music (France)
                         Yves Riesel, CEO, Abeille Musique (France)


11:05 > 11:45            Artists Leveraging Tech & Brands

Visionary Monday         Speakers:
Debussy                  Marcie Allen, President, MAC Presents (USA)
Auditorium               Lori Feldman, SVP Brand Partnerships & Commercial Licensing, Warner Bros Records
Level 1                  (USA)
                         Theophilus London, Rapper & Producer (Trinidad & Tobago)
                         Jyrki Rosenberg, VP & Global Head of Entertainment, Nokia (Finland)

                         Moderator:
                         Ian C. Rogers, CEO, Topspin Media (USA)

                         With mobile fast becoming the dominant platform for music enjoyment, a renewed
                         synergy has emerged between music makers, brands and technology companies.
                         Beyond sponsorship and traditional advertising, a new integrated marketing ecosystem
                         is emerging that brings together social media, live performance and the never ending
                         quest to promote new music. Understand the opportunities for your brand in this new
                         environment.


11:10 > 11:30            How to Embrace the Convergence of Digital Content – Sponsored Session

Direct2Fan Camp          Speaker:
Riviera Hall             Vince Bannon, Vice President of Entertainment Partnerships & Development, Getty
                         Images (USA)

                         Getty Images – the world's leading creator and distributor of digital content – will share
                         how they’ve embraced the convergence of multi-media content – from imagery to
                         music to video – and created a community of artists, including one of the world’s largest
                         UGC sites.




Monday 28 January 2013
Programme subject to change                                                                                      33
11:30 > 12:30            Artists Speak to Artists – Meet with Mark Hoppus

Direct2Fan Camp
Riviera Hall
                                             Mark Hoppus, Musician & Record Producer, Blink-182 (USA)



                         Mark Hoppus co-founded the pop punk trio Blink-182 in 1992 and has sold over 28
                         million albums. After a five-year hiatus, they released their first single in 2011 using fan
                         videos. Discover how they remain relevant with social media and don’t miss this chance
                         to network with your peers in the Direct2Fan Camp.


11:30 > 12:30            Winning Strategies to Approach Brands & Agencies

Brand Central            Speakers:
Riviera Hall             Jean-Christophe Bourgeois, General Manager, Sony/ATV Music Publishing (France)
                         Camille Hackney, SVP of Brand Partnerships/Commercial Licensing, Atlantic
                         Records (USA)
                         Seth Jackson, Managing Director, [PIAS] Media (UK)
                         Deborah Sztajnberg, CEO, Debs Consultoria (Brazil)

                         Moderator:
                         Daniel Glass, CEO, Glassnote Entertainment Group (USA)

                         Music is crucial for brands and agencies to capture audiences’ attention, but the music
                         industry needs innovative strategies to approach them. Learn from leading music
                         executives representing all sides of the business how to address these targets, and find
                         out what the winning strategies are.

                         Followed by Meet the Speakers.




Monday 28 January 2013
Programme subject to change                                                                                        34
11:30 > 12:30            Meet the License Providers
                         In Association with CISAC, the International Confederation of Societies of
                         Authors and Composers

Networking Village       Participants:
Hall 01                  Claude Amardeil, Head of Legal & Contractual Matters, Sacem (France)
                         Rumyana Bekyarova, Chief Operations Officer & Digital Rights Licensing, Musicautor
                         (Bulgaria)
                         Åsa Carild, International Licensing Manager, and Scott Farrant, International Director,
                         STIM (Sweden)
                         Caroline Champarnaud, Head of Phonographic & Digital Rights Department, Sacem
                         (France)
                         Yaniv Grady, MARCOM Director, ACUM (Israel)
                         Jani Jalonen, Head of Key Account Management & Online licensing, Teosto (Finland)
                         Ben McEwen, Director of Licensing, Broadcast & Online, PRS for Music (UK)
                         Cees van Rij, Director Media Licensing, SABAM (Belgium)
                         Kaare Struve, Head of Media & Broadcast Licensing, KODA (Denmark)
                         Fabian Zey, Licensing Manager, PAECOL (Germany)

                         Everything you need to know about licensing before launching your digital service. Meet
                         with licensing managers from authors’ societies around the world in a series of ten-
                         minute speed meetings. Don’t miss out: places are limited and available on a first-come,
                         first-served basis.


11:45 > 11:55            Insight – Music in the Age of Context

Visionary Monday         Speaker:
Debussy                  Robert Scoble, Startup Liaison Officer, Rackspace Hosting (USA)
Auditorium
Level 1                  The way we interact with online media and filter a constant flow of information is
                         evolving at a fast pace. Discover how wearable computing, sensors, big data, social, and
                         location will be mashed together to create products and experiences that will be highly
                         personalised and augment your life. And with an augmented life comes a new field of
                         business opportunities for music makers, advertisers and entrepreneurs.


11:55 > 12:20            Highlight – Discover the Winners of Midemlab 2013!

Visionary Monday         In presence of:
Debussy                  Fleur Pellerin, French Minister for SMEs, Innovation & Digital Economy (France)
Auditorium               Alexander Stubb, Finland’s Minister for European Affairs & Foreign Trade (Finland)
Level 1
                         Find out which winners the jury members chose after Midemlab pitch sessions in the
                         following categories: Music discovery, recommendation and creation; Marketing and
                         social engagement; Direct-to-consumer sales and content monetisation.




Monday 28 January 2013
Programme subject to change                                                                                    35
12:20 > 12:30            Insight – A Roadmap to Navigate Music Marketing

Visionary Monday         Speaker:
Debussy                  Marcus Taylor, Founder & Director, Venture Harbour (UK)
Auditorium
Level 1                  The rapid innovation in the marketing space is leaving many artists and industry
                         professionals overwhelmed. With so many options, it's no longer clear which services
                         should be used to promote new music. Discover why a roadmap is needed to help you
                         navigate this busy space, and how this might be achieved by looking at how other
                         industries are tackling a similar challenge. Marcus Taylor is the winner of the first
                         “Speak at Midem” competition, an international contest to source a creative under 30
                         speaker.


12:30 > 13:00            How to Keep Finland in Sync with the Times – Sponsored Session

Innovation Factory       Speakers:
Lérins Hall              JT Griffith, Music Supervisor, Nike (USA)
                         Tim Riley, VP, Music Affairs, Activision Blizzard (USA)
                         Alexander Stubb, Finland’s Minister for European Affairs & Foreign Trade (Finland)
                         Eero Tolppanen, A&R, Co-Owner, Elements Music (Finland)

                         Moderator:
                         Tuomo Tähtinen, Executive Director, Music Finland (Finland)

                         Music synchronization has been one of the fastest growing areas within the music
                         business in recent years. The panelists will discuss the possibilities for a country like
                         Finland to concentrate its efforts to sync music internationally.


13:00 > 15:00            Partner’s Conference – Electronic Music Day
                         Presented by IMS: International Music Summit
Midem Academy
Hall 01                  Speakers:
                         Ben Turner, Founder, Graphite, Co-Founder, International Music Summit (UK)
                         Kurosh Nasseri, Entertainment Lawyer (USA)

                         13:00-13:15 Interview: Ben Turner & Kurosh Nasseri unveil a trade body for electronic
                         music. It’s been a long time coming, but finally the global electronic music world has a
                         trade body aiming to represent your genre and your interests to the business world.
                         Protect your business, protect your genre!
                         Open Forum. Your chance to ask questions to the creators of this new body for
                         electronic music. How will it improve your business?
                         13:45-15:00 IMS presents Electronic Dance Music: What Next? Panel: Leading lights
                         from the global electronic industry debate the future of the genre at a critical time in its
                         growth including speakers from Beatport, Ultra Music, IMS and CAA.




Monday 28 January 2013
Programme subject to change                                                                                        36
14:00 > 15:00            Meet the Countries: Canada
                         In Association with CIMA

Networking Village       Speakers:
Level 01                 Asim Awesome Awan, Managing Director , Awesome / Ultra Music (Canada)
                         Kim Bingham, President, Mudgirl Music Group (Canada)
                         Peter Cardinali, President, Alma Records (Canada)
                         Irene Carroll, Founder & President, i see./ Irene Carroll ET Associates (Canada)
                         Andy Crosbie , Business Affairs, Sparks Music (Canada)
                         Sari Delmar, Founder & President, Audio Blood (Canada)
                         Chris Greenwood, Label Owner, Manafest Productions (Canada)
                         Christian Hurst, President, Granitewish Entertainment (Canada)
                         Tim Jones, Head, Label Relations & Artist Development, Pipe & Hat (Canada)
                         Stephane Lecuyer, CEO, Fullcc Music Group (Canada)

                         Boost your network! Meet with the Canadian players in a series of five-minute speed
                         meetings. Don’t miss out: places are limited and available on a first-come, first-served
                         basis.


14:30 > 15:00            Vision – Lang Lang, Classical Pianist

Visionary Monday
Debussy                                      Lang Lang, Classical Pianist (China)
Auditorium
Level 1


                         Interviewer:
                         Alice Tumler, TV Presenter (France/Austria)

                         Recognised in 2009 by Time magazine as one of the 100 most influential people in the
                         world and heralded by the New York Times as the “hottest artist on the classical music
                         planet”, Lang Lang takes the stage to explain how talent, technology and brand
                         partnerships exposed his music to a broader audience, while disrupting the classical
                         music world.


14:30 > 15:30            Music as Data-Informed Business

Innovation Factory       Speakers:
Lérins Hall              Chris Carey, Global Insight Director, EMI Music (UK)
                         Jakob Hüttel, Director of Legal & International, Koda (Denmark)
                         Jean Littolff, Managing Director, Nielsen Music, Nielsen (UK)
                         Alex White, Co-Founder & CEO, Next Big Sound (USA)

                         Moderator:
                         Paul Brindley, CEO, Music Ally (UK)

                         With the explosion of data, the music industry has shifted from gut instinct and opinion
                         to a data-informed business. Learn how to use data to better understand your
                         consumers and meet their expectations.




Monday 28 January 2013
Programme subject to change                                                                                    37
14:30 > 15:45            Licensing 101 for Artists & Labels Going Direct-to-Fan
                         In Association with the International Association of Entertainment Lawyers (IAEL)

Direct2Fan Camp          Speakers:
Riviera Hall             James Kendrick, Partner, Alter & Kendrick LLP (USA)
                         Eric Lauvaux, Partner, Nomos (France)
                         Tony Morris, Partner, Marriott Harrison (UK)
                         Philipp Plog, Partner, Field Fisher Waterhouse LLP (Germany)

                         In today's music business many are now taking a direct route to the fans. But
                         understanding the rights and rules that underpin licensing, old or new, is still vital. This
                         popular session helps the audience get to grips with core concepts in copyright but also
                         in trademarks and branding.

                         Followed by Meet the Speakers.


14:30 > 15:30            Activision Music Pitch Session

Brand Central            Speakers:
Riviera Hall             Tim Riley, VP, Music Affairs, Activision Blizzard (USA)
                         Brandon Young, Director, Music Affairs, Activision Blizzard (USA)

                         Win a chance to have your music featured in an Activision videogame! Songs are
                         considered for placement in an upcoming, unannounced Activision driving/racing game.
                         The selected tracks will be announced during the session.

                         Submissions were powered by Sonicbids.


15:00 > 15:10            Insight – Creativity Means Business

Visionary Monday         Speaker:
Debussy                  Rémi Babinet, Chairman & Global Creative Director, BETC, Managing Director, Havas
Auditorium               (France)
Level 1
                         For the last two decades, the music industry – like many others – has been driven by
                         marketing imperatives. Today, the quest for audience is greater than the quest for
                         talent. This isn't good for anyone, brands last of all. Only the defense of talent and a
                         deep commitment to creativity will generate audience and engagement, and thus
                         create long-term value and business for brands.




Monday 28 January 2013
Programme subject to change                                                                                        38
15:00 > 16:00            How to Make Digital Work for Classical Music

Classical                Speakers:
Discussion Lounge        Mickaël Arcos, Software Engineer, Abeille Musique (France)
Riviera Hall             Jim Selby, CEO, Naxos of America (USA)

                         Moderator:
                         James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK)

                         While some brave souls continue to make a great success of bricks-and-mortar retail,
                         most people now go online to find their music. In this session, we explore how to make
                         digital delivery work, how to leverage the “personal touch” and how to make
                         subscription services work.


15:00 > 16:00            Press Conference – Mission Lescure: The Proposals of SPEDIDAM

Blue Lounge              Speakers:
Hall 01                  Jean-Paul Bazin, CEO, SPEDIDAM (France)
                         Xavier Blanc, Director of Legal & International Affairs, SPEDIDAM (France)
                         François Lubrano, Director of Culture & Communication, SPEDIDAM (France)
                         François Nowak, President, SPEDIDAM (France)


15:10 > 15:30            Highlight – Discover the Winners of Midem Marketing Competition 2013!

Visionary Monday         Presenters:
Debussy                  Cliff Fluet, Partner, Media & Entertainment, Lewis Silkin (UK)
Auditorium               Richard Kirstein, Founding Partner, Resilient Music (UK)
Level 1
                         Following the pitch sessions on Brand Central, discover the winners of Midem
                         Marketing Competition, a contest rewarding the most creative and innovative use of
                         music or partnership with artists in a marketing campaign and the best music placement
                         in an ad/commercial.


15:15 > 16:15            Meet the Branding, Advertising & Sync Experts

Networking Village       Participants:
Hall 01                  Michiel Cremers, Head of Sonic Branding & Music Marketing, MassiveMusic
                         (Netherlands)
                         Rich Goldman, President, RipTide Music (USA)
                         JT Griffith, Music Supervisor, Nike (USA)
                         Steve Keller, CEO, iV / iV2 (USA/Germany)
                         Gabe McDonough, VP & Music Director, Leo Burnett (USA)
                         Josh Rabinowitz, SVP & Director of Music, Grey (USA)
                         Zoe Stainsby, Global Entertainment Music Marketing Manager, The Coca-Cola Company
                         (USA/UK)

                         Boost your network! Meet with specialists in branding, advertising and synchronisation
                         in a series of five-minute speed meetings. Don’t miss out: places are limited and
                         available on a first-come, first-served basis.




Monday 28 January 2013
Programme subject to change                                                                                  39
15:30 > 16:00            Vision – Towards a Connected Life

Visionary Monday
Debussy                                      TJ Kang, SVP Service Planning, Samsung Electronics (USA/South
Auditorium                                   Korea)
Level 1




                                             Paul Mascarenas, CTO, Ford (USA)




                         Interviewer:
                         Olivia Solon, Associate Editor, Wired (UK)

                         The entertainment industries are trying to cope with new technologies, which are
                         driving the pace of a never-ending reinvention. In order to make content, especially
                         music, more accessible and profitable, they search for new partners, such as high-tech
                         electronics or car manufacturers. Discover how connectedness is reshaping the way we
                         live, commute and communicate, and how it impacts the music business.


15:30 > 15:50            How to Communicate Efficiently along the Digital Supply Chain –
                         Sponsored Session

Innovation Factory       Speaker:
Lérins Hall              Niels Rump, DDEX Secretariat (USA)

                         Music is a high-volume-low-value game these days. DDEX develops standards to allow
                         companies to thrive in that environment. To be successful standards need to be simple
                         to implement and easy to maintain while still supporting rich business models. DDEX
                         bridges this gap with "profiles" which are explained in the session.


15:30 > 16:30            Music & Brands Case Study – Reebok ‘I am Classic’

Brand Central            Speakers:
Riviera Hall             Seth Jackson, Managing Director, [PIAS] Media (UK)
                         Orelsan, Artist & French Ambassador Reebok Classic (France)
                         Randy van Essen, Head of Marketing Lifestyle & Kids EMEA, Reebok (Netherlands)

                         Moderator:
                         Karim Fanous, Head of Research, Music Ally (UK)

                         Sportswear legend Reebok Classics partnered with five of their artist ambassadors to
                         deliver ‘I am Classic’, an incredible interactive Facebook connected music experience.
                         Discover the campaign in details and learn how to activate artists’ social media
                         audiences with an authentic message.




Monday 28 January 2013
Programme subject to change                                                                                  40
15:50 > 16:10            How to Build Greater Automation on DDEX Foundations – Sponsored
                         Session

Innovation Factory       Speaker:
Lérins Hall              Mark Isherwood, DDEX Secretariat (USA)

                         The DDEX standards are widely implemented across the digital supply chain. There
                         remains a considerable amount of inefficient and costly processing in the supply chain.
                         This session will look at DDEX's work plan for 2013 and beyond which will provide
                         standards enabling ever-greater automation, improved efficiency and reduced costs.


15:50 > 16:10            How to Work with MyCEB International Events Unit – Sponsored Session

Direct2Fan Camp          Speaker:
Riviera Hall             Tony Vishnu Nagamaiah, General Manager, International Events, Malaysia Convention
                         & Exhibition Bureau / MyCEB (Malaysia)

                         With the establishment of MyCEB International Events Unit in 2011 by the Ministry of
                         Tourism, the Malaysian government has taken an aggressive role to source and bid for
                         more international events to be hosted in Malaysia. The session will look into MyCEB’s
                         plans and extent of support given to international agents, promoters and event
                         organisers to organise events in Malaysia.


16:00 > 16:30            Networking Break

Visionary Monday         Enjoy this opportunity to connect with Visionary Monday’s participants and to boost
Foyer Debussy            your network.
Auditorium               Sponsored by
Level 1




16:00 > 17:00            Partner’s Conference – K-Pop Goes Global, so Get Involved!
                         Presented by Music Matters

Midem Academy            Speakers:
Hall 01                  Clayton Jin, Executive Director / President, Billboard South Korea (South Korea)
                         Drunken Tiger, Hip Hop Artist/Rapper (South Korea)
                         Anthony Zamecskowski, Head of Music, YouTube Asia Pacific (Hong Kong/China)

                         Moderator:
                         Jasper Donat, President, Music Matters (Hong Kong/China)

                         Even before PSY had mounted his imaginary horse and Gangnam was just a district in
                         Seoul, K-Pop had already taken the world by storm. The Korean wave is the result of a
                         well planned and executed fifteen-year strategy but how can international companies
                         work with the South Korean entertainment industry? Who are they, what are their
                         business models and what's coming next? Insight and strategies from the coalface of
                         the global music industry’s most exciting sector.




Monday 28 January 2013
Programme subject to change                                                                                   41
16:10 > 17:10            Tips for Entrepreneurs from the Best of BizSpark Startups

Innovation Factory       Speakers:
Lérins Hall              Stephan Jacquemot, Merging Business Team Lead, Microsoft (Germany)
                         Roxanne Varza, Startup Lover, Emerging Business Lead, Microsoft (France)

                         Every year, thousands of new startups join Microsoft's Bizspark program, including the
                         likes of ZocDoc, Doodle, Yammer, Eye-fi, Leetchi, Xobni, Loopt and more. We will be
                         sharing the advice and tips for entrepreneurs from some of the best-known BizSpark
                         companies from around the world – everything from how to raise money to how to hire
                         effectively.


16:10 > 17:00            Next Gen Labels: Beyond the Hype Factor

Direct2Fan Camp          Speakers:
Riviera Hall             Manu Barron, Founder & CEO, Savoir Faire (France)
                         John Cloud, Head of International & Creative Director Music Publishing, Playground
                         Music (Sweden)
                         Colin Daniels, Managing Director, Inertia Music (Australia)
                         Benjy Grinberg, President, Rostrum Records (USA)

                         Moderator:
                         Daniel Glass, CEO, Glassnote Entertainment Group (USA)

                         Learn how to turn a music company into a powerhouse for emerging talent, and a
                         vibrant hub for artist development, from some of the hottest labels. Driven by
                         innovation and partnerships, these labels are creating a successful entrepreneurial
                         endeavour, thriving as iconic brands among the new music ecosystem.

                         Followed by Meet the Speakers.


16:15 > 17:15            Targeted PR: Hitting the Bull’s Eye

Classical                Speakers:
Discussion Lounge        Stephen Lumsden, Managing Director, Intermusica (UK)
Riviera Hall             Simon Millward, Director, Albion Media (UK)

                         Moderator:
                         James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK)

                         Making a great recording isn’t enough to guarantee sales. You need a story. Drawing on
                         the experience of two leading professionals, we will explore how to get the message
                         across, how much the artist needs to be involved and how to use new avenues to
                         achieve exposure.




Monday 28 January 2013
Programme subject to change                                                                                  42
16:30 > 17:30            Meet the Countries: Nordic (Denmark, Finland & Norway)
                         In Association with Nordic Pavilion

Networking Village       Participants:
Hall 01                  Lotte Aagaard, Creative Manager, TG-Management//Publishing (Denmark)
                         Bjørnar Bakke, Manager, Siwu Music (Norway)
                         Anssi Lähteenoja, Producer, Queen Gambit Laboratoires (Finland)
                         Ann Slangar, Managing Director, A&R, Sugar Publishing House (Finland)
                         Bent Ivar Tversland, CEO, Ghost Town Artist (Norway)
                         Thomas Westerberg, CMO, SongHi Entertainment (Finland)
                         Manfred Zähringer, President, Iceberg Music Group (Denmark)

                         Boost your network! Meet with the Nordic players in a series of five-minute speed
                         meetings. Don’t miss out: places are limited and available on a first-come, first-served
                         basis.


16:30 > 17:00            Vision – John Hayes, American Express

Visionary Monday
Debussy
Auditorium                                   John Hayes, Chief Marketing Officer, American Express (USA)
Level 1


                         Interviewer:
                         Bill Werde, Editorial Director, Billboard (USA)

                         Brands increasingly understand that partnerships with the music industry can deliver
                         meaningful business results. American Express uses partnerships with talented artists,
                         the music industry and leading digital partners to drive music sales, fan immersion and
                         brand relevance. American Express’ Chief Marketing Officer John Hayes will share his
                         insights on the brand’s long legacy partnering with the music industry, its innovative
                         “American Express Unstaged” live streamed concert series and how he uses the music
                         industry to help build a brand.


16:50 > 17:50            Music & Brands Case Study – Heineken International Presents Sensation
                         in Asia

Brand Central            Speakers:
Riviera Hall             Joost Geurts, Global Sponsorship Manager, Global Commerce, Heineken International
                         (Netherlands)
                         Michael Hekking, Marketing Director, Sensation International (Netherlands)

                         Moderator:
                         Michiel Cremers, Head of Sonic Branding & Music Marketing, MassiveMusic
                         (Netherlands)

                         As a presenting partner of ID&T, Heineken International brought world’s leading dance
                         event, Sensation, to Southeast Asia. Discover Heineken International’s music
                         strategy, co-created with Massive Music, and how both this partnership and the music
                         activation at Sensation dance events in Asia fit into this strategy.




Monday 28 January 2013
Programme subject to change                                                                                    43
17:00 > 17:10            Insight – Coding & Music

Visionary Monday         Speaker:
Debussy                  Peter Gregson, Composer, Cellist & Founder, Electric Creative CoLab (UK)
Auditorium
Level 1                  Fruitful and innovative collaborations between developers, artists and businesses have
                         redefined the role of music in our culture. At the intersection of art and data, a whole
                         new continent of disruptive creativity is emerging. Are you ready for the era of artist-
                         driven technology?


17:00 > 18:00            Artists Speak to Artists – Meet with Timati

Direct2Fan Camp
Riviera Hall
                                             Timati, Rapper, Producer, Founder & CEO, Black Star (Russia)




                         Timati, rapper, businessman, record producer and founder of music label Black Star, is
                         the most successful Russian hip hop artist. Over the past few years, he managed to
                         reach a global music market and to become a leader of the European hit parades thanks
                         to his collaborations with Snoop Dogg, Puff Daddy and Eve among others. Don’t miss
                         this opportunity to ask him everything about starting-up your own music business.


17:00 > 18:00            Partner’s Conference – Discover Signmark, Finnish Deaf Rapper

Nordic Pavilion          Speakers:
L 1.02                   Signmark, Rapper & Singer (Finland)
                         Alexander Stubb, Finland’s Minister for European Affairs & Foreign Trade (Finland)
                         Paavo Arhinmaki, Minister of Culture & Sport (Finland)

                         Two tracks performance by Rapper Signmark and followed by the Finnish Happy Hour.


17:10 > 18:10            Debate – How the Music Industry Manages Innovation

Visionary Monday         Speakers:
Debussy                  Robert Ashcroft, CEO, PRS for Music (UK)
Auditorium               Rolf Budde, President, Budde Music (Germany)
Level 1                  Mark Hoppus, Musician & Record Producer, Blink-182 (USA)
                         Johan Lagerlöf, CEO, X5 Music (Sweden)
                         Steve Rennie, Manager of Incubus, Host & Founder, Renman Music and Business (USA)
                         Jean-Noël Tronc, CEO, Sacem (France)

                         Moderator:
                         Helienne Lindvall, Songwriter & Columnist, The Guardian (Sweden)

                         In the music industry, as in many other industries, innovation generates controversy.
                         New products and technologies, whether streaming, cloud-based or mobile apps,
                         arouse excitement, frustration or fear. This debate highlights the perspectives of music
                         makers, rights owners and collecting societies on the capacity of the music industry to
                         embrace disruption and leverage this creative renaissance.



Monday 28 January 2013
Programme subject to change                                                                                    44
18:10                    Closing Performance & Remarks

Visionary Monday         Performer:
Debussy                  Paul D. Miller, aka DJ Spooky, Composer, Multimedia Artist and Writer (USA)
Auditorium
Level 1                  Closing remarks:
                         Ian C. Rogers, CEO, Topspin Media (USA)




Monday 28 January 2013
Programme subject to change                                                                            45
                               Tuesday 29 January 2013

10:00 > 11:00            Meet the Countries: Argentina

Networking Village       Participants:
Hall 01                  Marcelo Canzani, Project Manager, DBN (Argentina)
                         Matias Castro, Project Manager, DBN (Argentina)
                         Mercedes Conte, Project Manager, Grupo VI-DA (Argentina)
                         Walter Fresco, Project Manager, Leader Music (Argentina)
                         Silvana Mazzachera, Lawyer Consultant, AADI CAPIF (Argentina)
                         Pablo Quadri, Music and Entertainment Expert, Ministerio de Relaciones Exteriores y
                         Culto-Unidad de Promocion de Bienes Audiovisuales y Culturales (Argentina)
                         Romina Querzoli, Pavilion Manager Argentina, Fundacion Export.ar (Argentina)
                         Dario Sedeño, Project Manager, Distribuidora Lef (Argentina)
                         Laura Tesoriero, Owner, EPSA Music (Argentina)

                         Boost your network! Meet with the Argentinean players in a series of five-minute speed
                         meetings. Don’t miss out: places are limited and available on a first-come, first-served
                         basis.


10:00 > 11:00            Partner’s Conference – Need a Loan? How Europe Might Be Able to Help

                         Speakers:
Auditorium I             Silvia Manca, Product Development Manager, European Investment Fund (Luxemburg)
                         Jonas Sjöström, CEO, Playground Music Scandinavia, Chairman, IMPALA (Sweden)
                         Richard Skinner, Senior Commercial Banker, Media Banking Office, Coutts Bank (UK)
                         Bronagh Walton, Policy Officer – MEDIA, DG for Education & Culture, European
                         Commission (Belgium)
                         Kees van Weijen, Managing Partner, Rough Trade Distribution B.V., President, STOMP
                         (Netherlands)

                         Moderator:
                         Helen Smith, Executive Chair, IMPALA (Belgium)

                         As part of its new budget, the European Commission proposes to establish a new loan
                         guarantee facility to help music and other creative actors overcome existing difficulties in
                         accessing finance. More than €210 million could be allocated to this instrument, which is
                         expected to make up to €1 billion available in bank loans. The new scheme would work
                         by providing guarantees to financial intermediaries granting loans.




Tuesday 29 January 2013
Programme subject to change                                                                                       46
10:30 > 11:30            Where to Find Innovation in Mobile Music

Innovation Factory       Speakers:
Lérins Hall              Heidi Browning, SVP, Strategic Solutions, Pandora (USA)
                         Phil Chen, Head of Global Content Division, HTC (Taiwan)
                         Abraham Jo, CEO MelOn Indonesia, SK Planet (South Korea)
                         Francis Keeling, Global Head of Digital Business, Universal Music Group (UK)

                         Moderator:
                         Ralph Simon, CEO, The Mobilium Advisory Group, Chairman Emeritus & Founder,
                         Mobile Entertainment Forum – Americas (USA)

                         Mobile changed how we interact with music, from the device we use to play it, to the
                         models of music consumption that exist. Discover the unlimited opportunities that
                         mobile offers in terms of producing, sharing and publishing music.

                         Followed by Meet the Speakers.


10:30 > 10:40            Your Guide to the Day

Direct2Fan Camp          Speaker:
Riviera Hall             Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA)

                         Step in the Direct2Fan Camp to get an overview of the daily schedule of events, from an
                         artist manager viewpoint.


10:30 > 11:10            Brand Entertainment & Music: Value Creation for Brands
                         In Association with Brand Entertainment & Contents Summit (BECS)

Brand Central            Speaker:
Riviera Hall             Christian Cappe, Founder & CEO, Cristal Festival (France)

                         What have been the best success stories between brands & music over the last years?
                         Discover the 2012’s best winning brand entertainment cases at the Cristal Festival and
                         the BEC Summit, and how to create value for brands and embrace talents to work with
                         brands on creative content.


10:30 > 10:50            Conversation with Willard Ahdritz, Kobalt Music Group

Conference Room
Hall 01                                      Speaker:
                                             Willard Ahdritz, Founder & CEO, Kobalt Music Group (UK/Sweden)



                         Interviewer:
                         Bill Werde, Editorial Director, Billboard Magazine (USA)

                         The founder and CEO of one of the most innovative music publishing and services
                         companies discusses the opportunities and challenges facing music publishers. Kobalt
                         has developed business models that better service the needs of songwriters and right
                         holders in today’s increasingly complex landscape of online music consumption.



Tuesday 29 January 2013
Programme subject to change                                                                                   47
10:30 > 11:30            Music Industry 101 – Traditional & New Revenue Streams
                         In Association with Berklee College of Music

Midem Academy            Speaker:
Hall 01                  Emilien Moyon, Assistant Professor, Berklee College of Music – Valencia (Spain)

                         It is now essential for music makers and right owners to diversify revenue sources in
                         order to pursue a successful career and build sustainable businesses. Discover what the
                         different revenue streams are and how they can be developed. Learn how to generate
                         alternative incomes and disrupt the industry's business models, from ad-supported
                         models to the 360 ones.


10:30 > 11:30            Press Conference – Midem 2013 Overview

Blue Lounge              Host:
Hall 01                  Roxanne Frias, Press Conferences Moderator (France)

                         Wrap-up Midem 2013 in presence of Bruno Crolot, Midem Director, and clients.


10:40 > 11:10            D2F from A to Z – Promotion

Direct2Fan Camp          Speaker:
Riviera Hall             Glenn Miller, Digital Strategy & Marketing, Creative Artists Agency (USA)

                         Every morning at the Direct2Fan Camp, learn from professionals and experts how to
                         bring your music from the studio to the global stage. Today, discover how to enhance
                         your promotion process using a successful direct-to-fan strategy.




Tuesday 29 January 2013
Programme subject to change                                                                                  48
10:50 > 11:40            GRD, it’s Started!
                         In Association with CISAC, the International Confederation of Societies of Authors
                         and Composers, and ICMP, The Global Voice of Music Publishing

Conference Room          Speakers:
Hall 01                  Jackie Alway, Director of Legal & Business Affairs International, Universal Music
                         Publishing (UK)
                         Michael Battiston, Vice President, International Business Development, ASCAP (USA)
                         Alfons Karabuda, Executive Chairman, ECSA (Belgium)
                         Thimo Prziklang, Director of Corporate Development, GEMA (Germany)
                         Pekka Sipilä, Executive Director, Finnish Music Publishers Association (Finland)
                         Sami Valkonen, Head of International Music Licensing, Google Play, Google (USA)

                         Moderator:
                         Stephen Navin, Chief Executive, Music Publishers Association (UK)

                         What we've been talking about... forever, a single global, authoritative database
                         containing accurate information on musical works – the GRD (Global Repertoire
                         Database) – will be just that when it is finished, providing vital data to authors’ societies,
                         music publishers, creators and digital service providers. The GRD, essential for today’s
                         digital economy, is underway and we are asking one year after the launch of the scoping
                         study: how far has the GRD come? What are the next stages before its implementation?
                         How will the GRD affect you and everyone in the industry? Join us for an update panel
                         and again at the World Creators Summit in June 2013.

                         Followed by Meet the Speakers.


11:00 > 12:00            Cutting Out the Middleman

Classical                Speaker:
Discussion Lounge        John Kieser, General Manager, San Francisco Symphony (USA)
Riviera Hall
                         Moderator:
                         James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK)

                         Social networks provide unparalleled access to music-lovers. How can we maximise its
                         effect for ensembles and organisations?


11:30 > 12:30            Artists Speak to Artists – Meet with Jamal Edwards

Direct2Fan Camp
Riviera Hall                                  Jamal Edwards, Founder & CEO, SB.TV Global Ltd. (UK)




                         21-year-old Internet entrepreneur and record producer Jamal Edwards is depicted as the
                         new Simon Cowell. With over 150M plays, his YouTube channel SB.TV is considered as
                         the leading online youth broadcaster in the UK. Discover what it is like to work with
                         artists from a filmmaker viewpoint, and how to leverage social media and video
                         promotion to break new talents.




Tuesday 29 January 2013
Programme subject to change                                                                                         49
11:30 > 12:30            Music & Brands Case Study – The Ford Experience: Bands in Transit

Brand Central            Speakers:
Riviera Hall             Tim Dellow, Creative Director, LoveLive (UK)
                         Rob Smith, Managing Partner, Ogilvy & Mather (UK)

                         Brands’ awareness of the importance of music in building identity and connection with
                         their audience isn’t a new thing. What is becoming more prevalent in recent times is the
                         emergence of brands that are building initiatives to support creativity, to nurture and
                         grow independent musical talent and provide bespokely curated platforms for mutual
                         exposure, aided by the growing availability of technology to implement these initiatives.
                         Ogilvy and LoveLive will talk about building ongoing communications between brands,
                         artists and their fans, with a case study on Ford’s Bands In Transit.


11:30 > 12:30            Marketing – Purpose Driven Marketing for Artists & Labels
                         In Association with Berklee College of Music

Midem Academy            Speaker:
Hall 01                  George Howard, Associate Professor, Berklee College of Music, COO, Wolfgang’s Vault,
                         Concert Vault, Daytrotter, Paste Magazine (USA)

                         We are all familiar with the traditional idea of how marketers must present distinct
                         competitive advantage for their releases, artists, or services. To succeed today, they
                         must define and present their purpose, combining it with traditional competitive
                         advantage. Learn how to identify and market your business’ purpose, with concrete
                         examples and tactics for sustainable success.


11:30 > 12:30            Meet the Independents
                         In Association with IMPALA/WIN

Networking Village       Participants:
Hall 01                  Caroline Bottomley, Company Director, Radar Music Videos Ltd (UK)
                         Tom Deakin, Membership Manager, Merlin (Netherlands)
                         Didier Gosset, Communication & Membership Manager, IMPALA (Belgium)
                         Asher Halle, Founder, Green Pepper Junction (UK)
                         Jörg Heidemann, Communication Manager, VUT (Germany)
                         Dick Huey, Founder, Toolshed (USA)
                         Wally Van Middendorp, Head of European Office, Eleven Seven Music Group (USA)
                         Noemi Planas, Head of Digital, Acuarela (Spain)
                         Horst WeindenMüller, CEO, !K7 (Germany)

                         Boost your network! Meet with indie labels in a series of five-minute speed meetings.
                         Don’t miss out: places are limited and available on a first-come, first-served basis.




Tuesday 29 January 2013
Programme subject to change                                                                                    50
11:50 > 12:30            Collective Rights Management in Europe
                         In Association with CISAC, the International Confederation of Societies of Authors
                         and Composers and ICMP, The Global Voice of Music Publishing

Conference Room          Speakers:
Hall 01                  Jane Dyball, SVP International Legal & Business Affairs, Warner / Chappell Music (UK)
                         Maria Martin-Prat, Head of Copyright Unit, DG Internal Market and Services, European
                         Commission (Belgium)
                         András Szinger, Director General, ARTISJUS, Board Member, CISAC (Hungary)
                         More speakers to be announced soon.

                         Collective rights management in Europe is facing new challenges and opportunities in the
                         form of technological developments and changing mode of consumptions. The new
                         draft Directive on collective rights management put forward by the European
                         Commission aims to harmonise the market, raise standards on transparency, governance
                         and accountability of collective management societies in Europe and will encourage and
                         facilitate licensing of musical works for online use. Find out all about the Directive and
                         how it affects composers, songwriters, publishers, authors’ societies, users and
                         consumers.


12:00 > 13:00            Midem 2013: The Wrap

Innovation Factory       Speakers:
Lérins Hall              Lucy Blair, Digital Marketing Manager, Ministry of Sound (UK)
                         Martin Bryant, Managing Editor, The Next Web (UK)
                         Emily Gonneau, Founder & President, Unicum Management, Publishing & Consulting
                         (France)

                         Moderator:
                         James Martin, Community Manager, Reed MIDEM (France)

                         The lowdown on Midem’s hottest business trends, from a select panel of music, tech and
                         brand experts. This panel will give an insightful and objective summary of how the
                         industry moved forwards at Midem.


12:00 > 13:00            What is the Publisher’s Role in the Life of a New Composition?

Classical                Speaker:
Discussion Lounge        Chris Butler, COO & Head of Publishing, Music Sales Group (UK)
Riviera Hall
                         Moderator:
                         James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK)

                         We will explore the importance of balancing the composer's reward with making
                         performance and recording viable for the recording company.




Tuesday 29 January 2013
Programme subject to change                                                                                     51
14:30 > 15:45            Understanding International Digital Music Licensing
                         In Association with the International Association of Entertainment Lawyers (IAEL)

Innovation Factory       Speakers:
Lérins Hall              Marc Jacobson, Lawyer, Law Offices of Marc Jacobson, P.C. (USA)
                         Jeff Liebenson, President of the IAEL, Liebeson Law (USA)
                         Tim Renner, Founder, Motor Entertainment (Germany)
                         John Simson, Of Counsel, Lommen Abdo P.A. (USA)

                         How can you safely navigate the international digital licensing landscape? It is an often
                         complex mix of masters, publishing, neighbouring and artists' rights with different
                         approaches in different markets, whether you are clearing rights or collecting moneys.
                         This workshop will provide a roadmap for anyone setting out on the international
                         licensing trail.

                         Followed by Meet the Speakers.


14:30 > 15:45            Music Video Strategies Workshop

Direct2Fan Camp          Speakers:
Riviera Hall             Eric Mackay, Director Business Development & Business Affairs, VEVO (UK)
                         Connie Meade, Label Manager, Infectious Music (UK)
                         Stephen O’Regan, Founder, BalconyTV.Com (Ireland)
                         Patrick Ross, Head of Digital Marketing, AWAL & Kobalt Label Services (UK)

                         Moderator:
                         Caroline Bottomley, Company Director, Radar Music Videos Ltd (UK)

                         What strategies do you need to successfully monetise and promote tracks with music
                         videos? Do the needs of promotion and monetisation conflict? What do publishers and
                         curators want from music videos? Get best practices and practical insights for managing
                         your digital assets, from leaders in the growing field of video strategy.

                         Followed by Meet the Speakers.


14:30 > 15:30            Grey Music Pitch Session

Brand Central            Speaker:
Riviera Hall             Josh Rabinowitz, SVP & Director of Music, Grey (USA)

                         Win a chance to have your music featured in a Red Lobster ad campaign. Red Lobster, a
                         uniquely American seafood restaurant who brought seafood to the masses in 1968, is
                         looking for great instrumental music tracks to potentially use in their US TV and web
                         advertising. The selected tracks will be announced during the session.

                         Submissions were powered by Sonicbids.




Tuesday 29 January 2013
Programme subject to change                                                                                    52
14:30 > 15:30            Entrepreneurship – Creative Innovation & Change Management in the
                         Music Business
                         In Association with Berlin School of Creative Leadership

Midem Academy            Speaker:
Hall 01                  Axel Quack, VP of Innovation Management, Pixelpark (Germany)

                         Innovation has the capacity to empower personal creativity and business
                         competitiveness. Some music companies succeed because they capitalise on
                         unconventional and innovative strategies which, while not making sense in the context
                         of their competitors, are winning. Learn how your business can change fast enough to
                         stay innovative and how hacking your organisation can infuse this strategy.


15:30 > 16:30            Marketing – Discovering, Developing, and Breaking New Talent
                         In Association with Sciences Po

Midem Academy            Speaker:
Hall 01                  Wladimir Pandolfo, A&R, Warner Music (France)

                         Reality television programmes, social networks and 360 deals have definitively changed
                         the way upcoming acts are being discovered and exposed to potential fans. Artists need
                         to be ready to rise to the challenge, as early as possible, for both promotion and live
                         performances. Learn what it takes to catch a top A&R's attention and discover how to
                         turn your music into the next global phenomenon.




Tuesday 29 January 2013
Programme subject to change                                                                                  53
Midem thanks its sponsors and partners

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                                         54
Supporting Partners




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