Business Plan Innovations in Entrepreneurship, Inc.

“Starting a business is more than a means for a person to get ahead. It is a primary means of bringing innovations to market, putting them into practical use, and producing economic growth… The American economy has thrived through entrepreneurship; the future of many regions and countries depends on the ability to promote and sustain it.” Kauffman Thoughtbook 2004 Johnson County Community College Winner, 2003 Kansas Award for Excellence How JCCC Does Entrepreneurship Bridging the Credit/Noncredit Gap Entrepreneurship at JCCC Partners • Donna Duffey – Professor and Career Program Facilitator • Cheri Streeter – Director Small Business Development Center 10/11/04 Johnson County Community College, Overland Park, Kansas 3 Entrepreneurship at JCCC Supporters • Dr. Charles J. Carlsen, President • Dr. Dan Radakovich, Executive Vice President Academic Affairs • Dr. Sally Winship, Vice President, Continuing Education and Community Services • Dr. Jim Williams, Dean, Business and Technology • Julie Haas, Director College Information and Publications 10/11/04 Johnson County Community College, Overland Park, Kansas 4 Entrepreneurship at JCCC Advisory Board • • • • Entrepreneurs (2) Attorneys (2) Management consultant Local high school business curriculum coordinator • Kauffman Foundation representative • Professor emeritus 10/11/04 Johnson County Community College, Overland Park, Kansas 5 Entrepreneurship at JCCC Business Plan • Evolution of Entrepreneurship at JCCC • SWOT Analysis • Opportunity Identification • Action Plan – – – – 10/11/04 Curriculum Development Human Resources Administration Marketing Johnson County Community College, Overland Park, Kansas 6 Entrepreneurship at JCCC Evolution • 1969 - Entrepreneurship part of JCCC since inception • 1983 - SBDC established • 1991 - Needs Assessment • 1992 - Birth of Associate Degree program in Business Entrepreneurship 10/11/04 Johnson County Community College, Overland Park, Kansas 7 Entrepreneurship at JCCC Evolution • 1994 - Added 2 certificate programs • 1996 - Added 30+ SBDC workshops • 2002 - Kauffman Collegiate Entrepreneurship Network Grant • 2003 - Increased SBDC workshops to 60+ • 2004 - Added 5 entrepreneurship credit courses - Kauffman Workshop Grant - 11 Program-Specific Certificate Programs 10/11/04 Johnson County Community College, Overland Park, Kansas 8 Entrepreneurship at JCCC SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats 10/11/04 Johnson County Community College, Overland Park, Kansas 9 Entrepreneurship at JCCC Strengths • Well-established and respected institution • Well-established and respected curriculum • Well-established and respected SBDC serving 400+ clients annually • 50+ career programs generating graduates with marketable skills • 60+ noncredit workshops for 800+ attendees annually 10/11/04 Johnson County Community College, Overland Park, Kansas 10 Entrepreneurship at JCCC Weaknesses • Customer confusion/complaints • Overlapping services/no crossmarketing • Customer demand exceeding resources – Faculty & Consultants – Classrooms – Administration 10/11/04 Johnson County Community College, Overland Park, Kansas 11 Entrepreneurship at JCCC Opportunities • Increase credit and noncredit course revenue – Weave entrepreneurship throughout JCCC – Market internally – Cross marketing • Efficient utilization of faculty, classrooms, and marketing and administrative support – Create synergy 10/11/04 Johnson County Community College, Overland Park, Kansas 12 Entrepreneurship at JCCC Opportunities • Increase enrollments – Improve customer service • Improve sustainability and profit potential of entrepreneurial ventures 10/11/04 Johnson County Community College, Overland Park, Kansas 13 Innovative Entrepreneurship, Inc. Threats • Faculty opposition • Noncredit student lack of interest • Credit student lack of interest • Administrative obstacles 10/11/04 Johnson County Community College, Overland Park, Kansas 14 Entrepreneurship at JCCC Conclusions of SWOT Analysis • Yes – interest in expansion of entrepreneurial programming • Yes – credit and noncredit can coexist and partner • Yes – opportunities exceed obstacles 10/11/04 Johnson County Community College, Overland Park, Kansas 15 Entrepreneurship at JCCC Strategic Theme 3 Steps to Entrepreneurial Success at JCCC 1. Master a skill via a career program 2. Add entrepreneurial credit courses to acquire business acumen 3. Participate in one-on-one counseling and workshops offered by the SBDC 10/11/04 Johnson County Community College, Overland Park, Kansas 16 Entrepreneurship at JCCC Action Plan • Curriculum Development • Administration • Human Resources • Marketing 10/11/04 Johnson County Community College, Overland Park, Kansas 17 Entrepreneurship at JCCC Curriculum Development • New courses • New certificates • New workshops 10/11/04 Johnson County Community College, Overland Park, Kansas 18 Entrepreneurship at JCCC Administration • Scheduling • Expanded formats • Combining credit and noncredit sections • Information dissemination via crossmarketing 10/11/04 Johnson County Community College, Overland Park, Kansas 19 Entrepreneurship at JCCC Human Resources • 9 Adjunct professors – Practicing entrepreneurs • 3 Business consultants – Experienced entrepreneurs • Marketing support staff • JCCC counselor liaison • SBDC administrative support staff 10/11/04 Johnson County Community College, Overland Park, Kansas 20 Entrepreneurship at JCCC Marketing Plan • Internal Target Markets • External Target Markets 10/11/04 Johnson County Community College, Overland Park, Kansas 21 Entrepreneurship at JCCC Target Markets – Internal • JCCC Faculty – Career Path Program • JCCC Counseling Staff • JCCC Staff Development Department 10/11/04 Johnson County Community College, Overland Park, Kansas 22 Entrepreneurship at JCCC 10/11/04 Johnson County Community College, Overland Park, Kansas 23 Entrepreneurship at JCCC Target Markets- External • • • • • • Business Entrepreneurship Students Credit Career Program Students Prospective Small Business Owners Existing Business Owners Community State and Local Economic Development Agencies Johnson County Community College, Overland Park, Kansas 24 10/11/04 Entrepreneurship at JCCC 10/11/04 Johnson County Community College, Overland Park, Kansas 25 Entrepreneurship at JCCC Success Indicators • Expanded number of sections of Business Entrepreneurship courses • Increase in noncredit students in credit structured curriculum 10/11/04 • Increase in entrepreneurship degree seekers • More accessibility to all students, i.e., times, days, etc. 26 Johnson County Community College, Overland Park, Kansas Entrepreneurship at JCCC Growth in Entrepreneurship Degree Programs SEMESTER STUDENTS Spring ’02 Fall ’02 Spring ’03 Fall ’03 Spring ’04 Fall ’04 10/11/04 75 89 88* 104 125 133** *beginning of 3 Steps marketing campaign **51% increase in “intent to graduate” Johnson County Community College, Overland Park, Kansas 27 Entrepreneurship at JCCC Success Indicators • Reduced customer confusion • Reduced customer complaints • Positive feedback from instructors • Enhanced reputation community and peers 10/11/04 Johnson County Community College, Overland Park, Kansas 28 Entrepreneurship at JCCC Next Steps • Marketing – – Identify New Target Markets Cross-Marketing Plan • Continue relationship with funding partners – – Kauffman Foundation Seek additional funding options • Continuous improvement of course offerings • Develop other certificate programs • Develop funding opportunities with local entrepreneurs 10/11/04 Johnson County Community College, Overland Park, Kansas 29 Entrepreneurship at JCCC Next Steps • Give Back – Share the knowledge and experience • Local and state organizations • Economic development organizations • Professional organizations 10/11/04 Johnson County Community College, Overland Park, Kansas 30 Entrepreneurship at JCCC Questions??? Weaving Entrepreneurship Throughout JCCC 10/11/04 Johnson County Community College, Overland Park, Kansas 31