SFCC Graphic and Web Design Update
Volume 1 Spring 2006
SFCC Students Win Ad Awards
Thirteen students at Spokane Falls Community College took home ADDY
awards at the student designer competition sponsored by the Spokane
•Gold medal and Best of Division, collateral he new Student ADDY Awards have an
material/Poster: Karli Fairbanks abbreviated set of categories that cover all major
•Gold medal, sales promotion packaging: Travis aspects of the advertising and design industry.
Flory, Brenda Wilson This structure provides a competitive framework and
•Silver medal, sales promotion packaging: Kenneth allows students to showcase their talent. The work is
Brewer, Kraig Kochel, Anna Morgan, Jesse held to the high creative standards established by the
Scheller, Trista Soto existing ADDY Awards. The new national program
parallels the existing three-tiered professional ADDY
•Silver medals, direct marketing: Anna Morgan, Jesse Awards competition and offers a $1,000 cash prize for
Scheller the National Student “Best of Show” winning entrant.
•Silver medal, interactive media / online advertising:
Austin Anderson All Silver and Gold winners are forwarded to the
•Silver medal, editorial design: Stefani Currer District competition comprised of Washington,
Oregon, Idaho, Montana, and Alaska. They are
judged against specific criteria defined for our region.
The following students won awards at the District Level
All Gold District winners are then forwarded to the
(Alaska, Oregon, Washington, Idaho and Montana):
National ADDY competition. Anna Morgan’s
•Silver Award: Trista Soto for her package design
•Silver Award: Leah Mow and Stefani Currer for the invitation is going to
Wire Harp the National ADDY
•Silver Award: Anna Morgan for her package design Competition.
•Gold Award: Anna Morgan for the Graduate
Gold awards are sent to the National level.
Contents: SFCC / EWU 2 plus 2
SFCC Students Win
Ad Awards .................................... pg 1
SFCC/EWU 2 Plus 2 Transfer Track ......pg 1
SFCC Students take 2nd and 3rd Effective July 1, 2005.
Place in Poster Competition ..........................pg 2 astern Washington University and Spokane Falls Community College have created
Reality What a Concept ..................................pg 2 a working partnership offering Graphic Design students the best of both worlds in
Tooting Your Own Horn .................................pg 2 education and career choices.
What do Designers Make ............................. pg 3 This partnership allows students to begin at SFCC, earn an A.A.S. degree in Graphic
SFCC Graphic Design Students Design, and then transfer as a Junior to EWU’s Department of Engineering and Design,
Collaborate on Statewide Project ..........pg 3 where students can earn a bachelor’s degree in Visual Communication Design.
Spokane Ad Federation Recognizes In order to be qualified to enter the program at EWU, students must complete specific
Student Achievement.............pg 4 course requirements at SFCC. For specifics go to:
SFCC Students take Reality What a
2nd & 3rd Place in Poster Concept...
Competition Designers sit
across the table
Sponsored by the Recycling Foundation of Washington the 2006 from design
Recycling Poster Competition was open to registered university and students
college art/design students.
ach university or college was allowed to submit up to five entries into the competition.
All artwork submitted was to be evaluated by an instructor or department them realistic
administrator. Student designs that were chosen by SFCC faculty to submit were: feedback
Karli Fairbanks, Karl Peterson, Matt Dirks, Anna Morgan and Jesse Scheller. about their
• First place--- Emily Chu, Seattle Central Community
• First runner up - Brenda Wilson, SFCC, $150 In April, the SFCC Graphic Design
• Second runner up - Karli Fairbanks, SFCC, $100 Club took off for Seattle to attend
• People’s Choice: Jesse Scheller, SFCC, Starbucks the American Institute of Graphic
Arts’ (AIGA) annual Reality Check
The main goal of the poster contest was to stimulate
an increase in paper recycling. While the poster review.
needed to have universal appeal, posters were to
eality Check is an event designed to give students
be targeted to businesses or K-12 grade schools or
and newcomers to the field constructive portfolio
institutions of higher educations (colleges
feedback from experienced Northwest design
professionals. Held every spring, AIGA Seattle has
Washington State’s latest measured recycling rate was been checking reality for the past eight years. Hands
38% of the waste stream. The state’s goal is to reach down, this is the opportunity to show your work and
Karli Fairbanks 50% recycling by 2007. Increasing paper recycling is ideas (completed or in-progress) to some of the best
an essential component of reaching that goal. There is art directors and designers. Students are encouraged
more paper, including to bring 7-10 pieces and let the reviewers, some of the
cardboard, mixed area’s top professionals, help a student understand the
paper, high-grade basic principles and ideas behind creating a powerful
paper and newspaper, design portfolio.
still being disposed of
Students from all over Washington State met with
in our waste stream
Seattle designers for some one-on-one feedback
(and landfills) than
on portfolio pieces. Sometimes
any other recyclable Hands
positive, sometimes brutal,
commodity. The goal down, this is
the feedback was eagerly
of the poster is to the opportunity to
received by students who
educate the public show your work and
walked away from the
about the importance ideas (completed or in-
event with a more clear
of paper recycling progress) to some of the
idea of what it takes to
and to stimulate best art directors and
make professional design.
an increase in designers.
Jesse Scheller Brenda Wilson
Tooting Your Own Horn
Whether speaking at the HOW Design Conference,
writing for magazines and web sites, or promoting
his design efforts, Jeff Fisher is known throughout the
Effective Marketing & Promotional Tips industry for his “Toot! Toot!” promo efforts and will
shared marketing tips & methods used to promote
he SFCC Graphic Author of The Savvy Designer’s Guide to Success, his own work over the past 30 years. As children we
Design Club teamed Jeff Fisher has recently been stocked on the shelves of are taught it is not nice to brag or boast about our
up with the EWU Visual bookstores around the world. A somewhat irreverent accomplishments, talents and skills. As a design
Communication Design look at the business of graphic design, the book professional “tooting your horn,” through effective
Program to bring Jeff Fisher, is based on the author’s mantra of “it’s better to marketing and promotion efforts, is a must for a
the Engineer of Creative be a smart-ass than a dumb ass.” That presence successful creative individual or firm.
Identity for Jeff Fisher Logo on bookshelves will increase with Identity Crisis!:
The event was received well by students and working
Motives, to the Spokane 100 redesigns that transformed stale identities into
professionals. Fisher spoke in the SFCC Music
Advertising Federation successful brands, a book Fisher is currently writing for
Auditorium and at the Museum of Arts and Culture.
May luncheon. HOW Design Books.
Spokane Ad Fed Luncheon prices are $10 for SAF
members / students, $20 for the general public. For
other SAF events go to: www.spokaneadfed.com
2 The Home Page Volume 1 Spring 2006
What do Designers Make?
The good news for
Web designer the design industry is
$50,000 that the job market
$40,000 with exciting job
possibilities along with
Designer attractive wages.
ccording to the
AIGA | AQUENT
$20,000 Print production Survey of
Design Salaries 2005,
artist the average annual salary for
$10,000 entry level designers
nationally is $32,000.00.
2000 2001 2002 2003 2004 2005 designer
SFCC Graphic Design Students
Collaborate on Statewide Project
SFCC graphic design instructor Betsy “west” side of the paper. In other words, salmon, were chatting online like
Ward, frequently talks about her work seals and Pacific Ocean on the left - Appaloosa old friends.”
horses, ponderosa pine and Palouse hills on the
with her sister, Ann Reid, a fine arts right. The Native American tribal element was The collaborative pieces will
instructor at Skagit Valley Community the final piece added to tie the sides together. To be on display on two bulletin
College, Mount Vernon. put it another way, Nez Perce and Snohomish boards on the second floor
natives can move about the page. of the Technical Arts Building,
he conversation picked up this quarter in
Bldg. 19, 3410 W. Fort
particular, as Ward was teaching a requisite
The students were separated into teams of two to four. George Wright Dr. for
drawing class and so was Reid. The two thought
Teams communicated with one another via e-mail. As several weeks.
it would beneficial if the students worked together on a
one side of the project was finished, it was scanned
real-world design project that spanned the Cascades,
because in today’s global marketplace, projects can
and e-mailed to the other side to be printed For more information,
literally span countries.
and modified. contact Betsy Ward
To make each finished product unique the 533-3715
The assignment became the East Side/
team members color their copy of the
West Side Collaboration Project.
work and each campus displays their
Ward’s graphic design students final product.
and Reid’s fine art students
Building relationships through
collaborated on a mock
their work together became
project promoting the State
one of the unexpected
of Washington through
dimensions of the project.
drawings of flora, fauna
At the end of the project,
and Native American tribes
students also exchanged
found on both sides of
photos so team members
could see what each other
The Spokane students were looked like.
to research native plants Ward’s graphic
“I think they really enjoyed the design students and
and animals found in the
mystery of who was working on Reid’s fine art students
region and sketch them on
the other side of their project,” collaborated on a mock
the “east” side of their paper.
says Ward. “As we reached project promoting the State of
Likewise for the Skagit Valley
the end of the project they Washington through drawings
students - only theirs showed up on the
of flora, fauna and Native
Photo by Betsy Ward American tribes found on
both sides of the state.
First year design students present their
“East meets West” drawings.
Volume 1 Spring 2006 The Home Page
Spokane Falls NON-PROFIT
Community College ORGANIZATION
3410 W. Fort George Wright Drive PAID
PERMIT NO. 714
Spokane, WA 99224-5288 SPOKANE, WA
Spokane Ad Federation Recognizes
The Spokane graphic design, photography, music or marketing
communication programs at accredited local /
Advertising Federation regional colleges and universities.
hosts “A Red Shoe
Event” Holiday Party This year’s event was held December 7, 2005 at The
and Art Auction Big Easy Concert House.
every December to Each year local designers are asked to create works
raise money for the of art from unfinished furniture. The SFCC Graphic
Toni M. Robideaux Design Club Officers: Sean Finley, Anna Morgan, Karl
Scholarship Fund, Peterson and Brenda Wilson created this year’s chair to
be auctioned off. It sold for $425.
her contributions This years scholarship recipients are:
to the Spokane
advertising, art and •Krista Brand, graphic design major, North Idaho
•Mark Cox, music major, Eastern Washington
he Toni M. Robideaux
recognizes and rewards •Sean Finley, graphic design major, Spokane Falls
student achievement and Community College
excellence in advertising
arts. All funds generated go •Kristina Hines, music major, Eastern Washington
directly to students currently University Photo by Dean Davis Photography
enrolled in visual and The SFCC student chair sold at auction for
performing arts, advertising, •Jamie Kay Murphy, theater / set design major, North $425.00
4 The Home Page Volume 1 Spring 2006