929_60da755b89788fcdd188d055048232fa by changcheng2

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									  Kodak – Morphing Beast
   ‫קודאק – הענק המשתנה‬

        ‫אמנון נחשון‬
amnon.nachshon@gmail.com
Agenda

George Eastman
Kodak Branding.
Kodak of a year ago.
Kodak of Today.
Brand Value quiz




                       2
3
4
5
Kodak of a year ago.




       Film &                      Graphic
                       Medical
  Consumer devices               Communication




                          6
Kodak of Today




                 7
Before   After
Brand Value - 2007



#1                       65B$


#33                      11B$


#82                      3.8B$
                     9
How to calculate - Brand Value




                             10
2008 - Brand Value




                     11
Thank you!
Amnon Nachshon
Amnon.Nachshon@gmail.com




                           Before
                           Before    After
                                    After

								
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