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Chapter 18

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					Chapter
  18
 Special-
 Occasion
 Speaking
Special-Occasion Speaking:
Introduction
 Ever since Aristotle’s time people have used
  speeches to celebrate special-occasions.
 These speeches (aka epideictic rhetoric)
  praise, celebrate, memorialize, or otherwise
  commemorate special joyous or sad events.
 At some time in their lives, most people will
  be asked to deliver special-occasion remarks
  about a happy or sorrowful event.
Special-Occasion Speaking:
An Overview
   When considering special occasion
    speaking, we will discuss:
    – Types of special-occasion speeches
    – Strategies for each type of special-
      occasion speech
    – General guidelines for special occasions
    Types of special-occasion speeches:
    Speech of Introduction

   The brief “speech
    before the speech”
     – prepares audience
       for “main event by
       giving context for the
       upcoming speaker,
       performer, or event.
Strategies for each type of special-
occasion speech: Introduction
   Specific tips on delivering speeches of
    introduction
    – Be patient. Audience members need time to
      shift focus away from their conversations or
      meals.
    – Use attention-getters (see Chapter 10).
    – Modulate your volume by beginning loudly at
      first, but lowering your voice as the room
      becomes quieter.
    – Be focused and brief, ensuring that your
      comments highlight the next event.
Strategies for each type of special-
occasion speech: Introduction
Strategies for each type of special-
occasion speech: Introduction
 Shift listeners' focus from interacting
  with each other to the upcoming
  event.
 Build anticipation for upcoming
  speaker, performance, or event.
 Introduce the upcoming speaker,
  performance, or event.
Types of special-occasion speeches:
Speech of Presentation

                        Explains
                         background and
                         significance of an
                         award or honor
                         before it is given
Strategies for each type of special-
occasion speech:
Speeches of Presentation
  Adopt the persona of a presenter by
   speaking respectfully and knowledgeably
   about the subject.
  Explain the significance and background of
   the award or honor.
  Connect the recipient’s background to the
   award’s criteria.
  Be sensitive to cultural differences.
Types of special-occasion speeches:
Speech of Acceptance
   A speech of thanks
    and gratitude for an
    award by a recipient
    who acknowledges the
    award’s significance
    and the support of
    others.
Strategies for each type of special-
occasion speech:
Speeches of Acceptance
   Use appropriate volume and articulation.
    – intense emotions can cause voice to drop or break
    – take a moment or two to gather yourself before
      speaking
   Show genuine humility.
    – don't act surprised if you knew you would be
      receiving the award
    – express genuine gratitude for the honor and for
      the people who helped you achieve it
   Aim for a brief acceptance speech.
Strategies for each type of special-
occasion speech:
Speeches of Acceptance
Types of special-occasion speeches:
Speech to Memorialize or Eulogize
 Honors the sacrifices and heroism of a group
  of people, often on a specific day (memorial)
 Celebrates the life of a deceased person and
  reflects on events in that person’s life
  (eulogy).
Strategies for each type of special-
occasion speech:
Speeches to Memorialize or Eulogize


   Review and celebrate the deceased
    person’s life while consoling listeners
    and facilitating their public grieving.
Strategies for each type of special-
occasion speech:
Speeches to Memorialize or Eulogize

   Specific tips for delivering eulogies
    – Focus on honoring the person’s life.
       • Highlight accomplishments, relationships, and unique
         qualities.
       • Tell stories familiar to the listeners to establish common
         ground.
    – Use humor judiciously to relieve the sorrow.
    – It’s okay to show your own emotions if they
      surface while you are speaking.
Strategies for each type of special-
occasion speech:
Speeches to
Memorialize or
Eulogize
Types of special-occasion speeches:
Speech to Celebrate
   A toast or
    observance that
    mark an important
    event or a ritual
    such as:
    –   A wedding
    –   A graduation
    –   A child’s birth
    –   A retirement
    –   A birthday
Strategies for each type of special-
occasion speech:
Speeches to Celebrate
 Explain the significance of the occasion,
  acknowledging the joy that everyone is
  feeling.
 Inspire the audience to participate in the
  celebration.
Strategies for each type of special-
occasion speech:
Speeches to
Celebrate
   Tips for
    delivering
    speeches to
    celebrate
    – Aim for brevity.
    – Use humor
      appropriately,
      based on your
      audience
      analysis.
Types of special-occasion speeches:
After Dinner Speech

 An entertaining, often humorous,
  speech that lightens the mood before an
  event that follows a formal dinner.
 They can follow or precede a meal.
Strategies for each type of special-
occasion speech: After Dinner Speeches

 Humorous anecdotes or witty stories that
  connect the larger theme are better than
  jokes or one-liners.
 Captivating an audience after they have
  eaten and drank is difficult, so practice your
  storytelling and narrative delivery.
 Adapt your delivery to your listeners and the
  occasion so that what you say appears fresh
  and interesting.
Strategies for each type of special-
occasion speech:
After dinner
speeches
General guidelines for special
occasions: Appealing to your
audience’s emotions
                 Your audience may be
                  primed with a specific
                  emotional reaction to
                  the special event.
                 Your job as a speaker
                  is to signal when that
                  specific emotion
                  should surface.
General guidelines for special occasions:
Matching delivery to mood of
occasion
 Match demeanor and
  words to the mood of
  the special-occasion.
 Ensure that what you
  say and how you say
  it is appropriate for
  the occasion.
General guidelines for special
occasions: Adapting to your
audience’s expectations
 Listeners’ backgrounds, cultural values, age,
  and beliefs affect how they perceive a
  special-occasion and what they expect from a
  special-occasion speech.
 Ensure that you are familiar with your
  audience’s characteristics and expectations.
General guidelines for special occasions:
Evoking shared values
 Your speech should appeal to common
  values of the audience.
 Remind speakers that you and they are
  connected.
General guidelines for special occasions:
Respect time constraints
   Find out:
    – when you are supposed to speak
    – amount of time you have
   Adhere to these logistics when
    delivering your speech, as most special-
    occasions are carefully planned events.
General Guidelines for Special Occasions
Tips for special-occasion speeches
 Tip: You may hear or deliver more than one
  type of special occasion speech at one event.
  For example, at the Academy Awards there is
  a speech of introduction, a presentation
  speech, and acceptance speeches.
 Tip: Be sure that your speech is appropriate
  to the audience and the occasion.
Tips for special-occasion speeches
 Tip: Be aware of the type of speech
  your audience will expect and follow the
  strategies suggested to tailor your
  speech effectively.
 Tip: Be sure to practice your speech so
  you are comfortable with it and can
  deliver it extemporaneously.
Any Questions???

				
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