UNIVERSITE DU 7 NOVEMBRE A CARTHAGE
Faculté des Sciences Economiques et de Gestion de Nabeul EXAMEN DE LA SESSION PRINCIPALE MAI 2004
ANGLAIS DES AFFAIRES (BUSINESS ENGLISH)
Niveau : 3eme année Durée : 2 heures Filières : Marketing & Finance Enseignant : Mr Messaoudi Makram
As the CEO of Coca-Cola announces his intention to retire at the end of the year 2004, speculation continues about the future of the fizzy drinks market.
Fizzy or non-fizzy drinks?
(1) As Doug Daft, the CEO of the world's largest drinks company, Coca-Cola, announces that he will retire at the end of 2004, he leaves the company at a difficult time. Reactions to the news are mixed. Some analysts say a new face might be able to boost profit, and enable the company to overtake its rival PepsiCo. Others feel the move is premature, given his positive achievements, such as cost cutting. (2) Both Coca-Cola and Pepsi have denied allegations that the drinks they make and sell in India do not meet American and European standards. A recent report said that brands sold around Delhi contained residues of toxic pesticides and insecticides which could cause severe health problems. The companies claim that these products went through strict quality monitoring tests. Coca-Cola and Pepsi account for more than 90% of the carbonated drinks market in India and together sell over 500 million bottles every year. (3) Ironically, it is the strong sales of noncarbonated drinks which have been helping to boost current salesat Coca-Cola. Sales of its Powerade sports drink and of water have both increased recently. Despite this, the firm admits it has been facing "very tough economic conditions" in Argentina and Venezuela and has seen a negative impact on sales in Germany, due to the trend away from non-returnable containers. Moreover, Pepsi is ahead in the race for the prized Chinese market. (4) Although the average American drinks 278 cans per year, twice the number consumed in the UK, research points to a boom in the popularity of healthier alternatives to fizzy drinks such as bottled mineral water and fruit juices. Iced tea has shown strong growth, especially in the US market. It is predicted that the non carbonated drinks market will grow worldwide from 152bn litres to 210bn litres in 2007, a growth rate of nearly 9%. So it seems that sales of drinks like Coca-Cola and Pepsi are set to decline, mainly due to market saturation.
NON – STOP ENGLISH /2004
I/ READING COMPREHENSION
Task 1: Underline the best explanation of “Fizzy or non-fizzy drinks?” *Fizzy drinks means a-gassy b-alcoholic c-sports
drinks
Task 2: Complete the table with reference to the text. * In statements 1 and 5 you have to tick (√ ) the right box of true or false. * In statements 2 and 3 you have to justify the statements from the text. * In statement 4 you have to tick (√ ) the right box of true or false then justify your answer . The statements 1-Analysts totally agree on the efficiency of Doug Daft’s decision to retire from Coca Cola by the the year 2004. 2- Coca-Cola and Pepsi have been highly accused of the poor-quality drinks sold in the Indian market. 3-The increase in Coca Cola sales was thanks to the gassy drinks. 4-The average British consumption of cans per person is 139. 5-The non-carbonatec drinks market will grow by less than a tenth. . True . False . Justifications * Reactions to the news are mixed.
* √
√ .
* * *It is predicted that the noncarbonated drinks market will grow worldwide from 152 bn litres to 210 bn litres in 2007,a growth rate of nearly 9%.
.
.
Task 3: Find out in the text words which mean nearly the same as : *Competitor ( paragraph 1) :-------------------------------------*Extremely bad/vey rough /difficult ( paragraph 3) : -------------------------------------*A sudden, rapid growth (paragraph 4): --------------------------------------
II/ LANGUAGE
Task 1 : Put the bracketed words in the right form. 1-Ahold ,the ( Holland ) ------------------------ supermarket , has recently launched an Internet site. 2-The policy of ( protect)------------------------- has been largely viewed as inefficient nowadays. 3-The ( lend)------------------------------ granted to our company was below expectations. 4-Sarra is the ( bad)-------------------------- employee here.She’s always playing music at work. 5-The ( share)-------------------------- have heard a statement from the chairman. 6-Last month, Sara Lee recruited 70 new graduate ( train)-----------------------------
Task 2: Put the bracketed verbs in the right tense. 1-If Sarra ( to send)---------------------the order today, she’ll receive the product in a few days. 2-If they ( to discover )------------------------- new markets ,they’d boost their sales. 3-Before he signed the contract,Steve ( turn down )-------------------------- some points . 4-We( not/to pay)---------------------------- our debts since 2002. Task 3 : Supply the right preposition in each blank. right preposition in each blank. *Sarra is----------------- charge ------------------- the Research and Development department . *I am afraid I think we are not --------------------- same wavelength. * Several customers are switching---------------------- some antique models. *That product does not comply -----------------------------the international standards. Task 4 : Express the following sentences diffrently by following the instructions. 1-Why don’t we have a pause? Let----------------------------------------------------------------------------------------------------2-Remenber to wear a suit before going for an interview . Don’t--------------------------------------------------------------------------------------------------3-This product isn’t cheap.This product isn’t efficient.( USE NEITHER ) This----------------------------------------------------------------------------------------------------Task 5 : Say whether the underlined sounds are similar (S) or different (D). Order 1 2 3 4 5 6 A PEACE APPEAL TRADE WATCHED COMPANY HIERACHY (S ) or ( D) . . . . . B PEAS TEAM SACK PLAYED BUDGET DOTCOMS
Task 6 : Match a word from A with a word from B to get meaningful business expressions. Write your answers in C. A 1-Sole 2-Joint 3-Cost 4-Marketing 5-Share B a-stucture b-mix c-trader d-options e-venture C 1+ 2+ 3+ 4+ 5+
Task 7: Reorder the scrambled letters in brackets to complete each sentence. 1-They (a rerdet) b--------------------------- gold for silver. 2-there was a ( ti hlg) s--------------------------- increase in our car sales. 3-The new ( mroean ) f--------------------------- is too srict. 4-Our current ( tta eygr) s---------------------------is to cut back the intertaining budget. 5-The worldwide car sales (e ummedtl) p---------------------------by 10% in 2003.
Task 7: Write the numbers in full letters. The number £ 5,000,000,000,000 The number in full letters The number feature A large number A fraction An approximate date A decimal Time ( American English) A telephone number (BritisEnglish)
⅞
Around 1929 13.24 9:53 a.m 00 216 22 611 644 In the In the morning.
III/ TRANSLATION
Translate into English or French. Fill in the table below. English words French words prix de revient expédier des marchandises coûts de production une société à responsabilité limitée une caution pour un prêt faire opposition à un cheque chèque sans provisions paiement comptant à la commande le cahier des charges une agence de publicité articles of partnership (A/P), of association (A/A) auctioneer Merchant bank to file a petition in bankruptcy bargain breakdown Potential buyer cheque to bearer concern to enter in the book
IV/WRITING
Topic 1: A claim letter was sent by a customer to the General Manager of The Harrods, a large department store in London, complaining about the poor service as well as the unwelcoming staff there. As the General Manager,YOU have just written a memo to all managers insisting they should improve their level of service to the public. 1/Fill in the layout of the memo. 2/Reorder the following sentences to get a coherent memo.
- Sentences1*our /customers/ Satisfying / target / is. 2*late/be /Do/ not. 3*greet/a/You/smile/the/with/should/customers. 4*a/You/to/times/all/wear/ought/badge/at. 5*kept/not/Make/waiting/people/sure/are. 6*helpful/all/Be/polite/and/times/at.
HARRODS
FROM : DATE : TO : RE :
You are requested to pay attention to the following instuctions due to the growing number of complaints about the service the customers sometimes receive.
1* 2* 3* 4* 5* 6* DO NOT WRITE YOUR NAME
TEL020 7730 1234 FAX 020 7730 1274 87-135 Brompton Road Knightsbridge LONDON SW1X 7XL www.harrods.com
Topic 2:
What are the advantages and the drawbacks of the online shopping ? ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------