external diseconomies
4 60
social trust institution social capital social assets external economies
public goods 12
externalities
1981
social ethics
1991 1
Adam Smith beneficence Smith justice
13
institutions
2
3
4
2001 2001 2004 2002
20
values norms
14
< Good Ethics is Good Business
>
Good ethics is good investment
1960 1970
15
added value
integrity
stakeholders
2001 2004 7 15 Enron
12
5 business social responsibility 7 6
30 90 16
17
12
2005/5/31
17