Jon R

Jon R. Barlow Interactive Art Director | Front-End Designer-Developer | SEO & SEM Specialist www.interactivecreative.net phone. (315) 876-9502 email. jonbarlow@interactivecreative.net Summary A versatile design professional and experienced manager seeking to make a splash in a senior-level interactive art director or creative director position where I can utilize my extensive background to produce immersive and effective online experiences working in a cutting edge creative and technical environment. Skills Creative Services • • • • • • • Excellent conceptual and design skills, specifically with web sites, interactive content, and advertising collateral. Mastery of web and graphic design and related software. Knowledge of information architecture and designing with W3C web standards. Thorough understanding of the printing process, concept through production. Strong proofreading and editing skills. Expertise designing and maintaining production standards and trademarks. Experience in digital video editing, production, and compression. Marketing & Advertising • • • • • • • • • Effective development of brand images and personalities. Create and maintaining corporate identity. Ability to translate ideas into functional design. Effective meeting and project management skills. Strong background in interactive advertising and marketing. This includes: SEM, CPC/CPM/CPA advertising, and e-mail campaigns. Management and coordination experience with search engine optimization (SEO) Experience in Search Engine Optimization (SEO) and Pay per Click (PPC) advertising. Day to day experience analyzing user behavior and demographic data with Google Analytics and WebTrends Analytics Ability to convert data into viable interactive marketing strategies. Technical Skills • • • • Software Packages: Adobe Dreamweaver, Flash, Photoshop, Illustrator, Fireworks, InDesign, Captivate, Acrobat; Apple Final Cut Studio; Google Analytics, MySQL; Microsoft SQL Server, SharePoint Services, and Office. Experience in web graphic design, site layout, page optimization, and accessibility using XHTML, CSS 2, and JavaScript. Experience with various server-side programming languages and web-to- database integration. Specifically: PHP, JSP, ASP.NET, ActionScript, and SQL. Experience in e-training design and development, using Captivate, Flash, and ActionScript. Business Management • • • • • • • • Able to accurately assess the time, talent and budget needed to meet expectations. Familiar with many applications associated with tracking, billing and planning of projects. Exceptional leadership and speaking skills. Ability to clearly and concisely relate details. Skilled in the implementation of innovative strategies to streamline project efficiency. Highly effective multi-tasking and delegation skills. Excellent organization and time management capabilities. Varied work environment experience including: agency, consulting firm, in-house creative department, and freelance. Work Experience INTERACTIVE DESIGN & SEM MANAGER Aspen Dental Management, Inc. – East Syracuse, New York Interactive Management   Develop overall web strategy and provide strategic direction for Aspen Dental in all areas of interactive development. Oversee and manage the maintenance, development, and production of Aspen Dental’s patient, recruitment, and intranet web sites and all web-based initiatives. Currently managing an online advertising and marketing budget of over $500,000 per year. Implemented Google Analytics on all Aspen Dental sites to provide web traffic analysis and a SEO program to facilitate organic search optimization. Monitor and optimize ongoing PPC campaigns to maximize cost-per-click (CPC) and click-thru rate (CTR) for clients. Research and identify new online advertising services and technologies. Provide monthly reporting to executive team based on web analytics retrieved from Google Analytics and web logs. Strategize how web development team can make improvements based on data. Designed, coded, and managed the site redesign of the Aspen Dental patient web site (www.aspendent.com). Increased total web traffic to www.aspendent.com in one year’s time 282% (from 130,157 visits in 2006 to 366,405 visits in 2007) Increased unique visitor traffic to www.aspendent.com in one year’s time 332% (from 83,856 visitors in 2006 to 278,819 visitors in 2007) Nov 2006 – Present Search Engine Marketing & Optimization      Web Analytics Key Achievements    FREELANCE WEB/INTERACTIVE DESIGNER Utica, New York Key Projects Worked On:    Nov 2006 – Present Designed and produced a Flash-based training CD for Coca-Cola employees used world-wide. Web site design, development, and search engine optimization for multiple small businesses and organizations Provide individual training for clients on topics such as: Dreamweaver, Flash, Illustrator, Photoshop, CSS 2, and general graphic design principles ART DIRECTOR/SENIOR INTERACTIVE DESIGNER Stearns & Wheler, LLC – Cazenovia, New York Stearns & Wheler’s Information Technology Implementation and Consulting Team      Dec 2000 – Nov 2006 Technical lead for all web design/development and interface development Provide onsite Macromedia Dreamweaver, Fireworks, and Contribute training classes for our clients’ power users and end users. Administer and oversee all web sites that Stearns & Wheler hosts for clients and other business ventures. Oversee the conceptualization and design of all of Stearns & Wheler’s marketing, sales, and public relations print, multimedia, and web-based materials. Supervise junior graphic designer, freelance designers, and interns Shoot, edit and produce training videos, DVDs, and multimedia CDs for clients . Designed the user interface and managed the backend development of a web-based work order submission system for Praxair Developed the site structure, navigation, and graphical interface for the Department of Water Environmental Protection in Onondaga County, NY. The Intranet is integrated with a maintenance management database system, a GIS System, and several custom-built web and database applications. The intranet also provides all departments’ access to over 120 dynamic sites that provide operations, maintenance, and training information. Designed and development all of the Stearns & Wheler Companies’ web sites. Designed and developed a content/resource management web application for a municipal client that indexes and manages over 11,000 drawings, schematics, standard operating procedures, multimedia, and photographs. Finalist for the Stearns & Wheler Individual Grand Recognition Award – 2002 Design Management  Key Achievements      WEB/GRAPHIC DESIGNER Stearns & Wheler, LLC – Cazenovia, New York Daily Job Duties     Nov 1995 – Nov 2000 Design of all advertising, marketing, presentation, and sales materials for Stearns & Wheler and sister companies. Creation of 2D and 3D artistic renderings of proposed facilities for reports and proposals Design of advertising, marketing, presentation, and sales materials Maintain and update the company web site WEB/GRAPHIC DESIGNER Stearns & Wheler, LLC – Cazenovia, New York Daily Job Duties     Nov 1995 – Nov 2000 Design of all advertising, marketing, presentation, and sales materials for Stearns & Wheler and sister companies. Creation of 2D and 3D artistic renderings of proposed facilities for reports and proposals Design of advertising, marketing, presentation, and sales materials Maintain and update the company web site GRAPHIC DESIGNER Blasland, Bouck, and Lee, LLC – DeWitt, New York Daily Job Duties   Layout and design of direct mail pieces, various company publications and other marketing items. Provide graphical support for business proposals. Mar 1995 – Nov 1995 FREELANCE GRAPHIC DESIGNER Syracuse, New York PRODUCTION ARTIST/INTERNSHIP Singer Advertising and Marketing, Inc. – Buffalo, New York Daily Job Duties   Worked on various accounts separately and with others in the art department. Accountable for computer page layout, computerized design and drawing, and prep art Dec 1994 – Mar 1995 Aug 1994 – Dec 1994 Education State University of New York (SUNY) at Buffalo - Buffalo, NY    Department of Communication, Bachelor of Arts Department of Media Studies, Minor Certificate of Specialization in Advertising and Public Relations Syracuse University - Syracuse, NY  Sun Java: Internet Application Developer Certificate Willing to relocate for the right opportunity References available upon request