Media Kit 2006

Media Kit 2006 Contents Overview Audience Profile Opportunities Sales Contacts Mike Maxson mike.maxson@garmin.com 415-517-1358 Clark Weber clark.weber@garmin.com 415-238-1775 Ad Rates & Specs www.MotionBased.com Overview This is MotionBased MotionBased is the premier website for endurance athletes to store, analyze, map, and share activities tracked with a GPS fitness device. With the recent revolution of GPS fitness devices pioneered by Garmin, MotionBased has become the de facto web application for athletes aiming to maximize their performance and make training more fun. With over 600,000 activities in the TrailNetwork database and growing at 2,200+ every day, MotionBased maintains the largest online network of GPS activities in the world. 2 The Numbers monthly page views Over 8 Million: Over 100,000: Over 8,000: monthly unique visitors daily unique visitors Over 600,000: 2,200: public activities available in MotionBased TrailNetwork activities uploaded to MotionBased every day How it works After training or racing with a GPS device, users upload activities to MotionBased.com for analysis, mapping, and sharing. 8 minutes: average time users spend on MotionBased as of August 2006 Train Upload View, Analyze, Share Digest - Organized listing of activities - See My Activities & TrailNetwork - Search, filter, and run reports Dashboard - High-level view of Activity - Drill down for detailed analysis - Time, distance, elevation, HR, etc. Player - Simulate activity with playback - See route on Google Maps - Analyze performance metrics Customer Levels Users have the option of two membership levels, MotionBased Lite and Standard. Lite is FREE and the choice for most users. An upgrade to MotionBased Standard is available for those that want full access to their activities and more advanced features. MB Lite MB Standard $11.95 / month $95.40 / year FREE www.MotionBased.com Audience Profile Who Uses MotionBased MotionBased has a broad, international reach among athletes, ranging from newbies to pros, who share a common link -- they all use GPS to track their outdoor activities. Beyond GPS owners, the MotionBased TrailNetwork, with over 600,000 shared routes and trails, attracts visitors seeking new routes tracked by the MotionBased community. Typical User Profiles Cyclist We see all types -- road, mountain, triathlon, commuter. They love cycling, technology and the outdoors. Engrossed in the numbers or just seeking a better tracking solution, cyclists congregate at MotionBased to make cycling more fun. 3 Most MotionBased users workout more than 4 times a week. These are actual athletes, consumers and enthusiasts that advertisers want to reach. Garmin took off the leash and put distance and pace on the wrist. Soon they upped the ante by adding MotionBased to the mix. The typical runner trains several times a week and competes in several races each year. They use MotionBased for detailed analysis, performance tracking and sharing with friends and coaches. The hiker, trail runner, mountain biker, backcountry skier interested in discovering new routes and keeping a digital log of their trips. They use content from the TrailNetwork with Google Maps and Google Earth to plan their next trip. Runner Adventurer Activity Statistics Public Activities Over 600,000 routes and trails shared on the TrailNetwok, the largest online network of GPS activities. Type of Activities 41% 38% 8% 6% 4% 2% 1% Street Running Road Cycling Trail Running Mountain Biking Other Walking Hiking Site Statistics Monthly Page Views Over 8 Million Unique Visitors per Month Over 100,000 Unique Visitors per Day Over 8,000 Geography Number of Uploads per week 68% 18% 7% 7% United States Europe Canada Rest of World 1x per week 2x per week 3-4x per week 5-6x per week 7-8x per week 41% 38% 8% 6% 4% 8 Average number of minutes spent on MotionBased as of August 2006 www.MotionBased.com Opportunities Banner Ads MotionBased offers a variety of locations to advertise across a segmented audience of endurance athletes. Choose to run ads across the site or target media buys to specific locations and feature sets. Regional and sport specific targeting also available. Run of Site 4 This leaderboard is a premier location. Shown at the top of all pages for visitors and non-paying users. 728 x 90 Login Entry portal to personal information and advanced features. Dashboard Quick, high-level activity summary, with sublayeres of performance analysis tools. 300x250 160 x 600 Inbox Staging area where users personalize activities with name, classification, and comments. 234x60 Player Dynamic feature that displays workouts on a variety of map backgrounds with media controls. 234x60 300x250 unit displays as feature loads Digest Well traveled page that displays an organized, searchable listing of users and community activities. 234x60 Dot Racing Popular feature that enables customers to race multiple instances of a route on a map. 160 x 600 300x250 unit displays as feature loads www.MotionBased.com More Opportunities Supporting the core MotionBased service is a collection of online properties that provide visitors with tips, support, and trip reports. Accounting for over 30% of MotionBased traffic, these locations attract and retain visitors. 5 Content Customer support and information for MotionBased and Garmin devices. Agent Highly visited feature at MotionBased as customers must use the Agent to upload activities. 160 x 600 234x60 Newsletter Monthly MotionBased email newsletter sent to 40,000 plus recipients. Forum Online community of customers who share tips and ideas with each other. 728 x 90 234x60 160 x 600 MBlog The latest news, tips and information covering MotionBased and GPS fitness. MOTIONBASED BLOG July 19, 2006 The official source for the latest news, tips, and support on all things MotionBased -Performance Tracking with GPS. MotionBased TM Team Commentary from athletes who share how they use MotionBased and GPS for training and fun. BLOG Product Roadmap Survey Help us decide waht should come next at MotionBased by taking a quick survey. There’s no shortage of great ideas to be implimented at MotionBased. We’ve been aggregatin a product roadmap since our inception a few years back. But before we start launching the next round of features, we’d like to get a gut-check by asking you to set the priorties. Vineman 70.3 - The Unexpected Whill Till This one had an unexpected end… I was looking forward to the race. It is 5 weeks after Ironman Coeur d’Alene and I was feeling recovered and excited about a half Ironman. I have done Vineman 70.3 a couple times in the past and it’s always a fun time. Plus it’s only a couple hour drive for me, so not too bad.. 234x60 160 x 600 234x60 160 x 600 www.MotionBased.com Ad Rates & Specifications Ad Rates Take advantage of this opportunity to reach a targeted customer base. Customers who lead the pack in technology adoption and influence their peers. 6 Banner Ads Leaderboard Wide Skyscraper Medium Rectangle Half Banner 728x90 160x600 300x250 234x60 $15 CPM $12 CPM $10 CPM $10 CPM Regional and sport specific targeting available contact for details Introductory Offer Offer expires Dec. 1, 2006 10% OFF Ad impressions are sold on the industry-standard CPM (cost-per-thousand) basis. All prices are quoted in US$. Regional and sport specific targeting is available for no extra charge. Ad Specifications All ads must conform to the dimensions listed above and the following specifications: File Size Media Format Animation & Looping 20k (maximum file size) is the same for either static, animated or rich media creative. GIF, JPG, BMP, PNG, Applet, Flash, DHTML and HTML banners accepted. JavaScript is not allowed except for change events. Pop-ups not accepted. No loop maximum on animation. Ads may not employ persistent rapid strobing animation of any graphic, copy or background elements. All ads will be reviewed by MotionBased and are subject to approval before placement on the site. Submission Instructions Submit the following to Mike Maxson at mike.maxson@garmin.com: Banner Creative Live linking URL Alt text Name of ad campaign for reporting results Contact: Mike Maxson mike.maxson@garmin.com 415-517-1358 Clark Weber clark.weber@garmin.com 415-238-1775 www.MotionBased.com