Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Trends and skill needs in tourism
CEDEFOP Skillsnet Agora conference „Skills for Europe's future“ 21-22 February 2008, Thessaloniki, Greece
Dipl. Päd. Henriette Freikamp
Halle (Saale), February 2008
Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Agenda
Introduction of isw Institut gGmbH Trends in tourism Skill needs in tourism at the work fields - travel design - travel guidance for individuals with restricted mobility - business travel management
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Introduction of isw Institut gGmbH
isw = independent, non profit research institution www.isw-institut.de
founded 1991; about 45 employees based at Halle (Saale); branch offices at Magdeburg, Gera and Berlin
interdisciplinary research: economic research as well as educational research
educational research: since 1999 identification of „trend qualifications“ as a basis for early identification of qualification developments isw is partner of FreQueNz and Skillsnet
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Early identification of „trend qualification“ in several sectors of industry since 1999
wellness and tourism
retail trade IT / multimedia finance
health
life science security services renewable energies building industry farming sector
www.isw-institut.de 21 February 2008
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Definition of „trend qualification“
holistic structure of knowledge, abilities, motivation and behavior elements; professional, methodical and social competences
they already exist in several working fields a broader skill need in future is foreseeable
they arise through changes in concrete activities in the frame of innovative business environments at so called trend setters
they can be concentrated in so called “qualification profiles” with short description of activities and operation area, point of contact with existing professions, personal attributes, qualifications like knowledge and competencies no new professions but they provide information for the regulation of professions as well as inspiration for new education and training forms
www.isw-institut.de 21 February 2008
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Identification of „trend qualifications“ in tourism in Germany
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Activity System
Complex of activities, that is needed to solve a specific task or problem within a work system.
AIM
Analysis of innovative work flows and of therefor needed new qualifications Choosing relevant business departments and analysis of innovative processes. Choosing trendsetters and partner businesses for cooperation. Trends with influence on innovation process of business as well as qualification developments.
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Work System Business departments with a independent complex function (e. g. Management, Administration, Production, Distribution).
AIM
2
Business Systems
Level of single business as a complex dynamic system, that interlocks different functional departments.
AIM
1
Society System
Totality of national as well as global social conditions inclusive generaly, for instance technological developments, industrial developments etc.
AIM
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Innovative research methodology „Branch Scouting“
Results of trend research and forecasting Chaos theory and System theory as theoretical base Unity of logic, emotion and intuition as the methodical concept
BRANCHSCOUT
Research of activity systems at innovative businesses to define and describe „Trend Qualifications“.
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Trends in tourism
GDP: Tourism products directly 5 % and indirectly 10 % of European GDP
Revenues: EUR 279.3 billion in 2005 ( + 5,8 %)
Arrivals: 457.9 million in 2006 ( + 3,9 %) Market Share: Europe's share of global tourism arrivals: 54,6 % in 2005 (1990: 61,5 %)
Top ten: 7 of the world's top ten tourism destinations by arrivals and receipts: France, Spain, Italy, UK, Germany, Turkey, Austria
Source: European Travel Commission, May 2007
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Trends in tourism
Our guests: Europe 88 %, Americas 6 %, Asia-Pacific 4 %, Africa and Middle East 1 % (2004) Spending: EUR 630 per arrival (2005) Employment: 7-8 million jobs directly; 20 million indirectly; 4,2 to 5 % of total employment (2002) Enterprises: about 2 million firms active in tourism branch
Source: European Travel Commission, May 2007
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Trends in tourism
European tourism is influenced by big global trends – mega trends
Mega trends out of the external surrounding of tourism: demographic change, environment, macro economical development, politics, culture, security
Mega trends out of consumption: adventure, lifestyle, information technology, communication
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Trends in tourism
How influence mega trends the tourism?
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Results of research on skill needs in tourism
First research in 2001/02; about 100 companies were contacted the research was realised with 30 trend setters (travel agency, hotel, travel organisation, transport organisation etc.) Analysis of the work fields a) Travel Design and Sale, b) Travel Guiding, c) Business Travel and d) Service for Travel Agencies. New / changed activities require new / changed qualifications Deepened research in 2007 within 3 work fields: travel design, guide for people with restricted mobility (seniors, disabled, invalid, pregnant etc.) and business travel management
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Travel designer
Travel designer plans individual tourist products and services based on the specific customer needs. In the past: consultation and sale of standardized products and services Now a new working field was established: plan, design and organise a individual, tailor-made offer that you can't find at a catalogue (customer gives requirements: destination, time, budget)
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Travel designer
skill needs: Individual requirements like communication skills, creativity, organisation ability, motivation, autonomy, ability to work under pressure Basic knowledge / capability like customer consulting and sale, travel law, knowledge to destinations, products and services, planning and conception of products, presentation, ICT / internet, booking / reservation systems, coordination of cooperation with providers, marketing, calculation, controlling, statistics, negotiation strategies, foreign languages
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Travel guide for individuals with restricted mobility
A Travel guide for persons with restricted mobility guides and cares for older as well as disabled tourists and is responsible for information and
organisation during the journey.
Recherché of assessability of destinations, hotels, tours etc. Individual (even medical) guidance Tourist guidance on the base of peoples mobility
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Travel guide for individuals with restricted mobility
skill needs: Individual requirements like farsightedness, communication ability, empathy, patience, conflict ability, organisation ability, motivation, autonomy, ability to work under pressure Basic knowledge / capability like customer consulting and sale, travel law, knowledge to destinations, products and services, pedagogic, psychology, medical and nursing basics, accessible tourism norms, ICT / internet, booking / reservation systems, calculation, controlling, statistics, negotiation strategies, foreign languages
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Business travel manager
Business Travel Manager are responsible for organization and controlling of business travel for single customers as well as for whole businesses.
Organisation, handling and controlling of business travel
Development of strategies in order to optimise costs but ensure quality; development of travel guidelines, purchase of travel products and services, negotiation with providers etc.
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Business travel manager
skill needs:
Individual requirements like communication skills, patience, organisation and coordination ability, flexibility, motivation, autonomy, reliability, ability to work under pressure, sovereignty Basic knowledge / capability like requirement analysis, consulting, contracting, law, planning and conception of travel products, development and controlling of intern travel guidelines, presentation, ICT / internet, booking / reservation systems, coordination of cooperation with providers, marketing, calculation, controlling, statistics, negotiation strategies, foreign languages
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Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH
Thank you for your attention!
Find the whole results on qualification development and skill needs in tourism sector in Germany under www.frequenz.net. Thank you for your attention! Do you have questions or comments? freikamp@isw-institut.de www.isw-institut.de
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