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									Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

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GOLDWELL STYLING NICE BALANCE
Calming Milk
What It Is: Hair milk for moisture and gentle style support. Moisturized hair falls naturally into shape. Provides smooth control and eliminates static. Natural, for natural, flexible styles that are full of movement. 1—for controlling and smoothing with minimum hold Apply thoroughly to damp hair. Blow dry. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $14.00 U.S.; $16.50 in Canada for 150 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

What It Does: Styling Segment: Hold Factor: How You Use It: The Story:

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

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GOLDWELL STYLING HOT DARLING
Styling Lotion
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: Styling lotion for natural control and thermal protection. Provides natural control and thermal protection. Increases elasticity and bounce. Natural, for natural, flexible styles that are full of movement. 2—provides a gentle, invisible and flexible hold. Apply to damp hair. Blow dry. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $14.00 U.S.; $16.50 in Canada for 150 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING LIGHT KISS
Flexible Spray
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A lightweight, flexible hair spray for moving natural hairstyles. Provides a natural hold and invisible control, while keeping hair feeling soft and natural. Natural, for natural, flexible styles that are full of movement. 2—provides a gentle, invisible and flexible hold. Spray evenly on hair after styling. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: $7.00 U.S.; $8.50 in Canada for 100 ml. $16.00 U.S.; $18.75 in Canada for 300 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Availability:

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING SPUN SHINE
Weightless Polish
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A lightweight, alcohol-free gel with thread-like fibers that provide radiant shine. Creates weightless natural styles with radiant shine. Ideal for fine hair. Natural, for natural, flexible styles that are full of movement. 1—for controlling and smoothing with minimum hold Rub in the palm of your hand to activate product, then apply to dry hair. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $16.00 U.S.; $18.75 in Canada for 75 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING FLEXI WHIP
Flexible Mousse
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A flexible styling mousse. Provides soft, elastic hold with natural flexibility. Natural, for natural, flexible styles that are full of movement. 2—provides a gentle, invisible and flexible hold. Shake well. Apply to damp hair. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: $7.00 U.S.; $8.50 in Canada for 100 ml. $16.00 U.S.; $18.75 in Canada for 300 ml Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Availability:

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING FLAT MARVEL
Flattening Balm
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A humidity-resistant, alcohol-free flattening balm with UV-filter. Provides heat protection as it smoothes and straightens hair until the next shampoo. Straight, to smooth the hair and tame unruly curls. 1—for controlling and smoothing with minimum hold. Apply to towel-dried hair. Straighten with a brush or flattening iron. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $18.00 U.S.; $21.00 in Canada for 100 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING DIAMOND GLOSS
Shine Spray
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: An ultra-fine spray with UV-filter. Smoothes stressed hair and provides brilliant shine. Straight, to smooth the hair and tame unruly curls. No hold Apply sparingly on dry hair. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $16.00 U.S.; $18.75 in Canada for 150 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING STAR POLISH
Shine Wax
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A soft, alcohol-free styling wax with UV-filter. Provides smooth control and brilliant shine. Tames unruly hair and seals dry ends. Straight, to smooth the hair and tame unruly curls. 1—for controlling and smoothing with minimum hold. Warm an appropriate amount between the palms of your hands. Apply sparingly on dry hair. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $16.00 U.S.; $18.75 in Canada for 50 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING DOUBLE BOOST
Rootlift Spray
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: An alcohol-free root boost spray. Provides ultimate lift. Makes hair feel thicker and stronger. Pumps up lifeless and/or fine hair. Volume, for durable fullness and hold. 4—provides volume and powerful hold. Shake well. Apply to the root area of towel-dried hair. Style as usual or blow-dry upside down for added volume. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $18.00 U.S.; $21.00 in Canada for 200 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING TOP WHIP
Volume Mousse
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: An ultra-strong hold mousse. Provides maximum volume. Volume, for durable fullness and hold. 4—provides volume and powerful hold. Shake well. Apply to damp hair. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: $7.00 U.S.; $8.50 in Canada for 100 ml. $16.00 U.S.; $18.75 in Canada for 300 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Availability:

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING LAGOOM JAM
Volume Gel
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A quick-drying, alcohol-free gel with UV-filter. Provides unlimited volume and root-lift and strengthens the hair. Volume for durable fullness and hold. 4—provides volume and powerful hold. Apply to wet or dry hair and use for blow-drying or finishing. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $16.00 U.S.; $18.75 in Canada for 150 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING BIG FINISH
Volume Spray
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A strong hairspray. Creates massive volume and lift, while adding fullness and body. Volume for durable fullness and hold. 3—provides style support and strong hold. Spray evenly on hair after styling. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: $7.00 U.S.; $8.50 in Canada for 100 ml. $16.00 U.S.; $18.75 in Canada for 300 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Availability:

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING DYNAMIC LOOP
Curl Spray
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A spray emulsion for shiny, flexible curls. Refines and moisturizes unruly curls and waves. Curl, to control and define all types of curls and waves. 2—provides a gentle, invisible and flexible hold. Scrunch into wet or dry hair to create perfect curls. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $14.00 U.S.; $16.50 in Canada for 150 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING CRYSTAL TURN
Gel Wax
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A clear, alcohol-free styling wax with UV-filter. Accentuates and defines curls with a soft, flexible hold. Curl, to control and define all types of curls and waves. 2—provides a gentle, invisible and flexible hold. Apply sparingly on towel-dried or dry hair. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $16.00 U.S.; $18.75 in Canada for 100 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING MOVE CONTROL
Curl Putty
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: An alcohol-free creamy putty. Controls wavy or curly hair. Creates defined, dimensional curls without leaving hair stiff or sticky. Curl, to control and define all types of curls and waves. 2—provides a gentle, invisible and flexible hold. Work thoroughly into the palms of your hands. Apply to towel-dried hair, shaping curls and waves. Dry with a diffuser or allow to dry naturally. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $18.00 U.S.; $21.00 in Canada for 125 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING UNLIMITOR
Spray Wax
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A spray wax for quick and easy creative styling. Sculpts and molds. Wild, for out-of-this-world wild styles and extreme effects. 3—provides style support and strong hold. Shake well. Spray on damp or dry hair. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $16.00 U.S.; $18.75 in Canada for 150 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING COMPOSER
Sculpting Gel
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: Powerful sculpting gel with UV-filter for extreme styling. Gives any style hold, shape and direction. Wild, for out-of-this-world wild styles and extreme effects. 3—provides style support and strong hold. Apply to damp or dry hair. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $14.00 U.S.; $16.50 in Canada 100 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING SPRAYER
Hair Lacquer
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: Powerful hairspray for shaping and fixing extreme styles. Provides maximum hold instantly. Wild, for out-of-this-world wild styles and extreme effects. 5—provides extreme effects, structure and maximum hold. Spray evenly on dry hair after styling. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: $7.00 U.S.; $8.50 in Canada for 100 ml. $16.00 U.S.; $18.75 in Canada for 300 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Availability:

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING SUPEREGO
Molding Gum
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A dynamic, alcohol-free molding gum for versatile looks. Shapes, restyles and structures hair. Wild, for out-of-this-world wild styles and extreme effects. 4—provides volume and powerful hold. Work thoroughly into palms and finger-style dry or slightly damp hair. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $16.00 U.S.; $18.75 in Canada for 75 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING HARDLINER
Acrylic Gel
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: A styling honey for acrylic looks with UV-filter. Creates indestructible styles. Wild, for out-of-this-world wild styles and extreme effects. 5—provides extreme effects, structure and maximum hold. Use freely on wet or dry hair. No second chance—it holds right where you place it. Can only be shampooed out. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $16.00 U.S.; $18.75 in Canada for 150 ml. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.

Contact:

Jayne Morehouse Morehouse Communications, Inc.

(440) 846-6022 jayne@morehousepr.com

FACT SHEET

GOLDWELL STYLING MODELER
Shaping Spray (Launches January 2007)
What It Is: What It Does: Styling Segment: Hold Factor: How You Use It: The Story: Fine, non-aerosol spray. Shapes, styles and molds hair, creating defined shapes. Wild, for out-of-this-world wild styles and extreme effects. 4—provides volume and powerful hold. Apply to damp or dry hair. Style as desired. • Goldwell’s NEW FlexShine™ combines Elastomer, Bamboo Protein and Styling Polymers to create flexible, durable hold and natural, shiny hair. — Elastomer features a patented blend of setting polymers and smoothing polymers that coat the hair shaft, locking in Bamboo Protein and Styling Polymers for style longevity. This thin layer of Elastomer also reduces the sticky hair feeling associated with most styling products and leaves the hair with a brilliant, shiny finish. — Bamboo Protein is a unique resource that can be strong enough to build bridges with, but also flexible enough to weave into baskets. With Goldwell Styling, Bamboo Protein brings these characteristics to a hairstyle, providing a strong, durable hold that’s flexible enough to look natural without appearing stiff. — Styling Polymers and a variety of setting polymers create strong hold and style memory. Suggested Retail: Availability: $16.00 U.S.; $18.75 in Canada. Through upscale salons and dayspas worldwide. For one near you, call 1-888-881-0330 or visit www.goldwellusa.com.


								
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