WIRELESS MOBILE PHONE MARKET
Student Name: Cheung Man Fung LI Pik Yan Wong Tsz Kit Jacky Wan Chun Man Samuel
Mobile internet products and service
For wireless PC/PDA users
Wi-Fi i-mode provide i-mail, wallpaper, ringtone
For mobile phone
3G Provide VoiceMail, SMS ,IDD……….
3g technology
third generation of telephone standards
Service: voice telephony, video calls, and
broadband wireless data, all in a mobile environment. Higher bandwidth:2Mbps
3G
product and service cost
3G license plate
High amount of money
Product development cost
Many staffs and resources should be put
Buttery mobile OS Design out-looking fees
Maintenances fees
Provide effectively and high quality of services
Collaborative arrangement
Prices of the service
some monthly plan including a new 3G mobile
phone. User can get a discount price to buy new 3G mobile with join the plan.
Operation in coordination
The function of mobile phone and 3G service
3HK + iPhone
Browse a list of messages and can be choose
which one to listen, reply or delete, just like email. Watching variety of contents from Planet 3 via the iPhone 3G. (e.g. MV, TV, news, entertainment)
Receive & browse MMS message on iPhone or PC. And iPhone users can be able to select and forward MMS to email by inputting an email address for storage or sharing.
Link to the corresponding product page on the
App Store & hence the customers can proceed the instant download process and access to the popular Web applications.
Where to buy iPhone
Apple Online Store
3Shop Apple Premium Reseller
Other…
Income and revenue
For mobile phone manufacturers – Apple
promote a new model with 3G functions gain the brand name of 3G provide mobile phones’ discounts with 3G
monthly plan stimulate sales of iPhone
For wireless network operators - Hutchison
Telecommunications (Hong Kong) Limited
enlarge the marketing share
gain the reputation of 3G as a trend and being a market leader Revenue by encouraging the monthly plans the attractive service fee
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