PPC Bully 2.1 Suite Training Program
Module 1: Pay Per Click “Basics”
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Before we start...
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What's this program is all about? What is it not? How to watch recorded sessions Program schedule What you'll learn
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What's it all about?
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It is:
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Advanced PPC Training - Strategies & Tactics
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Building a long-lasting business “How to use AdWords” training http://www.google.com/adwords/learningcenter/
It isn't:
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What you'll learn
Bidding Strategies ● Niche Research ● International PPC
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Content Network Domination CPA Opportunities
Landing Pages
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Landing Pages
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Pre-Selling
Emotional triggers ● Multi-variate testing ● Behavior tracking
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Today's Agenda
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Pay Per Click basics Mindset Setting goals Approaches 3 Cool tips
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The Rules of the Game
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Get traffic Convert traffic Simple, no? ☺
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What is Pay Per Click
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Traffic source
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A way to market products and services Marketing using PPC vs. PPC marketing
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Anatomy of a Campaign
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Research niche/product Identify your goals Decide on strategy Prepare campaign Launch campaign Track & optimize
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Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.)
Research Niche/Product
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What's the product?
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Service? Product?
“I Need” vs. “I Want” - Top 3 benefits
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Research Niche/Product
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Who are your customers?
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Location
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Gender Education Marital status Income
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Why they need the service/product?
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What are your goals?
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Leads?
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Sales? List? All of the above?
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Decide on Strategy
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DL vs. Landing page? Landing page
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Review?
Blog/Flog? Comparison? Lead capture? Colors and layout
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Prepare Campaign
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Research root keywords Expand root keywords Example from Google:
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Asian Food
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Japanese recipes Korean recipes Chinese recipes
-Dim Sum recipe -Kong Pao recipe
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Chinese noodles recipe - Fried rice recipe
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...
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Prepare Campaign
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Research root keywords Expand root keywords Group keywords by subject
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misspellings
Use negative keywords
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What Matching Type?
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Broad
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If you have deep pockets
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Exact
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If you're a genius Best “middle ground”
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Phrase
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Prepare Campaign
Research root keywords ● Expand root keywords ● Group keywords by subject
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misspellings
Use negative keywords
Write your ads
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Write Your Ads
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Focus on benefits Add a call to action Suggested template:
Keyword in Headline State top benefit in first line Add call to action in second line TitleCaseURL.com
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Test both with and without “www.”
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Use Variations:
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0.1% CTR (2 clicks)
Popular Ethernet Terms
2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com
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Use Variations:
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0.1% CTR (2 clicks)
Popular Ethernet Terms
2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com
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3.6% CTR (39 clicks)
Popular Ethernet Terms
Complex Words - Simple Definitions 2 Page Guide - Free PDF Download www.bb-elec.com
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Don't Over-Sell
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Don't over-use words like
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Discover - Reveled
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Speak directly to the user's needs
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Track & Optimize
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Split test everything! Setup conversion tracking
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Keywords, ads, landing pages - Hours, days
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Countries and regions
Delete non converting “stuff” Expand converting keywords
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Google's Quality Score
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Google's way to grade you Makes AdWords profitable
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For Google
For Advertisers
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“Tricks” can help (read my QS guide)
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Be relevant ⇔ Get high CTR
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Google's Quality Score
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Use tight ad groups
Create different landing pages
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For each subject
For every users' intent
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Think SEO
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Mindset
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Be ready to fail
The most competitive field - One of the most profitable - Quite easy once you “get it” ● Be hungry
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You need to want it... bad! - Don't be lazy
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Mindset
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Give 110%
1. 2.
Do your best
Look at what you thought is your best 3. Do it again better
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Get a partner / accountable friend
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Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.)
3 Cool Strategies
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Domain / Product name bidding List building Front-end / Back-end
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Domain/Product name bidding
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Adware Crusher
“adware crusher” - [adwarecrusher]
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www adware crusher com - adwarecrusher com adware crusher com - ...
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Domain/Product name bidding
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Go live quickly
Test the waters
People type URLs in Google's search box (a lot) Use other, relevant domains
- Alexa
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Quantcast
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List Building
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Catch and (don't) release Get > 1 conversion/click
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List Building
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Catch and (don't) release Get > 1 conversion/sale
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Front-end / Back-end
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Build a business - not just a campaign Resell to the same customers “Weight Loss” niche as an example...
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Weight Loss Example
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Diet supplements Fitness videos Heart monitors Scales Recipe books Muscle gain
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What To Know More About PPB Bully 2.1 Suite
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