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EmBark_ Branch and Blossom Launched - National Cherry Blossom

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					                                                  FOR IMMEDIATE RELEASE:

                                                  CONTACT:        Danielle Piacente
                                                                  Communications Manager
                                                                  National Cherry Blossom Festival
                                                                  danielle@downtowndc.org
                                                                  202.638.8374




NATIONAL CHERRY BLOSSOM FESTIVAL LAUNCHES EMBARK, BRANCH AND BLOSSOM
       Individuals can join the Festival s efforts to plant more than 1,000 cherry trees

Washington, DC [September 21, 2012] The National Cherry Blossom Festival launched
EmBark, Branch and Blossom, a new initiative to help promote the importance of tree
plantings by engaging community participation. The program augments the Festival s multi-
year commitment of planting 1,000 cherry trees throughout the Washington, DC region in
honor of the 2012 Centennial anniversary of the gift of trees from Tokyo to Washington, DC.
The Festival is dedicated to fostering an appreciation of nature and continuing the circle of
giving that began with the 1912 gift.

Carmine s, Washington, DC hosted a reception on Thursday, September 20 to debut the
program and celebrate the Festival s tree planting efforts. It is also the second anniversary
of the restaurant, located at 425 7th Street, NW. EmBark, Branch and Blossom allows
individuals to join the Festival in making a meaningful impact on the community and
environment. Donations of $250 cover the cost of acquiring and planting a cherry tree.
Contributions at all levels are encouraged and go directly to the program, care and
maintenance of the trees.

The National Cherry Blossom Festival s Tree Planting Programs are coordinated in
partnership with Casey Trees. Since 2002, the Festival has planted hundreds of trees
throughout the DC-metro area. Groups in Washington, DC that receive cherry trees are
identified from those that have applied for and been approved to receive trees through
Casey Trees Community Tree Planting Program. The program was established in 2005,
and provides trees, tools, and technical assistance to individuals and groups interested in
adding 10 or more trees to private property in the District, free of charge. Groups commit to
watering and caring for the trees for at least two years following the plantings.

Cherry tree plantings protect and preserve the environment, beautify natural surroundings,
and unite community, creating new traditions to celebrate with each bloom for years to
come. The launch event for EmBark, Branch and Blossom was supported by the Japan
Commerce Association Foundation of Washington, DC, Pepco, and Walmart. For more
information, visit nationalcherryblossomfestival.org/embark.

The National Cherry Blossom Festival, Inc. is a 501(c)(3) not-for-profit organization dedicated to
promoting the beauty of nature and international friendship through year-round programs, events, and
educational initiatives that enhance our environment, showcase arts and culture, and build community
spirit. The organization produces the nation s greatest springtime celebration in Washington, DC
annually. The 2013 National Cherry Blossom Festival will be March 20 through April 14.

                         877.44.BLOOM // nationalcherryblossomfestival.org
                       @CherryBlossFest // facebook.com/CherryBlossomFestival

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