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CEO Exchange - APT Worldwide

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					SEASON FIVE EPISODE DESCRIPTIONS

Episode #501 BRAND NEW DAY: Putting the Pizzazz Back Into Xerox and Coke On this episode of CEO EXCHANGE, taped at Emory University's Goizueta Business School, meet the CEOs of Anne M. Mulcahy Chairman & CEO Xerox Corporation Neville Isdell Chairman & CEO The Coca-Cola Co. two companies with iconic names that have long been part of our everyday vocabulary. At Xerox, Anne Mulcahy didn't copy anyone else's game plan when she rebuilt the company into a contemporary high-tech powerhouse. And Coca-Cola's Neville Isdell is refreshing Stamford, CT Atlanta, GA the product mix to satisfy the public's thirst for noncarbonated drinks. Two CEOs who are determined to steer their companies back to the future.

Taped in November, 2006 at Emory University’s Goizueta Business School, Atlanta, GA
Episode #502 SAFEGUARDING THE FUTURE: Heroes and Villains of the Computer Age On this episode of CEO EXCHANGE, taped at the University of California Berkeley's Haas School of Business, meet two Paul S. Otellini President & CEO Intel Corporation John W. Thompson Chairman and CEO Symantec Corp. CEOs familiar with the good, the bad, and the ugly of what's in your computer. Now that Paul Otellini has put Intel inside Macs as well as PCs, he's leaping ahead to make sure that Intel is at the core of home entertainment, business transactions, and health care. At Symantec, John Santa Clara, CA Cupertino, CA Thompson is secure in the knowledge that his company is the leader in protecting every technology user from viruses, spyware, and invasions of privacy. Two CEOs who understand the promise ... and the problems ... of our love affair with high-tech devices.

Taped in November, 2006 at the University of California, Berkeley’s Haas School of Business

Episode #503 BIGGER BANG FOR THE BUCK: Bringing Value to Middle America On this episode of CEO EXCHANGE, taped at the University Clarence Otis, Jr. Chairman & CEO Darden Restaurants Mackey J. McDonald Chairman & CEO VF Corporation of Central Florida's Rosen College of Management Hospitality, get to know two CEOs who have cornered the casual marketplace for food and clothing. At Darden Restaurants, the #1 casual dining operator in the country, Clarence Otis Jr. caters to families on a budget at the company's flagship Red Lobster and Olive Garden chains. Orlando, FL Greensboro, NC And VF Corporation's Mackey McDonald is confident that the world's largest apparel maker -- with brands like Wrangler, Lee, North Face, Nautica, and Vanity Fair -- has found the perfect fit with the lifestyles of consumers around the globe. Two CEOs whose emphasis on the mass market has meant massive rewards for their companies.

Taped in September, 2006 at the Rosen College of Hospitality Management, University of Central Florida Orlando, FL
Episode #504 CAPTURING THE CHECKERED FLAG: Winning Customers Through Savvy Sports Marketing On this episode of CEO EXCHANGE, taped at the George Washington University School of Business in Washington, DC, meet two CEOs who know the importance of a Brian France Chairman & CEO NASCAR, Inc. Daytona Beach, FL Gary D. Forsee Chairman & CEO Sprint Nextel Corp. Reston, VA winning marketing strategy. Through popular competitions like the Nextel Cup, NASCAR's Brian France has driven millions of fans to enjoy the sport. And by maintaining pole position as one of NASCAR's chief sponsors, Gary Forsee has Sprint Nextel on track to lap the competition. Two CEOs who are firing on all cylinders in the race to attract new customers.

Taped in January, 2007at The George Washington University School of Business, Washington D.C.

Episode #505 FEEDING AND FUELING THE WORLD: Healthier Alternatives for Planet Earth On this episode of CEO EXCHANGE, taped at the University of Chicago Graduate School of Business, meet two resourceful CEOs who are revolutionizing the way we Patricia A. Woertz President & CEO Archer Daniels Midland Co. Robert W. Lane Chairman & CEO Deere & Co. think about food and energy around the globe. After decades in the oil industry, Patricia Woertz has brought renewed energy to Archer Daniels Midland, now the leading producer of biofuels like ethanol while still making food products for the world. At Deere & Company, Bob Lane is combining the traditional quality of the legendary equipment manufacturer with modern technology to harvest crops in the most efficient manner. Two CEOs plowing new ground to meet the needs of the 21st century.

Taped at the University of Chicago Graduate School of Business, Chicago.

Episode #506 FROM GLOSS TO GLOSSY: Taking a Good Look at Looking Good! On this episode of CEO EXCHANGE, taped at the NYU Stern School of Business, meet two CEOs who are putting William P. Lauder President & CEO The Estee Lauder Companies, Inc. Cathleen P. Black President Hearst Magazines a new face on cosmetics and publishing. As grandson of the legendary founder of The Estee Lauder Companies, William Lauder has helped make over one of the world's leading manufacturers and marketers of skin care, makeup, fragrance, and hair care products, with brands like Clinique and Bobbi Brown. Cathleen Black, who has been called “one of the leading figures in American publishing over the past two decades," has imprinted her style on some of the world's best-known magazines, including Cosmopolitan, Harper's BAZAAR, Seventeen, O,

and Esquire. Two CEOs whose companies never seem to
go out of fashion.

Taped at the NYU Stern School of Business, New York

Episode #507 THIS IS YOUR LIFE!: Looking at the Big Picture On this episode of CEO EXCHANGE, taped at the Zicklin School of Business of the City University of New York's Baruch College, meet two of the most fascinating players in home entertainment. As the first Westerner ever to Sir Howard Stringer Chairman & CEO Sony Corporation Brad Anderson Vice Chairman & CEO Best Buy Co. head Japan's Sony Corporation, Sir Howard Stringer is rewiring the legendary company to integrate its hardware, like flat-screen televisions and the PlayStation 3, with the software and entertainment content that it creates. At Best Buy, the largest consumer electronics retailer in the U.S., Brad Anderson has walked down the aisle to marry the concept of the warehouse store with the latest high-tech devices and a revolutionary way to screen its top customers. Two CEOs setting the stage for bringing state-of-the-art videos, music, and games into your home.

Taped at the Zicklin School of Business at Baruch College CUNY
Episode #508 MAVERICK CEOS: How to Attract Buzz Rather Than Buzzards! On this episode of CEO EXCHANGE, taped at the Harvard Business School, meet three maverick CEOs who know Jeffrey C. Taylor CEO Eons.com Founder, Monster.com

Kathy Cloninger
CEO Girl Scouts of the USA

Jeremy Allaire
Chairman & CEO Brightcove

how to build excitement around their enterprises. At Eons.com, an online networking site for baby boomers, Jeff Taylor is hoping to recreate the boom generated by Monster.com, the world’s #1 job search website, which he also founded. Kathy Cloninger has lit a fire under the Girl Scouts of the USA in order to transform the 95-year-old organization into a relevant experience for modern girls. And at Brightcove, Jeremy Allaire has shed light on how to make money by streaming video on the Net through an alternative to YouTube that has attracted an impressive array of clients and investors. Three innovative CEOs inventing or reinventing the brands of tomorrow.

Taped at the Harvard Business School, Boston, MA

Episode #509 KEEPING UP WITH THE JETSONS: Making Lives Better Through Innovation On this episode of CEO EXCHANGE, taped at the Tuck School of Business at Dartmouth College, join two CEOs who are leading their venerable companies into the Jeffrey R. Immelt Chairman & CEO General Electric Co. Irene B. Rosenfeld Chairman & CEO Kraft Foods, Inc. modern era. At General Electric, Jeff Immelt continues to put a charge into the Most Admired Company in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store as the new Big Cheese at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and read-toeat packaged foods. Two CEOs dedicated to improving lifestyles around the globe.

Taped at the Tuck School of Business at Dartmouth College, Hanover, NH

Episode #510 BETTING ON BIG IDEAS: How Taking Risks Can Reap Rewards On this episode of CEO EXCHANGE, taped at the UCLA Anderson School of Management, meet two CEOs who Stephen A. Wynn Chairman & CEO Wynn Resorts, Ltd. Terry S. Semel Chairman & CEO Yahoo! Inc. know how to make a gamble pay off. After building and selling the most prominent casino-hotel group in Las Vegas, mogul Steve Wynn has shown his past success was no Mirage by launching Wynn Resorts to rave reviews in the U.S. and China. And Terry Semel capped a long career at Warner Bros. by clearing the Bugs out of Yahoo! and solidifying its stature as the Web's # 1 information portal. Two CEOs who have become major players in catering to 21st Century lifestyles by rolling the dice.

Taped at the UCLA Anderson School of Management, Los Angeles CA


				
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