Oliver Wight help Red Cross deal with bloody end of supply chain
The Australian Red Cross Blood Service, with the help of business improvement
specialists, Oliver Wight, has significantly improved its forecasting accuracy,
stabilised inventory levels and improved efficiency across the board. All of which
means it is now able to better able to service the Australian public.
The Australian Red Cross Blood Service is responsible for the collection and supply of the
nation’s blood and blood products. The organisation faces a unique set of supply chain
it can’t purchase raw material, relying instead on non-remunerated Australian
donors. Additionally, each product has a different shelf life, storage method, and packing and
shipping method. Faced with these challenges, the Blood Service introduced its Aligning
Supply with Demand program, a tailored version of Oliver Wight Integrated Business Planning
(Advanced S&OP) - the Blood Service doesn’t call its process Sales and Operations Planning
because it doesn’t actually ‘sell’ blood. Greater discipline has been established, there is one
set of realistic numbers, and a 36-month rolling plan, visible to all the team at any point in
“For a highly regulated industry, we had a lot of variable processes with people doing things
quite differently across the different regions,” explains Executive Director of Manufacturing,
Jacqui Caulfield. The product and service portfolio has now been integrated under the Chief
Medical Officer; aided by a wider service re-structure. “It has paved the way for a more
integrated system with standardised processes across the states,” she says.
The Aligning Supply with Demand program has not only helped deliver the organisation’s
strategic objectives, it has also improved the service’s marketing and media campaigns.
Specific blood types are targeted to ensure the blood being collected is what patients require.
“We obviously need blood day-in, day-out, but now we know precisely what types and
quantities of each we will need. That means we can be more specific in our communication
with donors, and we encourage them to make appointments so we can better forecast
Caulfield believes the organisation has come a long way, and is continuing to learn as it goes.
“The Oliver Wight approach really helped us to train and develop our own champions: so
instead of relying heavily on consultants, we’ve managed to embed the principles in to our
operating mode, which was our goal,” she concludes.
Notes to editors
About Oliver Wight
Oliver Wight has a 40 year track record of delivering business improvement to some of the world’s best-
known organisations. With a team of professionals offering a wealth of experience, Oliver Wight is the
largest consultancy of its type, with offices throughout Europe, South Africa, North and South America,
and the Asia Pacific region. We believe that sustainable business improvement can’t be delivered by
external consultants but only by our clients’ own people, so unlike other consultancy firms, we transfer
our knowledge to them, helping deliver performance levels and financial results that last.
Integrated Business Planning
At the leading edge of management thinking and practice, our Integrated Business Planning (IBP) model
lies at the heart of our clients’ journey to outstanding business performance. Oliver Wight are the
originators of sales and operations planning (S&OP) and IBP can most simply be described as
advanced S&OP. However, unlike S&OP, IBP brings a truly strategic perspective, integrating diverse
processes - in the extended supply chain, product and customer portfolios, customer demand and
strategic planning - into one seamless management process.
Supply Chain Optimisation
In an uncertain business climate, volatile demand and unpredictability can expose weaknesses in supply
chain performance. Supply Chain Optimisation helps companies improve sub-standard systems and
processes, delivering a significant return to the bottom line.
Meeting the Class A Standard
The Oliver Wight Class A Checklist is the longest standing and most successful business assessment
tool. The latest, Sixth Edition, raises the bar, and sets ever more demanding standards for companies
on their journey to business excellence and the Oliver Wight Class A standard.
Yolanda Muser Clare Sutton
Oliver Wight AP RONIN Marketing Limited
+61 (0) 3 9596-5830 +44 (0) 20 3326 5039