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									Digital Signage
    Be Seen...
             Agenda
What is Stars Centre?
Stars Centre Division.
Customers Demographics.
Only in Stars Centre…
Digital Signage.
Digital Signage Scale.
Why Digital Signage?
Digital Signage Content.
Advertisers Benefits.
The Advertising Packages.
What is   ?
        Stars Centre
  Stars Centre is
     the latest
    commercial
landmark in Cairo
 with a more than
750 million dollars
    investment.
        Stars Centre
It is regarded
    as the first
    integrated
       urban
 sophisticated
  project of its
 kind in Egypt.
Stars Centre
  Division
   550 shopping complex
It encompasses an interplay of both convenient and
   upscale local and global brands for the first time in
  Egypt such as:
      Food Court
Plentiful   Diversified
 Customers
Demographics
Customers Demographics

 Ages Ranging from 9+.
 A, B, C…etc.
 Outgoing, and extravagant.
 Stylish, prone to experimentation
 and selective.
 Out there for a good time.
Only in Stars
  Centre…
Only in Stars Centre…

65,000 visitors/weekdays.

100,000 visitors/weekends.

200,000 visitors/occasions.
Digital Signage
       Digital Signage
In the USA, digital signage industry is a
leap in the field of media production.
It has experienced a market growth of
more than 50 percent since its late
inception in 2006.
Worldwide, digital signage applications are
used for sales and marketing, as well as
corporate communications, training and
information sharing.
  (eweek.com: Cisco Eyes Digital Signage)
Digital Signage

A New Advertising
     Medium
 in Egypt with 4
purposes in MIND
       Digital Signage

   Creativity in our Make
   Flexibility in our Innovation
Effectiveness in our Net-Result
   Simplicity in our Design
Digital Signage
     Scale
 Digital Signage Scale

500 Screens Size 40’’.
14 hours/day.
Dynamic Medium.
Point of interaction.
Digital Signage
    Content
 What is Shown on the
   Digital Signage?
Airing 14 hours a day with eye-catchy
diversified content as:
  Music Video Clips.
  Sports.
  Movie Scenes.
  Fashion Shows.
  Breaking News.
  Advertising Spots.
  Cartoon.
What Kind of Advertising?
 Regular Spots.
 Branding Commercials.
 Sales promotions.
 New product arrivals.
 Infomercials.
 All Sorts of messages will be
 delivered.
Advertisers
 Benefits
   Advertisers Benefits
Wide exposure with a proactive medium.
Timely, cost-efficient and easy to customize .
Effective content management and distribution.
High impact communication with existing and
potential customers.
Encouraging impulse-buying at the checkout
counters.
Unique, flexible, and unconventional.
The Advertising
   Packages
The Advertising Packages

  Unit Spot             Spots
  = 30 sec     Price    Number
                LE.
   1 month    49, 500    420
                LE.
   3 month    133,650   1,260
Thank You
Any Questions…

								
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