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Digital Textbooks An Abundant New Media Opportunity - download

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					       Digital Textbooks
An Abundant New Media Opportunity


 Kent Freeman
 VitalSource Technologies, Inc
 An Ingram Content Group Company
Helping Content… Reach Its Destination
Vital Source


 Higher Education focus
 1.5 million users
 80+ publishers
 80,000+ titles
 17 languages
 3-way access




                          3
Important Trends


  • Current Market Situation:
   • Accelerating Growth
   • Accelerating Price Pressure
Important Trends


         • Downward price pressure:
                 •   Lack of rich media
                 •   Lack of integration
                 •   Poor quality
                     presentation
                 •   “Page under glass”
                 •   Perception of cheaper
                     creation
                 •   Perception of cheaper
                     acceptable options
Important Trends


• Sales Drivers/Price protectors:
  • Multi-platform implementation
    •   Integrated
    •   No single device
    •   Online-Offline-Mobile
  • Rich Media embedded
  • Interactivity
  • Sharing
Important Trends

• Table Stakes:
  • Accessibility
  • Scalability
    • Ingestion/Conversion
    • QA
    • Delivery
  • Functionality
    • Basics
    • Print
    • Copy
 Experiencing Dramatic Growth

In the last 12 months Vital Source:


       Tripled active registered users
       10X online usage
       100X notes and highlights
       Mobile growth
       Significant institutional adoptions - US and non-
        US
Projected Market Growth

           Projection: Jan 2010               Correction: Mar 2011

50%

45%

40%

35%

30%

25%

20%
           Significant ROI Disruption
15%

10%

5%

0%

        2010         2011    2012   2013   2014   2015   2016   2017



 Sources: MBS, NACS, Simba
Our Growth in Users – 7 Years


  Support multiple brands,
    multiple campuses,
   multiple access points


   All potentially hitting
   online, download and
   mobile simultaneously
Global Growth - 2009
Global Growth - 2010
          Global Growth

• Market - Global Growth - Online Usage
  2011
What is an “e-textbook”?
What is an “e-textbook”?

                        Accessibility
Bibliographic support                   Active quizzes
           Share notes       Rich Media
                         Search        Change font size
PRINT


                        Highlight

                        Annotate

                        Portable
   Devices and Mobile
• Nearly every college student in the U.S. owns
 both a computer and a phone
• 80% own a laptop
• 3% own an e-reader
• 36% own two computers
• Two-thirds own Internet-capable handheld
 device                          eCar Study, 2010




                                                    16
Importance of Scalability



  Vital Source 12-month online growth
Mobile Access Options - Cloud
   Multi-Point Access
                              Online
      Download                                        Mobile




                           Your Content

                     Notes & Highlights in Sync

                       Web Services to LMS


                 Business & License Option Controls

                         Reporting Options
Formats Matter
EPUB3 – The Accelerator
VST Acquires VPG
   Interactive Learning Objects
                                  Mobile Apps



                                                        Interactive Whiteboards




        Enhanced eBooks



                                           Rich Media
                 Accessibility




  <figure id="morrison4264c02-fig-0003">
      <title><label>FIGURE 2-3</label>Identifying instructional
problems</title>
      <graphic picfile="978-0-4700-7426-8_0007" alt="This figure is a flow
chart with 3 labeled boxes representing 3 different possible techniques and
their relationship with each other. This chart is multi-directional. At each
box, labeled arrows point towards one or more boxes. Each arrow is
labeled with an action. Here the flow chart is described as a list in which the
possible actions are listed beneath each box label. 1. Needs Assessment a.
An arrow labeled “Determine if instruction is appropriate“ points toward
Performance Assessment b. An arrow labeled “Refine focus” points toward
Goal Analysis 2. Performance Assessment a. An arrow labeled “Refine
focus” points toward Goal Analysis 3. Goal Analysis a. An arrow labeled
“Determine if instruction is appropriate” points toward Performance
Assessment b. An arrow labeled “Identify needs” points toward Needs
Assessment." w="451" h="275"/>
   </figure>
Thank you!

Kent Freeman
President, Vital Source
kent.freeman@ingramcontent.com

				
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posted:3/15/2013
language:English
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