Test 10 READING I hour READING PART ONE Questions 1—7 · Look at the statements below and the information about newspaper stories. · Which story (A, B, C or D) does each statement refer to? · For each sentence1—7, mark one letter (A, B, C or D) on your Answer Sheet. · You will need to use some of the letters more than once. 1. The company has been out of business. 2. Tin's price was raised. 3. Bank appoints chief Michael Omisade to the chairman of a branch bank. 4. Trade union is formed. 5. The organization aims to further the dialogue between the developed countries and developing countries. 6. It produces about 27,000 canons of matches a year. 7. He beat his competitor and gained the appointment. A Chief Michael Omisade, a lawyer, has been appointed chairman of the National Bank of Nigena. He succeeds Mr. C S. O. Akande, who relinquished the post at the end of his three-year term. The Board of Directors of the Bank has also been reconstituted with the appointment of five new persons: Mr. M A. AdAeniran, Mr. G. L. Oyawola, Chief Femi Oyebanjo, Mr. Tunde Oyefodunnn, Mr. ,J. O. Turki, Mr. S. O. Banjo (the managing director) and Mr. J. A. Ogunbiyi. B Union officials from Australia, Barbados, Britain, Canada, India, Sierra Leone and Tanzania have been named as the steering committee of the newly-formed Commonwealth Trade Union Council (CTUC) . Dennis McDermott, President of the Canadian Labour Congress, was appointed chairman of the council, whose chief aim is promoting the interests of trade unions and some 25m workers in the Commonwealth, specially those in the developing countries of Africa, Asia and the Caribbean. Mr. Len Murray, General Secretary of the British Trades Union Congress, said he hoped the new organization, officially formed on March 1, could help further the dialogue between the nations of the industrialized North and the developing South. C The Sokoto Match Factory, opened in 1978, has been closed down due to acute shortage of spare pans, lack of raw materials and cash flow problems. The general manager of the company? Mr. Nasir Mikhali, regretted the closure because he had thought the project was viable. The factory was a joint venture of the Sokoto State Government, Messrs Alawa A/C factory, and PAPCO (Nigeda) Ltd. It had 50 employees and was producing about 27,000 canons of good quality matches a year. The workers went on strike. D The meeting of the international Tin Council in London earlier this month decided to raise the price range of the buffer stock by ten percent. This lifted the "floor" from 1,500 ringgit (Malaysian dollars) per picul (133 1/31bs) to M 1,650 per picul and the "ceiling" from M 1,950 to M 2,145. At last week's exchange rates that would make the floor a bit under 6,000 a tonne and the ceiling over 7,250 a tonne, with the middle belt, where the buffer stock manager may neither buy nor sell without special permisson, from about 6,150 a tonne just over 6,700 a tonne. PART TWO Questions 8—12 · Read the article about finance. · Choose the best sentence to fill each of the gaps. · For each gap 8—12 mark one letter (A—G) on your Answer Sheet. · Do not use any letter more than once. · There is an example at the beginning. The Dollar in World Markets According to a leading German banker, the U.S. dollar is "the most frequently discussed economic phenomenon of our times". He adds, "...the dollar's exchange rate is at present the most important price in the world economy..." . Because the dollar acts as a world currency its value affects many nations The central banks of many countries hold huge reserves of dollars, and over half of all world trade is priced in terms of dollars. Any shift in the dollar's exchange rate will benefit some and hurt others. Some people suggest, therefore, (8) . The dollar's exchange rate has been too volatile and unpredictable. Several years ago the dollar was rapidly declining in value. This made it (9) The rise in the price of foreign goods made it possible for U. S. businesses to raise the price of competing goods produced here, thus worsening inflation. Foreigners who dealt in dollars or who held dollars as reserves were hurt. People in the United States who had borrowed foreign currencies found that they had to pay back more than they borrowed (10) The United States lost face in the eyes of the rest of the world. The dollar went soaring upward, and the situation was reversed. United States exporters found it hard to sell abroad because foreigners would have to pay more for U.S. dollars. People in the United States now bought the relatively cheaper foreign goods, and U.S. manufacturers complained that they could not compete. Job losses were often blamed on the "overvalued" dollar. Poor nations (11) found it difficult to repay both the loans and the interest because they had to use more and more of their own currencies to obtain dollars. The solution to this problem is to end the system of floating exchange rates and return to fixed rates. We might even return to the gold standard. Fixed exchange rates did not work in the past. Currency values should be determined by market conditions. A drop in the exchange value of a nation's currency means that (12) that it is too inefficient to compete in world markets, that it is permitting a high rate of inflation which makes its goods too expensive, that it is going too deeply in debt, or that others have lost confidence in the nation's stability. A nation should bring its exchange rate back up by addressing these problems, not by interfering with the money market. A that had borrowed dollars B that the dollar's value should be more tightly controlled C because the declining dollar would buy fewer units of the foreign money D its value affects many nations E difficult for Americans to purchase foreign goods and services F that have a lot of U. S. dollars G it is importing too much PART THREE Questions 13—18 ·Read the article below about research and development in industry and the questions on the opposite page. · For each question 13—18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. Research and Development in Industry It is only through innovation that large companies will be able to survive, according to Mark Peter, vice-chair- man of UK-owned industrial giant 5P. However, says Peter, it remains difficult to run a truly innovative company. Innovation involves speculation, unproven technologies and unpredictable costs. It takes a lot of managing, because managers really have to be on top of what's happening. In addition, innovation does not fit easily into the orderly kind of organization that company accountants like. Despite this, Peter claims it is an essential policy to pursue. The 5P group's record of growth aid profitability indicates that it manages the orderly part of the business pretty well. The statistics are big: operations in more than 60 countries, sales in more than 200. around 60, 000 products and 70, 000 employees. But what makes 5P different is its innovative approach to innovation itself. Although it is a massive multi-national with a turnover of $ 15 billion, the whole company is bro- ken down into tiny groups which work together and help each other and are then encouraged to consult internally with the other groups. This positively encourages individual and collaborative research. A further encouragement is that all research staff world-wide are expected to work on 5P projects for only 85% of their times for the remaining 15% of time they are free to pursue ideas of their own, using company facilities. In this time they can work on their own or in a group. One hugely successful project that has come out of this 15% rule is the Post-it note. The idea came from an individual inventor and then. using the business skills of a large organization, was rapidly developed into a major product. The success of the Post-it note proves how profitable the innovative 15% rule can be. Mark Peter says innovation is at the heart of 5P. In 1996. more that 30% of sales were generated by products less than four years old. He says: "We almost always get into new markets through innovation. We're very good at adapting these innovations to lots of different markets so we have a high success rate. We take an idea and see how many applications it's got. Then we try to establish market dominance. We have a tremendous variety of technologies so we can adapt anything but we still need the original ideas to develop." In the past year 5P has introduced a group-wide program called Pacing Plus. This means that they are still actively seeking new ideas, but with the difference that they hope many of them will eventually lead to the establishment of completely new business. In this way, 5P will be able to invest in a wide range of markets and even create some new ones. This emphasis on innovation creates unusual stresses and strains and makes a company like 5P a difficult business To manage. Technical people at 5P are given a large degree of intellectual freedom, and the company appears to specifically try to recruit people who think for themselves and who don't necessarily solve things by the traditional routes. The management encourages people to step outside of the security that comes from working in a big, stable group, and then to handle the consequences. So far the mixture of freedom and heavy responsibility seems to work: the 25 research schemes now under review could generate business worth $ 6 billion a year. 13. 5P's approach to innovation is different because it allows researchers to A. work for more than one company. B. work on a variety of products. C. work with groups in other organizations. D. work alone as well as in a team 14. Mark Peter says it can be difficult for companies to be innovative because this involves A. giving more power to the accountants. B. employing a lot of managers. C. being orderly and organized. D. being prepared to take risks. 15. When 5P has a new idea it tries to A. sell it only in new markets. B. sell it in markets it already controls. C. think of different ways of exploiting it. D. keep it secret as long as possible. 16. The writer says that the Post-it note was invented as a result of A. a researcher's own initiative. B. research carried out by a group. C. research originally done on another product. D. a manager's innovative idea. 17. The researchers at 5P need to be people who A. feel relaxed about their work. B. have an individual approach to problems. C. are academically gifted. D. are willing to stay with the company for a long time. 18. 5P sees the Pacing Plus program as A. something other companies are likely to copy. B. an opportunity to take over some of its competition. C. a departure from its previous approach. D. a way of solving certain problems. PART FOUR Questions 19—33 · Read the text below about an accountant. · Choose the best word to fill each gap, from A, B, C or D. · For each question 19 33 mark one letter (A, B, C or D) on your Answer Sheet. · There is an example at the beginning, Charlie Has a Chance to Get Ahead Charlie is employed known an accountant in a small assembly plant in the Midwest. In his seven years at Astro-Technology, he has become (19) with most of the 200 employees and enjoys the (20) of his office and the company attitude toward him. However, in the past three years, he has not received a promotion, and there is little chance for one in the near future. The raises he has (21) have not kept up with inflation. He has discussed the situation frequently with his wife, Rita, who is. working as a personnel officer at a research firm in town. Although Rita has never told Charlie, she feels that her job has more status than his (22) Charlie earns slightly more than income, she has more flexible hours, more holidays with pay, better company fringe benefits, and apparently more status when the two companies' organizational charters are (23) Rita enjoys her present position and the salary she receives. The two daughters are doing well in grammar school and are active in girl scouts and the 4H Club. A month ago Charlie (24) a new position for an accountant in their home office in Dallas. He knows that his company has a (25) of promoting from within, and his supervisor feels that he would have a good chance of getting the position. It would mean an immediate 15 percent (26) in pay; more prestige, because he would have a private officer and more (27) for promotions. He applied for the position, but was afraid to tell his wife. When the interview was (28) he informed Rita that he had to go to Dallas for a seminar. Charlie was (29) with Dallas and the possible neighbourhoods his family could select to make their home. The home office was impressive! Dark walnut and chrome were everywhere, and the personnel in the office were very friendly. After a tour of the facility he had an interview with five managers. A week later he was (30) that he was one of the three finalists. He was excited and eager to accept the position if it was offered him. That night, when he told Rita, she Was (31) The move would mean they would have to leave their lovely home that they had been remodeling over the last seven years. The girls would have to find new friends. Finally and most (32) could Rita find a job as good as the one she has? It seemed unfair to force her to move and give up a good job, just so Charlie could satisfy his own (33) It turned into a real argument. Charlie wanted to move and Rita did not. Charlie was saying that he is a striver and Rita was saying she is happy with their status in life. 19. A. known B. acquainted C. acquaint D. knowed 20. A. environment B. context C. atmosphere D. relation 21. A. accepted B. get C. receive D. received 22. A. If B. Even though C. However D. Or 23. A. compared B. comparing C. contrast D. contrasted 24. A. heard of B. heard C. listened D. listened to 25. A. rule B. habit C. practice D. practices 26. A. raise B. raising C. arise D. arising 27. A. chances B. chance C. opportunity D. opportunities 28. A. schedule B. scheduled C. scheduling D. met 29. A. impressive B. impressing C. impress D. impressed 30. A. noticing B. noticed C. informed D. inform 31. A. upsetting B. excited C. pleasant D. upset 32. A. important B. unhappy C. sad D. unfortunately 33. A. goal B. spirits C. wants D. ego PART FIVE Questions 34—45 · Read the text below about Ad Compaign. · In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. · If a line is correct, write CORRECT on you Answer Sheet. · If there is an extra word in the line, write the extra word on your Answer Sheet. A Memo to Some Marketing Directors Re: New Ad Campaign Development of our next magazine advertising campaign is underway, our new advertising firm, Marshall and Dupree, has have prepared two contrasting 34. approaches for us to consider. We must ought choose between these two 35. concepts at this stage so that Marshall and Dupree can continue the 36. development of our choice. Development of two both approaches beyond this 37. stage is prohibitively expensive. Therefore, I am enclosing two sketches which 38. are intended to give you an my idea of what the final, photographed ads 39. would look like. As you will see from the first sketch, this ad reflects our 40. the traditional advertising approach of presenting our automobiles in an 41. attractive setting that would appeal to affluent customers. This particular 42. ad shows our spirit model and they associates it with an active, sporting couple. 43. To using a new departure for the second ad, Marshall and Dupree has responded 44. it to the current demand for high quality workmanship, The quote from the 45. assembly line worker is intended to instill confidence in the excellence of our products. In addition, the ad has the effect of humanizing our company in the eyes of the public. WRITING 45 minutes WRITING PART ONE · You are a Project Team Leader. You have had to cancel your next project meeting because some of the members of your team will be abroad. · Write a memo to your project team: · informing them of the cancellation and giving the reason; ·stating a new date and time for the meeting; · requesting suggestions for the agenda. · Write 40-50 words. PART TWO · You work for a sports center. You have been asked to write a short report that will appear in a newsletter for the sports centre's members. · Look at the graphs below, on which you have already made some handwritten notes. · Then, using all these handwritten notes, write your report. · Do not include postal adresses. · Write 120—140 words. LISTENING 40 minutes (including 10 minutes' transfer time) PART ONE Questions 1—12 · You will hear three conversations. · Write down one word or number in the numbered spaces on the forms below. Conversation One (Questions 1—4) 1. Richard Thomas went to (1) law school after finishing college. Then, he moved to New York. 2. The girl next to Richard Thomas married a (2) guy and now lives near Paris somewhere. 3. The tall girl is Ellen Rosenberg, who work in Los Angels for (3) years. 4. Carol Chin moved to San Francisco and got an (4) job for a while, then went down to Texas to study library science. Conversation Two (Questions 5—8) 1. The lost scarf description. ①A square silk scarf ②Color: (5) ③Size: (6) feet square ④Price: (7) dollar ⑤Time: 1:30 2. The owner of the scarf named Mrs. Edna Thomas, lived in 20 King Street, apartment 5B, telephone number is (8) Conversation Three (Questions 9—12) Flights Information 1. BA 027 at 21:30 arrives (9) at 17:40, KLM 221 at 19:10 to Manila. 2. Very (10) transfer time. 3. Flight is full but you could be wait-listed; also there's a (11) wait at Amsterdam! 4 Flight back: CP908 Manila-London, only (12) seat available. PART TWO Questions 13—22 Section One Questions 13—17 · You will hear five short recordings. · For each recording, decide which topic from the box below the speaker is talking about. · Write one letter A H next to the number of the recording. · Do not use any letter more than once. · After you have listened once, replay each recording. Topics A bank rules B a meal C a novel D a magazine E a drink F a counter G traveller cheques H immigration rules 13. 14. 15. 16. 17. Section Two Questions 18—22 · You will hear another five short recordings. · For each recording, decide what the speaker is doing. · Write one letter A H next to the number of the recording. · Do not use any letter more than once. · After you have listened once, replay each recording. A making plans B telling directions C drawing a picture D playing games E introducing sausage F interviewing G introducing work H criticizing 18. 19. 20. 21. 22. PART THREE Questions 23—30 · You will hear a talk presented by a reporter, about new product introduction. · For each question 23-30 mark one letter (A, B or C) for the correct answer. · After you have listened once, replay the recording. 23. The satisfaction of customers' desire for new products is______. A. exciting B. endless C. upsetting 24. The company which is turning out new and unique products can be called______. A. excitement generator. B. winning competitor. C. problem solver. 25. The best way of selling your new products can be______. A. demonstrate them on the spot. B. stay focused. C. make them more technical. 26. When the customers decide to buy a company's product, they prefer to choose______. A. its technical features. B. its market ability. C. its value-added service. 27. End users desire all the time______. A. the newest products. B. the most powerful tools. C. raising their productivity with what they have bought. 28. According to the reporter you will have huge advantage if______. A. having new products. B. lowering price. C. having customer confidence. 29. Customers can discern difference between______. A. high quality and low quality. B. makeshift solutions and application-specific products. C. high quality and makeshift solutions. 30. Many new products are______. A. more technical in nature. B. low price. C. high price. SPEAKING 14 minutes SPEAKING PART ONE The interview—about 3 minutes In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. PART TWO 'Mini presentation' about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN ... ? CHOOSING A LOCATION FOR A COMPANY · TRNSPORTATION · COSTS OF RENTING B WHAT IS IMPORTANT WHEN... ? DEVELOPING MARKETS IN OTHER COUNTRIES · MARKET RESEARCH · MAKING AN INSIGHT INTO THE CULTURE C WHAT IS IMPORTANT WHEN...? ATTENDING AN INTERVIEW · APPEARANCE OF APPLICANT · APPLICANT'S KNOWLEDGE OF COMPANY PART THREE Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an ex- ample of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Managerial skills Your company is going to employ some managers. You have been asked to talk about a manager's skills. Discuss the situation together, and decide, · What technical skills a manager should have · What conceptual skills a manager should have For three candidates Managerial skills Your company is going to employ some managers. You have been asked to talk about a manager's skills Discuss the situation together, and decide: · What technical skills a manager should have · What conceptual skills a manager should have · What human skills a manager should have KEY Reading PART ONE ”C 1．C “该公司已经倒闭了。 段中有“has been closed down...” ，此处的 close down 与 be out of business 意思一致，所以选 C。 ”D 2．D “锡涨价了。 段中有“...decided to raise the price range of...” ，所以，D 对。 3．A “银行任命 Michael Omisade 为一支行行长。 A 段第一句话就讲到了这个， ” “…been appointed chairman…of…” 。 4．B “贸易联盟成立了。 ”讲到贸易联盟(trade union)的只有 B 项，所以选 B。 5． “该组织的目的在于推动发达国家和发展中国家间的对话。 见 8 段最后一句话， further dialogue…” B ” “ 。 6．C “它每年产 27000 盒火柴。 ”纵观这四个答案，只有 C 项讲的是有关火柴厂的事，所以选 C。 7．A “他战胜了他的对手获得了委任。 ”有关委任的事只有 A 中讲到了，所以 A 对。 PART TWO 8．B 这是动词 suggest 的宾语从句。美元利率的任何变化都会影响全球经济，所以应牢牢掌控其价值。 9．E 填入的是动词 made 后面的复合宾语，注意前面的 it 是个先行 it, 它替代了 for Americans to purchase foreign goods and services。 10．C 填人的是 because 从句，说明为什么美国人要还的钱比借的钱多。 11．A 填入定语从句修饰 poor nations。 12．G 由前文知应是进口得太多。本国产品无竞争力，进口太多了。 PART THREE 13．D 第二段谈到 5P 公司独特的革新方法，第三段还谈到“…they can work on their own or in a group” 。 可见该公司允许其研究人员在公司内部单独丁作，或者在公司内部以团体形成工作。 14．D 第一段谈到 Mark Peter 认为大公司只有创新才能生存。然而经营一个有所创新的公司很难。 A， B 项含义不符，C 太片面，只有 D 概括全面。 15．C 第四段提出创新是 5P 立足之本，而且他们“take an idea and see how many applications it's got” ，此 点与 C 含义吻合。 16．A 文章第三段说，研究人员 85%时间用来做项目；15%用来自由工作，而 post-it note 正来自这 15% 时间。也就是说 post-it note 是个人主动开发出的。 17． 最后一段说 5P 要聘 people who think for themselves， B 这与 B 中 have an individual approach to problems 含义一致。 18．C 第五段谈到：5P 把 pacing plus 计划看做是对新思想的追求，他们希望自己所追求的新思想都 lead to the establishment of completely new business。可见 5P 是把 pacing plus program 看做是和先前工作方法的 脱钩。 PART FOUR 19．B be acquainted with 是一固定搭配，表示熟悉某物或认识某人。 20．C 只有 atmosphere 才表示“气氛，氛围” 。此处形容办公室的融洽氛围。 21．D receive 表示“收到” ，而 accept 表示“接受” ，且此处要用过去时态。 22．B 根据上下文意，需要转折连词此处应填“尽管……” ，所以 Even though 对。 ， 23．A compare 表示“比较”“compare with”意为“与……比较” 。 24．A hear 表示“听见(声音)” ，hear of 表示“听说”之意，如 I've never heard of the place．我从没有听 说过那个地方。 25．C 此处 practice 表示“惯例” ，而不应填“规则(rule)” 。 26．A raise 可以作名词，表示“提高”的意思。 raise one's salary，涨工资。 27．D．chance 表示纯属偶然性的机会，而 opportunity 表示符合逻辑的、能够追求的机会，且应该用复数。 28．B schedule 是动词，此处是过去分词作表语，意为“日期到了” 。 29．D be impressed with 指某人对某人有深刻印象。 30．C inform 表示“通知，告知” ，根据上下文应该用 inform 不用 notice，且此处为被动语态。 notice， 是注意到的意思。 31．D 根据上下文，Rita 应是不愿离开，听到丈夫的话后，肯定应该是感到不安。 32．A 根据上下文意，应填 important。B，C，D 都不符合题意。 33．D ego 是指“自尊” ，由文章含义可知应是满足他的自尊。 PART FIVE 34．ought must 相当于 ought to。 35．CORRECT 没有错误。 36．two two 与 both 重复，去掉。 37．CORRECT 没有错误。 38．my an 与 my 同修饰 idea，重复。 39．CORRECT 没有错误。 40．the the 与 our 不同用。去掉 the． 41．CORRECT 没有错误。 42．they associate 的主语是 This particular ad show，不是 they。 43．to using 是动词 ing 形式，去掉 to。 44．it respond to，对…作出反应。 45．CORRECT 没有错误。 Writing PART ONE TO: All Project Team Members From: Project Team Leader Date: 10 October, 2002 Subject: Cancellation of the Next Project Meeting The next project meeting on 12 October will have to be postponed to the 1st of November, because some of our colleagues are going abroad. The time and venue remain the same. I would appreciate your generosity for giving me your suggestions for the new agenda. PART TWO Report on performance of sports centre in 2004 The graphs illustrate the income, expenditure and average monthly visits to our sports centre in 2004. The income in 2004 totalled ￡ 470, 000. Most came from entrance fees (￡350, 000), which constituted 75 percent. Then came from the membership fees (￡60, 000), government grants (￡40, 000) and other things (￡20, 000). The expenditure in 2004 totalled ￡400, 000. We paid our staff ￡200, 000, which accounted for half of the whole expenditure. In addition, a quarter of expenditure (￡100, 000) was spent on the rent for premises. The cost of equipment and other aspects were ￡50, 000 and respectively. There was a noticeable rise of 2600 in average monthly visits to the gym compared with that of 2003, which resulted in the rise of the income from the en- trance fees. in the same period, the number of visitors to the pool showed little change increasing slightly by 200 visitors. In contrast, there was a disappointing drop of 300 in visits to the sports hall. We had a good cash surplus of ￡70, 000and 11 per cent increase overall in average monthly visits. Listening 1．Stanford 由“He went to standford law school after finishing college”可知。 2．French 由“…She married some French guy”可知 some 这儿指某个。 3．Two a couple of=two 4．office 由“She moved to San Francisco and got an office job for a while.”可知 5．black 原文是“Red with a black design on it” design，图案。 6．two “I guess it was about two square”大约有两平方尺。 7．thirty 由“…worth about 30 dollars”可知。 8．893-2124 数据考察题。 9．HongKong 由“There's a BA flight at 21:30 arriving Hong Kong,…”可知。 10．Short 原话是“That's only one and a half hours to tranfer.”意思是时间短促。 11．five-hour 由“it's a five-hour wait at Amsterdam”可知，要在阿姆斯特丹等五个小时。 12．first class 商务舱座位没有了，只有头等舱有座位。 13．G 这是讲的如果旅行支票失窃后旅客应怎么做。 14．H 出入境时，可以从国外带些东西回国，但要遵守 immigration rules。 15．E 介绍的是由香蕉、牛奶、鸡蛋、糖做的饮料。 16．F 从中能直接找到答案：counter。 17．D 有小说，有明星专题，有电影导演及其电影，有时装，这么多流行元素，只能在杂志中同时看到 了。 18．A 很明显这是出游前，草拟旅行路线。 19．E 赞美并推介一种香肠。 20． 重要的是末句的后半部分： F “they often fail to state their qualification for the job.”由此可看出 F 正确。 21．B 一个人走错了路，说者正在给他指路。 22．G 说者在向人介绍工作，这种工作是推售打印机。 23．B 由“user's insatiable need for more, better, and faster,”可知顾客需求是无止境的，endless 恰合适。 24．C 由“when new products come to market, the Company become more than a place to buy power tools. You become a problem solver for the customer.”可知。 25．A 从“The only way to get them(consumers) into the hands of the people for whom they were designed is to take them directly to the job site and demonstrate them.”可知，最好的出售方法是当场把商品演示给他们看。 26．C 这是人之常情：当购买东西时，人们更喜欢选择能提供增值服务的产品(they're purchasing a value-added service…)。 27．C 文章最后给出了答案：the user's need for in- creased productivity(用户对提高生产力的要求)。 28．A “when new products come to market, the company becomes more than a place to buy power... This is a huge advantage over the other companies.”由此可看出，new products 就是 a huge advantage. 29．B 文章中有“Your customers are able to discern the difference between makeshift solutions and application specific products.” 。 30．A 课文中的原话： “Many new products are more technical in nature.” 。technical，作专业的讲。 Speaking PART ONE The interview (Interlocutor; I, Candidate A: A, Candidate B: B) I: Can you tell something about your educational background, B? B: Yes. I will be completing my Bachelor of Science Degree in Family and Child Development with a concentration in Early Childhood Education is Shanghai University. I: What about you, A? A: I graduated from Graduate Shool of Tsinghua University 8 years ago with a M. S. degree. My studies included courses in computer control and management. I: Do you love reading? A: I love reading. I spend almost all my spare time reading. I like quoting Emerson's sentences, such as "It is the good reader that makes the good book." B: I prefer seeing films. I like love stories and science fictions. Such as Ghost, Titanic, E. T. , Sleepless in Seattle. Tom Hanks is one of my loved actors. You know, his performace is wonderful. PART TWO Mini presentation for 2 candidates (a- bout 6 minutes) Interlocutor: · I'm going to give each of you a choice of 3 topics. I'd like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk, your partner will ask you a question. ·All right? Here are your topics. [Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes] Interlocutor: · Choose one of the topics to talk about. You can make notes. [1 minute's preparation time. Both candidates pre pare their talks at the same time, separately. Interlocutor · All right now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk a bout what you think is important when choosing a location for a company ? [Candidate Two talks] Choosing a right location for a company means a lot for the company. Firstly, it can reduce transportation costs. if the location is near the financial and trading centre, the company will be informed of a wide range of commercial information, get plenty of human re- source to recruit. Labor costs and living expenditure will also be reduced. What's more, the company has a lot of space for expansion and further development. Secondly, costs of renting is another factor. Yet, compared with the first, it's less important. Interlocutor: · Thank you. Now, Candidate One, please ask Candidate Two your question about his/her talk. [Candidate one asks question.] Can you tell me more why costs of renting is less important? Candidate Two: Well. That's easy. If we get convenient transportation, plenty of commercial information and human resource as well as reduced labor costs and living expenditure. Who will care a bit higher costs of renting? Interlocutor: · Thank you. All right. No-w, Candidate One, which topic have ,you chosen, A, B or C? Would you like to talk about what you think is important when developing markets in other countries ? [Candidate One talks] Well, first, I think we should make insight into the culture. Many companies find their goods popular at home to be refused by other countries. An careful investigation shows them that their goods, often the color and shape of packaging, to be exact, contradicts with target countries. Second, A market re- search must be carried out to estimate potential demand, find out whether the competition is fierce. Only by doing so, can our products be sold successfully in other countries. Interlocutor: · Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk. [Candidate Two asks question.] You know, only some big companies can do market research, whereas small companies often can not afford it? What should they do? Candidate One: Well. It's a sharp question. I have to say I can't give a satisfactory solution to it. Maybe they can try best to collect as much as intelligence before developing markets in other countries. Interlocutor: · Thank you [Materials are collected.] PART THREE Collaborative task and discussion (a- bout 5 minutes) Interlocutor: · Now this part of the test you are going to discuss together. [Interlocutor points to the card showing the task while giving the instructions below.] Interlocutor: · You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You don't need to write any- thing. Is that clear? [Interlocutor places the card in front of the candidates.] Interlocutor: · I'm just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you. [Candidates have about 3 minutes to complete the task.] A: Managers are responsible for seeing that others (their subordinates) perform the work. To do this effectively, managers need to develop certain skills to be successful in a particular position. B: Yes, the technical skills are necessary. While it is not necessary for managers to know all the technical aspects of the work they are managing, they must have enough technical knowledge to communicate effectively with their subordinates and superiors. And they must have enough technical knowledge to gain some credibility with their subordinates. Technical skills are most needed by first- line managers and least critical to top-level managers. A: In addition, the conceptual skills are also important for managers. Conceptual skills involve the ability to think in abstract terms, the ability to see how parts fit together to form the whole. Creative thinking is behind the development of many innovative products and ideas. Rather than concentrating solely on a short-term solution to an immediate crisis, good managers put all of their smaller decisions in a broader, long-term perspective that benefits the total organization. Managers at all levels and in all areas need conceptual skills, but none more so than top-level managers. [Materials are collected.] [The interlocutor asks one or more questions as appropriate, to extend the discussion.] Is it a must that a manager should have a good education? A: Well, that depends. I think it's wise to pay more attention on his or her competence than education. A man who has a good education does not always means he is competent. Tapescript PART ONE. Questions 1—12 Conversation One. Questions 1—4 A: Oh look. Here is your old college graduation photo. Who's that blond guy next to you? B: Oh, that's Richard Thomas. A: Oh yes, of course. Whatever happened to him? B: He went to Stanford law school after finishing college, and then he moved to New York. I hear he's making a lot of money these days. A: And what about the girl next to' him? Isn't that Bobble Worth? B: Yeah, that's right. She was one of those people who always wanted to travel. As soon as she finished school, she took off for Asia. Then I hear she married some French guy and now lives near Paris somewhere. A: Really. Lucky her. And is this tall girl Ellen Rosen- berg? B: That's right. She was working in Los Angeles for a couple of years but I hear she's moved to Boston opened a boutique or something. A: Uh, huh. And this guy? What's his name again? B: Oh, that's Dan Collins. He's been working as a TV sports commentator in Chicago. A: Is that right? That sounds interesting. And what a- bout Carol Chin? What happened to her? B: Oh you remember. She moved to San Francisco and got an office job for a while. Then she went down to Texas to study library science. I think she's in her last year there. Conversation Two. Questions 5—8 A: Excuse me please. I seem to have lost my scarf. B: Oh, I see. Well, I'll have to fill out this lost and found report for you. It was a scarf, you say? A: That's right. B: What sort of scarf, Ma'am? A: Well, it was a square silk scarf. Red with a black design on it. B: I see. About how big? A: Urn. I guess it was about two feet square. B: Two feet square. And what would it be worth? A: Well, it was square an expensive scarf. I'd say it was worth about thirty dollars. B: And where did you leave it? A: I'm pretty sure I left it in the coffee shop on the 5th floor. B: And when was that? A: About 1;30 I think. B: Where did you. go when you left the coffee shop? A: To the shoe department, and then I came here. B: I'm sure it will turn up. Now could you give me your name? A: Thomas, Mrs. Edna Thomas. B: And your address, Mrs. Thomas? A: 20 King Street, apartment 5B. B: And your telephone number, please? A: 893-2124. Conversation Three. Questions 9—12 A: I've got some details about possible flights for Ms Burton. B: Oh good, she's been waiting for those. A: There's a choice of flights out but some of the transfer times are not great. There's a BA flight at 21:30 arriving Hong Kong at 17:40 where she can pick up the 19,10 KLM flight to Manila. B: Sounds a bit tight. That's only one and a half hours to transfer. A: The alternative is to fly to Amsterdam and get a direct flight from there. The disadvantage with that one is that there are no seats at the moment... she'd have to be listed. Also it's a five-hour wait at Amsterdam: Coming back's no problem. There's a Cathay flight all the way and as they have no business seats they've offered her a first class seat at no extra cost! B: Great! She'll enjoy that. PART TWO. Questions 13—22 Section One. Questions 13—17 Question 13 If it's stolen, tell the police and go to the nearest refund agency. Then you'll get a full or partial refund immediately. Keep a list of cheque numbers and a note of those already cashed. Don't carry this with the cheques. Question 14 How much can each person import? There are limits on the amount of goods that can be brought into a country. And the limits vary according to where the goods were bought, where the traveller is from and hew long the traveller intends to stay. Question 15 All you need is a banana, some milk, an egg, some sugar and a blender. First, chop the banana into the blender. Then add in half a pint of milk. And next crack the egg into the same blender. After that put in two small spoons of sugar. Last, whip that up. Question 16 It's upstairs on the fourth floor and you go straight through the toy department. Then you'll find the lift. Get out of the lift, you can find the counter just on the right side. They sell tickets for all the musical e- vents in the city. Question 17 Stories range from the technical to the romantic, from stage to screen. There will be features of stars of the past, the present and the future. The director with the new film, the designer with the latest fashion, are all part of the new panorama. Section Two. Questions 18—22 Question 18 First we'll get out the map to see where all the great amusement parks are; then we'll trace a route which can take us to as many of the parks as we can manage. Next we try to note down the resting places all along that route. And then we can start. Question 19 This kind of sausage is cheaper even though it's not on sale. It has no fantastic label, and the manufacturers never advertise, so they can keep the price down. And the quality is as good as that of the known brands. Question 20 I would say your letter was one of the best we've received. I'm always surprised at the poor letters some people write to us. They write illegibly in long hand and they often fail to state their qualifications for the job. Question 21 First of all, you're on the wrong street. You have to walk more than two blocks to Hewitt Street where you can catch the No. 21 bus. Get off the No. 21 at Scott Road and transfer to No. 4 bus going north. Then get off at the Wright Church. Question 22 In this job, you would call on schools and colleges. You would visit typing classes, demonstrate new machines and talk to school officials in an effort to interest them in buying our typewriters, We pay two hundred and fifty pounds a week plus 5% commission on sales. PART THREE. Questions 23—30 New product introductions are healthy for the industry. They generate excitement in the marketplace and sales in your store. Many of your customers are anxious to learn about what's new. By having just what they've been looking for, the company can increase the bottom line while simultaneously meeting the end user's insatiable need for more, better, and faster. At a recent industry convention, I heard a question, "How de we compete with other companies?" My reply is this: stay focused. Identify your advantage over them and maximize its potential. When new products come to market, the company becomes more than a place to buy power tools. You become a problem solver for the customer. This is a huge advantage over the other companies. Many new products are more technical in nature. Therefore, they require salesmanship. The only way to get them into the hands of the people for whom they were designed is to take them directly to the job site and demonstrate them. This is one area where companies can sharpen their competitive edge. Your customers are able to discern the difference between makeshift solutions and application-specific products. By focusing on their needs, industrial companies can offer the right solution for demanding jobs. These solutions are coupled with the necessary product knowledge to educate the customer about u sing the product. This factor distinguishes your business from all of the others. Your customers aren't only buying a power tool from you--they're purchasing a value-added service that helps them become more profitable in their business. With that in mind, let me turn the question a- round and ask, "How can other companies compete with the value-added service that you offer to customers?" The answer is simple: They cannot if you focus on the aspects that distinguish the company. While the face of the tool industry is changing, there is one constant that will continue to direct its path: the end user's need for increased productivity. Companies are poised to sharpen their competitive edge by offering solutions to the highly specific needs of the professional.
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