Rosie Beasley 07887923165 - email@example.com – Morden, Greater London About me I am an experienced marketer with around 10 years behind me, the last three of which have been spent in a solely online role. I consider myself very fortunate to be working in a career I am passionate about, which combines one thing I love (writing) and two things I am wholly enthusiastic about (marketing and websites). I am looking for a role within a dynamic company, which offers flexibility and progression. I would like to be challenged creatively, to be able to use my initiative and to work alongside other talented people. Key online skills Content : writing and editing website copy, articles, guides etc. managing external freelance writers & contributors developing new features such as video, slideshows etc. devising a content strategy to support SEO & social media Online PR: creating surveys to generate news article placement on relevant websites distributing company news stories around the web Social media: setting up and developing key social media channels monitoring brand equity on the internet seeding content and conversations in relevant sites managing ‘company voice’ and feedback developing an online small business community Email: creating and sending email marketing campaigns testing and improving emails managing the transactional email programme creating the monthly e-newsletter email data management reporting and monitoring to improve conversions Employment Marketing Communications Manager 2007-2010 SimplyBusiness.co.uk (the UK’s leading business insurance comparison website) Responsible for developing the online communications strategy for the company Managing site content in association with SEO, brand & insurance teams Increased visits to Business Articles section of site 300% and helped improve search rankings Managing staff writer and external contributors Writing and editing articles, guides, marketing copy, e-newsletter Working alongside the PR agency to promote the website and brand Generated business stats for press releases from research projects Managing social media strategy, including Twitter feeds, facebook, linkedin, forums etc. Currently 8,000 Twitter followers and a growing community on other media Responsible for company email programme, including transactional emails, acquisition campaigns, customer retention emails, testing and reporting Doubled leads generated by email in the first quarter of 2010 Launched a refer-a-friend scheme - achieved a 50% sales conversion rate Senior Marketing Executive 2004-2007 Fexco Money Transfer (UK distribution agent of Western Union) Created and managed the company website – achieved 18,000 hits per month Wrote copy for and created marketing collateral and point of sale materials, including leaflets and brochures in over 10 languages Wrote and produced ‘Developing your business’ marketing training brochures Devised and managed the incentive programmes for the major travel retail accounts (Going Places, First Choice, TUI) in conjunction with design agency Created direct marketing campaigns to bring in new retail agents Assisted with management of events sponsored by Fexco, and co-ordinated street marketing campaigns Managed the promotional merchandise for the business Key role in launch of loyalty card scheme Responsible for 5 budgets totalling £1m Marketing Executive 2003-2004 ECU Ltd (currency traders, specialising in currency mortgage products) Created marketing collateral in association with design agency Simplification project for content on website Organised and attended property events Management of lead database External Relations Executive 2000-2003 Gabbitas Educational Consultants Ltd (independent schools recruitment & advisory service) Production from scratch of two websites (www.gabbitas.co.uk and www.gabbitas.net ) Content management for websites and search optimisation Produced two annual books – collating and editing editorial and school directories Booked ads with the media agency and wrote the copy for the adverts Edited, produced and delivered the quarterly newsletter Monitoring of advertising budget Organising and marketing the company’s teachers’ seminars Produce B2C & B2B literature Copywriting for press releases, book editorial, marketing materials and book promotion flyers Skills and qualifications Software: Cheetahmail, Omniture, Magnolia CMS, Radian 6, Coral Draw, Microsoft Office suite General skills: Copywriting, journalism, html, editing, research, proofreading, project management Professional training: NCTJ accredited NVQ level 4 in Journalism; CIM training days; HTML course School: to A-level (As & Bs etc.) And finally ... In addition to working, I like to keep myself busy outside the office. For two years I wrote and produced a subscription-based monthly magazine for parents of gifted children. I am currently a director of a model agency, Gridmodels UK Ltd, for which I undertake some social media promotion and attend some motorsport events on weekends. To keep my writing fresh I do some freelance jobs in my spare time. You can view some of my work on my website www.rosiebeasleyfreelance.co.uk or by typing my name into Google.
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