Rosie_Beasley_CV_2010.doc - Rosie Beasley by wangnianwu


									                                                                                     Rosie Beasley
                                    07887923165 - – Morden, Greater London
About me

I am an experienced marketer with around 10 years behind me, the last three of which have been spent in a
solely online role. I consider myself very fortunate to be working in a career I am passionate about, which
combines one thing I love (writing) and two things I am wholly enthusiastic about (marketing and websites).

I am looking for a role within a dynamic company, which offers flexibility and progression. I would like to be
challenged creatively, to be able to use my initiative and to work alongside other talented people.

Key online skills

Content :         writing and editing website copy, articles, guides etc.
                  managing external freelance writers & contributors
                  developing new features such as video, slideshows etc.
                  devising a content strategy to support SEO & social media

Online PR:        creating surveys to generate news
                  article placement on relevant websites
                  distributing company news stories around the web

Social media:     setting up and developing key social media channels
                  monitoring brand equity on the internet
                  seeding content and conversations in relevant sites
                  managing ‘company voice’ and feedback
                  developing an online small business community

Email:            creating and sending email marketing campaigns
                  testing and improving emails
                  managing the transactional email programme
                  creating the monthly e-newsletter
                  email data management
                  reporting and monitoring to improve conversions


Marketing Communications Manager                                                                   2007-2010 (the UK’s leading business insurance comparison website)

        Responsible for developing the online communications strategy for the company
        Managing site content in association with SEO, brand & insurance teams
        Increased visits to Business Articles section of site 300% and helped improve search rankings
        Managing staff writer and external contributors
        Writing and editing articles, guides, marketing copy, e-newsletter
        Working alongside the PR agency to promote the website and brand
        Generated business stats for press releases from research projects
        Managing social media strategy, including Twitter feeds, facebook, linkedin, forums etc.
        Currently 8,000 Twitter followers and a growing community on other media
        Responsible for company email programme, including transactional emails, acquisition campaigns,
         customer retention emails, testing and reporting
        Doubled leads generated by email in the first quarter of 2010
        Launched a refer-a-friend scheme - achieved a 50% sales conversion rate
Senior Marketing Executive                                                                         2004-2007
Fexco Money Transfer (UK distribution agent of Western Union)

       Created and managed the company website – achieved 18,000 hits per month
       Wrote copy for and created marketing collateral and point of sale materials, including leaflets and
        brochures in over 10 languages
       Wrote and produced ‘Developing your business’ marketing training brochures
       Devised and managed the incentive programmes for the major travel retail accounts (Going Places,
        First Choice, TUI) in conjunction with design agency
       Created direct marketing campaigns to bring in new retail agents
       Assisted with management of events sponsored by Fexco, and co-ordinated street marketing
       Managed the promotional merchandise for the business
       Key role in launch of loyalty card scheme
       Responsible for 5 budgets totalling £1m

Marketing Executive                                                                                2003-2004
ECU Ltd (currency traders, specialising in currency mortgage products)

       Created marketing collateral in association with design agency
       Simplification project for content on website
       Organised and attended property events
       Management of lead database

External Relations Executive                                                                       2000-2003
Gabbitas Educational Consultants Ltd (independent schools recruitment & advisory service)

       Production from scratch of two websites ( and )
       Content management for websites and search optimisation
       Produced two annual books – collating and editing editorial and school directories
       Booked ads with the media agency and wrote the copy for the adverts
       Edited, produced and delivered the quarterly newsletter
       Monitoring of advertising budget
       Organising and marketing the company’s teachers’ seminars
       Produce B2C & B2B literature
       Copywriting for press releases, book editorial, marketing materials and book promotion flyers

Skills and qualifications

Software: Cheetahmail, Omniture, Magnolia CMS, Radian 6, Coral Draw, Microsoft Office suite
General skills: Copywriting, journalism, html, editing, research, proofreading, project management

Professional training: NCTJ accredited NVQ level 4 in Journalism; CIM training days; HTML course
School: to A-level (As & Bs etc.)

And finally ...

In addition to working, I like to keep myself busy outside the office. For two years I wrote and produced a
subscription-based monthly magazine for parents of gifted children. I am currently a director of a model
agency, Gridmodels UK Ltd, for which I undertake some social media promotion and attend some motorsport
events on weekends. To keep my writing fresh I do some freelance jobs in my spare time. You can view some
of my work on my website or by typing my name into Google.

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