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SEB Private Banking : Company Profile and SWOT Analysis

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									SEB Private Banking

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SEB Private Banking                                                               Key Employees
                                                                                  Name                       Job Title
Fast Facts
                                                                                                             Head - Wealth
                                        Kungstradgardsgatan 8, Stockholm, 10640   Anders Johnsson
Headquarters Address                                                                                         Management, SEB Group
                                        ,Sweden
                                                                                  Ann Grevelius              Head - Family Office
Telephone                               + 46 8 4546030
                                                                                                             Chief Executive Officer -
Fax                                     N/A                                       Annika Falkengren          SEB Group, President -
                                                                                                             SEB Group
Website                                 www.sebgroup.com/privatebanking                                      Head - SEB Private
                                                                                  Carola Nilsson
                                                                                                             Banking, Finland
Ticker Symbol, Stock Exchange           N/A                                                                  Director - Executive –
                                                                                  Eric Leclerc
                                                                                                             LWM, Luxembourg
Number of Employees                     940                                                                  Head - Investment
                                                                                                             Strategy (Private Banking),
                                                                                  Hans Peterson
Fiscal Year End                         December                                                             Chief Investment Officer -
                                                                                                             Private Banking
                                                                                                             Executive Vice President -
Revenue (in US$ million)                560
                                                                                                             SEB Group, Chief
                                                                                  Jan Erik Back
                                                                                                             Financial Officer - SEB
                                                                                                             Group
                                                                                                             Chief Officer - Risk, SEB
                                                                                  Johan Andersson
                                                                                                             Group

SWOT Analysis                                                                     Marcus Wallenberg          Chairperson - SEB Group
                                                                                                             Head - GLobal Sales -
Strengths                               Weaknesses                                Maria Esk
                                                                                                             SEB Private Banking
Focus on wealth management
                                        Declining profitability
operations                                                                        Company Overview
Growing client base                     Fee-based business model
                                                                                  SEB Private Banking is the private banking and
Satisfied client base                                                             wealth management arm of Skandinaviska
                                                                                  Enskilda Banken AB (SEB AB), which is based
Strong presence across the Nordic and                                             in Sweden. The company provides a broad
Baltic regions                                                                    range of private banking and wealth
                                                                                  management       services to high-net-worth-
Opportunities                           Threats                                   individuals (HNWIs, clients with assets worth
                                                                                  US$1 million or more excluding their primary
Geographical expansion                  Competition                               residence), wealthy families, foundations and
                                                                                  companies. Services offered by the company
Impact of Basel III on the wealth
                                        Exposure to the European debt crisis      include asset management, legal and tax
management industry
                                                                                  advice, insurance, financing and banking
Increase in the number of HNWIs                                                   services for foundations and companies. SEB
                                        Turbulence in the global economy
globally
                                                                                  Private Banking had assets under management
Positive outlook for the financial                                                (AuM) of SEK417.4 billion as on December 31,
planning services segment                                                         2012. The company had historical AuM figures
                                                                                  of SEK376 billion, as on December 31, 2011,
                                                                                  which stood at SEK264.2 billion as on
                                                                                  December 31, 2010 and SEK230 billion as on
                                                                                  December 31, 2
								
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