Apple iPhone
Isadora Abdallah Clyde Apaid Jose Douer Cassandra Gardere
iPhone Company Information
• Apple enters Smart-Phone Industry
– Aiming for 1% Market Share
20% 5% 6% 7% 13% 31%
Market Share
Nokia Motorola Samsung LG Sony Ericsson 18% Siemens Others
• High Income Consumers
– $499-$599
• Will Expand Product Line
Technology
• Unique Technology to iPhone
– Smart Screen – Visual Voicemail – Touch Screen
• Common Features • Mp3 Player
Tech Specs
• Physical Characteristics
– 3.5 Inch Screen – 4.5 by 2.4 by .46 inches – 4.8 ounces
• 4 or 8 GB Memory • Wi-Fi, Edge and Bluetooth compatible • Battery Life
– 5 hours talk/video/browsing – 16 hours Audio playback
• OS X operating system
SWOT Analysis of iPhone
Strengths
•High brand equity •Compatibility •Have a lot of financing for development of iPhone product
Weaknesses
•Not familiar with smartphones (1st batch glitches) •High risk of damage •Cingular exclusivity
Opportunities
•Loyal customers •Social trends (people changing their phones) •Big market (big demand for all features)
Threats
•Competition with phones like Nokia, Trio and Blackberry.
Conclusion
• Offers unique product to market
– Price is reasonable for what you’re getting.
• Product will succeed
Questions?