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MANAGING

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					MANAGING RETAILING,WHOLESALING &LOGISTICS

PRESENTED BY : L. Anila Reddy A.Sindhukirthy K.Shravani

RETAILING
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All activities involved in selling goods or services directly to final consumers for their personal or non business use

WHOLESALING
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Why Wholesaling? Selling & Promoting Bulk-breaking Transportation Financing Market information Risk bearing

TYPES OF WHOLESALERS
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Merchant Wholesalers Broker Agent Manufacturer’s sales branches & offices

WHOLESALER MARKETING DECISIONS
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Target Marketing & Positioning decisions Marketing Mix decisions Product Price Promotion Place

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LOGISTICS
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The process of planning, implementating and controlling the effective flow and storage of goods, services and related information from point of orgin to point of consumption for the purpose of conforming to customer requirements.
Inbound logistics
Suppliers Company

Outbound logistics
Resellers Customers