Italy Domestic Tourism to 2016: Market Profile

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					Italy Domestic Tourism to 2016:
Market Profile

Reference code: TT1309MP


Published: February 2013


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Italy Domestic Tourism to 2016: Market Profile
                                                                                     Page 1

© Timetric. This product is licensed and is not to be photocopied
                                                                    Published: February 2013
 TABLE OF CONTENTS



TABLE OF CONTENTS

1         INTRODUCTION ...............................................................................................................................5
    1.1     What is this Report About? .......................................................................................................................................... 5
    1.2     Definitions ................................................................................................................................................................... 5
    1.3     Methodology ............................................................................................................................................................. 10
2         TRAVEL AND TOURISM IN ITALY ................................................................................................ 12
    2.1     Key Trends and Issues .............................................................................................................................................. 12
          2.1.1      Key trends ............................................................................................................................................................................................12
          2.1.2      Barriers to tourism ...............................................................................................................................................................................13
          2.1.3      Tourism attractions ..............................................................................................................................................................................13
          2.1.4      Accessibility .........................................................................................................................................................................................13
          2.1.5      Government expenditure .....................................................................................................................................................................13
    2.2     Tourism SWOT ......................................................................................................................................................... 14
          2.2.1      Overview of the tourism sector in Italy ................................................................................................................................................14
          2.2.2      Strengths..............................................................................................................................................................................................15
          2.2.3      Weaknesses ........................................................................................................................................................................................15
          2.2.4      Opportunities .......................................................................................................................................................................................16
          2.2.5      Threats .................................................................................................................................................................................................16
    2.3     Tourism Demand Factors .......................................................................................................................................... 17
          2.3.1      Typical holiday entitlement of employees per annum by type ...........................................................................................................17
          2.3.2      Total population by age .......................................................................................................................................................................17
          2.3.3      Male population by age .......................................................................................................................................................................19
          2.3.4      Female population by age ...................................................................................................................................................................20
          2.3.5      Number of households ........................................................................................................................................................................21
          2.3.6      Mean household income .....................................................................................................................................................................21
    2.4     Tourism Market Indicators ......................................................................................................................................... 23
          2.4.1      Number of trips by season ..................................................................................................................................................................23
          2.4.2      Number of trips by residents ...............................................................................................................................................................25
          2.4.3      Average length of tourist trips .............................................................................................................................................................26
          2.4.4      Average national tourism expenditure per day of trip ........................................................................................................................27
          2.4.5      Percentage of total resident income spent on tourism .......................................................................................................................28
          2.4.6      Total national tourism expenditure by tourist destination ...................................................................................................................29
          2.4.7      Total national tourism expenditure by category .................................................................................................................................31
3         DOMESTIC TOURISM IN ITALY ....................................................................................................33
    3.1     Key Trends and Issues .............................................................................................................................................. 33
          3.1.1      Key trends ............................................................................................................................................................................................33
          3.1.2      Barriers to tourism ...............................................................................................................................................................................34
          3.1.3      Tourist attractions ................................................................................................................................................................................34
    3.2     Domestic Tourism Flows ........................................................................................................................................... 35
          3.2.1      Number of trips by purpose of visit .....................................................................................................................................................35
          3.2.2      Number of overnight stays for domestic trips .....................................................................................................................................36
    3.3     Domestic Tourism Expenditure .................................................................................................................................. 37
          3.3.1      Total domestic tourist expenditure ......................................................................................................................................................37
          3.3.2      Domestic tourist expenditure on accommodation ..............................................................................................................................38
          3.3.3      Domestic tourist expenditure on entertainment an
				
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Description: “Italy Domestic Tourism to 2016: Market Profile” is the result of extensive research on the travel and tourism industry covering domestic tourism in Italy. It provides detailed analysis on key trends and issues, domestic tourism flows and domestic tourism expenditure along with domestic tourism forecast in Italy. The report also includes an overview of the Italian travel and tourism industry covering key trends, barriers to tourism and tourist attractions with a detailed SWOT analysis of the tourism industry in Italy. Review and forecast data for tourism demand factors and market indicators has also been included in the report.
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