Italy Domestic Tourism to 2016: Market Profile by Timetric

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									Italy Domestic Tourism to 2016:
Market Profile

Reference code: TT1309MP


Published: February 2013


www.timetric.com




Timetric
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London EC4Y 0BS
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Italy Domestic Tourism to 2016: Market Profile
                                                                                     Page 1

© Timetric. This product is licensed and is not to be photocopied
                                                                    Published: February 2013
 TABLE OF CONTENTS



TABLE OF CONTENTS

1         INTRODUCTION ...............................................................................................................................5
    1.1     What is this Report About? .......................................................................................................................................... 5
    1.2     Definitions ................................................................................................................................................................... 5
    1.3     Methodology ............................................................................................................................................................. 10
2         TRAVEL AND TOURISM IN ITALY ................................................................................................ 12
    2.1     Key Trends and Issues .............................................................................................................................................. 12
          2.1.1      Key trends ............................................................................................................................................................................................12
          2.1.2      Barriers to tourism ...............................................................................................................................................................................13
          2.1.3      Tourism attractions ..............................................................................................................................................................................13
          2.1.4      Accessibility .........................................................................................................................................................................................13
          2.1.5      Government expenditure .....................................................................................................................................................................13
    2.2     Tourism SWOT ......................................................................................................................................................... 14
          2.2.1      Overview of the tourism sector in Italy ................................................................................................................................................14
          2.2.2      Strengths..............................................................................................................................................................................................15
          2.2.3      Weaknesses ........................................................................................................................................................................................15
          2.2.4      Opportunities .......................................................................................................................................................................................16
          2.2.5      Threats .................................................................................................................................................................................................16
    2.3     Tourism Demand Factors .......................................................................................................................................... 17
          2.3.1      Typical holiday entitlement of employees per annum by type ...........................................................................................................17
          2.3.2      Total population by age .......................................................................................................................................................................17
          2.3.3      Male population by age .......................................................................................................................................................................19
          2.3.4      Female population by age ...................................................................................................................................................................20
          2.3.5      Number of households ........................................................................................................................................................................21
          2.3.6      Mean household income .....................................................................................................................................................................21
    2.4     Tourism Market Indicators ......................................................................................................................................... 23
          2.4.1      Number of trips by season ..................................................................................................................................................................23
          2.4.2      Number of trips by residents ...............................................................................................................................................................25
          2.4.3      Average length of tourist trips .............................................................................................................................................................26
          2.4.4      Average national tourism expenditure per day of trip ........................................................................................................................27
          2.4.5      Percentage of total resident income spent on tourism .......................................................................................................................28
          2.4.6      Total national tourism expenditure by tourist destination ...................................................................................................................29
          2.4.7      Total national tourism expenditure by category .................................................................................................................................31
3         DOMESTIC TOURISM IN ITALY ....................................................................................................33
    3.1     Key Trends and Issues .............................................................................................................................................. 33
          3.1.1      Key trends ............................................................................................................................................................................................33
          3.1.2      Barriers to tourism ...............................................................................................................................................................................34
          3.1.3      Tourist attractions ................................................................................................................................................................................34
    3.2     Domestic Tourism Flows ........................................................................................................................................... 35
          3.2.1      Number of trips by purpose of visit .....................................................................................................................................................35
          3.2.2      Number of overnight stays for domestic trips .....................................................................................................................................36
    3.3     Domestic Tourism Expenditure .................................................................................................................................. 37
          3.3.1      Total domestic tourist expenditure ......................................................................................................................................................37
          3.3.2      Domestic tourist expenditure on accommodation ..............................................................................................................................38
          3.3.3      Domestic tourist expenditure on entertainment an
								
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