Preferred Customer Sale Announcement [Date] [Name] [Address] Dear [Name] The best time to take advantage of our low prices is now! We have every reason to believe that at the June [Product] exhibition, the overall theme will be higher prices. With inflation talk creeping back into the news, this show provides the companies the chance to show their new merchandise--and raise prices. Why not beat inflation and drop by soon. We are having a special Preferred Customer Sale. You will be pleased with the products; you will be amazed by some of the prices. In any event, drop by and say "hello". Yours Sincerely [Your Name] [Your Title]