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Why Google Wants Valuable Content

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					Why Google Wants Valuable
Content Above the Fold

Page layout is one of many
website design elements that
can affect usefulness for both
visitors and search engines.
This is especially true in
light of changes to Google's
search algorithms that went
into effect throughout 2012
that specifically focused on
layout. Designed to respond to
complaints that too many
higher-ranking websites were
mostly advertisements and had
little valuable content,
Google's 'above the fold'
algorithm changes did not
negatively affect
well-designed internet
locations but did make clear
how they should be laid out to
prevent such a problem. One of
the main concepts involves
being sure content is placed
above the fold where it can be
more easily seen by readers
and indexers alike.
Designing Above the Fold

The term 'above the fold'
comes from the newspaper
publishing trade; it is that
upper portion of space above
where a standard sized
newspaper gets folded and has
always received the most
attention. This is why
headlines and important
announcements typically appear
in this area - and it
shouldn't be any different
with website design. The most
important content should
appear above the fold as well.

Since there is no actual fold
for a website, this area is
considered to be the upper
portion that is plainly
visible before having to
scroll down. When a user
clicks onto a page, what is
immediately seen on a screen
or monitor without having to
navigate or scroll is that
highly valued above the fold
area. It is generally
recommended to put featured
content in this area to get
the most attention.

Above the Fold and Page Rank

It had become commonplace for
some websites to fill featured
content area with ads in order
to gain more page hits. While
this practice did prove to be
profitable, it was not a great
choice in the eyes of users.
Clicking on search results
many times brought visitors to
a page that was filled with
ads, or contained very little
useable text because there
were no specific means to
filter out spam. With the
noted changes, Google's
algorithms can grade the type
of content that is placed on a
web page and determine whether
or not the most valuable
content appears above the fold
or not. As a result,
well-designed, high value
websites have seen an
improvement in page rank while
sites that are filled with
advertisements in highly
visible above the fold areas
have lost ranking accordingly.

Designing for Above the Fold
Benefits

What this means for web page
design is that the above the
fold layout is more important
than ever. The goal of using
such a design method is to
catch the attention of Google
spiders in a way that
demonstrates that a specific
internet location is relevant
and has useful content that
should be rewarded with
preferential ranking. These
are what Google users need and
want to see, so it only makes
sense that a better page rank
should be given to such
websites. When a page is
accessed more because it has a
better rank and users continue
to return for the great
content, it is possible to
build an even better page rank
- and the cycle continues.

Of course, the major
redesigning of any pages that
contain too many
advertisements may take some
time to achieve; however, it
is highly recommended that
just such an effort should be
done so that all of the web
pages are more easily
recognized as containing
quality content. In Google's
continuous effort to reduce
the number of spam pages and
link farms that are not
beneficial for users and
reduce a positive search
experience, designing with
Google's search algorithms in
mind stands to be one of the
best ways to reach the top of
search result listings. An
above the fold layout is one
of the best ways to present
quality content that will be
found and used by website
visitors and website spiders
as well!

				
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posted:3/9/2013
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