What Beginners Should Know About SEO Anyone who has spent any time creating a website or blog, whether it's for business or personal use, has most likely heard the term, SEO. If you're new to the scene, you can probably tell that it's important and it has to do with getting people to view your website, but that's where your knowledge of it ends. The reality is that if you want your website to not only thrive but survive in this technology era, you have to understand and practice SEO. It's not a benefit, but a necessity. What is SEO? SEO stands for Search Engine Optimization. What that means is that you are finding more viewers by promoting your website and increasing your ranking on different search engines. The higher up on the list of results you are on a search engine's page, the more chances you have of someone choosing yours. Most people pick off the first page, usually one of the first 3-5 options. If someone is looking for something specific, they might go to the second page. If they still can't find what they are looking for, in most cases they just start a new search. Do I need SEO? The only answer to this question is yes. All successful websites have someone that is charge of SEO. While it's true that you can gain a larger following by promoting through social media, most people still rely on search engines such as, Google and Bing, to help them find what they are looking for. Since that is where most people are going, you need to make sure you are putting yourself in the right spot to target them. How do I start? Do your research. There are tons of free 'how-to' guides on the internet about SEO. You need to realize up front that it takes a lot of time and effort to get started and to keep going. Many companies have an employee whose sole responsibility is SEO. If that is not an option for you, commit yourself to learning this skill. There are different ways you can make sure your website is coming up higher on search engine rankings. When people type a word into a search engine, the results that come up are websites or blogs that have the search word set as a keyword. When you create your website make sure that you are selecting important keywords, phrases and categories. Another way is through linking. How you link to others and how others are linked to you is extremely important. A blog is an excellent way to build backlinks. You are able to have guest posters on your blog that will link back to their site. You can also write articles for other blogs and have a backlink to your site. Choosing the right kind of blogs to have relationships with will help get more traffic to your site. When done right, linking can benefits both parties. Keywords and links are an easy way to start. It can get much more complex as you go along, but it's doable. Just know that even a little bit of effort will go a long way when it comes to SEO.
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