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Is SEO Dead Maybe Not_ But It Stinks

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									Is SEO Dead? Maybe Not, But It
Stinks

So, let's say you pay an
expert to increase your SEO
ranking. It works. Goodie for
you. Think that's the end of
the story? Not really. Just
because you have a high
ranking doesn't mean your
visitors are going to ring you
up or email you when they
click on your site. Herein is
the rub. Rank alone means
nothing. In the end, if your
website doesn't create two-way
relationships, it's a waste of
time and money. It's like
spending a lot on plastic
surgery, but you have a crappy
personality. Lots of people
will look, but nobody's going
to hook up with you.

The answer to the question "Is
SEO dead?" is... no, but it
may as well be for practical
purposes. Anything that costs
so much and produces so little
in terms of tangible results
will have a limited lifespan.
Meanwhile, start looking for
more effective ways to
stimulate those two-way
relationships with or without
SEO.

If you do a search for that
title, you'll discover there
are a lot of claims on the web
that SEO is not dead. It may
not be dead, but it stinks
like a cadaver left out in the
Texas sun for 10 days.

Zillions of people are deeply
invested in making you think
it is still alive. There are
so many SEO experts, bloggers,
gurus, and oracles on the web,
just trying to educate
yourself and reading about SEO
can be a frustrating
experience. When a snake oil
salesman spews out copious
acronyms and trade terms, it's
always a sign that the
pitchman is working hard to
keep you, the buyer, in the
dark. If you have to keep
Wikipedia open to read a blog
post, that's a sure sign. The
average business owner has no
time for this, which is the
point.

Do you really think you can
win at this game? Well, yes,
if you're willing to invest in
one of those gurus monthly.
And, we're not talking cheap.
On the other hand, is winning
really all that?

Creating two-way relationships
starts with fulfilling a need.
After the visitor arrives on
your site or blog, offer or
give them access to the very
thing they're searching for,
or at the very least point
them in the right direction to
linking to some helpful
resources. Because let's be
honest, unless you're a
celebrity or already have a
cult following, they're not on
your site because of you.
They've arrived because they
want to believe you have
something of value that can
help them solve their current
problem.

An even better option than
giving away information or
pointing them in the right
direction is to offer to help
them solve their problem
yourself. This works
especially well if you're in a
service-based industry and
communicating with your
visitor is the ultimate goal
anyway. The main point is that
getting visitors and high
traffic to your site is not
the end of the journey;
converting visitors into the
role you want them to play is.
Center your entire strategy
around fulfilling the
visitors' needs and you'll
start to get a lot more
leverage out of your SEO
campaigns.

								
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