DubLi Training: The Death of Old School MLM

The Death of Old School MLM From the author that brought you “Blogging Wealth” “Blogging Your Way To Wealth” and “Squidoo Basics” Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com TABLE OF CONTENTS Why I decided to write this report The Get Rich Quick . Internet Mindset Your MLM Companies turnkey system is Marketing Suicide Stand out from the Crowd, Follow or be followed. The Sell Sell, Pitch Pitch -.Wanna join my MLM.?? The Lifetime Residual Income Myth Where to go from here? Final Words Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com LEGAL NOTICE While all attempts have been made to verify information in this report, neither the authors nor the publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein. This publication is not intended for use as a source of legal or accounting advice. The publisher wants to stress that the information herein may be subject varying state and or local laws. The purchaser or reader of the publication assumes responsibility for the use ofthese materials and information. Adherence to all applications and laws and regulations, federal, state, and local, governing professional licensing, business practice, advertising and all other aspects of doing business in the United States or any other jurisdiction is the sole responsibility of the purchaser or reader. The author and publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or reader of this material. Any perceived slights of specific people, organizations, or companies, are unintentional. Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com Don’t do anything until you read this eye-opening report While the network marketing industry has created more millionaires than any other industry on the planet, it has also left a blood bath of failures lying in a pool of credit card debt! And while there are similar statistics in any business, it’s clear that the majority of MLM distributors have fallen well short of the glorified passive residual income so often pitched in hotel meetings. This Report was NOT written to address any individual person and/or company, but rather to address the methods by which countless companies and leaders have attempted to train millions. They try to coach new distributors on how to prospect, present, recruit and build their MLM business over the years. The warm marketing methods taught for over 40 years in the industry consist of amassing a 200 name list full of every family member and friends in existence, with the intention of giving them all the opportunity of a lifetime. MLM has certainly left a bad taste in many mouths and while it has worked for many of the top earners in the past, this industry has changed dramatically with the introduction of the internet. Today, internet marketing and social networking avenues play pivotal roles in lead generation, personal branding, and business training for distributors all over the world. Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com You’ve probably seen the “we’ll do all the work (sales and recruiting) and you’ll just make all the money” systems that keep popping up all the time. The masses flock to them like sheep to the get-rich-quick slaughter. But it’s just not enough when the primary selling point is hype. Most of these systems make boat loads of cash for the top guys and the good old 97% perish in a bloody death. They subsequently recall their tales of how they got burnt, scammed or ripped off again! And I say enough is enough. I’m making a stand now after seeing it all in the last five years. Today the dirty secrets are being exposed and that is exactly why this is THE report that had to be written. So Let’s Begin! The get-rich-quick mindset This mentality had rocked the core foundations of the Network Marketing and Direct Selling Industries. Recruiting Levels are at an industry-wide all time low while attrition levels and skepticism are at record highs. Member loyalty is bleak at best since hundreds of new business opportunities are launched annually. People come and go again, often inside of 90 days. People are changing the opportunity they’re with, almost as often as they get their car washed! With all the hype, smoke and mirrors of today’s high tech, no touch turnkey systems, millions of people are flocking to the Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com latest and greatest deal. They’re in search of a quick buck only to be left with an empty wallet YET again! Make no mistake in thinking it’s all doom and gloom because truth be told, it’s never been a better time to join the network marketing industry. The number of people succeeding in MLM and becoming multi millionaires is astounding, but they know the secrets that we will be sharing with you in this report. Once people have exhausted their warm market lists, they’re then taught cold marketing tricks like flyers, classified ads and the three-foot rule. From there it moves online, with down-line building systems, automated sales systems, live telephone sales centers and the more advanced funded proposal systems. All the while this industry continues evolving. In fact I predict that the MLM industry will go through more change in the next 3-5 years then it has seen in the past 20 years. It’s no longer 1994. and if you are attempting to build your MLM Empire the same way the network marketing Veterans built theirs in the 90’s you will be in for a rude awakening. What worked in 1994 will NOT give you a fraction of the results it once gave you! Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com Your MLM company’s turnkey system is marketing suicide Do not rely on the website they gave you upon signing up. It likely features all the bells and whistles, flash video presentations, product information, management team photos and compensation plan details. Sure they look pretty, but they are nothing more than a glorified online catalog and a name branding tool for the company itself. They are NOT Marketing Websites. Or maybe you company sells the Dream, with pictures of sexy people on the beach, exotic cars, million dollar homes and piles of cash...rah rah! Then you’ve got your company DVD’s on your products/compensation plan and opportunity. This is all great information, but as marketing tools they simply will not cut it in today’s internet-based marketplace. All you are doing is branding the name and products of your MLM Company instead of you personally. Succeeding in the highly competitive MLM industry requires you to brand yourself as a leader FIRST. Ask yourself one question: “what makes you, distributor (ID No# 5568991), different from every other distributor in your company promoting your company? Industry experts predict that more than 50 Million new people in the USA alone will be looking for a way to make extra money by having their own home business. Who are they going to join when they turn to the Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com internet to do some research on what would be a good fit for them? Will you be positioned to have them join you? Stand out from the crowd; follow or be followed We have covered the state of the industry very briefly and explained what not to do. You now know that success is predicated on your ability to sponsor leaders because they are the only people who make money in MLM. It’s all about promoting “You Inc.” before your company. This theme pervades nearly every company regardless of product, and the biggest producers all do this, such as Randy Gage, John Milton Fogg, Dale Calvert, Joe Schroeder, David Ledoux. John Kalench, and Dani Johnson. They’ve all branded themselves and have garnered the respect of new aspiring networkers who wish to learn from their success. If you don’t own www.youname.com, your missing the boat. Find out if it’s still available at Godaddy.com. Think about it … people who are uncomfortable with self promotion work for (or under) people who are totally comfortable with self promotion! So when you vote yourself in and position yourself as a leader, people WILL follow you! When you position yourself in this industry and learn how to build personal credibility, you suddenly become THE person to join in your company. This is because there are people all around the world today that Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com have been waiting their entire lives for someone just like you to show up in their lives. They will instantly identify with you, because of where you live, where you’ve worked, or what interests and hobbies you have. You have to essentially turn on a giant electro-magnetic field in which like-minded people find you and your story online. When this is done in concert with the My Story Marketing concept, people start to chase YOU. They’ll call you, email you, and request to join you in your business. Alternatively, for the average person leading with their company’s products and opportunity, the opposite is generally true. They are the hunters and their prospects will soon sense it. The sell sell, pitch pitch – “wanna join my MLM” - recipe for failure Over the last decade the public market place has been bombarded with work-from-home opportunities and direct selling money making schemes. Millions of people have been exposed to this industry on a personal level whether it be themselves or a family member. It’s usually the same story. Ignorance on fire for about 3-6 months is followed by a garage full of sales tools and products that they don’t want and/or cannot sell. It often gets to the point after the initial excitement of Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com financial freedom and living a dream life gets beaten out of them from all the rejection. The newbie network marketer has been out there with the sell, sell, sell, pitch, pitch approach which comes from the fact that most MLM distributors have the skills and mindset of an employee, not a business owner So the guy with the employee mindset is now in deep up to the neck in trying to build a business. He’s trying to excel as sales & marketing when those areas have never crossed his educational or professional path. The sad truth is that these people will lose money staying active each month from the sales tools and products when the real problem rests in an upline leadership deficiency. All this does is makes even more money for the company. In fact, current statistics show that 90% of network marketers don’t even break even on their monthly product order, and an astounding 97% of distributors make less than $100 a month! The days of running around with your MLM application form in hand are over! No longer does billboard style advertising work, i.e. plastering your company sales tools all over town. In most case, its prohibited based on company policy. Believing that distributing your company’s CDs/DVDs will yield massive success is nearly as delusional as believe in the Easter Bunny. And I’m not pointing the finger as anyone during this accusation. I’ve been there and done that myself! Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com An opportunity this good only comes around once in a lifetime! How often have you heard that? Perhaps you even say this as part of your regular spiel about your company’s products and killer compensation plan. This is a bunch of hype – and it usually rolls off the tongue of countless amateurs. The fact is there are more opportunities today than ever before in history. But the dirty secret is that it’s not primarily about the opportunity. It’s not solely about your products or your compensation plan. It’s about relationships and people. The saying “people buy people, not business opportunities” is paramount here, and the faster you understand this the faster you’ll see results. First and foremost, your prospects who jump on board with you are seeking leadership. Whether they admit it or not they want assurance that they’re following someone with a proven track record or someone who can provide ongoing mentoring. The types of people you need in your team to reach your company’s top pay rank are not looking for another opportunity per se. They are looking for a marketing solution which in turn will yield financial success long-term. In essence, the opportunity is merely a tool or a means to a desired end. Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com The lifetime residual income myth “Lifetime” does not mean YOUR lifetime, nor your kids’ lifetime. It actually has more to do with your company’s longevity. That’s right. Your #1 acclaimed and best MLM company could go out of business someday. I have personally never had the misfortune of building a million dollar organization with a particular company only to have it all collapse and be taken away overnight because the company went out of business. However, several top earners have experienced this happening. The fact is that MLM companies have no greater security than any other company for that matter. They are not impenetrable or immune to competition or economic shifts. Statistically many of the biggest companies come out strong, rise quickly, and then fall in a matter of years. So the average person is at a disadvantage from the beginning, whereas the heavy hitter understands self branding and has credibility as a successful leader to their downlines. The top earners can quickly side step to a new opportunity and re-sponsor the entire organization over to the new program. This is why it becomes so essential that you market and position yourself as a business owner of this industry. Today with the Internet it’s never been easier to create a self-branded distributorship that attracts new leads and future leaders. Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com Now most people think they are treating their business like a business, but in reality they are just a distributor...a cog in the big wheel that is the company. They think they are in control when they really have very little control if any. Most network marketers don’t really have a clue about how MLM companies are developed. If you don’t get new distributors pouring in from another company the odds of a company making it is very slim. The only way to assure long-term success irrespective of company vitality is to have massive personal credibility and be positioned as a strong leader. This will bread team loyalty and interdependent down-line reps who put your value before that of the company’s. Where to go from here? I don’t want you to get the wrong impression from this ebook. There is HUGE growth happening in the network marketing Industry, and I am more excited about this industry today than I have ever been. As a result we are building and developing marketing systems to take my personal teams and business partners to higher levels of freedom and prosperity. This is where you go from MLM struggle to full-time and free…from losing money every month to signing up handfuls of reps each month. Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com This is where you go from just being a distributor to being a real business owner; someone’s who’s independently responsible for their income. How long is it going to take for you to get where you want in this industry? How long will it take till you position yourself as a leader and build your authority in the market place so the people aspiring for MLM success come to you? That all depends on whom your coach is. Successful people understand that they need to learn from a mentor who has the skills to take them where they want to go as fast as possible. One of my Mentors said: If you sit at the feet of a qualified mentor, in an instant you can erase years of struggle and regret from your business and your life. I still have mentors and coaches today - because without them, I would not be where I am today! Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com Final Words… Thank you for taking the time to hear my impressions of and experience in network marketing If we haven’t met yet, I’m a full-time marketing. full internet marketer and avid writer on numerous internet marketing topics. As the founder of the Doctor DubLi Team, within the DubLi Network business opportunity, I’ve trained countless novice and aspiring home business owners to leverage my marketing tools to grow their businesses. If you’ve enjoyed this no no-nonsense guide to network marketing, please email me to request additional ebooks or to , partner with me in a profitable and emerging internet business. dan@doctordubli.com. . See you at the top! Copyright © 2009. All Rights Reserved. http://DoctorDubLiBlog.com