Social Marketing – Benefits of Exposure on Multiple Sites
Social marketing is an integral part of any effective inbound marketing strategy. Combined with other
inbound efforts, social marketing can increase traffic to your website and also launch your small business or
start-up into the viral marketing realm, quite literally overnight. In fact, social marketing is so effective in this
regard that most businesses now have a rather extensive social marketing platform. However, many are getting
social networking wrong. Establishing an effective social marketing strategy isn’t difficult, but it does require
some careful planning and foresight.
As a small business owner or start-up, you’ll be pleased to know that social marketing is virtually free.
Providing you have the time to devote to social networking, you can take on the task of social marketing
yourself. Many businesses also employ interns to take on their social marketing tasks because college students
are already tuned-in to social media.
So how do you get social marketing right for your start-up or established small business? It’s not that
hard, really. The first thing you need to do is determine what social networks to use. In order to reach all of your
demographics, you’ll want to use multiple social networking sites.
For example, if you are a small camera company, you might determine that you would benefit most
from using Twitter, Facebook, Pinterest and Instagram. Both Instagram and Pinterest are photo driven social
networks. Therefore, a lot of photographers and photography lovers will be on these networks. You can
complement these two networks with the more broad appeal of Twitter and Facebook. As you can see, having
exposure on multiple sites will give you a much broader exposure to your target demographic.
Just like a wise investor, diversification is the key to success with social marketing. Not all of your
customers or prospects will be using just one social networking site. Therefore, if you are on a few carefully
selected sites, you’ll be sure to be hitting your target demographic. This is important because social marketing
is an important part of any inbound marketing campaign. If you want to increase traffic and enter the viral
marketing realm via social marketing, you’ll need to be reaching your demographic through every avenue
With that in mind, you will also want to be sure that you’ll be able to be an active participant in the
social networks that you join. Members of each social network you join will expect that you’ll be available to
interact with them on a daily basis. Therefore, only join a social network if you are sure that you’ll be an active
member. Share valuable information, helpful resources, entertaining videos, fun pictures, relevant newspaper
articles and anything else you thing your contacts might find interesting on a daily basis. Join in the
conversation and contribute. Over time, your inbound marketing efforts will pay off and increase traffic to your
website. Remember, you don’t need to enter the viral marketing realm to be successful with social marketing.