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Public Rhetoric and Practical Communication Why

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					  Public Rhetoric and Practical
         Communication
    Your Rhetorical Position:
College Seniors in the Spotlight
        Lecture 1: CAT 125
          Elizabeth Losh
       http://losh.ucsd.edu
     The CAT 125 Syllabus
http://losh.ucsd.edu/courses/CAT125.html
  A Crash Course in Advanced Writing
7 lectures in our two-hour Monday timeslot
  A standard 75 minute lecture
  Followed by a 20 minute forum with Q&A
1 oral presentation showcase in the last lecture slot
4 bonus optional workshops on using technology in
  the Digital Playroom

  Assignments are due in lecture every week, but
  most of the discussion about drafting and revision
  will take place in the discussion sections that will
  take place twice a week.
             Lecture One
       Your Rhetorical Position
How can you clarify your
own rhetorical position?

How can you take
advantage of the
possibilities of that position
and even be creative about
its limitations?

How does an institution
shape your identity?
             Lecture Two
        Your Online Reputation
What are the assets and
liabilities of your current
online presence?

How can you change how
others perceive you?

How do you balance
finding community with
being professional?
              Lecture Three
              Graphic Design
What are the strengths and
weaknesses of your
individual “eye” for design?

How can you choose the right
aesthetic to match your
style?

How can you educate
yourself to become more
visually literate?
              Lecture Four
             Public Speaking
What personal characteristics
help or hinder you in a public
speaking situation?

Are you a good listener?

How can you change your style
of oral delivery to sound more
organized but less rehearsed?

How can experience being an
undergraduate researcher
help?
            Lecture Five
        Appealing to Audiences
What has been your attitude about
seeking attention in the past?
Should you make changes?

Who are your current audiences?
Who will be your audiences in the
future?

How can you do “narrowcasting”
effectively?

How can you become a better
audience member?
             Lecture Six
          Getting Feedback
Where are unwritten
rules written?

How do you learn to take
criticism from others?

How do you develop
writing habits that will
work for years to come?
            Lecture Seven
          Claiming Expertise
How do you become an
author?

Why might your expertise
be of interest to others?

How do you balance
testimony and evidence?
      Practical Communication
• Written Personal Statement
• Ignite-Style Public Speaking Presentation
• Online Portfolio
                      The CAT 125 TAs



   Joe Bigham            Chuk Moran       Tara Zepel     Lorraine Graham




Frankie Voeltz Sindhuja Bhakthavatsalam   Laura Hoeger      Ben
                                                            Segal
The Sixth College Writing Studio
    Who Will You Be in Two Years?
•   A graduate student?
•   A corporate intern?
•   A school teacher?
•   A medical school student?
•   A fledgling engineer?
•   A nursing school student?
•   A media producer?
•   An artist or musician?
•   A human rights activist?
  You Might Already Have Had Multiple Careers
“As a graduate student, I've had to compile, compose, and organize
content for a web design project (one of which was focused on web
typography, but we were expected to write and present our content
for our intended audiences as well as part of the assignment),
class or project blogs, project wikis, and other collaborative
platforms (usually writing with other students). I'm also expected to
be able to communicate with students and professors through e-
mail and instant messaging.

When I was interning at a game company, though, I communicated
both within the office and with the home office in Europe through
e-mail and instant messaging on official (and less official) matters.
There were other internal web-based resources, but since I was an
intern, I only read them.”
Organizing Authorship
   You Might Already Need Multiple Literacies
                    by Then
“Multi-modal literacy is increasingly valued in the workplace, and
as a teacher, my students are encouraged to create meaning away
from the traditional paper-and-pen methods.

Technical instruction in the shooting and editing of video would be
helpful”
     Sometimes Less is More:
Learning about Editing and Restraint
“I think some basic training about
professionalism in e-mails would be useful.

Many people I've worked with, especially
much older people, treat e-mails like a
game, with tons of colored fonts, fancy
signatures, colloquial writing in formal
situations, etc.”
   Grabbing the Spotlight
What to Do and What Not to Do
      Capitalizing on Attention
         Once You Have It
“I've seen enough atrocious Powerpoint
presentations in my life to consider this, and
the ability to present effectively with slides,
to be an extremely useful skill; if people can't
or don't pay attention to what you're saying,
you might as well not being saying it at all for
all of the repeating you'll have to do after
when people ask for clarification.”
        Decorum Matters:
      Learning about Rhetoric
“Nowadays it is common practice for
employers to check social network pages. I'd
advise students to keep their craziness to a
minimum if they want to keep their job. One
of my coworkers checked her Myspace page
all the time, and once she forgot to close the
browser and left it open. Her supervisor
walked by and saw her personal photo
gallery of all her tattoos. It was not a happy
experience for her.”
    Rhetoric, That’s Bad, Right?
“political games and ‘who’s up’, ‘who’s down’
  rhetoric”
“the rhetoric emanating from Tehran”
“underscored the need for actions that match the
  rhetoric”
 Aristotle’s Means of Persuasion
• Ethos – a speaker’s authority, credibility, and
  perceived expertise
• Logos – a speaker’s logic, organization, and
  mastery of language
• Pathos – a speaker’s ability to move an
  audience emotionally
        Kenneth Burke’s Pentad
•   Act – What
•   Agent – Who
•   Agency – How
•   Purpose – Why
•   Scene – Where and When
        Audience Expectations for a
           Personal Statement
• Writing ability
• Major areas of interest
• Research and/or work experience
• Educational background
• Immediate and long-term goals
• Reasons for deciding to pursue a particular field
• Maturity
• Motivation and commitment
• Realism of expectations
• Personal uniqueness – what you would add to the
  diversity of the company workforce or to the entering
  class
Alexsay Vayner (Yale Senior)
   Impossible is Nothing
            Michael Cera
Impossible is the Opposite of Possible




        http://www.youtube.com/watch?v=nAV0sxwx9rY
       Vayner’s Digital Rhetoric
• Presents the wrong genre
• Addresses his audience inappropriately
• Invites challenges to his credibility from
  Internet spoilers because of his video editing
  techniques
• Demonstrates obliviousness to the fact that
  his social networks have been compromised
How Do Vayner’s Claims Relate to His
           Evidence?
James Kotecki (Georgetown Senior)
       Emergency Cheese




       http://losh.ucsd.edu/courses/kotecki.html
      Kotecki’s Digital Rhetoric
• Demonstrates an awareness of the
  conventions of specific genres in computer-
  mediated communication
• Addresses multiple audiences expertly and
  simultaneously
• Enhances his credibility by using the
  rhetorical scene to his advantage
• Capitalizes on social network sites and on
  online video response structures
Which One Do You Want to Be?
   James Kotecki or Alexsay Vayner?
How does your identity depend upon your
     institution? Upon Sixth College?

				
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