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ForRent.com The Magazine - Apartments for Rent by wangnianwu

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									ForRent.com™ - The Magazine


                                                                                            Dominion Enterprises




  For Rent Media Solutions™ is a division of Dominion Enterprises, a leading media and information services company
  headquartered in Norfolk, Virginia, serving employment, real estate, automotive, recreation and industrial markets in the
  United States.

  • 232 offices in 38 states and 4 countries

  • Nearly 6,000 employees nationwide and annualized revenue of more than $946 million

  • More than 500 paid and free magazine titles such as For Rent Magazine®, The Employment Guide®, Homes.com®,
    Boat Trader®, Cycle Trader® and RV Trader®, with a combined weekly circulation of over 5 million

  • More than 40 market-leading websites such as ForRent.com, EmploymentGuide.com, Homes.com, and
    TraderOnline.com, with over 12.5 million unique visitors per month

  • A variety of technology businesses that offer Internet marketing, website design and hosting, lead
    generation, CRM, and data capture and distribution services

  • Owner of Dominion Distribution Services, the nation’s largest operator of free distribution displays in
    supermarkets, mass merchandisers and other retail chains, delivering more than 225 million magazines and
    other free media annually




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                                                                                  For Rent Media Solutions




  For Rent Media Solutions™ promotes an individualized and fully customized advertising approach to
  the multi-family housing industry. For Rent Magazine® launched in 1982 and was met with instant success.
  This success resulted in rapid expansion and includes the following:

  • 98 For Rent publications, including For Rent Magazine, Apartamentos Para Rentar® Magazine,
    After 55™ Housing & Resource Guide, and ForRent.com™ - The Magazine

  • Covering over 190 markets nationwide and growing every day to meet your marketing needs

  • Serving the multi-family housing industry for more than 25 years

  • Annual circulation of over 25 million publications

  • National print distribution network includes Sam’s Club, Hollywood Video, Regal Cinemas, Safeway
    and Denny’s

  • Four websites with over 20 million unique visitors in 2007

  • Online distribution network includes Google, Yahoo!, MSN, AOL, SuperPages.com,
    YellowPages.com and DiscoverOurTown.com

  • Strong supporters of the National Apartment Association™, NAA Supplier’s Council,
    Institute of Real Estate Management®, and the National Multi-Housing Council®, as well as state and
    local apartment associations

  • A division of Dominion Enterprises, a leading media and information services company




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                                                                                                                                                                        Product Distribution Map




                         Seattle
                                           Spokane
                          South Sound
                                          Tri Cities
                      Portland
                    Willamette                                                                                              St. Cloud

                                                                                                                                                                                                                                 New England
                                                                                                                                       Minneapolis
                                                                                                                                                                                                                           Connecticut
                                           Boise                                                                                                                     Lansing/Jackson
                                                                                                                                                           Milwaukee         Detroit
                                                                                                                                                                  Grand Rapids/Kalamazoo
                                                                                                                                                            Chicago        Toledo                                      New Jersey
                                                                                                                                                                                    Cleveland                     Philadelphia
                                                                                                                                                     Michiana         Ft. Wayne             Pittsburgh          Baltimore
                                                                                                                         Omaha
                                                                                                                                                     Lafayette                        Columbus               Washington, D.C.
                                                            Salt Lake City                                            Lincoln
                           Reno
San Francisco                                                                                                                                         Indianapolis
                    Sacramento                                                                                                                                                  Cincinnati
                                                                                                                                                                                                          Richmond
                                                                                Denver
                                                                                                                                    Kansas City                                                                     Hampton Roads
                      Fresno                                                                                                                         St. Louis          Louisville
                                                                                         Colorado Springs                                                              Lexington
                        Inland Empire
                                          Las Vegas                                                                                                                                    Greensboro         Raleigh
                     Los Angeles                                                                                                                                        Nashville
                                                                                                                                                                                             Charlotte
                       Orange County
                                                                                                                                                           Memphis
                                                                                                                      Oklahoma City
                                                                             Albuquerque
                                                       Phoenix
                                   San Diego                                                                                                                                                             Charleston             Product Distribution Map
                                                                                                                                                                                  Atlanta
                                                         Tucson                                                                                                  Birmingham
                                                                                                                                                                                                                             • 98 Publications
                                                                                                                            Dallas
                                                                                                                                                                                                                             • 25 Million Circulation
                                                                                                                                                                                                 Jacksonville
                                                                                                                           Austin                                                                                            • 4 Websites

                                                                                                                                   Houston                                                                                   • Over 190 Markets
                                                                                                                     San Antonio                                                                     Orlando
                                                                                                                                                                                     Tampa                                   • Over 20 Million Unique Visitors

                                                                                                                                                                                       SW FL.
                                                                                                                                                                                   Apt. Guide
                                                                                                                                                                                                          South Florida
                ForRent.com™ – The Magazine
                For Rent Magazine®
                Apartamentos Para Rentar®
                After55™ Housing & Resource Guide
                Exploring Life After 55™



          For Rent Magazine®            Houston                              Orlando                        St. Cloud                        Apartamentos Para                After 55™ Housing &            ForRent.com™ –                      Exploring Life
          Albuquerque                   Indianapolis                         Philadelphia                   St. Louis                        Rentar®                          Resource Guide                 The Magazine                        After 55™
          Atlanta                       Inland Empire                        Phoenix                        SW FL Apt. Guide                 Albuquerque                      Atlanta                        Birmingham                          A national
          Austin                        Jacksonville                         Pittsburgh                     Tampa                            Atlanta                          Columbus                       Charleston                          publication
          Baltimore                     Kansas City                          Portland                       Toledo                           Chicago                          Minneapolis                    Charlotte
          Boise                         Lafayette                            Reno                           Tri Cities (Seattle)             Dallas                           Orlando                        Connecticut
          Chicago                       Las Vegas                            Richmond                       Tucson                           Denver                           Phoenix                        Grand Rapids/
          Cincinnati                    Lexington                            Sacramento                     Washington, D.C.                 Houston                          Sacramento                     Kalamazoo
          Cleveland                     Lincoln                              Salt Lake City                 Willamette                       Las Vegas                        Salt Lake City                 Greensboro/Triad
          Colorado Springs              Los Angeles                          San Antonio                                                     Orlando                          San Diego                      Lansing/Jackson
          Columbus                      Memphis                              San Diego                                                       Phoenix                          San Francisco                  Louisville
          Dallas                        Milwaukee                            San Diego Military                                              Sacramento                       Seattle                        Michiana
          Denver                        Minneapolis                          San Francisco                                                   Salt Lake City                   South Florida                  (N.Central NW
          Detroit                       New England                          Seattle                                                         San Antonio                      Tampa                          Indiana &SW
          Fort Wayne                    New Jersey                           South Florida                                                   South Florida                                                   Michigan)
          Fresno                        Omaha                                South Sound                                                     Washington, D.C.                                                Nashville
          Hampton Roads                 Orange County                        Spokane                                                                                                                         Oklahoma City
                                                                                                                                                                                                             Raleigh




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                                                                             Brand Breakdown




                                For Rent Magazine® was introduced in 1982 in Seattle, Washington and
                                has since grown to 59 publications nationwide. For Rent Magazine offers
                                a fully customizable approach to multi-family housing marketing and has
                                become the publication of choice for advertisers and end-users alike. This
                                publication has an average yearly circulation of over 20 million.


                                ForRent.com® launched in 1997 as the companion to For Rent Magazine.
                                ForRent.com has over 50,000 apartment community listings, featuring
                                multiple ways to search our extensive listings database, a slide-show
                                presentation of property photos, detailed floor plans, streaming videos,
                                e-maps, pricing information, and direct connections to leasing agents.
                                The website now serves over 17,000 customers and since January of 2007
                                brings in, on average, over 2.3 million visits per month.


                                Apartamentos Para Rentar® Magazine debuted in 2001, expanding
                                to 14 publications and growing nationwide. The Hispanic community
                                is the fastest growing demographic in the country. Apartamentos Para
                                Rentar offers a way to reach out to the Hispanic consumer through
                                custom-designed, full-color advertisements in a publication dedicated to
                                apartment rentals. Over 2.4 million Apartamentos Para Rentar Magazines
                                are published annually and distributed to targeted, diversified locations
                                nationally.


                                ParaRentar.com® launched in October of 2006 and offers over 4,000
                                listings. ParaRentar.com is a fully Spanish-translated apartment listing
                                website that offers you an interactive, state-of-the-art medium to
                                showcase your community. As of January 2007, the website has received
                                over 32,000 visitors on a monthly basis.


                                ForRent.com™-The Magazine is an innovative marketing solution
                                that combines the best of For Rent Media Solutions’ Print and Internet
                                services in one package. Debuting in Raleigh, N.C. in 2005, ForRent.com-
                                The Magazine instantly affirmed the powerful combination of Print and
                                Internet by increasing LEADS™ in this previous “Internet only” market
                                by 256%. ForRent.com–The Magazine now successfully operates in 12
                                markets, with new publications continuously launching throughout
                                the country.




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                                                                                 Brand Breakdown




                                    After 55™ Housing & Resource Guide launched as Senior Outlook
                                    Magazine in 2001, and is available in 12 major markets nationally and
                                    growing. As a one-stop source for adults age 55 and beyond, After
                                    55 Housing & Resource Guide serves all the housing needs of this vast
                   22               demographic. The publication complements SeniorOutlook.com™ and is
                                    geared towards baby boomers planning their retirement, aging adults, and
                                    adult children who are researching housing options for their parents.


                           ™        SeniorOutlook.com™ was introduced in 2002, and offers potential
                                    residents over 4,300 listings that cater to the 55 and over audience. The
                                    website complements the After 55™ Housing & Resource Guide and is
                                    dedicated to senior housing, offering valuable online resources to seniors
                                    and their families searching for housing options.


                                    Southwest Apartment Guide® has been the premier advertising source
                                    for the Southwest Florida market for over 20 years, distributing 24,000
                                    magazines per month to all of Manatee, Sarasota, Charlotte, Lee, and
                                    Collier Counties. The Southwest Apartment Guide offers all the benefits
                                    of For Rent Magazine, including custom ad design, maximized Internet
                                    exposure with ForRent.com and superior customer service.


                           ™
                                    CorporateHousing.com™ launched in 2001 and is the short-term
                                    housing resource offering over 1,700 options for the end-user’s short-
                                    term housing needs. Since January of 2007, CorporateHousing.com on
                                    average has received over 60,000 visits per month.




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                                                                                    National Print Distribution




  For Rent Media Solutions™ currently delivers more than 2,500 free magazine titles in over 46,000 retail and public locations
  across the United States. Through our partnership with Dominion Distribution, the nation’s largest direct distributor to
  the retail market for free magazines, publications, flyers, and product and service brochures, we routinely distribute more
  than 214 million free magazines to interested shoppers each year at some of the top retailers in the country.




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                                                                                                  Partnerships




  For Rent Media Solutions™ believes in giving back to the industry we serve and has established many relationships
  with reputable organizations in the apartment and multi-family housing industry on a local, state and national level.
  Advertising dollars are spent on sponsorships and trade shows as well as consumer and internet magazines. Being members
  of these associations gives For Rent the opportunity to meet directly with industry leaders to present our products and
  promote your properties.




  For Rent Media Solutions also supports apartment industry efforts to increase and promote the professionalism of property
  management through our involvement with several major colleges and universities, including Ball State, Georgia Tech,
  University of Georgia, University of North Texas and Virginia Tech.




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                                                                                                      Print and Internet Fast Facts




   Along with the 20 million + unique visitors to ForRent.com® in 2007, For Rent Media Solutions™ also
   printed over 25 million publications in 97 titles, with a consistent pick-up ratio of over 90%.




   • 35% of online search users are driven to search as a                        • Three-fourths of all consumers choose to read
     result of an offline channel such as newspapers and                             [magazines] even though they can find the same
     magazines.1                                                                   information online. There is also greater receptivity
                                                                                   overall to print ads compared with internet ads.4
   • 81% of newspaper website users also read the
     printed newspaper in the last seven days.2                                  • Testers of Google’s Print Ads program saw a 20%
                                                                                   increase in the quality of leads and sales, as
   • The Web has not hurt overall newspaper                                        compared to control markets where they didn’t run
     consumption, as 87% of crossover [Print & Internet]                           newspaper ads. 5
     users report that their time spent with newspaper
     media has increased or remained the same versus                             • Online plus print gives a multiplier effect to a
     only 12% who say time spent has decreased.2                                   marketer’s bottom line.5

   • Free daily newspaper circulation more than doubled
     from 2001 to 2005, from 12 million copies in 2001 to
     28 million in 2005, an increase of 137%.3




   Sources: 1iProspect2007; 2NNN Newspaper Footprint Study; 3World Association of Newspaper 13 Feb 2007
   “Newspaper Growth Defies Conventional Wisdom“; 4adage.com. 26 July 2007 “Who Still Reads Magazines? Just
   About Everybody”; 5The ClickZ Network. 18 July 2007



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                                                                                                      Demographics




  ForRent.com’s demographics confirm our site puts property managers and owners in front of a qualified
  apartment renter’s audience. For Rent Media Solutions™ measures and researches our customers to ensure
  ForRent.com delivers information that consumers need, which in turn brings our clients highly targeted
  prospects.
                                     Gender                                                     Age



  60%                                                                     25%
                                                                                       24%
  50%                    55%
                                                                 Female                                              18-24
                                                                          20%
                                                                 Male                                                25-34
  40%                                                45%                                      18%   18%              35-44
                                                                          15%    16%                                 45-54
  30%                                                                                                                55-64

                                                                                                          12%        65 +
                                                                          10%
  20%

                                                                           5%
  10%
                                                                                                                4%
   0%                                                                      0%


                                Female Ages                                                   Male Ages



  25%                     27%                                             25%


  20%                                        22%                 18-24
                                                                          20%
                                                                                                                     18-24
                                                                 25-34           21%   21%                           25-34
                                                                                              20%
                                                                 35-44                                               35-44
  15%                              16%                           45-54    15%                                        45-54

                                                     14%         55-64                                               55-64

                12%                                              65 +                                                65 +
  10%                                                                     10%                       12%
                                                                                                           9%
   5%                                                                      5%
                                                           5%
                                                                                                                2%
   0%                                                                      0%




  * comScore Media Metrix April 2008
   All data is based on total unique visitor traffic



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                                                                                                                     Demographics Cont’d




                           Household Income                                                               Households with Children


    30%                                                                                  60%

                                                            28%
    25%                                                                   $15-24,999     50%                                          No
                                                                                                                             51%
                                                                          $25-39,999                          49%                     Yes
    20%                           22%                                     $40-59,999     40%
                                                                          $60-74,999

    15%                                              17%                  $75-99,999     30%
                                                                          $100,000+

    10%                                     12%                                          20%
                        10%
     5%                                                                                  10%

                4%
     0%                                                                                      0%



                                                                       Household Size


                                               70%

                                                                                                        67%
                                               60%
                                                                                                                1 person
                                                                                                                2 people
                                               50%
                                                                                                                3 people

                                               40%                                                              4 people
                                                                                                                5 or more
                                                                                                                people
                                               30%                                                33%
                                                           25%                                                  1-2 people
                                                                 27%         26%
                                               20%                                                              3 or more
                                                                       20%             21%

                                               10%

                                                           6%
                                                0%




  * comScore Media Metrix April 2008
  All data is based on total unique visitor traffic




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                                                                            Online Distribution




  ForRent.com’s distribution on major search engines, affiliate networks and directories provides
  premium exposure nationwide on these and many more sites!




                 2Chambers.com




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                                                                                            Local Distribution




  Let us introduce you to millions of apartment shoppers ready to move!

  • With our diverse distribution you can be confident that we work to bring you LEADS™!
  • Over 1 million guest cards were generated in 2007*
  • Our PrInternet combination provides the most extensive reach in your area
  • ForRent.com™ - The Magazine prints over (insert number) magazines monthly distributed in over (insert number) retail
    locations throughout your area


  ONLINE DISTRIBUTION




                                              2Chambers.com | AreaGuides.net

   PRINT DISTRIBUTION


                     Restaurants | Universities                | Gas Stations | Major Employers

                                            Outside Boxes | Chambers of Commerce




  * Information obtained through internal sources




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                                                                                    Package Options

  ForRent.com™ - The Magazine offers the best Print and Internet advertising solutions and variety of
  packages to meet your community’s needs.

                                                              Premier   Premier
                                                                Plus     Extra

                        Appears Highest in Search Results      ✓
                             Full-Color, Full-Page Print Ad    ✓          ✓
                                            Room Planner       ✓          ✓
                                          Community Clip       ✓          ✓
                                            Ad Spotlights      ✓          ✓       Available Enhancements
                                    Six 360° Virtual Tours     ✓          ✓       Community Theater ™
                                      Community Emailer        ✓          ✓       Featured Property
                                        Unlimited Photos       ✓          ✓       Room Planner

                                    Unlimited Floor Plans      ✓          ✓       Ticker Ad
                                                                                  Metro banner
                     Name, Address, Phone & Fax Number         ✓          ✓
                                       Headline & Tagline      ✓          ✓
                         Description, Details & Amenities      ✓          ✓
                                       eMap & Directions       ✓          ✓
                              Auto-Response Guest Cards        ✓          ✓
                           Link to Property Management
                          Company Site & Company Logo          ✓          ✓
                     Custom Web Address With Vanity URL
                                                               ✓          ✓
                            Online Management Console
                                                               ✓          ✓
                           Unique Toll-Free Number With
                          Automated Call & Lead Tracking
                                                               ✓          ✓



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                                                                                             Products

                                             D                    PRODUCTS
                                                                   A   Premier Plus Listing
                                                                       Package includes six Virtual Tours, Room
                                                                       Planner, Community Clip, four Ad Spotlights,
                                                                       LEADS™ tracking number, online brochure
                                                                       and unlimited photos and floor plans. This
                                                                       listing appears highest in search results.
                                                                   B Premier Extra Listing
           E                                                         Appears below the Premier Plus listings
                                                                     and above the Premier listing. It includes a
                                                                     Community Clip, six Virtual Tours, two Ad
                                                                     Spotlights, LEADS tracking number, online
                                                                     brochure and unlimited photos and floor
                                                                     plans.
                                                                   C   Premier Listing
                                                                       Placement below the Premier Plus and
                                                                       Premier Extra listings. Package includes six
                                                                       Virtual Tours, LEADS tracking number, online
           A                                                           brochure and unlimited photos and floor
                                                                       plans.

                   F       G                                      ENHANCEMENTS
                                                                   D Metro Banner
                                                                     Banner ad at the top of the Search Results
                                                                     Page that acts as a direct link to the property’s
               B                                                     Profile Page or the management company’s
                                                                     portfolio.
                                                                   E   Featured Property
                                         H                             Prominently displayed at the top of all search
                                                                       results pages in rotation and specific to the
                                                                       city areas.

           C                                                       F   Community Theater™
                                                                       Customized video using high-resolution
                                                                       still photography and/or full motion video,
                                                                       professional production, editing and
                                                                       voiceover.
                                                                   G   Community Clip
                                                                       Flash-based online commercial complete with
                                                                       music, moving text and a link to complete a
                                                                       Guest Card.
                                                                   H Ad Spotlight
                                                                     A fully customizable ad to highlight features,
                                                                     specials and amenities.
                                                                   I   Ticker Ad
                                                                       Customized ads with scrolling text of 150
                           J                                           characters integrated at the bottom of the
                                                                       Search Results Page.
                       I                                           J   LEADS Tracking Number
                                                                       A nationwide toll-free or local number that
                                                                       tracks phone call activity to a property.




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                                                                                   Apartment Profile

                                                              A      ForRent.com’s Interactive Media Center allows
                                                                     users to view Community Theater™, Photo
                                                                   A Viewer, Virtual Tour, and Community Clip
                                                                     and have instant contact with the apartment
                                                                     community with ease.

                        B                                      B     The property phone number and the user-
                                                                     friendly functions such as View Map and Print
                                                                     are displayed in the top center of each section
                                                                     in the media center.
                                                               C     Video controls such as volume, player size,
                                                                     play/pause and a play slider are displayed.
        A
                                                              D      User-friendly “Floor Plan” interface.
                                                               E     The interactive apartment “Room Planner”
                    C                                                allows apartment shoppers to arrange
                                                                     furniture and accessories in apartment floor
                                                                     plans before they move.
                                                          F    F     Property Contact Information, including
                                                                     address and toll-free nationwide LEADS™
                                                                     tracking phone number.
    D                                E
                                                         G    G      “See Other Communities” link directs the user
                                                                     to additional properties managed by the same
                                                                     property management company.
                                                 H            H      Click to Call allows apartment shoppers to
                                                                     easily connect with a property with a click
                                                                     of a mouse. The request instantly connects
            I                                                        the caller with the property. Save and Send
                                                                     enables prospects to save or send your
                                                                     apartment listing information electronically,
                                             J                       keeping important information at their
                                                                     fingertips for easy access when they need it.
                                                               I     The Features & Amenities section offers clean
                                                                     and clear formatting. All packages display 12
                                                                     bullet points.
                                                               J     A new “View Map” icon has been added into
                                                                     the “Location, Map and Office” section. If a
                                                                     customer has a map image loaded, it displays
                                                                     first. If the user clicks on the e-map link, the
                                                                     Microsoft Virtual Earth map will display.
                                                               K     Special optimized copy has been written to
                                                                     drive more targeted traffic to the property.
                                                                     The content pulls information such as property
                                                                     name, location and amenities.




                K




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                                                                                        Room Planner

  Allows apartment shoppers to arrange furniture in your floor plans
                                                                      HIGHLIGHTS
                                                                      • Over 75 furniture and accessory options
                                                                        for users to arrange in your floor plans
                                                                      • Lengthens the time visitors spend on your
                                                                        listing
                                                                      • Increases the number of return visitors
                                                                      • Includes your community information
                                                                      • Icon appears on the Apartment Profile
                                                                        Page
                                                                      • Provides an opportunity to complete a
                                                                        Guest Card
                                                                      • May be printed out for reference purposes

                                                                        Automatically included with the Premier
                                                                        Plus package

                                                                      This enhancement may be added to the
                                                                      following packages:
                                                                      • Premier Extra
                                                                      • Premier




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                                                                                Community Clip

 Online commercial to highlight your amenities
                                                               HIGHLIGHTS
                                                               • Flash-based clip complete with music,
                                                                 moving text and a link to complete a
                                                                 Guest Card
                                                               • Community Clip icon located on your
                                                                 property listing
                                                               • Display up to 10 photos and floor plans
                                                               • Eye-catching, dynamic text and images
                                                               • Display your property’s most outstanding
                                                                 features in a multi-media format
                                                               • Access your Community Clip 24/7 with our
                                                                 Management Console

                                                                 Automatically included with the Premier Plus
                                                                 and Premier Extra packages

                                                               This enhancement may be added to the Premier
                                                               package.




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                                                                                              Community Theater

  Do you have a video ad of your community online?




  Our Community Theater™ Streaming Video package includes:
  • Custom video of your community using high-resolution still photography and/or video footage
  • Your video ad can appear on ForRent.com, your website, and 12 other social networking and video-sharing
    websites such as MySpace® and YouTube™
  • Professional production, editing and voiceover
  • Video e-mail brochure to send to your prospects for follow up

  Generate more LEADS™ for your community with Video on ForRent.com
  • Online local video advertising will surge to $5 billion by 20121
  • eMarketer projects that online video will reach 157 million viewers by 20102
  • Nearly 135 million U.S. Internet users viewed 11 billion online videos during the month of April 20083



   *Restrictions apply
   Source: ¹ Borrell Associates, ² Pew Internet Research, ³ comScore Media Metrix


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                                                                                Community E-Mailer

  An electronic brochure with a personal touch available with our premier line of packages




  HIGHLIGHTS

  •   Electronic brochure you can send to prospective residents
  •   Personalized message
  •   Photo and property logo
  •   Address with toll-free phone number
  •   Includes link to your property’s Apartment Profile page
  •   Ability to preview before you send
  •   Trackable results

  This enhancement comes standard with the following packages:

  • Premier Plus
  • Premier Extra
  • Premier




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                                                                                                                       Mobile Marketing

  More people in the United States have a mobile phone than an Internet-connected PC, and over 50% of the 255 million
  cell phone subscribers use text messaging. Recognizing this growing trend, For Rent Media Solutions™ went mobile in
  May 2007 and continues to provide one of the best mobile experiences the apartment industry has to offer.

  Apartment shoppers can receive photos, community specials, driving directions, and much more by simply texting
  the property keyword found in our For Rent Magazine®, ForRent.com™- The Magazine, Apartamentos Para Rentar® and
  Tampa Off Campus Living publications.

  Expand your marketing efforts to the apartment seeker on the go! Communicate with your prospects 24/7 with our
  custom-made leasing banners and signs, featuring the unique community keyword from your print advertisement.

  Try it now!
  TEXT: LAKES
  TO: 47368 (4RENT)
  *Standard text messaging rates apply.


  Check out our mobile website at wap.forrent.com, accessible via any Internet-ready mobile device.




                                              Text
                                             LAKES
                                       to 47368 (4RENT)
                                      for more information
                                        on this property!




                                               Text LAKES
                                           to 47368 (4RENT)
                                          for more information
                                                                                     Text LAKES
                                                                                 to 47368 (4RENT)
                                            on this property!




                                                                                for more information
                                                                                  on this property!
                                                                                                                     Your customized email with
     Prospect sees text call-to-action                                                                            attachments is sent to prospect’s
           on advertisement                                                                                            cell phone or computer




    Prospect texts keyword to 47368                                       Prospect receives response instantly
     (4RENT) & community instantly                                         on cell phone & can request more        Prospect visits community after
   receives prospect’s mobile number                                             info via text or e-mail         receiving your customized message




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                                                                                                  Guest Card




  Our Guest Card allows prospects to contact you via e-mail or fax




  HIGHLIGHTS
  • Responds immediately to the prospect with a personalized message, so you never miss a lead.
  • Includes personal messages and can be tailored for special promotions.
  • Displays your Ad Spotlight.
  • Includes photo with link to your Apartment Profile Page.
  • Can be used as a branding tool.




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                                                                   LEADS Management




                                                      Daily reports enable you to manage your
                                                      LEADS™ and view any missed calls.

                                                      • Over 20 dynamic online reports allow
                                                        you to more effectively manage your
                                                        business, track your LEADS, and measure
                                                        your advertising effectiveness.

                                                      • The Export to Excel feature allows the
                                                        easy transfer of data to your spreadsheets.

                                                      • The Voice View enhancement option
                                                        records all incoming calls, providing an
                                                        audio guest card that can be used by
                                                        your property as a training and marketing
                                                        tool that qualifies your LEADS.

                                                      • The Avery Labels feature provides quick
                                                        and easy mailing labels for follow up.




                    Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                                        Management Console




  Update your ForRent.com listing any time, all the time




  HIGHLIGHTS
  • The Management Console allows continual changes and updates to be made to your listings. It also lets you view
    the traffic and LEADS™ your property is receiving. Click on “Log In” under “Managers and Owners” on the ForRent.com
    homepage.

  • Each listing receives a Username and Password, which provides access to the Management Console.

  • For multiple listings within one company, a Group Username and Password is established. This enables all the properties
    to be viewed at one time and have access to a custom report.

  • Once you sign onto the Management Console, your property listing will appear. Each tab takes you to a different section
    of your listing, allowing you to view and make changes as you wish. View your changes by clicking the “Preview Changes”
    tab.

  • The Management Console provides reports that include information on LEADS and traffic and allows you to measure ad
    effectiveness.




                                 Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                                                 Printernet

   The Premier Extra Package includes print to increase your property’s exposure on a local level while
   driving LEADS™ to your door!




                   Full Color, Full page                                 Premier Extra Listing on ForRent.com
                                                                                 Search Results Page
  • Full color, 8 ½ “ x 11“ magazine published monthly

  • Over 15,000 magazines distributed to more than 300 locations throughout your area each month

  • Custom Vanity URL (www.ForRent.com/PropertyName) drives prospects directly to your community on ForRent.com

  • Unique toll-free LEADS tracking phone number allows you to capture and quantity your advertising effectiveness

  • Placement above Enhanced, Enhanced Plus and Premier Packages: Increases visibility

  • Guest Cards with auto-response feature: Receive Guest Cards via e-mail and/or fax; automatically send a reply to
    Guest Cards

  • Online Management Console: Get unlimited 24/7 access to update your listing and view performance reports




                                  Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                                              Metro Banner


  Geographically targeted advertisement located above the navigation bar on the Search Results Pages




  HIGHLIGHTS
  • Excellent branding opportunity with increased visibility
  • Geographically target apartment shoppers in your choice of major metro areas nationwide
  • Acts as a direct link to the property’s Apartment Profile Page or the management company’s
    portfolio

  This enhancement may be added to the following packages:
  • Premier Plus
  • Premier Extra
  • Premier




                                  Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                                           Featured Property Ad


  Prominently displayed advertisement located at the top of each Search Results Page in rotation




  HIGHLIGHTS

  • Online front cover that displays at the top of all Search Results Pages in rotation.
  • When clicking on a Featured Property Ad, users are sent directly to the property’s Apartment Profile Page.
  • Text can be customized to highlight your most notable features.
  • If the property has a Community Theater™, a Community Theater Video icon will display in place of the Ad
    Spotlight. For properties without a Community Theater, the Ad Spotlight appears (if included or added
    to the package).

  This enhancement may be purchased along with the following packages:
  • Premier Plus
  • Premier Extra
  • Premier


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ForRent.com™ - The Magazine


                                                                                Ad Spotlights

  Icons that highlight hard-to-find, in demand amenities
                                                               HIGHLIGHTS
                                                               • Ad Spotlight icons are located on the Search
                                                                 Results pages and Apartment Profile pages
                                                               • Customized to promote selected features
                                                               • Increase the activity of apartment shoppers
                                                                 on your listing
                                                               • Can be customized by our design team to
                                                                 create your own look
                                                               • Showcase hard-to-find amenities or special
                                                                 pricing

                                                               Ad Spotlights come with the following packages:
                                                               • Premier Plus - Up to 4 Ad Spotlights
                                                               • Premier Extra - Up to 2 Ad Spotlights




                             Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                                              Ticker Ad

  Advertisement with sliding text located at the bottom of the Search Results Page
                                                                      HIGHLIGHTS
                                                                     • Customizable ad with scrolling text of 150
                                                                       characters integrated at the bottom of the
                                                                       Search Results Page
                                                                     • Displays a 150 x 100 pixel photo with
                                                                       sliding text
                                                                     • Directly links to an individual property’s
                                                                       Apartment Profile Page or to your property
                                                                       management company’s Search Results
                                                                       Page
                                                                     • Ability to customize the color of text and
                                                                       background

                                                                     This enhancement may be added to the
                                                                     following packages:
                                                                     • Premier Plus
                                                                     • Premier Extra
                                                                     • Premier




                              Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                 Premier Plus Package


                                                      HIGHLIGHTS
                                                      • Appears highest in search results
                                                        Maximum exposure
                                                      • Unlimited photos and floor plans
                                                        No set-up fee
                                                      • Room Planner
                                                        Allows apartment shoppers to arrange
                                                        furniture in your floor plans before they move
                                                      • Community Clip
                                                        Interactive commercial to engage your
                                                        prospect
                                                      • (6) 360° Virtual Tours with icon
                                                        No set-up fee
                                                      • (4) Ad Spotlights
                                                        Highlights hard-to-find amenities or special
                                                        pricing; fully customizable
                                                      • Property Features
                                                        Includes 12 bullet points of property features
                                                      • Unique toll-free number with automated
                                                        LEADS™ notification and access to our
                                                        LEADS Management System
                                                      • Guest Cards with auto-response feature
                                                        Receive Guest Cards via e-mail and/or fax;
                                                        automatically send a reply to Guest Cards
                                                      • Online Management Console
                                                        Get unlimited 24/7 access to update your
                                                        listing and view performance reports
                                                      • Custom Vanity URL
                                                        i.e., www.ForRent.com/PropertyName
                                                      • Community E-mailer
                                                        Allows you to create and send a personalized
                                                        brochure via E-mail
                                                      • E-Map
                                                        Drives prospects directly to your community

                                                      AVAILABLE ENHANCEMENTS
                                                        Community Theater™
                                                        Featured Property Ad
                                                        Metro Banner
                                                        Ticker Ad




                    Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                        Premier Package

                                                        HIGHLIGHTS
                                                        • Placement above Enhanced and Enhanced
                                                          Plus Packages
                                                          Increases visibility
                                                        • Unlimited photos and floor plans
                                                          No set-up fee
                                                        • (6) 360° Virtual Tours with icon
                                                          No set-up fee
                                                        • Property Features
                                                          Includes six bullet points of property features
                                                        • Unique toll-free number with automated
                                                          LEADS™ notification and access to our
                                                          LEADS Management System
                                                        • Guest Cards with auto-response feature
                                                          Receive Guest Cards via e-mail and/or fax;
                                                          automatically send a reply to Guest Cards
                                                        • Online Management Console
                                                          Get unlimited 24/7 access to update your
                                                          listing and view performance reports
                                                        • Custom Vanity URL
                                                          i.e., www.ForRent.com/PropertyName
                                                        • Community E-mailer
                                                          Allows you to create and send a personalized
                                                          brochure via E-mail
                                                        • E-Map
                                                          Drives prospects directly to your community

                                                        AVAILABLE ENHANCEMENTS
                                                          Community Theater™
                                                          Featured Property Ad
                                                          Metro Banner
                                                          Ticker Ad
                                                          Room Planner
                                                          Ad Spotlight
                                                          Community Clip




                    Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                                                   Click to Call

 Click to Call allows apartment shoppers to easily connect with a property with a click of a mouse. By providing
 immediate contact, Click to Call enables the prospect and property to engage in meaningful conversation at the
 moment of interest.

 The online apartment shopper simply clicks the “Click to Call This Property” link on the Apartment Profile or Search
 Results page to speak with a representative. The request is passed to a data center, which instantly connects the caller
 with the property. Callers are given the choice of connecting by telephone or directly from their computer.




                                                   How does this help you?
       Reduce Website Abandonment
       Click to Call reduces website abandonment by more than 25% by connecting customers to agents at key
       points in their online session.1

       Enhance Customer Satisfaction
       92% of Click to Call users say the service “greatly” or “significantly”enhances their online experience.2

       1
           eStara customer case study, 2 eStara customer survey




                                             Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                                                  Save & Send


  Save & Send enables prospects to save or send your apartment listing information electronically, keeping important
  community information at their fingertips for easy access when they need it.

  The online apartment shopper simply clicks the “Save and Send” link on the Apartment Profile or Search Results page to
  either save or send your listing information to the desktop, the Web, or their cell phone or PDA.




                                        How does this help you?
        • Generate and retain more LEADS – prospects can save your email address or phone number to a mobile
          device for later reference.

        • Encourages repeat business as it extends the life of your listings.




                                  Experience The Power of Print and Internet
ForRent.com™ - The Magazine




                                                               HIGHLIGHTS
                                                               • Placement above Enhanced, Enhanced
                                                                 Plus, and Premier Packages
                                                                 Increases visibility
                                                               • Unlimited photos and floor plans
                                                                 No set-up fee
                                                               • Community Clip
                                                                 Interactive commercial to engage your
                                                                 prospect
                                                               • (6) 360° Virtual Tours with icon
                                                                 No set-up fee
                                                               • (2) Ad Spotlights
                                                                 Highlights hard-to-find amenities or special
                                                                 pricing; fully customizable
                                                               • Property Features
                                                                 Includes eight bullet points of property features
                                                               • Unique toll-free number with automated
                                                                 LEADS™ notification and access to our
                                                                 LEADS Management System
                                                               • Guest Cards with auto-response feature
                                                                 Receive Guest Cards via e-mail and/or fax;
                                                                 automatically send a reply to Guest Cards
                                                               • Online Management Console
                                                                 Get unlimited 24/7 access to update your
                                                                 listing and view performance reports
                                                               • Custom Vanity URL
                                                                 i.e., www.ForRent.com/PropertyName
                                                               • Community E-mailer
                                                                 Allows you to create and send a personalized
                                                                 brochure via E-mail
                                                               • E-Map
                                                                 Drives prospects directly to your community

                                                               AVAILABLE ENHANCEMENTS
                                                                 Community Theater™
                                                                 Featured Property Ad
                                                                 Metro Banner
                                                                 Ticker Ad
                                                                 Room Planner




    Premier Extra listing on ForRent.com Search Results Page


                            Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                              Premier Extra Package


  PrInternet - The Ultimate Marketing Solution
  The Premier Extra Package includes Print to increase your property’s exposure on a local level while
  driving LEADS™ to your door!

                                                          With our print distribution you have the ability to
                                                          reach thousands of apartment shoppers every month.
                                                          t
                                                          Print Ad/Distribution
                                                          • Full color, 8 /2” x 11” magazine published monthly
                                                                         1


                                                          • Over 15,000 magazines distributed each month in
                                                            the market
                                                          • Distributed to more than 300 locations throughout
                                                            your area
                                                          • National partnerships with major retail companies
                                                          • Drives prospects directly to your community on
                                                            ForRent.com

                                                          LEADS Tracking Phone Number
                                                          • Unique toll-free phone number
                                                          • Allows you to capture and quantify your
                                                            advertising effectiveness

                                                          Custom Vanity URL
                                                          • www.ForRent.com/PropertyName
                                                          • Allows for direct navigation to your community on
                                                            ForRent.com



                    Full Color, Full Page




                               Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                                                Mobile Marketing




                                              Text
                                             LAKES
                                                         NT)
                                                 8 (4RE
                                        to 4736 formation
                                               e in
                                       for mor          erty!
                                          on th is prop




  • In the U.S., cell phone penetration is over 72%, and an estimated 17 billion text messages are sent monthly.1

  • 90-95% of all incoming text messages are read. 1

  • Text messaging is easy, interactive, non-intrusive, instantaneous and cost-effective.1

  • Three quarters (74%) of the consumers [ages 18 to 60] who were keen to use the service [text messaging] said they
    would use their phones to request a brochure and 70% to check product availability.2

  • 35.9% of U.S. teens [ages 13-18] bought cell phones just to use text messaging.2

  • 51% of the 16-34 year old population prefer to use mobile banking and of that percentage, 51% would switch to a
    bank that offered it.3

  • 49% of teens state that text messaging is the most important cell phone feature.4




  Source: ¹Mobile Markv




                                  Experience The Power of Print and Internet
ForRent.com™ - The Magazine


                                                                                                   The Power of Print and Internet




  A Print and Internet advertising combination with For Rent Media Solutions™ will maximize your
  exposure and significantly increase your LEADS™!

         400%
                                                                                                                    395%
                                                                                                         380%
         350%


         300%                                                                              304%

                                              270%                  275%
         250%           256%

         200%


         150%


         100%


           50%


             0%
                      Raleigh              Oklahoma             Connecticut             Charlotte        Triad   Birmingham
                                              City

  The launch of ForRent.com™ - The Magazine into Internet only markets proves again the power of Print and Internet.
  On average, these markets have experienced a 313% increase in LEADS.*

                    • Raleigh launched in December 2005 and increased their LEADS by 256%
                    • Oklahoma City launched in April 2007 and increased their LEADS by 270%
                    • Connecticut launched in November 2006 and increased their LEADS by 275%
                    • Charlotte launched in March of 2006 and increased their LEADS by 304%
                    • Triad launched in April 2006 and increased their LEADS by 380%
                    • Birmingham launched in August 2006 and increased their LEADS by 395%
                    • Average increase in LEADS is 313%


  Information obtained through internal sources, one month after print was introduced into the markets
  *




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